White Magic Retail Private Limited
About White Magic Retail Private Limited
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White Magic Retail Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 04 October 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2019PTC355853. Its GSTIN is 07AACCW5188N1ZM (Delhi). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Rakesh Arora and Aman Arora.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 4B 4th Floor A – 8 Bigjos Tower Netaji Subhash Place, New Delhi, Delhi, India – 110034.
As per the financials filed for FY 2022, the company reported a revenue of ₹96.63 Lakh, a decline of 83% compared to the previous year. For the same year it recorded a net loss of ₹17.7 Lakh (net margin -18.3%) and EBITDA of -₹21.46 Lakh (EBITDA margin -22.2%).
The company is associated with 1 brand: Uncle Fresh.
Company details
Contact details
White Magic Retail Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address4B 4th Floor A – 8 Bigjos Tower Netaji Subhash Place, New Delhi, Delhi, India – 110034
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of White Magic Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
White Magic Retail operates one associated brand: Uncle Fresh. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online service for ordering and delivering fresh groceries quickly. | unclefresh.in |
Financials of White Magic Retail Private Limited
FY 2025 filings availableWhite Magic Retail Private Limited reported revenue of ₹96.63 Lakh (down 83% YoY) for FY 2022.
Compounded Annual Growth Rate (CAGR)
Revenue fell 83% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | |||
| Other Income | |||
| Total Revenue | ₹96.63 Lakh | ||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | -₹21.46 Lakh | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | -₹17.7 Lakh | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
| Short-term Borrowings | |||
| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
| Investments | |||
| Inventories | |||
| Trade Receivables | |||
| Cash and Bank Balance | |||
| Total Assets | |||
Financial Ratios
| Metrics | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | -22.2% | ||
| Net Profit Margin | -18.3% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
| Debt-to-Equity Ratio | |||
| Interest Coverage Ratio | |||
| Efficiency and Growth | |||
| Asset Turnover | |||
| Receivable Days | |||
| Payable Days | |||
| Inventory Days | |||
| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of White Magic Retail Private Limited, buy the company report.
Board of directors of White Magic Retail Private Limited
White Magic Retail has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Rakesh Arora Also directs: Indigrow E-Commerce Private Limited, Indimoney Finserve Private Limited, Indicore Infocomm Private Limited and 2 more | Director | 04 Oct 2019 | 7 Years 1 Months | Current |
| Aman Arora Also directs: Indigrow E-Commerce Private Limited, Indimoney Finserve Private Limited, Indicore Infocomm Private Limited and 2 more | Director | 04 Oct 2019 | 7 Years 1 Months | Current |
Auditor
White Magic Retail Private Limited is audited by RITU RAKESH MALHOTRA AND CO. for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| RITU RAKESH MALHOTRA AND CO. | FY 2022 | 528715 |
Shareholding
The shareholding of White Magic Retail Private Limited is on record for 2 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of White Magic Retail Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving White Magic Retail Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for White Magic Retail Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
White Magic Retail has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCW5188N1ZM | Delhi | Active | 05 Dec 2019 |
| 03AACCW5188N1ZU | Punjab | Active | 14 Jan 2020 |
To see the full GST registrations and return filing status of White Magic Retail Private Limited, buy the company report.
Recent activity
White Magic Retail Private Limited has 2 board changes on record since 2019: 2 appointments. The latest: Aman Arora was appointed as Director on 04 Oct 2019.
Frequently asked questions
White Magic Retail is an active private limited company based in New Delhi, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 04 October 2019 (7+ years old) and is registered under CIN U51909DL2019PTC355853.
White Magic Retail has 2 current directors:
- Rakesh Arora - Director
- Aman Arora - Director
The latest financial statements of White Magic Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2020 are in the company report.
The GSTIN of White Magic Retail is 07AACCW5188N1ZM, registered in Delhi. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 03AACCW5188N1ZU (Punjab).
The CIN (Corporate Identification Number) of White Magic Retail is U51909DL2019PTC355853. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
White Magic Retail was incorporated on 04 October 2019, making it 7+ years old. It is registered with the Registrar of Companies, Delhi.
Aman Arora was appointed as Director on 04 Oct 2019. Rakesh Arora was appointed as Director on 04 Oct 2019.
The registered office of White Magic Retail is at 4B 4th Floor A – 8 Bigjos Tower Netaji Subhash Place, New Delhi, Delhi, India – 110034.
White Magic Retail operates in the e-commerce industry, in the general e-commerce platforms segment.
White Magic Retail has 1 associated brand: Uncle Fresh.
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