
About White Page Consulting Private Limited
Data last updated:
White Page Consulting Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the advertising and market research segment of the business services sector. It was incorporated on 19 December 2013 and has been in existence for over 13 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74140DL2013PTC262430. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Sarmad Mushtaq Zargar and Asif Var Ahad.
Its last annual general meeting (AGM) was held on 31 December 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at J – 3/127 F/F Dda Flats Kalkaji, New Delhi, Delhi, India – 110019.
As per the financials filed for FY 2020, the company reported a revenue of ₹34,300, a decline of 98% compared to the previous year. For the same year it recorded a net loss of ₹2.15 Lakh and EBITDA of -₹1.88 Lakh. Revenue has declined at a compounded annual rate (CAGR) of 85% over three years and 53% over five years.
Court records list 4 cases involving the company, including 1 filed by the company and 3 filed against it; 2 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website whitepageinternational.com.
Company details
Contact details
White Page Consulting Private Limited's registered office is in New Delhi, Delhi. Its website is whitepageinternational.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressJ – 3/127 F/F Dda Flats Kalkaji, New Delhi, Delhi, India – 110019
- IndustryBusiness Services, Advertising And Market Research
To see the full contact details of White Page Consulting Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of White Page Consulting is professional, scientific and technical. In detail, this covers scientific research and development.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M5 | Scientific research and development |
Financials of White Page Consulting Private Limited
FY 2020 filings availableWhite Page Consulting Private Limited reported revenue of ₹34,300 (down 98% YoY) for FY 2020.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 53% over five years, including a 98% fall in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹1.88 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹2.15 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | |||||
| Net Profit Margin | |||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of White Page Consulting Private Limited, buy the company report.
Board of directors of White Page Consulting Private Limited
White Page Consulting has 2 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sarmad Mushtaq Zargar Also directs: Page Consulting and Research Private Limited | Director | 19 Dec 2013 | 12 Years 10 Months | Current |
| Asif Var Ahad Also directs: Fiori Bath and Hardware Private Limited | Director | 19 Dec 2013 | 12 Years 10 Months | Current |
Peer comparison
White Page Consulting Private Limited is compared with the 6 companies closest to it by revenue in the same principal business activity (scientific research and development), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Mrigaank Labs Private Limited | ₹37,663 (FY 2021) | -89.0% | Pune, Maharashtra, India | |||
| Arova Biosciences Research Private Limited | ₹36,160 (FY 2022) | Lucknow, Uttar Pradesh, India | ||||
| Centre for Civil Initiatives | ₹34,687 (FY 2025) | 139.0% | Delhi, India | |||
| White Page Consulting Private Limitedthis company | ₹34,300 (FY 2020) | -₹2.15 Lakh | -98.0% | New Delhi, Delhi, India | ||
| Xprodedge Solutions Private Limited | ₹34,285 (FY 2025) | -97.0% | Cuttack, Odisha, India | |||
| Trevor Platt Science Foundation | ₹34,000 (FY 2025) | -75.0% | Kochi, Kerala, India | |||
| Red Cherry Systems Private Limited | ₹33,200 (FY 2018) | -89.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of White Page Consulting Private Limited, buy the company report.
Auditor
White Page Consulting Private Limited is audited by LALIT & ASSOCIATES for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| LALIT & ASSOCIATES | FY 2017 | 027142N |
Shareholding
The shareholding of White Page Consulting Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of White Page Consulting Private Limited, buy the company report.
Legal cases
White Page Consulting Private Limited has 4 court cases on record: 1 filed by White Page Consulting, 3 filed against it. 2 cases are pending and 2 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 4 | 3 | 2 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South East, Delhi | Criminal case | Filed by the company against Hielo Beverages India Pvt Ltd | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by an individual | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Civil suit | Filed against the company by an individual | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by an individual | Disposed |
To see the full case history of White Page Consulting Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for White Page Consulting Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
White Page Consulting has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of White Page Consulting Private Limited, buy the company report.
Recent activity
White Page Consulting Private Limited has 5 board changes on record since 2013: 2 appointments and 3 cessations. The latest: Dhruv Bhatia ceased to be Additional Director on 28 Mar 2019.
Frequently asked questions
White Page Consulting is an active private limited company based in New Delhi, Delhi, India. The company works in advertising and market research, within the business services industry. It was incorporated on 19 December 2013 (13+ years old) and is registered under CIN U74140DL2013PTC262430.
White Page Consulting has 2 current directors:
- Sarmad Mushtaq Zargar - Director
- Asif Var Ahad - Director
The latest financial statements of White Page Consulting on record with the MCA are for the year ended 31 March 2020. Its last annual general meeting was held on 31 December 2020. Year-wise statements from 2015 are in the company report.
No. White Page Consulting has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of White Page Consulting is U74140DL2013PTC262430. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
White Page Consulting has 4 court cases on record: 1 filed by the company and 3 filed against it. 2 are pending.
White Page Consulting was incorporated on 19 December 2013, making it 13+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of White Page Consulting by revenue are Mrigaank Labs Private Limited, Arova Biosciences Research Private Limited, Centre for Civil Initiatives, Xprodedge Solutions Private Limited, Trevor Platt Science Foundation and 1 more, all in the same principal business activity (scientific research and development).
Dhruv Bhatia ceased to be Additional Director on 28 Mar 2019. Kriti Nagia ceased to be Additional Director on 28 Mar 2017. Shahid Manzoor ceased to be Director on 28 Mar 2017. White Page Consulting has 5 board changes on record in total.
White Page Consulting can be reached through the website whitepageinternational.com. Its registered office is in New Delhi, Delhi, India.
The registered office of White Page Consulting is at J – 3127 FF Dda Flats Kalkaji, New Delhi, Delhi, India – 110019.

