MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2021-22)
- Udyam number
- UDYAM-PB-17-0009142
WS Direct Selling Private Limited - trading in Patiala, Punjab, India. FY 2026 financials & compliance.
Revenue · FY 2020
₹4.11 Cr
▼ 15% YoY
Net profit · FY 2020
₹2.97 Lakh
Net margin 0.7%
EBITDA · FY 2020
₹16.89 Lakh
EBITDA margin 4.1%
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Company age
9 yrs
Est. 2017
Directors on board
3
As per MCA filings
Active GSTINs
2
GST registered
About WS Direct Selling Private Limited
Data last updated:
WS Direct Selling Private Limited is a private limited company based in Patiala, Punjab, India. It operates in the retail trading segment of the trading and commerce sector. It was incorporated on 13 January 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Chandigarh, under CIN U51909PB2017PTC046023. Its GSTIN is 03AABCW9337Q1ZQ (Punjab). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Jaspal and Sukhwinder Singh.
Its last annual general meeting (AGM) was held on 31 December 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at SCO – 75 Second Floor Urban Estate Phase – 2 Patiala, Punjab, India – 147001.
As per the financials filed for FY 2020, the company reported a revenue of ₹4.11 Cr, a decline of 15% compared to the previous year. For the same year it recorded a net profit of ₹2.97 Lakh (net margin 0.7%) and EBITDA of ₹16.89 Lakh (EBITDA margin 4.1%). Revenue has grown at a compounded annual rate (CAGR) of 232% over three years.
Court records list 3 cases involving the company, including 3 filed against it; 1 case is pending.
WS Direct Selling Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-PB-17-0009142). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website wsdirectselling.com.
Company Details of WS Direct Selling Private Limited
CIN U51909PB2017PTC046023
Registration Number 046023
Incorporation Date 13 January 2017
ROC Chandigarh
Listing Status Unlisted
Company Status Active
Date of Last AGM 31 December 2020
Date of Balance Sheet 31 March 2020
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-PB-17-0009142
Recognitions & Rankings of WS Direct Selling
Contact Details
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Apps
- Registered AddressSCO – 75 Second Floor Urban Estate Phase – 2 Patiala, Punjab, India – 147001
- IndustryTrading, Retail Trading, Retailers
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Business Activity of WS Direct Selling Private Limited
The main business activity of WS Direct Selling is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
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Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
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Financials of WS Direct Selling Private Limited FY 2020 filings available
WS Direct Selling Private Limited reported revenue of ₹4.11 Cr (down 15% YoY) for FY 2020.
Revenue · FY 2020
₹4.11 Cr ▼ 15%
Net profit · FY 2020
₹2.97 Lakh margin 0.7%
EBITDA · FY 2020
₹16.89 Lakh margin 4.1%
Compounded Annual Growth Rate (CAGR) of WS Direct Selling Private Limited
Revenue CAGR growth
1 year
▼ 15%
3 years · compounded
▲ 232%
EBITDA CAGR growth
1 year
▲ 283%
3 years · compounded
▲ 492%
Revenue fell 15% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 232%. EBITDA rose 283% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of WS Direct Selling Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | ₹4.11 Cr | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• |
| EBITDA | ₹16.89 Lakh | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹2.97 Lakh | •••• | •••• | •••• |
| Balance Sheet | ||||
| Share Capital | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• |
Financial Ratios of WS Direct Selling Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 4.1% | •••• | •••• | •••• |
| Net Profit Margin | 0.7% | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• |
| Liquidity and Debt | ||||
| Current Ratio | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• |
| Efficiency and Growth | ||||
| Asset Turnover | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of WS Direct Selling are in the company report.
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Financial statements from FY 2017
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
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Board of Directors of WS Direct Selling Private Limited
WS Direct Selling has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jaspal Also directs: Duaayen Welfare Foundation | Director | 13 Jan 2017 | 9 Years 9 Months | Current |
| Sukhwinder Singh | Director | 26 Oct 2020 | 5 Years 11 Months | Current |
| Harjit Singh | Director | 04 Feb 2019 | 7 Years 8 Months | Current |
Peer Comparison of WS Direct Selling Private Limited
WS Direct Selling Private Limited is compared with the companies closest to it by revenue in the same principal business activity (Retail Trading). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hilikes Innovation Private Limited | ₹4.11 Cr (FY 2024) | •••• | •••• | 88.0% | •••• | Jaipur, Rajasthan, India |
| Megnetic Retail Private Limited | ₹4.11 Cr (FY 2016) | •••• | •••• | -5.0% | •••• | Faridabad, Haryana, India |
| Liable Essential Oil Products Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | 61.0% | •••• | Noida, Uttar Pradesh, India |
| Saberi's Opticals Private Limited | ₹4.11 Cr (FY 2016) | •••• | •••• | -32.0% | •••• | Hyderabad, Telangana, India |
| Sunil Auto Sales Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | -88.0% | •••• | Lucknow, Uttar Pradesh, India |
| WS Direct Selling Private Limited this company | ₹4.11 Cr (FY 2020) | •••• | •••• | -15.0% | •••• | Patiala, Punjab, India |
| KTS Appliances Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | 593.0% | •••• | Gurgaon, Haryana, India |
| Phymed Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | 43.0% | •••• | Delhi, India |
| Aurifaber Designs Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | 568.0% | •••• | Mumbai, Maharashtra, India |
| Zardozi Retailers Private Limited | ₹4.11 Cr (FY 2024) | •••• | •••• | 9.0% | •••• | New Delhi, Delhi, India |
| Taravalli Jewelry Store Private Limited | ₹4.11 Cr (FY 2025) | •••• | •••• | -6.0% | •••• | Chennai, Tamil Nadu, India |
Peers are the five companies nearest above and the five nearest below WS Direct Selling by revenue in the same principal business activity (Retail Trading), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of WS Direct Selling Private Limited
WS Direct Selling Private Limited is audited by ANSHUL & ASSOCIATES for the financial year 2020.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| ANSHUL & ASSOCIATES | Locked | Locked | Locked |
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Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
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Ownership and Shareholding of WS Direct Selling Private Limited
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Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
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- FII and DII holdings
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Charges & Borrowings of WS Direct Selling Private Limited
WS Direct Selling Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Legal Cases of WS Direct Selling Private Limited
WS Direct Selling Private Limited has 3 court cases on record: 3 filed against it. 1 case is pending and 2 are disposed. Status as checked on 03 Oct 2026.
Total cases
3
Filed against the company
3
Pending
1
Disposed
2
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 3 | 3 | 1 |
Cases on record (3 of 3)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Patiala, Punjab | Commercial suit | Filed against the company by Icici Bank Limited | Disposed |
| District court, Kinnaur, Himachal Pradesh | Court case (Suit For Recovery) | Filed against the company by an individual | Pending |
| District court, Jalandhar, Punjab | Cheque dishonour complaint | Filed against the company by an individual | Disposed |
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Full case history
All 3 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
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Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at WS Direct Selling Private Limited
Employment history and EPFO contributions of people linked to WS Direct Selling.
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Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
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Recent Activity on WS Direct Selling Private Limited
WS Direct Selling Private Limited has 4 board changes on record since 2017: 3 appointments and 1 cessation. The latest: Sukhwinder Singh was appointed as Director on 26 Oct 2020.
AGM
Ws Direct Selling Private Limited last Annual general meeting of members was held on 31 Dec 2020 as per latest MCA records.
Appointed
Sukhwinder Singh was appointed as Director.
Filing
Ws Direct Selling Private Limited has filed its annual Financial statements for the year ended 31 Mar 2020 with Roc Chandigarh.
Appointed
Harjit Singh was appointed as Director.
Ceased
Sukhwinder Singh ceased to be Director.
Appointed
Jaspal was appointed as Director.
Incorporation
13 Jan 2017
Ws Direct Selling Private Limited was registered on 13 Jan 2017 with Roc Chandigarh & aged 9 years 9 months as per MCA records.
Credit Ratings, Litigation & Regulatory Alerts for WS Direct Selling Private Limited
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Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
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MSME Payment Delays by WS Direct Selling Private Limited
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MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
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Subsidiaries & Group Companies of WS Direct Selling Private Limited
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Corporate group structure
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GST Compliance of WS Direct Selling Private Limited
WS Direct Selling has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 03AABCW9337Q1ZQ | Punjab | Active | 01 Jul 2017 |
| 02AABCW9337Q1ZS | Himachal Pradesh | Active | 29 Sep 2020 |
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GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
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MCA Filings & Documents of WS Direct Selling Private Limited
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MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
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Frequently Asked Questions about WS Direct Selling Private Limited
WS Direct Selling is an active private limited company based in Patiala, Punjab, India. The company works in retail trading, within the trading industry. It was incorporated on 13 January 2017 (9+ years old) and is registered under CIN U51909PB2017PTC046023.
WS Direct Selling reported revenue of ₹4.11 Cr for FY 2020 (down 15% YoY).
WS Direct Selling has 3 current directors:
- Jaspal - Director
- Sukhwinder Singh - Director
- Harjit Singh - Director
WS Direct Selling reported a net profit of ₹2.97 Lakh (net margin 0.7%) and EBITDA of ₹16.89 Lakh (EBITDA margin 4.1%) for FY 2020, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of WS Direct Selling is 232% over three years. In the latest year (FY 2020) revenue fell 15%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of WS Direct Selling is 03AABCW9337Q1ZQ, registered in Punjab. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 02AABCW9337Q1ZS (Himachal Pradesh).
The CIN (Corporate Identification Number) of WS Direct Selling is U51909PB2017PTC046023. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
WS Direct Selling has 3 court cases on record: 3 filed against it. 1 is pending.
WS Direct Selling was incorporated on 13 January 2017, making it 9+ years old. It is registered with the Registrar of Companies, Chandigarh.
The peers of WS Direct Selling by revenue are Hilikes Innovation Private Limited, Megnetic Retail Private Limited, Liable Essential Oil Products Private Limited, Saberi's Opticals Private Limited, Sunil Auto Sales Private Limited and 5 more, all in the same principal business activity (Retail Trading).
Sukhwinder Singh was appointed as Director on 26 Oct 2020. Harjit Singh was appointed as Director on 04 Feb 2019. Sukhwinder Singh ceased to be Director on 04 Feb 2019. WS Direct Selling has 4 board changes on record in total.