MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2021-22)
- Udyam number
- UDYAM-PB-17-0009142
WS Direct Selling Private Limited - trading in Patiala, Punjab, India. FY 2026 financials & compliance.
Revenue · FY 2020
₹4.11 Cr
▼ 15% YoY
Net profit · FY 2020
₹2.97 Lakh
Net margin 0.7%
EBITDA · FY 2020
₹16.89 Lakh
EBITDA margin 4.1%
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Company age
9 yrs
Est. 2017
Directors on board
3
As per MCA filings
Active GSTINs
2
GST registered
About WS Direct Selling Private Limited
Data last updated:
WS Direct Selling Private Limited is a private limited company based in Patiala, Punjab, India. It operates in the retail trading segment of the trading and commerce sector. It was incorporated on 13 January 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Chandigarh, under CIN U51909PB2017PTC046023. Its GSTIN is 03AABCW9337Q1ZQ (Punjab). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Jaspal and Sukhwinder Singh.
Its last annual general meeting (AGM) was held on 31 December 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at SCO – 75 Second Floor Urban Estate Phase – 2 Patiala, Punjab, India – 147001.
As per the financials filed for FY 2020, the company reported a revenue of ₹4.11 Cr, a decline of 15% compared to the previous year. For the same year it recorded a net profit of ₹2.97 Lakh (net margin 0.7%) and EBITDA of ₹16.89 Lakh (EBITDA margin 4.1%). Revenue has grown at a compounded annual rate (CAGR) of 232% over three years.
Court records list 3 cases involving the company, including 3 filed against it; 1 case is pending.
WS Direct Selling Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-PB-17-0009142). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website wsdirectselling.com.
Company details
CIN U51909PB2017PTC046023
Registration Number 046023
Incorporation Date 13 January 2017
ROC Chandigarh
Listing Status Unlisted
Company Status Active
Date of Last AGM 31 December 2020
Date of Balance Sheet 31 March 2020
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-PB-17-0009142
Recognitions & Rankings of WS Direct Selling
Contact details
WS Direct Selling Private Limited's registered office is in Patiala, Punjab. Its website is wsdirectselling.com. Its e-mail address is in the company report.
- Email
- Website
- Apps
- Registered AddressSCO – 75 Second Floor Urban Estate Phase – 2 Patiala, Punjab, India – 147001
- IndustryTrading, Retail Trading, Retailers
To see the full contact details of WS Direct Selling Private Limited, buy the company report.
Comprehensive company report
WS Direct Selling Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Business activity
The main business activity of WS Direct Selling is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of WS Direct Selling Private Limited, buy the company report.
Financials of WS Direct Selling Private Limited
FY 2020 filings availableWS Direct Selling Private Limited reported revenue of ₹4.11 Cr (down 15% YoY) for FY 2020.
Revenue · FY 2020
₹4.11 Cr ▼ 15%
Net profit · FY 2020
₹2.97 Lakh margin 0.7%
EBITDA · FY 2020
₹16.89 Lakh margin 4.1%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 15%
3 years · compounded
▲ 232%
EBITDA CAGR growth
1 year
▲ 283%
3 years · compounded
▲ 492%
Revenue fell 15% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 232%. EBITDA rose 283% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | ₹4.11 Cr | |||
| Other Income | ||||
| Total Revenue | ||||
| Cost of Materials Consumed | ||||
| Employee Benefit Expense | ||||
| Finance Costs | ||||
| Depreciation and Amortisation | ||||
| Other Expenses | ||||
| Total Expenses | ||||
| EBITDA | ₹16.89 Lakh | |||
| Profit Before Tax | ||||
| Tax Expense | ||||
| Net Profit (PAT) | ₹2.97 Lakh | |||
| Balance Sheet | ||||
| Share Capital | ||||
| Reserves and Surplus | ||||
| Net Worth (Total Equity) | ||||
| Long-term Borrowings | ||||
| Short-term Borrowings | ||||
| Trade Payables | ||||
| Total Liabilities | ||||
| Fixed Assets | ||||
| Investments | ||||
| Inventories | ||||
| Trade Receivables | ||||
| Cash and Bank Balance | ||||
| Total Assets | ||||
Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 4.1% | |||
| Net Profit Margin | 0.7% | |||
| Return on Equity (ROE) | ||||
| Return on Capital Employed (ROCE) | ||||
| Return on Assets (ROA) | ||||
| Liquidity and Debt | ||||
| Current Ratio | ||||
| Quick Ratio | ||||
| Debt-to-Equity Ratio | ||||
| Interest Coverage Ratio | ||||
| Efficiency and Growth | ||||
| Asset Turnover | ||||
| Receivable Days | ||||
| Payable Days | ||||
| Inventory Days | ||||
| Revenue Growth | ||||
| Net Profit Growth | ||||
To see the full financial statements and ratios of WS Direct Selling Private Limited, buy the company report.
Board of directors of WS Direct Selling Private Limited
WS Direct Selling has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jaspal Also directs: Duaayen Welfare Foundation | Director | 13 Jan 2017 | 9 Years 9 Months | Current |
| Sukhwinder Singh | Director | 26 Oct 2020 | 5 Years 11 Months | Current |
| Harjit Singh | Director | 04 Feb 2019 | 7 Years 8 Months | Current |
Peer comparison
WS Direct Selling Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hilikes Innovation Private Limited | ₹4.11 Cr (FY 2024) | 88.0% | Jaipur, Rajasthan, India | |||
| Megnetic Retail Private Limited | ₹4.11 Cr (FY 2016) | -5.0% | Faridabad, Haryana, India | |||
| Liable Essential Oil Products Private Limited | ₹4.11 Cr (FY 2025) | 61.0% | Noida, Uttar Pradesh, India | |||
| Saberi's Opticals Private Limited | ₹4.11 Cr (FY 2016) | -32.0% | Hyderabad, Telangana, India | |||
| Sunil Auto Sales Private Limited | ₹4.11 Cr (FY 2025) | -88.0% | Lucknow, Uttar Pradesh, India | |||
| WS Direct Selling Private Limitedthis company | ₹4.11 Cr (FY 2020) | ₹2.97 Lakh | 0.7% | -15.0% | Patiala, Punjab, India | |
| KTS Appliances Private Limited | ₹4.11 Cr (FY 2025) | 593.0% | Gurgaon, Haryana, India | |||
| Phymed Private Limited | ₹4.11 Cr (FY 2025) | 43.0% | Delhi, India | |||
| Aurifaber Designs Private Limited | ₹4.11 Cr (FY 2025) | 568.0% | Mumbai, Maharashtra, India | |||
| Zardozi Retailers Private Limited | ₹4.11 Cr (FY 2024) | 9.0% | New Delhi, Delhi, India | |||
| Taravalli Jewelry Store Private Limited | ₹4.11 Cr (FY 2025) | -6.0% | Chennai, Tamil Nadu, India |
To see the full peer comparison of WS Direct Selling Private Limited, buy the company report.
Auditor
WS Direct Selling Private Limited is audited by ANSHUL & ASSOCIATES for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ANSHUL & ASSOCIATES | FY 2020 | 028121N |
Shareholding
The shareholding of WS Direct Selling Private Limited is on record for 2 financial years, the latest being FY 2020, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2017 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of WS Direct Selling Private Limited, buy the company report.
Legal cases
WS Direct Selling Private Limited has 3 court cases on record: 3 filed against it. 1 case is pending and 2 are disposed.
Total cases
3
Filed against the company
3
Pending
1
Disposed
2
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 3 | 3 | 1 |
Cases on record (3 of 3)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Patiala, Punjab | Commercial suit | Filed against the company by Icici Bank Ltd | Disposed |
| District court, Kinnaur, Himachal Pradesh | Court case (Suit For Recovery) | Filed against the company by an individual | Pending |
| District court, Jalandhar, Punjab | Cheque dishonour complaint | Filed against the company by an individual | Disposed |
To see the full case history of WS Direct Selling Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for WS Direct Selling Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
WS Direct Selling has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 03AABCW9337Q1ZQ | Punjab | Active | 01 Jul 2017 |
| 02AABCW9337Q1ZS | Himachal Pradesh | Active | 29 Sep 2020 |
To see the full GST registrations and return filing status of WS Direct Selling Private Limited, buy the company report.
Recent activity
WS Direct Selling Private Limited has 4 board changes on record since 2017: 3 appointments and 1 cessation. The latest: Sukhwinder Singh was appointed as Director on 26 Oct 2020.
AGM
Ws Direct Selling Private Limited last Annual general meeting of members was held on 31 Dec 2020 as per latest MCA records.
Appointed
Sukhwinder Singh was appointed as Director.
Filing
Ws Direct Selling Private Limited has filed its annual Financial statements for the year ended 31 Mar 2020 with Roc Chandigarh.
Appointed
Harjit Singh was appointed as Director.
Ceased
Sukhwinder Singh ceased to be Director.
Appointed
Jaspal was appointed as Director.
Incorporation
13 Jan 2017
Ws Direct Selling Private Limited was registered on 13 Jan 2017 with Roc Chandigarh & aged 9 years 9 months as per MCA records.
Frequently asked questions
WS Direct Selling is an active private limited company based in Patiala, Punjab, India. The company works in retail trading, within the trading industry. It was incorporated on 13 January 2017 (9+ years old) and is registered under CIN U51909PB2017PTC046023.
WS Direct Selling has 3 current directors:
- Jaspal - Director
- Sukhwinder Singh - Director
- Harjit Singh - Director
The latest financial statements of WS Direct Selling on record with the MCA are for the year ended 31 March 2020. Its last annual general meeting was held on 31 December 2020. Year-wise statements from FY 2017 are in the company report.
The GSTIN of WS Direct Selling is 03AABCW9337Q1ZQ, registered in Punjab. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 02AABCW9337Q1ZS (Himachal Pradesh).
The CIN (Corporate Identification Number) of WS Direct Selling is U51909PB2017PTC046023. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
WS Direct Selling has 3 court cases on record: 3 filed against it. 1 is pending.
WS Direct Selling was incorporated on 13 January 2017, making it 9+ years old. It is registered with the Registrar of Companies, Chandigarh.
The peers of WS Direct Selling by revenue are Hilikes Innovation Private Limited, Megnetic Retail Private Limited, Liable Essential Oil Products Private Limited, Saberi's Opticals Private Limited, Sunil Auto Sales Private Limited and 5 more, all in the same principal business activity (retail trading).
Sukhwinder Singh was appointed as Director on 26 Oct 2020. Harjit Singh was appointed as Director on 04 Feb 2019. Sukhwinder Singh ceased to be Director on 04 Feb 2019. WS Direct Selling has 4 board changes on record in total.
Yes, WS Direct Selling is registered as a micro enterprise under Udyam registration (number: UDYAM-PB-17-0009142).
WS Direct Selling can be reached through the website wsdirectselling.com. Its registered office is in Patiala, Punjab, India.