Leena Vivek Basrur
About Leena Vivek Basrur
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Leena Vivek Basrur is a Managing Director at Direxions Marketing Solutions Private Limited (since 2003) and Director at Medicounts Lifesciences Private Limited (since 2013). The companies operate in Business Outsourcing, Research & Development and Musical Instruments. The 2 current companies with reported revenue have a combined latest revenue of ₹15.48 Cr; the largest is Direxions Marketing Solutions Private Limited at ₹15.43 Cr (FY 2024). Earlier, Leena Vivek Basrur was a Director at Zcard Pocket Media India Private Limited (2004–2013) and Director at Cartesian Consulting Private Limited (2008–2013) and 5 more.
Current companies
| Company | Designation | Appointment | Founded | Revenue | Status |
|---|---|---|---|---|---|
 Direxions Marketing Solutions Private Limited U51909MH2003PTC142765 | Managing Director | 20 Oct 2003 | 2003 | ₹15.43 Cr (FY 2024) | Active |
 Medicounts Lifesciences Private Limited U74120MH2013PTC240997 | Director | 15 Mar 2013 | 2013 | ₹4.5 Lakh (FY 2025) | Active |
Previous companies
| Company | Designation | Appointment | Founded | Revenue | Status |
|---|---|---|---|---|---|
 Zcard Pocket Media India Private Limited U74300MH2004PTC146268 | Director | 13 May 2004 | 2004 | ₹6.5 Lakh (FY 2018) | Strike Off |
 Cartesian Consulting Private Limited U74300MH2008PTC188422 | Director | 21 Nov 2008 | 2008 | ₹16.45 Cr (FY 2025) | Active |
 Identlogic Systems Private Limited U72200MH2003PTC143166 | Director | 17 Nov 2003 | 2003 | Strike Off | |
| Red Box Rewards India Private Limited U36998MH2004PTC146267 | Managing Director | 13 May 2004 | 2004 | ₹12.6 Lakh (FY 2022) | Amalgamated |
| Direm Marketing Services Private Limited U51900MH1989PTC054499 | Director | 04 Nov 1997 | 1989 | Strike Off | |
| Alterian Solutions India Private Limited U72900MH2008PTC188421 | Director | 21 Nov 2008 | 2008 | Strike Off | |
| Direxions Global Solutions Private Limited U74300MH1994PTC080231 | Managing Director | 10 Aug 1994 | 1994 | ₹15.55 Cr (FY 2024) | Amalgamated |
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Board colleagues of Leena Vivek Basrur
| Name | DIN | Company | Designation |
|---|---|---|---|
| Avinash Mukund Paranjape | 00228852 | Direxions Marketing Solutions Private Limited | Director |
| Kaustubh Waman Nabar | 07654249 | Direxions Marketing Solutions Private Limited | Director |
| Deshpande Vinayak Bapu | 02257870 | Medicounts Lifesciences Private Limited | Director |
Directorship timeline
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Frequently Asked Questions about Leena Vivek Basrur
Leena Vivek Basrur currently holds 2 directorships: Direxions Marketing Solutions Private Limited (Managing Director, since 20 Oct 2003, revenue ₹15.43 Cr (FY 2024)); Medicounts Lifesciences Private Limited (Director, since 15 Mar 2013, revenue ₹4.5 Lakh (FY 2025)).
Leena Vivek Basrur was first appointed on 10 Aug 1994 as Managing Director at Direxions Global Solutions Private Limited. The most recent appointment on record is 15 Mar 2013 at Medicounts Lifesciences Private Limited.
The 2 current companies of Leena Vivek Basrur that report revenue have a combined latest revenue of ₹15.48 Cr: Direxions Marketing Solutions Private Limited ₹15.43 Cr (FY 2024); Medicounts Lifesciences Private Limited ₹4.5 Lakh (FY 2025).
Leena Vivek Basrur held 7 earlier board appointments: Zcard Pocket Media India Private Limited (Director, 13 May 2004 to 31 Oct 2013); Cartesian Consulting Private Limited (Director, 21 Nov 2008 to 26 Oct 2013); Identlogic Systems Private Limited (Director, 17 Nov 2003 to 09 Aug 2011); Red Box Rewards India Private Limited (Managing Director, from 13 May 2004); Direm Marketing Services Private Limited (Director, from 04 Nov 1997); and 2 more.
The current boards of Leena Vivek Basrur's companies include Avinash Mukund Paranjape (Direxions Marketing Solutions Private Limited), Kaustubh Waman Nabar (Direxions Marketing Solutions Private Limited), Deshpande Vinayak Bapu (Medicounts Lifesciences Private Limited).