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Startup India
Soch Retail Private Limited - e-commerce in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹1.14 Cr
▲ 43% YoY
Net loss · FY 2024
₹3.33 Cr
Net margin -290.9%
EBITDA · FY 2024
-₹3.28 Cr
EBITDA margin -286.4%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Company age
6 yrs
Est. 2020
Employees · EPFO
3
Provident fund records
Directors on board
4
As per MCA filings
About Soch Retail Private Limited
Data last updated:
Soch Retail Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 04 March 2020 and has been in existence for over 6 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2020PTC338571. Its GSTIN is 27ABDCS5312A1ZU (Maharashtra). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Maniben Virchand Shah and Purvi Rohit Pugalia.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 517 Bldg – 9 Shree Laxmi Plaza Premises Chs, Lt Laxmi Industries Off New Link Road Andheri Mumbai, Maharashtra, India – 400053.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.14 Cr, a growth of 43% compared to the previous year. For the same year it recorded a net loss of ₹3.33 Cr (net margin -290.9%) and EBITDA of -₹3.28 Cr (EBITDA margin -286.4%).
The company has about 3 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Not So Pink.
Soch Retail Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0061296). For more details, the company can be reached via its website sochretail.com.
Company details
CIN U74999MH2020PTC338571
Registration Number 338571
Incorporation Date 04 March 2020
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
DPIIT Recognition Recognised Startup
MSME Classification Micro
Udyam Registration UDYAM-MH-18-0061296
Recognitions & Rankings of Soch Retail
MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-MH-18-0061296
Contact details
Soch Retail Private Limited's registered office is in Mumbai, Maharashtra. Its website is sochretail.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address517 Bldg – 9 Shree Laxmi Plaza Premises Chs, Lt Laxmi Industries Off New Link Road Andheri Mumbai, Maharashtra, India – 400053
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Soch Retail Private Limited, buy the company report.
Comprehensive company report
Soch Retail Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Soch Retail operates one associated brand: Not So Pink. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides password-based access to an online shopping platform for consumers. | notsopink.com |
Business activity
The main business activity of Soch Retail is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Soch Retail Private Limited, buy the company report.
Financials of Soch Retail Private Limited
FY 2025 filings availableSoch Retail Private Limited reported revenue of ₹1.14 Cr (up 43% YoY) for FY 2024.
Revenue · FY 2024
₹1.14 Cr ▲ 43%
Net loss · FY 2024
₹3.33 Cr margin -290.9%
EBITDA · FY 2024
-₹3.28 Cr margin -286.4%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 43%
EBITDA CAGR growth
1 year
▲ 30%
3 years · compounded
▼ 45%
Revenue rose 43% in the latest year. EBITDA rose 30% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹3.28 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹3.33 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -286.4% | ||||
| Net Profit Margin | -290.9% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Soch Retail Private Limited, buy the company report.
Board of directors of Soch Retail Private Limited
Soch Retail has 4 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Maniben Virchand Shah | Director | 28 Nov 2023 | 2 Years 11 Months | Current |
| Purvi Rohit Pugalia | Director | 04 Mar 2020 | 6 Years 8 Months | Current |
| Devang Mukesh Daya Also directs: Ace Business Consultancy LLP, Routex Distributors LLP | Director | 05 Jun 2025 | 1 Years 5 Months | Current |
| Jigna Devang Daya Also directs: Ace Business Consultancy LLP, Routex Distributors LLP | Director | 05 Jun 2025 | 1 Years 5 Months | Current |
Peer comparison
Soch Retail Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Coffeecan Private Limited | ₹1.14 Cr (FY 2024) | 5.0% | Kolkata, West Bengal, India | |||
| Aschberg Retail Private Limited | ₹1.14 Cr (FY 2020) | 50.0% | Bangalore, Karnataka, India | |||
| Platinum Green Power Solution Private Limited | ₹1.14 Cr (FY 2025) | -10.0% | Thrissur, Kerala, India | |||
| Zerodots Online Shopping Private Limited | ₹1.14 Cr (FY 2025) | 3.0% | New Delhi, Delhi, India | |||
| Ebullient Content International Private Limited | ₹1.14 Cr (FY 2022) | Delhi, India | ||||
| Soch Retail Private Limitedthis company | ₹1.14 Cr (FY 2024) | -₹3.33 Cr | -290.9% | 43.0% | 3 | Mumbai, Maharashtra, India |
| Nano Healthcare Private Limited | ₹1.14 Cr (FY 2025) | -15.0% | Patna, Bihar, India | |||
| R Rajpuria & Company Private Limited | ₹1.14 Cr (FY 2024) | -20.0% | Kolkata, West Bengal, India | |||
| Creative Multibrand Private Limited | ₹1.14 Cr (FY 2020) | -11.0% | Bhubaneswar, Odisha, India | |||
| Merc Motors and Services Private Limited | ₹1.14 Cr (FY 2025) | 8.0% | Kochi, Kerala, India | |||
| Rcvsb Private Limited | ₹1.14 Cr (FY 2021) | New Delhi, Delhi, India |
To see the full peer comparison of Soch Retail Private Limited, buy the company report.
Auditor
Soch Retail Private Limited is audited by A V AROLKAR AND CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| A V AROLKAR AND CO. | FY 2023 | 100542W |
Shareholding
The shareholding of Soch Retail Private Limited is on record for 3 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Soch Retail Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Soch Retail Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
Soch Retail Private Limited has 1 MSME Form 1 return on record for the period ending Mar 2021, listing 2 overdue payments to 2 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (2 of 2)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Ozonetel Communications Private Limited | |||
| Softcore Solutions Private Limited |
To see the full MSME payment records of Soch Retail Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Soch Retail Private Limited has a workforce of 3 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
Employee count
3
Active EPFO establishments
1
Employee growth
-50%
GST
Soch Retail has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27ABDCS5312A1ZU | Maharashtra | Active | 11 Mar 2020 |
| 29ABDCS5312A1ZQ | Karnataka | Active | 28 Mar 2023 |
To see the full GST registrations and return filing status of Soch Retail Private Limited, buy the company report.
Recent activity
Soch Retail Private Limited has 6 board changes on record since 2020: 4 appointments and 2 cessations. The latest: Devang Mukesh Daya was appointed as Director on 05 Jun 2025.
AGM
Soch Retail Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Appointed
Devang Mukesh Daya was appointed as Director.
Appointed
Jigna Devang Daya was appointed as Director.
Filing
Soch Retail Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai.
Ceased
Maniben Virchand Shah ceased to be Additional Director.
Ceased
Rohit Mohan Pugalia ceased to be Director.
Appointed
Maniben Virchand Shah was appointed as Director.
Appointed
Purvi Rohit Pugalia was appointed as Director.
Incorporation
04 Mar 2020
Soch Retail Private Limited was registered on 04 Mar 2020 with Roc Mumbai & aged 6 years 8 months as per MCA records.
Frequently asked questions
Soch Retail is an active private limited company based in Mumbai, Maharashtra, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 04 March 2020 (6+ years old) and is registered under CIN U74999MH2020PTC338571.
Soch Retail has 4 current directors:
- Maniben Virchand Shah - Director
- Purvi Rohit Pugalia - Director
- Devang Mukesh Daya - Director
- Jigna Devang Daya - Director
The latest financial statements of Soch Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Soch Retail is 27ABDCS5312A1ZU, registered in Maharashtra. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 29ABDCS5312A1ZQ (Karnataka).
The CIN (Corporate Identification Number) of Soch Retail is U74999MH2020PTC338571. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Soch Retail was incorporated on 04 March 2020, making it 6+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Soch Retail by revenue are Coffeecan Private Limited, Aschberg Retail Private Limited, Platinum Green Power Solution Private Limited, Zerodots Online Shopping Private Limited, Ebullient Content International Private Limited and 5 more, all in the same principal business activity (retail trading).
Devang Mukesh Daya was appointed as Director on 05 Jun 2025. Jigna Devang Daya was appointed as Director on 05 Jun 2025. Maniben Virchand Shah ceased to be Additional Director on 29 Sep 2024. Soch Retail has 6 board changes on record in total.
Yes, Soch Retail is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Soch Retail is registered as a micro enterprise under Udyam registration (number: UDYAM-MH-18-0061296).
Soch Retail has 1 MSME Form 1 return on record for the period ending Mar 2021, listing 2 overdue payments to 2 micro and small suppliers. The latest return was filed on 28 Apr 2021.
Soch Retail can be reached through the website sochretail.com. Its registered office is in Mumbai, Maharashtra, India.
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