DPIIT recognised startup Government of India
Startup India
Wiishbox Consumer Private Limited
Wiishbox Consumer Private Limited - consumer goods in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹2.33 Cr
▼ 33% YoY
Net loss · FY 2025
₹1.27 Cr
Net margin -54.5%
EBITDA · FY 2025
-₹1.22 Cr
EBITDA margin -52.2%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹1.22 Lakh
Issued & subscribed
Company age
5 yrs
Est. 2021
Directors on board
2
As per MCA filings
Active GSTINs
4
GST registered
About Wiishbox Consumer Private Limited
Data last updated:
Wiishbox Consumer Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It operates in the health and beauty retail and distribution segment of the consumer goods sector. It was incorporated on 29 April 2021 and has been in existence for over 5 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U24290MH2021PTC359707. Its GSTIN is 27AACCW9478K1ZH (Maharashtra). The company holds 4 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1.22 Lakh. It is led by directors Anindo Chittaranjan Samajpati and Alok Ravindra Kamat.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Flat 9 Floor 2 Siddhivinayak Chsl Mithagar Cross Road B.K Road Mulund East, Mumbai, Maharashtra, India – 400081.
As per the financials filed for FY 2025, the company reported a revenue of ₹2.33 Cr, a decline of 33% compared to the previous year. For the same year it recorded a net loss of ₹1.27 Cr (net margin -54.5%) and EBITDA of -₹1.22 Cr (EBITDA margin -52.2%). Revenue has grown at a compounded annual rate (CAGR) of 284% over three years.
The company is associated with 3 brands: Colorplay, Brwn and Wiishbox Consumer.
Wiishbox Consumer Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0194955).
Company details
CIN U24290MH2021PTC359707
Registration Number 359707
Incorporation Date 29 April 2021
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
DPIIT Recognition Recognised Startup
MSME Classification Micro
Udyam Registration UDYAM-MH-18-0194955
Recognitions & Rankings of Wiishbox Consumer
MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-MH-18-0194955
Contact details
Wiishbox Consumer Private Limited's registered office is in Mumbai, Maharashtra. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressFlat 9 Floor 2 Siddhivinayak Chsl Mithagar Cross Road B.K Road Mulund East, Mumbai, Maharashtra, India – 400081
- IndustryConsumer Goods, Health & Beauty Retail & Distribution
To see the full contact details of Wiishbox Consumer Private Limited, buy the company report.
Comprehensive company report
Wiishbox Consumer Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Wiishbox Consumer operates multiple associated brands including Colorplay, Brwn, and Wiishbox Consumer. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers vibrant, hydrating lip crayons for daily makeup and self-expression. | colorplay.in | |
| Brwn offers beauty products designed for brown skin, focusing on inclusivity and care. | brwn.in | |
| Multi-category skin care products are offered by Wiishbox Consumer. | wiishbox.com |
Business activity
The main business activity of Wiishbox Consumer is support service to organizations. In detail, this covers other support services to organizations.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| N | Support service to Organizations | N7 | Other support services to organizations |
To see the full business activity and turnover split of Wiishbox Consumer Private Limited, buy the company report.
Financials of Wiishbox Consumer Private Limited
FY 2025 filings availableWiishbox Consumer Private Limited reported revenue of ₹2.33 Cr (down 33% YoY) for FY 2025.
Revenue · FY 2025
₹2.33 Cr ▼ 33%
Net loss · FY 2025
₹1.27 Cr margin -54.5%
EBITDA · FY 2025
-₹1.22 Cr margin -52.2%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 33%
3 years · compounded
▲ 284%
EBITDA CAGR growth
1 year
▲ 42%
3 years · compounded
▼ 55%
Revenue fell 33% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 284%. EBITDA rose 42% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
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| Total Expenses | ||||
| EBITDA | -₹1.22 Cr | |||
| Profit Before Tax | ||||
| Tax Expense | ||||
| Net Profit (PAT) | -₹1.27 Cr | |||
| Balance Sheet | ||||
| Share Capital | ||||
| Reserves and Surplus | ||||
| Net Worth (Total Equity) | ||||
| Long-term Borrowings | ||||
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| Trade Payables | ||||
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| Inventories | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | -52.2% | |||
| Net Profit Margin | -54.5% | |||
| Return on Equity (ROE) | ||||
| Return on Capital Employed (ROCE) | ||||
| Return on Assets (ROA) | ||||
| Liquidity and Debt | ||||
| Current Ratio | ||||
| Quick Ratio | ||||
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To see the full financial statements and ratios of Wiishbox Consumer Private Limited, buy the company report.
Board of directors of Wiishbox Consumer Private Limited
Wiishbox Consumer has 2 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anindo Chittaranjan Samajpati Also directs: Eurekamakers Wellness Private Limited | Director | 29 Apr 2021 | 5 Years 5 Months | Current |
| Alok Ravindra Kamat Also directs: Alkam Licence Products Private Limited | Director | 29 Apr 2021 | 5 Years 5 Months | Current |
Auditor
Wiishbox Consumer Private Limited is audited by Shruti Shah & Co for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Shruti Shah & Co | FY 2023 | 116816W |
Shareholding
The shareholding of Wiishbox Consumer Private Limited is on record for 2 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Wiishbox Consumer Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Wiishbox Consumer Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Wiishbox Consumer Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Wiishbox Consumer Private Limited has 1 active EPFO establishment as of Apr 08, 2024.
Active EPFO establishments
1
GST
Wiishbox Consumer has 4 GST registrations: 4 active.
Total GSTINs
4
Active
4
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AACCW9478K1ZH | Maharashtra | Active | 18 Aug 2021 |
| 19AACCW9478K1ZE | West Bengal | Active | 03 Jul 2023 |
| 29AACCW9478K1ZD | Karnataka | Active | 23 Aug 2023 |
| 33AACCW9478K1ZO | Tamil Nadu | Active | 24 May 2024 |
To see the full GST registrations and return filing status of Wiishbox Consumer Private Limited, buy the company report.
Recent activity
Wiishbox Consumer Private Limited has 2 board changes on record since 2021: 2 appointments. The latest: Alok Ravindra Kamat was appointed as Director on 29 Apr 2021.
AGM
Wiishbox Consumer Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Wiishbox Consumer Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai I.
Appointed
Alok Ravindra Kamat was appointed as Director.
Appointed
Anindo Chittaranjan Samajpati was appointed as Director.
Incorporation
29 Apr 2021
Wiishbox Consumer Private Limited was registered on 29 Apr 2021 with Roc Mumbai I & aged 5 years 6 months as per MCA records.
Frequently asked questions
Wiishbox Consumer is an active private limited company based in Mumbai, Maharashtra, India. The company works in health and beauty retail and distribution, within the consumer goods industry. It was incorporated on 29 April 2021 (5+ years old) and is registered under CIN U24290MH2021PTC359707.
Wiishbox Consumer has 2 current directors:
- Anindo Chittaranjan Samajpati - Director
- Alok Ravindra Kamat - Director
The latest financial statements of Wiishbox Consumer on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2022 are in the company report.
The GSTIN of Wiishbox Consumer is 27AACCW9478K1ZH, registered in Maharashtra. The company has 4 GST registrations in all, of which 4 are active. Other active GSTINs include 19AACCW9478K1ZE (West Bengal), 29AACCW9478K1ZD (Karnataka), 33AACCW9478K1ZO (Tamil Nadu).
The CIN (Corporate Identification Number) of Wiishbox Consumer is U24290MH2021PTC359707. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Wiishbox Consumer was incorporated on 29 April 2021, making it 5+ years old. It is registered with the Registrar of Companies, Mumbai.
Alok Ravindra Kamat was appointed as Director on 29 Apr 2021. Anindo Chittaranjan Samajpati was appointed as Director on 29 Apr 2021.
Yes, Wiishbox Consumer is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Wiishbox Consumer is registered as a micro enterprise under Udyam registration (number: UDYAM-MH-18-0194955).
The registered office of Wiishbox Consumer is at Flat 9 Floor 2 Siddhivinayak Chsl Mithagar Cross Road B.K Road Mulund East, Mumbai, Maharashtra, India – 400081.