About Colorplay
Colorplay is a Consumer company based in India founded in 2022. It offers vibrant, hydrating lip crayons for daily makeup and self-expression. It operates on a D2C model. The company has 1 employees. Its Indian entity Wiishbox Consumer Private Limited reported revenue of ₹2.33 Cr. Colorplay offers products and services including BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and BAWSE BABE | Lip Crayon. Its focus areas include Beauty and Personal Care, Cosmetics, Color Cosmetics and Makeup. Its competitors include Baked Beauty, Herbs Hive and Zoivane Men.
Company details
ColorPlay is a beauty brand specializing in lip crayons that are PETA-certified, vegan, and formulated with hyaluronic acid for hydration. It focuses on clean ingredients, targeting GenZ users for everyday and party wear. Co-created with influencer Ashnoor Kaur, the products emphasize self-expression and cruelty-free practices. Based in India, it sells directly online with options like COD and free shipping, catering to consumers seeking paraben-free makeup.
- Headquarters India
- Employees 1
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website colorplay.in
- Social Facebook Instagram
- Legal Name Wiishbox Consumer Private Limited
- Date of Incorporation 29 Apr, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹2.33 Cr
FY 2025 · -33% YoY
- Net Loss-₹1.27 Cr
FY 2025 · -54% margin
- EBITDA-₹1.22 Cr
FY 2025 · -52% margin
- Employee Count1
Associated legal entities of Colorplay
Colorplay operates through Wiishbox Consumer Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Wiishbox Consumer Private Limited CIN U24290MH2021PTC359707 | Active | 29 Apr 2021 | Mumbai, Maharashtra | ₹2.3 Cr | 2 | View details |
Products & Services of Colorplay
Colorplay offers a comprehensive portfolio of products and services, including BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and BAWSE BABE | Lip Crayon.
Vibrant lip crayon with hydrating formula for daily use.
Smooth, pigmented crayon for versatile makeup applications.
Bold color option with moisturizing texture for lip enhancement.
Hyaluronic formula crayon for long-lasting, shiny finish.
Creamy crayon ideal for everyday self-expression and hydration.
Natural-smelling crayon with easy application for all skin tones.
Pigmented option that moisturizes without drying lips.
Rich, moisturizing crayon for bold and shiny lip color.
Versatile crayon with smooth texture for various occasions.
Hydrating formula for keeping lips soft and colorful.
Intense pigment crayon with easy, non-staining application.
Board of directors of Wiishbox Consumer Private Limited (Colorplay)
Wiishbox Consumer Private Limited is the primary company behind Colorplay. The board of Wiishbox Consumer Private Limited currently have 2 directors; the longest-serving is Anindo Chittaranjan Samajpati, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anindo Chittaranjan Samajpati DIN 07154625 | Director | 29 Apr 2021 | 5 yrs 5 mo | Wiishbox Consumer Private Limited |
| Alok Ravindra Kamat DIN 01596335 | Director | 29 Apr 2021 | 5 yrs 5 mo | Wiishbox Consumer Private Limited |
Financials of Colorplay
Figures of Wiishbox Consumer Private Limited, the primary company behind Colorplay, for FY 2025. Revenue was ₹2.33 Cr (-33% year on year). Net loss was -₹1.27 Cr (-54% margin). EBITDA was -₹1.22 Cr (-52% margin). Revenue has grown at a compounded annual rate of +284% over three years.
- ₹2.33 CrRevenue · FY 2025 · -33% YoY
- -₹1.27 CrNet loss · -54% margin
- -₹1.22 CrEBITDA · -52% margin
- ₹1.2 LakhPaid-up capital
- +284%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Wiishbox Consumer Private Limited are on its company page.
Detailed financial statements for Colorplay
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Competitors of Colorplay
Colorplay has 3 listed competitors in our database. They include Baked Beauty, Herbs Hive and Zoivane Men.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bakedbeauty.in | 2023 | Delhi, India | Online retailer of cosmetics, makeup, lip products, and body mists in India. | |||
| herbshive.com | 2019 | Chennai, India | Offers natural personal care items for skin, hair, and baby needs. | |||
| zoivanemen.com | 2016 | Surat, India | 18 | Offers a proprietary line of natural grooming products tailored for men. |
Detailed competitors of Colorplay
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Web traffic of Colorplay
The website of Colorplay (colorplay.in) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 526.9% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Colorplay (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Colorplay
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Frequently Asked Questions about Colorplay
Colorplay was founded in 2022.
Colorplay is headquartered in India.
Colorplay has 1 employees.
The primary company behind Colorplay, Wiishbox Consumer Private Limited, reported revenue of ₹2.33 Cr for FY 2025, down 33% year on year.
ColorPlay is a beauty brand specializing in lip crayons that are PETA-certified, vegan, and formulated with hyaluronic acid for hydration. It focuses on clean ingredients, targeting GenZ users for everyday and party wear. Co-created with influencer Ashnoor Kaur, the products emphasize self-expression and cruelty-free practices. Based in India, it sells directly online with options like COD and free shipping, catering to consumers seeking paraben-free makeup.
Colorplay's top competitors include Zoivane Men, Herbs Hive and Baked Beauty.
Colorplay offers BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and 6 more products and services.
Colorplay operates through Wiishbox Consumer Private Limited.
The legal entities of Colorplay currently have 2 directors, including Anindo Chittaranjan Samajpati, Alok Ravindra Kamat.