Colorplay

India Founded: 2022 • Age: 4 yrs
Offers vibrant, hydrating lip crayons for daily makeup and self-expression.

About Colorplay

Colorplay is a company based in India founded in 2022. It operates as a D2C. The company has 1 employees as of March 31, 2023. Colorplay offers products and services including BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and BAWSE BABE | Lip Crayon. Colorplay operates in a competitive market with competitors including Baked Beauty, Herbs Hive, Zoivane Men and Emcee Beauty, among others.

  • Headquarter India
  • Employees 1 as on 31 Mar, 2023
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Wiishbox Consumer Private Limited
  • Date of Incorporation 29 Apr, 2021
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $90.78 K (USD)
    1737.02
    as on Mar 31, 2023
  • Net Profit
    $-146 K (USD)
    -266.92
    as on Mar 31, 2023
  • EBITDA
    $-150.21 K (USD)
    -237.56
    as on Mar 31, 2023
  • Latest Funding Round
  • Investors
  • Employee Count
    1

    as on Mar 31, 2023

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Products & Services of Colorplay

Colorplay offers a comprehensive portfolio of products and services, including BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and BAWSE BABE | Lip Crayon. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Vibrant lip crayon with hydrating formula for daily use.

Smooth, pigmented crayon for versatile makeup applications.

Bold color option with moisturizing texture for lip enhancement.

Hyaluronic formula crayon for long-lasting, shiny finish.

Creamy crayon ideal for everyday self-expression and hydration.

Natural-smelling crayon with easy application for all skin tones.

Pigmented option that moisturizes without drying lips.

Rich, moisturizing crayon for bold and shiny lip color.

Versatile crayon with smooth texture for various occasions.

Hydrating formula for keeping lips soft and colorful.

Intense pigment crayon with easy, non-staining application.

Funding Insights of Colorplay

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Colorplay

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Colorplay

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Colorplay Comparisons

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Competitors of Colorplay

Colorplay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Baked Beauty, Herbs Hive, Zoivane Men and Emcee Beauty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer of cosmetics, makeup, lip products, and body mists in India.
domain founded_year HQ Location
Offers natural personal care items for skin, hair, and baby needs.
domain founded_year HQ Location
Offers a proprietary line of natural grooming products tailored for men.
domain founded_year HQ Location
Operates a direct-to-consumer brand specializing in natural lip care products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Colorplay

Ashnoor Kaur launches cosmetics brand ColorPlay
Fashionnetwork3 years ago

Frequently Asked Questions about Colorplay

When was Colorplay founded?

Colorplay was founded in 2022.

Where is Colorplay located?

Colorplay is headquartered in India.

How many employees does Colorplay have?

As of Mar 31, 2023, the latest employee count at Colorplay is 1.

What is the annual revenue of Colorplay?

Annual revenue of Colorplay is $90.78K as on Mar 31, 2023.

What does Colorplay do?

ColorPlay is a beauty brand specializing in lip crayons that are PETA-certified, vegan, and formulated with hyaluronic acid for hydration. It focuses on clean ingredients, targeting GenZ users for everyday and party wear. Co-created with influencer Ashnoor Kaur, the products emphasize self-expression and cruelty-free practices. Based in India, it sells directly online with options like COD and free shipping, catering to consumers seeking paraben-free makeup.

Who are the top competitors of Colorplay?

Colorplay's top competitors include Zoivane Men, Herbs Hive and Baked Beauty.

What products or services does Colorplay offer?

Colorplay offers BUTTERCUP | Lip Crayon, RUMOUR | Lip Crayon, NOT SO BASIC | Lip Crayon, DESIRE | Lip Crayon, and 6 more products and services.

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