FirstCry

Pune, India Founded: 2010 • Age: 16 yrs
Online platform offering a wide range of baby, kids, and maternity products
Request Access

About FirstCry

FirstCry is a company based in Pune (India) founded in 2010 by Sanket Hattimattur, Prashant Jadhav, and Supam Maheshwari.. FirstCry has raised $513.39 million across 9 funding rounds from investors including SoftBank Vision Fund, Vertex Ventures SG and Premji Invest. The company has 6,330 employees as of March 31, 2024. FirstCry has completed 2 acquisitions, including Babyoye and Oi Playschool. FirstCry offers products and services including Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources. FirstCry operates in a competitive market with competitors including Mumzworld, Babyoye, Newmi, thenestery and Jollee, among others.

  • Headquarter Pune, India
  • Employees 6330 as on 31 Mar, 2024
  • Founders Sanket Hattimattur, Prashant Jadhav, Supam Maheshwari
  • Stage Public
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Brainbees Solutions Limited
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
    $894.86 M (USD)
    18.19
    as on Mar 31, 2024
  • Net Profit
    $-22.31 M (USD)
    30.19
    as on Mar 31, 2024
  • EBITDA
    $25.93 M (USD)
    208.89
    as on Mar 31, 2024
  • Total Equity Funding
    $513.39 M (USD)

    in 9 rounds

  • Latest Funding Round
    $13.1 M (USD), Series E

    Mar 27, 2021

  • Investors
  • Employee Count
    6330

    as on Mar 31, 2024

  • Investments & Acquisitions
    Babyoye

    & 1 more

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

IPO & Listings of FirstCry

FirstCry is a publicly listed company on the NSE with ticker symbol FIRSTCRY in India, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NSE · Ticker: FIRSTCRY . Sector: Retail trade · India

Products & Services of FirstCry

FirstCry offers a comprehensive portfolio of products and services, including Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for purchasing baby and kids items online

Selection of educational and recreational toys for children

Range of apparel for babies and kids

Essentials like diapers for infant needs

Tools and advice for child growth tracking

People of FirstCry
Headcount 1000-5000
Employee Profiles 266
Employee Profiles
People
Neha Gir
Director
People
Vidushi Nath
Senior Site Merchandiser
People
Nishit Kumar
East Head - Business Development And Retail Expansion
People
Pawan Prabhakar
Assistant Manager Buying

Unlock access to complete

Funding Insights of FirstCry

FirstCry has successfully raised a total of $513.39M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $13.1 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series E — $13.1M
  • First Round

    (28 Feb 2011)

  • Investors Count 17
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2021 Amount Series E - FirstCry Valuation Premji Invest
Jan, 2019 Amount Series E - FirstCry Valuation SoftBank Vision Fund
Oct, 2016 Amount Series D - FirstCry Valuation Vertex Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FirstCry

FirstCry has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include SoftBank Vision Fund, Vertex Ventures SG and Premji Invest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Provides venture capital for technology startups and enterprise innovations worldwide.
Founded Year Domain Location
Venture capital investments in technology and startups.
Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FirstCry

FirstCry has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Babyoye and Oi Playschool. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online portal for baby products, pregnancy infant-care and mother-care products
2010
Organic and ecological food products are retailed by Oi Playschool.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - FirstCry

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Firstcry Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of FirstCry

FirstCry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mumzworld, Babyoye, Newmi, thenestery and Jollee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Baby and maternity products are retailed through an online platform.
domain founded_year HQ Location
Online portal for baby products, pregnancy infant-care and mother-care products
domain founded_year HQ Location
Products and services for women's health and wellness are provided.
domain founded_year HQ Location
Online retailer of baby products
domain founded_year HQ Location
Multi-category mom and baby care products are retailed online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Firstcry

Frequently Asked Questions about FirstCry

When was FirstCry founded?

FirstCry was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is FirstCry located?

FirstCry is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.

Who is the current CEO of FirstCry?

Supam Maheshwari is the current CEO of FirstCry. They have also founded this company.

Is FirstCry a funded company?

FirstCry is a funded company, having raised a total of $513.39M across 9 funding rounds to date. The company's 1st funding round was a Series D of $34M, raised on Feb 28, 2011.

How many employees does FirstCry have?

As of Mar 31, 2024, the latest employee count at FirstCry is 6,330.

What is the annual revenue of FirstCry?

Annual revenue of FirstCry is $894.86M as on Mar 31, 2024.

What does FirstCry do?

FirstCry was founded in 2010 in Pune, India, as an e-commerce platform focused on baby, kids, and maternity products. Operations are conducted through websites, mobile applications, and social media channels. Expert-validated advice on parenting and pregnancy, along with related tools, is provided to users. The sector emphasizes retail and digital services for family needs.

Who are the top competitors of FirstCry?

FirstCry's top competitors include Mumzworld, Newmi and Jollee.

What products or services does FirstCry offer?

FirstCry offers Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources.

Is FirstCry publicly traded?

Yes, FirstCry is publicly traded on NSE under the ticker symbol FIRSTCRY.

How many acquisitions has FirstCry made?

FirstCry has made 2 acquisitions, including Babyoye, and Oi Playschool.

Who are FirstCry's investors?

FirstCry has 17 investors. Key investors include SoftBank Vision Fund, Vertex Ventures SG, Premji Invest, Pratithi Investments, and Kris Gopalakrishnan.

What is FirstCry's ticker symbol?

The ticker symbol of FirstCry is FIRSTCRY on NSE.

What is FirstCry's valuation?

The valuation of FirstCry is $1.57B as of Mar 2021.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available