FirstCry

Pune, India Founded: 2010 • Age: 16 yrs
Online platform offering a wide range of baby, kids, and maternity products
Annual revenue $894.9M Latest available
Total funding $513.4M 9 rounds
Employees 6330 Tracked headcount
Investors 17 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About FirstCry

FirstCry is a company based in Pune (India) founded in 2010 by Sanket Hattimattur, Prashant Jadhav, and Supam Maheshwari. FirstCry has raised $513.39 million across 9 funding rounds from investors including SoftBank Vision Fund, Vertex Ventures SG and Premji Invest. The company has 6,330 employees as of March 31, 2024. FirstCry has completed 2 acquisitions, including Babyoye and Oi Playschool. FirstCry offers products and services including Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources. FirstCry operates in a competitive market with competitors including Mumzworld, Babyoye, Newmi, thenestery and Jollee, among others.

  • Headquarter Pune, India
  • Employees 6330 as on 31 Mar, 2024
  • Founders Sanket Hattimattur, Prashant Jadhav, Supam Maheshwari
  • Stage Public
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Brainbees Solutions Limited
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $894.86 M (USD)
    18.19
    as on Mar 31, 2024
  • Net Profit
    -$22.31 M (USD)
    30.19
    as on Mar 31, 2024
  • EBITDA
    $25.93 M (USD)
    208.89
    as on Mar 31, 2024
  • Total Equity Funding
    $513.39 M (USD)

    in 9 rounds

  • Latest Funding Round
    $13.1 M (USD), Series E

    Mar 27, 2021

  • Investors
  • Employee Count
    6330

    as on Mar 31, 2024

  • Investments & Acquisitions
    Babyoye

    & 1 more

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IPO & Listings of FirstCry

FirstCry is a publicly listed company on the NSE with ticker symbol FIRSTCRY in India, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NSE · Ticker: FIRSTCRY · Sector: Retail trade · India

Products & Services of FirstCry

FirstCry offers a comprehensive portfolio of products and services, including Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources.

Product name locked
Category locked
Primary

Platform for purchasing baby and kids items online

Product name locked
Category locked
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Selection of educational and recreational toys for children

Product name locked
Category locked
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Range of apparel for babies and kids

Product name locked
Category locked
Locked

Essentials like diapers for infant needs

Product name locked
Category locked
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Tools and advice for child growth tracking

People of FirstCry

Headcount 1000-5000
Employee Profiles 266
Employee Profiles
People
Neha Gir
Director
People
Vidushi Nath
Senior Site Merchandiser
People
Nishit Kumar
East Head - Business Development And Retail Expansion
People
Pawan Prabhakar
Assistant Manager Buying

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Funding Insights of FirstCry

FirstCry has successfully raised a total of $513.39M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $13.1 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in FirstCry

FirstCry has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include SoftBank Vision Fund, Vertex Ventures SG and Premji Invest.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Provides venture capital for technology startups and enterprise innovations worldwide.
Locked Locked Locked
Venture capital investments in technology and startups.
Locked Locked Locked
Venture capital investments are offered to startups by NEA.
Locked Locked Locked
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Investor details for FirstCry

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by FirstCry

FirstCry has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Babyoye and Oi Playschool.

Investments
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Investment portfolio details for FirstCry

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Online portal for baby products, pregnancy infant-care and mother-care products
Locked Locked 2010 Locked
Organic and ecological food products are retailed by Oi Playschool.
Locked Locked 2010 Locked
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Complete acquisition details for FirstCry

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - FirstCry

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Detailed financials for FirstCry

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  • Profit trends
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Firstcry Comparisons

FirstCry Primary company
Description
Online platform offering a wide range of baby, kids, and mat...
Location
Pune, India
Founded Year
2010
Annual Revenue
$894.86 M (USD)
Net Profit
-$22.31 M (USD)
EBITDA
$25.93 M (USD)
Employees
6,330
As of 2024
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Peer comparison for FirstCry

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  • Headcount comparison
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Competitors of FirstCry

FirstCry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mumzworld, Babyoye, Newmi, thenestery and Jollee, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Baby and maternity products are retailed through an online platform.
Locked Locked Locked
Online portal for baby products, pregnancy infant-care and mother-care products
Locked Locked Locked
Products and services for women's health and wellness are provided.
Locked Locked Locked
Online retailer of baby products
Locked Locked Locked
Multi-category mom and baby care products are retailed online.
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Detailed competitors of FirstCry

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Firstcry

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Complete news archive for FirstCry

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  • Full article archive
  • Source and publication date
  • Older coverage
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Frequently Asked Questions about FirstCry

FirstCry was founded in 2010 and raised its 1st funding round 1 year after it was founded.

FirstCry is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.

Supam Maheshwari is the current CEO of FirstCry. They have also founded this company.

FirstCry is a funded company, having raised a total of $513.39M across 9 funding rounds to date.

As of Mar 31, 2024, the latest employee count at FirstCry is 6,330.

Annual revenue of FirstCry is $894.86M as on Mar 31, 2024.

FirstCry was founded in 2010 in Pune, India, as an e-commerce platform focused on baby, kids, and maternity products. Operations are conducted through websites, mobile applications, and social media channels. Expert-validated advice on parenting and pregnancy, along with related tools, is provided to users. The sector emphasizes retail and digital services for family needs.

FirstCry's top competitors include Mumzworld, Newmi and Jollee.

FirstCry offers Online Shopping Platform, Toys, Clothing, Diapering Gear, and Parenting Resources.

Yes, FirstCry is publicly traded on NSE under the ticker symbol FIRSTCRY.

FirstCry has made 2 acquisitions, including Babyoye, and Oi Playschool.

FirstCry has 17 investors. Key investors include SoftBank Vision Fund, Vertex Ventures SG, Premji Invest, Pratithi Investments, and Kris Gopalakrishnan.

The ticker symbol of FirstCry is FIRSTCRY on NSE.

The valuation of FirstCry is $1.57B as of Mar 2021.

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