About Digital Age Retail Private Limited
Data last updated: 18 February 2026
Digital Age Retail Private Limited is a private limited company based in Pune, Maharashtra, India, a subsidiary of Brainbees Solutions Limited. It specialises in online baby products retail, a part of the broader e-commerce sector. Incorporated on 15 April 2011, the company has been in operation for over 15 years.
Registered with ROC Pune under CIN U52100PN2011PTC139221.
Capital: an authorised share capital of ₹1.13 Cr and a paid-up capital of ₹1.13 Cr. It is led by directors including Gautam Sharma and Prashant Prakash Jadhav.
Last AGM: 20 August 2025. Financial statements filed for year ended 31 March 2025. Office: Rajashree Business Park 3Rd Floor Survey No. 338 Next To Sohrabh Hall Tadiwala Road, Pune, Maharashtra, India – 411001.
As per the financials filed for FY 2025, the company reported a revenue of ₹3,891.87 Cr, a growth of 14% compared to the previous year.
The company has a workforce of approximately 2,122 employees as per the latest available data. It operates as a subsidiary of Brainbees Solutions Limited.
The company is associated with 2 brands - Toy4you, Firstcry.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website firstcry.com.
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Registered AddressRajashree Business Park 3Rd Floor Survey No. 338 Next To Sohrabh Hall Tadiwala Road, Pune, Maharashtra, India – 411001
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IndustryE-Commerce, Online Baby Products Retail
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Digital Age Retail Private Limited
Digital Age Retail Private Limited operates two associated brands: Toy4you and FirstCry. These brands represent Digital Age Retail Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Online platform offering electric ride-on toys for children with remote controls. | toy4you.in | |
| Online platform offering a wide range of baby, kids, and maternity products | firstcry.com |
Competitors & Alternatives of Digital Age Retail Private Limited
Brands and companies operating in the same space as Digital Age Retail Private Limited include Mumzworld, Mylo, RforRabbit and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Mumzworld
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Baby and maternity products are retailed through an online platform. | Dubai, United Arab Emirates, United Arab Emirates | 2011 |
Mylo
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Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | Gurugram, India, India | 2018 |
RforRabbit
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Multi-category baby care products are offered through an internet-first brand. | Ahmedabad, India, India | 2014 |
Newmi
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Products and services for women's health and wellness are provided. | Gurugram, India, India | 2021 |
Merlin Brands
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Diversified consumer products are manufactured and distributed by Merlin Brands. | Delhi, India, India | 2016 |
Shumee
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Handcrafted toys for children are provided via an online platform. | Bengaluru, India, India | 2014 |
Jollee
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Multi-category mom and baby care products are retailed online. | Gurugram, India, India | 2022 |
Babyoye
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Online portal for baby products, pregnancy infant-care and mother-care products | Bengaluru, India, India | 2010 |
The Mom Store
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An online retail platform specializing in multicategory mom and baby care products. | Bengaluru, India, India | 2018 |
HushBabies
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Manages an e-commerce store offering a range of baby products. | Delhi, India, India | 2010 |
Business Activity of Digital Age Retail Private Limited
Digital Age Retail Private Limited is engaged in the principal business activity of trade, with detailed activities including retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details for Digital Age Retail Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Digital Age Retail Private Limited
Digital Age Retail Private Limited is audited by Walker Chandiok & Co LLP for the financial year 2024. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
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| Walker Chandiok & Co LLP | Locked | Locked | Locked |
Complete auditor history for Digital Age Retail Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
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- Auditor changes
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Board of Directors and KMP of Digital Age Retail Private Limited
Digital Age Retail Private Limited currently reports 6 directors and 1 key managerial person. 10 former directors have served the organization.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
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Gautam Sharma
Also directs:
Firmroots Private Limited, Solis Hygiene Private Limited, Jw Brands Private Limited and 5 more
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Director | 20 Feb 2023 | 3 Years 5 Months | Current |
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Prashant Prakash Jadhav
Also directs:
Firmroots Private Limited, Swara Baby Products Limited, Joybees Private Limited and 1 more
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Director | 20 Feb 2023 | 3 Years 5 Months | Current |
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Sanket Raghavendra Hattimattur
Also directs:
Brainbees Solutions Limited, Brainbees Solutions Limited
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Director | 20 Feb 2023 | 3 Years 5 Months | Current |
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Sujata Vilas Bogawat
Also directs:
Brainbees Solutions Limited, Brainbees Solutions Limited, Kerax Venture Lab Private Limited and 2 more
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Director | 12 Dec 2023 | 2 Years 7 Months | Current |
| Sagar Niwas Panaskar | Whole-Time Director | 15 Feb 2019 | 7 Years 5 Months | Current |
| Peeyush Bushan Mujoo | Managing Director | 30 May 2013 | 13 Years 1 Months | Current |
Financials of Digital Age Retail Private Limited FY 2025 filings available
Digital Age Retail Private Limited reported revenue of ₹3,891.87 Cr (up 14.00% YoY) for FY 2025.
Ten-year financial statements for Digital Age Retail Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
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Ownership and Shareholding of Digital Age Retail Private Limited
Shareholding and ownership data for Digital Age Retail Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
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Charges & Borrowings Digital Age Retail Private Limited
Digital Age Retail Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Digital Age Retail Private Limited
Digital Age Retail Private Limited has a workforce of 2,122 employees as of Oct 21, 2024.
Employee and EPFO history for Digital Age Retail Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
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GST Compliance of Digital Age Retail Private Limited
GST registrations and filing compliance for Digital Age Retail Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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Credit Ratings, Litigation & Regulatory Alerts for Digital Age Retail Private Limited
Credit ratings, litigation, and regulatory alerts for Digital Age Retail Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
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MSME Payment Delays by Digital Age Retail Private Limited
MSME payment history for Digital Age Retail Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Digital Age Retail Private Limited
Corporate group structure for Digital Age Retail Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Digital Age Retail Private Limited
MCA filings and documents for Digital Age Retail Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Digital Age Retail Private Limited
Frequently Asked Questions about Digital Age Retail Private Limited
Digital Age Retail Private Limited is an active private limited company in the e-commerce sector based in Pune, Maharashtra, India. It was incorporated on 15 April 2011 (15+ years old) and is registered under CIN U52100PN2011PTC139221. The company has 2,122 employees.
Digital Age Retail Private Limited reported revenue of ₹3,891.87 Cr for FY 2025 (up 14.00% YoY).
The current directors and KMP of Digital Age Retail Private Limited are:
- Gautam Sharma - Director
- Prashant Prakash Jadhav - Director
- Sanket Raghavendra Hattimattur - Director
- Sujata Vilas Bogawat - Director
- Sagar Niwas Panaskar - Whole-Time Director
- Peeyush Bushan Mujoo - Managing Director
- Shwetank Gupta - Ceo
The primary industry of Digital Age Retail Private Limited is e-commerce. The company specifically operates in online baby products retail. The company is currently active in this sector.
Digital Age Retail Private Limited can be reached at the registered office: Rajashree Business Park 3Rd Floor Survey No. 338 Next To Sohrabh Hall Tadiwala Road, Pune, Maharashtra, India – 411001, or through the website firstcry.com.
The authorised capital is ₹1.13 Cr, and the paid-up capital is ₹1.13 Cr.