About Digital Age Retail Private Limited
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Digital Age Retail Private Limited is a private limited company based in Pune, Maharashtra, India, a subsidiary of Brainbees Solutions Limited. It operates in the online baby products retail segment of the e-commerce sector. It was incorporated on 15 April 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Pune, under CIN U52100PN2011PTC139221. Its GSTIN is 03AADCD8136E1Z1 (Punjab). The company holds 31 GST registrations, of which 29 are active.
The company has an authorised share capital of ₹1.13 Cr and a paid-up capital of ₹1.13 Cr. It is led by directors including Peeyush Bushan Mujoo (Managing Director) and Sagar Niwas Panaskar (Whole-Time Director).
Its last annual general meeting (AGM) was held on 20 August 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Rajashree Business Park 3rd Floor Survey No. 338 Next To Sohrabh Hall Tadiwala Road, Pune, Maharashtra, India – 411001.
As per the financials filed for FY 2025, the company reported a revenue of ₹3,891.87 Cr, a growth of 14% compared to the previous year. For the same year it recorded a net loss of ₹42.09 Cr (net margin -1.1%) and EBITDA of ₹80.03 Cr (EBITDA margin 2.1%). Revenue has grown at a compounded annual rate (CAGR) of 17% over three years and 25% over five years.
The company has about 2,122 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: Toy4you and FirstCry. Court records list 10 cases involving the company, including 2 filed by the company and 8 filed against it; 3 cases are pending. The company has 3 deals on record (1 funding round, 1 rights issue, 1 acquisition), with disclosed funding of ₹200.63 Cr; the latest was in February 2025. The company has 11 MSME Form 1 returns on record between 2018 and 2024, listing 1,053 overdue payments to 82 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website firstcry.com.
Company details
Contact details
Digital Age Retail Private Limited's registered office is in Pune, Maharashtra. Its website is firstcry.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressRajashree Business Park 3rd Floor Survey No. 338 Next To Sohrabh Hall Tadiwala Road, Pune, Maharashtra, India – 411001
- IndustryE-Commerce, Online Baby Products Retail
To see the full contact details of Digital Age Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Digital Age Retail operates two associated brands: Toy4you and FirstCry. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online platform offering electric ride-on toys for children with remote controls. | toy4you.in | |
| Online platform offering a wide range of baby, kids, and maternity products | firstcry.com |
Business activity
The main business activity of Digital Age Retail is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Digital Age Retail Private Limited, buy the company report.
Financials of Digital Age Retail Private Limited
FY 2025 filings availableDigital Age Retail Private Limited reported revenue of ₹3,891.87 Cr (up 14% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 25% over five years, including 14% growth in the latest year. EBITDA rose 59% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹80.03 Cr | ||||
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| Net Profit (PAT) | -₹42.09 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 2.1% | ||||
| Net Profit Margin | -1.1% | ||||
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To see the full financial statements and ratios of Digital Age Retail Private Limited, buy the company report.
Board of directors of Digital Age Retail Private Limited
Digital Age Retail has 7 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Gautam Sharma Also directs: Brainbees Solutions Limited, Firmroots Private Limited, Solis Hygiene Private Limited and 5 more | Director | 20 Feb 2023 | 3 Years 8 Months | Current |
| Prashant Prakash Jadhav | Director | 20 Feb 2023 | 3 Years 8 Months | Current |
| Sanket Raghavendra Hattimattur Also directs: Brainbees Solutions Limited | Director | 20 Feb 2023 | 3 Years 8 Months | Current |
| Sujata Vilas Bogawat Also directs: Brainbees Solutions Limited, Kerax Venture Lab Private Limited, Avant Edge Business Consulting Private Limited and 1 more | Director | 12 Dec 2023 | 2 Years 10 Months | Current |
| Sagar Niwas Panaskar Also directs: K.A. Enterprises (Hygiene) Private Limited | Whole-Time Director | 15 Feb 2019 | 7 Years 8 Months | Current |
| Peeyush Bushan Mujoo | Managing Director | 30 May 2013 | 13 Years 5 Months | Current |
Auditor
Digital Age Retail Private Limited is audited by Walker Chandiok & Co LLP for the financial year 2024.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Walker Chandiok & Co LLP | FY 2024 | 001076N/N500013 |
Shareholding
The shareholding of Digital Age Retail Private Limited is on record for 5 financial years, the latest being FY 2024, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Digital Age Retail Private Limited, buy the company report.
Deals & funding
Digital Age Retail Private Limited has 3 deals on record (1 funding round, 1 rights issue, 1 acquisition), with disclosed funding of ₹200.63 Cr; the latest was in February 2025.
Deals on record (3 of 3)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Feb 2025 | Rights issue | ₹299.6 Cr | Investors: Brainbees Solutions Limited |
| May 2022 | Funding round | ₹200.63 Cr | Investors: Brainbees Solutions Limited, Brainbees Solutions Private Limited & Supam Satyanarayan Maheshwari |
| May 2022 | Acquisition | Undisclosed | Buyer: Brainbees Solutions Limited Seller: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Digital Age Retail Private Limited has 10 court cases on record: 2 filed by Digital Age Retail, 8 filed against it. 3 cases are pending and 7 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 7 | 6 | 2 |
| High courts | 2 | 1 | 1 |
| Supreme Court | 1 | 1 | 0 |
Cases on record (5 of 10)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Kamrup Metro, Assam | Civil suit | Filed against the company by an individual | Pending |
| District court, Kamrup Metro, Assam | Interim or miscellaneous application | Filed against the company by an individual | Pending |
| High Court of Delhi | Commercial suit | Filed against the company by an individual | Pending |
| District court, South, Delhi | Commercial suit | Filed against the company | Disposed |
| District court, BENGALURU, Karnataka | Criminal complaint | Filed against the company by an individual | Disposed |
To see the full case history of Digital Age Retail Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Digital Age Retail Private Limited has 11 MSME Form 1 returns on record between 2018 and 2024, listing 1,053 overdue payments to 82 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 82)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Anindita Toy Company Private Limited | |||
| My Milestones Fashion Essentials Private Limited | |||
| Little Genius Toys Private Limited | |||
| Circle E Retail Private Limited | |||
| Centy Toys |
To see the full MSME payment records of Digital Age Retail Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Digital Age Retail Private Limited has a workforce of 2,122 employees on its EPFO records as of Oct 21, 2024, across 1 active EPFO establishment.
GST
Digital Age Retail has 31 GST registrations: 29 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 03AADCD8136E1Z1 | Punjab | Active | 01 Jul 2017 |
| 04AADCD8136E1ZZ | Chandigarh | Active | 01 Jul 2017 |
| 05AADCD8136E1ZX | Uttarakhand | Active | 01 Jul 2017 |
| 06AADCD8136E1ZV | Haryana | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Digital Age Retail Private Limited, buy the company report.
Recent activity
Digital Age Retail Private Limited has 9 board changes on record since 2013: 7 appointments and 2 cessations. The latest: Shwetank Gupta was appointed as Whole-Time Director on 12 Aug 2025.
News
Frequently asked questions
Digital Age Retail is an active private limited company based in Pune, Maharashtra, India. The company works in online baby products retail, within the e-commerce industry. It was incorporated on 15 April 2011 (15+ years old) and is registered under CIN U52100PN2011PTC139221.
Digital Age Retail has 7 current directors:
- Peeyush Bushan Mujoo - Managing Director
- Sagar Niwas Panaskar - Whole-Time Director
- Shwetank Gupta - Whole-Time Director
- Gautam Sharma - Director
- Prashant Prakash Jadhav - Director
- Sanket Raghavendra Hattimattur - Director
- Sujata Vilas Bogawat - Director
The latest financial statements of Digital Age Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 20 August 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Digital Age Retail is 03AADCD8136E1Z1, registered in Punjab. The company has 31 GST registrations in all, of which 29 are active and 2 are cancelled or inactive. Other active GSTINs include 04AADCD8136E1ZZ (Chandigarh), 05AADCD8136E1ZX (Uttarakhand), 06AADCD8136E1ZV (Haryana).
The CIN (Corporate Identification Number) of Digital Age Retail is U52100PN2011PTC139221. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Digital Age Retail has 10 court cases on record: 2 filed by the company and 8 filed against it. 3 are pending. Most are in the district courts.
Digital Age Retail was incorporated on 15 April 2011, making it 15+ years old. It is registered with the Registrar of Companies, Pune.
Digital Age Retail has 3 deals on record (1 funding round, 1 rights issue, 1 acquisition), with disclosed funding of ₹200.63 Cr; the latest was in February 2025.
Shwetank Gupta was appointed as Whole-Time Director on 12 Aug 2025. Sujata Vilas Bogawat was appointed as Director on 12 Dec 2023. Gautam Sharma was appointed as Director on 20 Feb 2023. Digital Age Retail has 9 board changes on record in total.
Digital Age Retail has 11 MSME Form 1 returns on record between 2018 and 2024, listing 1,053 overdue payments to 82 micro and small suppliers. The latest return was filed on 30 Apr 2024.
Digital Age Retail can be reached through the website firstcry.com. Its registered office is in Pune, Maharashtra, India.
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