About Hopscotch
Hopscotch is a Consumer company based in Thane (India) founded in 2012 by Marla Beyer and Rahul Anand. Apparel and accessories for children are provided online. It operates in the Consumer and Retail sectors. Hopscotch has raised $71 million across 6 funding rounds from investors including IIFL Finance, RPG Ventures and Jabbar. The company has 104 employees. Hopscotch has completed 1 acquisition, including SkoolShop. Its chief executive, as recorded, is Marla Beyer. Its website hopscotch.in draws about 718 thousand monthly visits. Its Indian entity Little Runways Wholesale Private Limited reported revenue of ₹265 Cr. Its focus areas include Mom & Baby Care, Commerce, Fashion and Apparel. Its competitors include Bewakoof, Mylo and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Hopscotch was founded in 2012 and is headquartered in Thane, India. Operations focus on the childrens apparel sector through an internet-first model. A variety of clothing items, including onesies, jackets, frocks, leggings, gowns, t-shirts, jeans, and shirts, is offered. Footwear and accessories such as belts, watches, eyewear, and hats are also available. The brand serves the Indian market primarily via its online domain.
- Headquarters Thane, India
- Employees 104
- Founders Marla Beyer, Rahul Anand
- SectorsConsumerRetail
- Website category Lifestyle · Childcare
- Email••••••••
- Phone•••• ••••
- Website hopscotch.in
- Social LinkedIn X Facebook
- Legal Name Little Runways Wholesale Private Limited
- Date of Incorporation 09 Apr, 2012
- Jurisdiction Bhiwandi, Maharashtra, India
- Annual Revenue₹265 Cr
FY 2025 · +20% YoY
- Net Profit₹11.49 Cr
FY 2025 · 5% margin
- EBITDA₹13.08 Cr
FY 2025 · 5% margin
- Total Equity Funding$71M (USD)
in 6 rounds
- Latest Funding Round$20M (USD), Series D
May 2023
- InvestorsIIFL Finance
& 14 more
- Employee Count104
- Investments & Acquisitions
Associated legal entities of Hopscotch
Hopscotch operates through Little Runways Wholesale Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Little Runways Wholesale Private Limited CIN U51101MH2012PTC229324 | Active | 09 Apr 2012 | Bhiwandi, Maharashtra | ₹265 Cr | 104 | 2 | View details |
Funding Insights of Hopscotch
Hopscotch has successfully raised a total of $71M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $71M
- Total Rounds 6
- Last Round Series D — $20M
- Investors Count 15
All 6 funding rounds of Hopscotch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $20M | Series D | – | Amazon | |
| Sep 2020 | $25M | Series D | – | LionRock Capital, Rise Capital | |
| Feb 2016 | $13M | Series C | – | Eduardo Saverin | – |
| Jan 2015 | $11M | Series B | – | Eduardo Saverin | |
| Feb 2014 | $2M | Seed | – | LionRock Capital | |
| Jun 2012 | Seed | – | – |
15 investors in total: 11 institutional and 4 angel.
Investors in Hopscotch
Hopscotch has secured backing from 15 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IIFL Finance, RPG Ventures and Jabbar.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wealth is managed by LionRock Capital as a family office. | lionrock.com | Singapore, Singapore | ||
Venture capital fund investing in consumer tech startups | 2014 | techproventures.com | Mumbai, India | |
Expansion-stage tech startups are funded by Rise Capital. | risecapital.com | San Francisco, United States | ||
RPG Ventures is focused on incubating and investing in new businesses. | rpgventures.in | Mumbai, India | ||
Investments in US tech companies are made by Velos Partners. | velospartners.com | Los Angeles, United States | ||
E-commerce offering a wide range of products | amazon.in | Bengaluru, India | ||
Online gold, home, personal, and business loans are provided. | 1995 | iifl.com | Mumbai, India | |
Digital marketing services are provided by RPG Ventures to clients. | 2017 | rpg.ventures | Colorado Springs, United States | |
Corporate advisory services are provided across multiple sectors. | eecapital.co.za | Nelspruit, South Africa | ||
Investment and development of technology companies are facilitated. | 2009 | jabbar.com | Dubai, United Arab Emirates |
Investor details for Hopscotch
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Board of directors of Little Runways Wholesale Private Limited (Hopscotch)
Little Runways Wholesale Private Limited is the primary company behind Hopscotch. The board of Little Runways Wholesale Private Limited currently have 2 directors; the longest-serving is Rahul Surinder Anand, appointed in 2012. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rahul Surinder Anand DIN 05180986 | Director | 09 Apr 2012 | 14 yrs 7 mo | Little Runways Wholesale Private Limited |
| Surendra Kewalram Anand DIN 02232597 | Director | 09 Apr 2012 | 14 yrs 7 mo | Little Runways Wholesale Private Limited |
People of Hopscotch
4 people are tracked at Hopscotch (4 in leadership); the tracked headcount is 104.
| Name | Role | Group |
|---|---|---|
Marla Beyer | Co-Founder & CEO | Leadership |
| Co-Founder & CEO | Leadership | |
Eric Shin | Co-CEO | Leadership |
cycle count | Co-CEO | Leadership |
Complete people profiles for Hopscotch
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Financials of Hopscotch
Figures of Little Runways Wholesale Private Limited, the primary company behind Hopscotch, for FY 2025. Revenue was ₹265 Cr (+20% year on year). Net profit was ₹11.49 Cr (5% margin). EBITDA was ₹13.08 Cr (5% margin). Revenue has grown at a compounded annual rate of +4% over three years and +5% over five years.
- ₹265 CrRevenue · FY 2025 · +20% YoY
- ₹11.49 CrNet profit · 5% margin
- ₹13.08 CrEBITDA · 5% margin
- ₹10.82 CrPaid-up capital
- 104Employees (provident fund records)
- +4%Revenue CAGR, 3 years
- +5%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Little Runways Wholesale Private Limited are on its company page.
Detailed financial statements for Hopscotch
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Investments & Acquisitions by Hopscotch
Hopscotch has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SkoolShop.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online school supplies retailer | skoolshop.com | Mumbai, India | 2011 | May 2014 | •••• |
Complete acquisition details for Hopscotch
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Timeline of Hopscotch
4 dated milestones of Hopscotch across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Hopscotch is founded.
- Funding First funding round.
- Acquisition Acquires SkoolShop.
- Funding Latest funding round, Series D, of $20.0M.
Competitors of Hopscotch
Hopscotch has 3 listed competitors in our database, 3 of them funded. They include Bewakoof, Mylo and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Hopscotch
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- Full competitor set
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Web traffic of Hopscotch
The website of Hopscotch (hopscotch.in) receives about 717.5K visits a month and ranks #57,162 among all websites worldwide, #2,824 in Childcare.
- Monthly visits717.5K
▲ 2% vs previous month
- Unique visitors374.9K
per month
- Global rank#57,162
among all websites
- Category rank#2,824
Lifestyle · Childcare
- Bounce rate46%
- Pages per visit5.4
- Average visit4 min 41 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Hopscotch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| firstcry.com | 100% | 10M | #5,115 | View details | |
| babyoye.com | 77% | View details | |||
mothercare.in | mothercare.in | 64% | #319,869 | – | |
| menmoms.in | 62% | 111.6K | #315,577 | View details | |
| foreverkidz.in | 59% | 14.3K | #1,613,234 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hopscotch
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Hopscotch (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Hopscotch
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Frequently Asked Questions about Hopscotch
Hopscotch was founded in 2012.
Hopscotch is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Marla Beyer is the CEO of Hopscotch, as recorded in our data. They have also founded this company.
Hopscotch is a funded company, having raised a total of $71M across 6 funding rounds to date.
Hopscotch has 104 employees.
The primary company behind Hopscotch, Little Runways Wholesale Private Limited, reported revenue of ₹265 Cr for FY 2025, up 20% year on year.
Hopscotch was founded in 2012 and is headquartered in Thane, India. Operations focus on the childrens apparel sector through an internet-first model. A variety of clothing items, including onesies, jackets, frocks, leggings, gowns, t-shirts, jeans, and shirts, is offered. Footwear and accessories such as belts, watches, eyewear, and hats are also available. The brand serves the Indian market primarily via its online domain.
Hopscotch has made 1 acquisition, including SkoolShop.
Hopscotch has 15 investors. Key investors include IIFL Finance, RPG Ventures, Jabbar, TechPro Ventures, and Amazon.
Hopscotch operates through Little Runways Wholesale Private Limited.
The legal entities of Hopscotch currently have 2 directors, including Rahul Surinder Anand, Surendra Kewalram Anand.