About Bewakoof
Bewakoof is a Retail company based in Mumbai (India) founded in 2011 by Prabhkiran Singh, and was acquired by TMRW in November 2022. Multi-category fashion products are sold by an internet-first brand. Bewakoof has raised $40.52 million across 15 funding rounds from investors including Shiprocket, Angel List and Klub. The company has 368 employees. Bewakoof was last valued at $62.06 million in December 2021. Its chief executive, as recorded, is Prabhkiran Singh. Its website bewakoof.com draws about 2.7 million monthly visits. Its Indian entity Bewakoof Brands Private Limited reported revenue of ₹248 Cr. Bewakoof offers products and services including Fashion Shopping Platform, Mobile Covers, Accessories, Winterwear, and Customization Services. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Styched, Be Young and Max Fashion; 2 of its 3 listed competitors have raised funding.
Company details
Bewakoof was founded in 2011 and is headquartered in Mumbai, India. The company operates in the fashion e-commerce sector, providing apparel, footwear, bags, and custom-printed items for men and women. Products are distributed through its online platform and various marketplaces. A mobile application is offered for iOS and Android devices to facilitate user access.
- Headquarters Mumbai, India
- Employees 368
- Founders Prabhkiran Singh
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website bewakoof.com
- Social LinkedIn X Facebook
- Acquired by TMRW (Nov 2022)
- Legal Name Bewakoof Brands Private Limited
- Date of Incorporation 16 Aug, 2011
- Jurisdiction Bhiwandi, Maharashtra, India
- Annual Revenue₹248 Cr
FY 2026 · +42% YoY
- Net Loss-₹87.43 Cr
FY 2026 · -36% margin
- EBITDA-₹54.79 Cr
FY 2026 · -23% margin
- Total Equity Funding$40.52M (USD)
in 15 rounds
- Latest Funding Round$1.03M (USD), Series B
Apr 2022
- InvestorsShiprocket
& 61 more
- Employee Count368
- Acquired byTMRW
(Nov 2022)
Associated legal entities of Bewakoof
Bewakoof is associated with 3 registered companies on The Company Check; the primary company is Bewakoof Brands Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bewakoof Brands Private Limited CIN U74999MH2011PTC220994 | Active | 16 Aug 2011 | Bhiwandi, Maharashtra | ₹248 Cr | 185 | 4 | View details |
| Aditya Birla Digital Fashion Ventures Limited CIN U74999MH2022PLC380326 | Active | 11 Apr 2022 | Mumbai, Maharashtra, India | View details | |||
| Aditya Birla Digital Fashion Ventures Limited CIN U14101MH2022PLC380326 | Active | 11 Apr 2022 | Mumbai, Maharashtra | ₹682 Cr | 134 | 7 | View details |
Products & Services of Bewakoof
Bewakoof offers a comprehensive portfolio of products and services, including Fashion Shopping Platform, Mobile Covers, Accessories, Winterwear, and Customization Services.
Online service for purchasing men's and women's clothing and accessories
Customized protective covers for mobile devices
Range of fashion items like sneakers and official merchandise
Seasonal clothing options for men and women
Options for customizing fashion and tech products
Apps and channels of Bewakoof
Bewakoof publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Bewakoof
Bewakoof has successfully raised a total of $40.52M across 15 strategic funding rounds. The most recent funding activity was a Series B round of $1.03 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.52M
- Total Rounds 15
- Last Round Series B — $1.03M
- Investors Count 61
Latest 10 of 15 funding rounds of Bewakoof with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $1.03M | Series B | – | – | |
| Feb 2022 | $1.34M | Debt – Conventional | – | – | – |
| Dec 2021 | $6.92M | Series B | $62.06M | Klub, Investcorp | |
| Dec 2021 | Debt – Venture | – | – | – | |
| Aug 2021 | $8.09M | Series B | $51.74M | Investcorp | |
| Mar 2021 | $4.1M | Series B | $••••• | IvyCap Ventures Advisors | |
| May 2020 | $5.03M | Series B | – | Aarti Industries | |
| Oct 2019 | $11.3M | Series B | $••••• | Investcorp | |
| Jul 2019 | $1.6M | Series A | $••••• | M Krishna Sindhuri Private Trust | |
| Jan 2018 | $900,525 | Seed | – | Titan Capital |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $62.06M | •••••••• |
| Aug 2021 | $51.74M | •••••••• |
| Mar 2021 | $••••• | •••••••• |
| Oct 2019 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
| Mar 2016 | $••••• | •••••••• |
| Oct 2015 | $••••• | •••••••• |
| Jan 2015 | $••••• | •••••••• |
Full valuation and stage history of Bewakoof
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Last known valuation $62.06M (Dec 2021). 62 investors in total: 24 institutional and 38 angel.
Investors in Bewakoof
Bewakoof has secured backing from 62 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Shiprocket, Angel List and Klub.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity, real estate, and credit investments are managed globally. | investcorp.com | New York, United States | ||
Marketing consulting and investments are provided for consumer startups. | springmarketingcapital.com | Bengaluru, India | ||
Multiple sectors are invested in by the venture capital fund. | Delhi, India | |||
Venture capital investments in startups from leading Indian institutions across various sectors. | 2011 | ivycapventures.com | Mumbai, India | |
Private investment arm of Kris Gopalakrishnan Family Office. | 2014 | pratithi.com | Bengaluru, India | |
Private debt funding is provided across multiple sectors. | Hyderabad, India | |||
Early-stage centric tech-focused venture capital firm investing primarily in India | 2015 | uniqornventures.com | Bengaluru, India | |
Investments are made in early-stage companies by Titan Capital. | titancapital.vc | Gurugram, India | ||
Fintech platform for revenue-based financing to digital businesses is provided. | 2019 | klubworks.com | Singapore, Singapore | |
Investor details for Bewakoof
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Board of directors of Bewakoof Brands Private Limited (Bewakoof)
Bewakoof Brands Private Limited is the primary company behind Bewakoof. The boards of the 2 registered companies of Bewakoof currently have 8 directors; the longest-serving is Jagdish Bajaj, appointed in 2022. 18 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jagdish Bajaj DIN 08498055 | Director | 11 Apr 2022 | 4 yrs 6 mo | Aditya Birla Digital Fashion Ventures Limited |
| Ashish Dikshit DIN 01842066 | Director | 11 Apr 2022 | 4 yrs 6 mo | Aditya Birla Digital Fashion Ventures Limited |
| Aryaman Vikram Birla DIN 08456879 | Director | 10 Jan 2023 | 3 yrs 9 mo | Aditya Birla Digital Fashion Ventures Limited |
| Sangeeta Pendurkar DIN 03321646 | Director | 27 Mar 2023 | 3 yrs 7 mo | Aditya Birla Digital Fashion Ventures Limited |
| Anshoo Sharma DIN 03613435 | Director | 26 Jul 2023 | 3 yrs 3 mo | Bewakoof Brands Private Limited |
| Prashanth Aluru DIN 06923683 | Whole-time director | 05 Sep 2023 | 3 yrs 2 mo | Aditya Birla Digital Fashion Ventures Limited, Bewakoof Brands Private Limited |
| Vijay Kumar Agarwal DIN 00058548 | Director | 27 Sep 2023 | 3 yrs 1 mo | Bewakoof Brands Private Limited |
| Prashant Sharma DIN 10478931 | Director | 25 Jan 2024 | 2 yrs 9 mo | Bewakoof Brands Private Limited |
People of Bewakoof
36 people are tracked at Bewakoof (12 in leadership, 24 in team); the tracked headcount is 368.
| Name | Role | Group |
|---|---|---|
Prabhkiran Singh | Co-Founder & CEO | Leadership |
Vidit Jindal | D2c Head | Leadership |
Eva Raichel Panicker | Assistant Manager - Talent Acquisition And Business Partner | Leadership |
Ravi Kumar | Head - Logistics And Customer Experience | Leadership |
Abhimanyu Mishra | Chief Marketing Officer | Leadership |
Sreehari Krishnan | Senior Director || Plant Operations And Quality | Leadership |
Samata Ballal | Chief People Officer | Leadership |
Pavan Gupta | Head Of Operations | Leadership |
Pratik Shetty | Associate Director – Branding & Communications | Leadership |
Shravan Gujjar | Head Of Product Development | Leadership |
Nihal Peters | Assistant Vice President - Design And Product Development | Leadership |
Ishan Kumar | AVP And Head Of Ecommerce | Leadership |
Surya Sudhakaran | Senior Executive Talent Acquisition | Team |
Mansi Sadhu | Senior Executive Accessory Designer | Team |
Shruti Wasulkar | Senior Manager - Digital Marketing | Team |
Jaykant Kumar | Designer (fashion & Apparel) | Team |
Ayaz Syed | Sr. Brand Communication Designer | Team |
Chandrabhan Namdev | Warehouse - Planning Assistant (mis) | Team |
Mitali Das | Senior Manager - People And Culture | Team |
Junaid Shah | Assistant Manager Human Resources | Team |
16 more people are available in the full profile.
Complete people profiles for Bewakoof
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Financials of Bewakoof
Figures of Bewakoof Brands Private Limited, the primary company behind Bewakoof, for FY 2026. Revenue was ₹248 Cr (+42% year on year). Net loss was -₹87.43 Cr (-36% margin). EBITDA was -₹54.79 Cr (-23% margin). Revenue has grown at a compounded annual rate of +3% over three years and +14% over five years.
- ₹248 CrRevenue · FY 2026 · +42% YoY
- -₹87.43 CrNet loss · -36% margin
- -₹54.79 CrEBITDA · -23% margin
- ₹9.2 LakhPaid-up capital
- 185Employees (provident fund records)
- +3%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bewakoof Brands Private Limited are on its company page.
Detailed financial statements for Bewakoof
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Timeline of Bewakoof
5 dated milestones of Bewakoof across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Bewakoof is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $1.0M.
- Exit Acquired by TMRW.
Competitors of Bewakoof
Bewakoof has 3 listed competitors in our database, 2 of them funded. They include Styched, Be Young and Max Fashion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. | ||
| beyoung.in | 2017 | Udaipur, India | $4.89M | 143 | Everyday fashion apparel, accessories, and combo options are retailed. | |
| maxfashion.in | 2006 | Bengaluru, India | 671 | Internet first brand of clothing, footwear, and accessories for women, men, and kids |
Detailed competitors of Bewakoof
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Web traffic of Bewakoof
The website of Bewakoof (bewakoof.com) receives about 2.7M visits a month and ranks #15,061 among all websites worldwide, #692 in Fashion and Apparel.
- Monthly visits2.7M
▼ 18.2% vs previous month
- Unique visitors1.7M
per month
- Global rank#15,061
among all websites
- Category rank#692
Lifestyle · Fashion and Apparel
- Bounce rate30%
- Pages per visit4.7
- Average visit2 min 04 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Bewakoof. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| myntra.com | 100% | 113.8M | #236 | View details | |
| nobero.com | 93% | 2.9M | #17,434 | View details | |
| maxfashion.in | 92% | 3.6M | #9,528 | View details | |
urbanmonkey.com | urbanmonkey.com | 92% | #64,134 | – | |
| ajio.com | 91% | 30.1M | #1,339 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bewakoof
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Bewakoof (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about Bewakoof
Bewakoof was founded in 2011.
Bewakoof is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Prabhkiran Singh is the CEO of Bewakoof, as recorded in our data. They have also founded this company.
Bewakoof is a funded company, having raised a total of $40.52M across 15 funding rounds to date. The company's 1st funding round was a Seed of $900.53K, raised on Oct 2011.
Bewakoof has 368 employees.
The primary company behind Bewakoof, Bewakoof Brands Private Limited, reported revenue of ₹248 Cr for FY 2026, up 42% year on year.
Bewakoof was founded in 2011 and is headquartered in Mumbai, India. The company operates in the fashion e-commerce sector, providing apparel, footwear, bags, and custom-printed items for men and women. Products are distributed through its online platform and various marketplaces. A mobile application is offered for iOS and Android devices to facilitate user access.
Bewakoof's top competitors include Styched, Max Fashion and Be Young.
Bewakoof offers Fashion Shopping Platform, Mobile Covers, Accessories, Winterwear, and Customization Services.
Bewakoof has 62 investors. Key investors include Shiprocket, Angel List, Klub, TMRW, and IvyCap Ventures.
The valuation of Bewakoof is $62.06M as of Dec 2021.
Bewakoof is associated with 2 legal entities: Bewakoof Brands Private Limited, Aditya Birla Digital Fashion Ventures Limited.