About Nobero
Nobero is a Retail company based in Hyderabad (India) founded in 2014 by Rakhee Rakesh Agrawal, Bala Satish Satish, and Karthik Venkat, and was acquired by TMRW in November 2022. Internet first brand offering apparel for women and men. It operates in the Retail and Financial Services sectors. Nobero has raised $300 thousand across 1 funding round from investors including TMRW and Rakhee Agarwal. The company has 54 employees. Its chief executive, as recorded, is Karthik Venkat. Its website nobero.com draws about 2.9 million monthly visits. Its Indian entity Pratyaya E-Commerce Private Limited reported revenue of ₹134 Cr. Nobero offers products and services including Nobero App, Summer Tees, Travel Joggers, and Oversized Tees. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Hopscotch, Bewakoof and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Nobero was founded in 2014 in Hyderabad, India, as an internet-first brand in the apparel sector. Clothing items for women and men are provided, including tops, bottoms, activewear, shorts, boxers, joggers, t-shirt dresses, hoodies, combo sets, printed tees, and t-shirts. These products are available in various colors, sizes, fabrics, and styles through online operations.
- Headquarters Hyderabad, India
- Employees 54
- Founders Rakhee Rakesh Agrawal, Bala Satish Satish, Karthik Venkat
- Stage Acquired
- SectorsRetailFinancial Services
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website nobero.com
- Social LinkedIn Facebook Instagram
- Acquired by TMRW (Nov 2022)
- Legal Name Pratyaya E-Commerce Pvt. Ltd.
- Date of Incorporation 11 Dec, 2014
- Jurisdiction Hyderabad, Telangana, India
Associated legal entities of Nobero
Nobero is associated with 2 registered companies on The Company Check; the primary company is Pratyaya E-Commerce Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pratyaya E-Commerce Private Limited CIN U72900TG2014PTC096782 | Active | 11 Dec 2014 | Hyderabad, Telangana | ₹134 Cr | 54 | 3 | View details |
| Aditya Birla Fashion And Retail Limited Listed CIN L18101MH2007PLC233901 | Active | 19 Apr 2007 | Mumbai, Maharashtra | ₹6,122 Cr | 24,532 | 13 | View details |
Products & Services of Nobero
Nobero offers a comprehensive portfolio of products and services, including Nobero App, Summer Tees, Travel Joggers, and Oversized Tees.
Mobile app for purchasing fashion items online
Casual tees designed for summer comfort and style
Comfortable joggers suitable for travel and daily wear
Loose-fit tees offering relaxed fashion options
Funding Insights of Nobero
Nobero has successfully raised a total of $300K through 1 strategic funding round. The most recent funding activity was a Angel Round of $300 thousand completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300,000
- Total Rounds 1
- Last Round Angel Round — $300,000
- First Round $300,000
(Jan 2015)
- Investors Count 1
All 1 funding rounds of Nobero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $300,000 | Angel Round | – | Rakhee Agarwal | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Nobero
Nobero has secured backing from 2 investors, including angel and institutional investors. Prominent investors backing the company include TMRW and Rakhee Agarwal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-enabled services for fashion businesses are provided through a platform. | 2022 | tmrw.in | Bengaluru, India | |
RA Rakhee Agarwal | unknown_0c493da7deeb4e3ea |
Investor details for Nobero
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Board of directors of Pratyaya E-Commerce Private Limited (Nobero)
Pratyaya E-Commerce Private Limited is the primary company behind Nobero. The boards of the 2 registered companies of Nobero currently have 14 directors; the longest-serving is Bala Satish Gurlinka, appointed in 2014. 31 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bala Satish Gurlinka DIN 07013884 | Whole-time director | 11 Dec 2014 | 11 yrs 11 mo | Pratyaya E-Commerce Private Limited |
| Ashish Dikshit DIN 01842066 | Managing Director | 01 Feb 2018 | 8 yrs 9 mo | Aditya Birla Fashion And Retail Limited |
| Sunirmal Talukdar DIN 00920608 | Director | 11 Mar 2020 | 6 yrs 8 mo | Aditya Birla Fashion And Retail Limited |
| Nish Bhutani DIN 03035271 | Director | 05 Jun 2020 | 6 yrs 5 mo | Aditya Birla Fashion And Retail Limited |
| Kumar Mangalam Birla DIN 00012813 | Director | 24 Feb 2021 | 5 yrs 8 mo | Aditya Birla Fashion And Retail Limited |
| Yogesh Chaudhary DIN 01040036 | Director | 17 Mar 2021 | 5 yrs 7 mo | Aditya Birla Fashion And Retail Limited |
| Preeti Vyas DIN 02352395 | Director | 31 Mar 2021 | 5 yrs 7 mo | Aditya Birla Fashion And Retail Limited |
| Arun Adhikari Kumar DIN 00591057 | Director | 19 May 2021 | 5 yrs 5 mo | Aditya Birla Fashion And Retail Limited |
| Prashanth Aluru DIN 06923683 | Nominee Director | 22 Jul 2022 | 4 yrs 3 mo | Pratyaya E-Commerce Private Limited |
| Ananyashree Birla DIN 06625036 | Director | 30 Jan 2023 | 3 yrs 9 mo | Aditya Birla Fashion And Retail Limited |
| Aryaman Vikram Birla DIN 08456879 | Director | 30 Jan 2023 | 3 yrs 9 mo | Aditya Birla Fashion And Retail Limited |
| Prashant Sharma DIN 10478931 | Nominee Director | 25 Jan 2024 | 2 yrs 9 mo | Pratyaya E-Commerce Private Limited |
| Venkatesh Satyaraj Mysore DIN 01401447 | Director | 13 Oct 2024 | 2 yrs 1 mo | Aditya Birla Fashion And Retail Limited |
| Sangeeta Tanwani DIN 03321646 | Director | 01 Aug 2026 | 3 mo | Aditya Birla Fashion And Retail Limited |
People of Nobero
3 people are tracked at Nobero (3 in leadership); the tracked headcount is 54.
| Name | Role | Group |
|---|---|---|
Rakhee Rakesh Agrawal | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Karthik Venkat | Co-Founder & CEO | Leadership |
Complete people profiles for Nobero
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Financials of Nobero
Figures of Pratyaya E-Commerce Private Limited, the primary company behind Nobero, for FY 2025. Revenue was ₹134 Cr (+194% year on year). Net loss was -₹7.98 Cr (-6% margin). EBITDA was -₹8.69 Cr (-7% margin). Revenue has grown at a compounded annual rate of +124% over three years and +59% over five years.
- ₹134 CrRevenue · FY 2025 · +194% YoY
- -₹7.98 CrNet loss · -6% margin
- -₹8.69 CrEBITDA · -7% margin
- ₹1.06 CrPaid-up capital
- 54Employees (provident fund records)
- +124%Revenue CAGR, 3 years
- +59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pratyaya E-Commerce Private Limited are on its company page.
Detailed financial statements for Nobero
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Nobero
3 dated milestones of Nobero across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Nobero is founded.
- Funding First funding round of $300K.
- Exit Acquired by TMRW.
Competitors of Nobero
Nobero has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Bewakoof and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Nobero
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Web traffic of Nobero
The website of Nobero (nobero.com) receives about 2.9M visits a month and ranks #17,434 among all websites worldwide, #802 in Fashion and Apparel.
- Monthly visits2.9M
▼ 2.7% vs previous month
- Unique visitors1.6M
per month
- Global rank#17,434
among all websites
- Category rank#802
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit4.0
- Average visit2 min 45 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Nobero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bonkerscorner.com | 100% | 1.5M | #32,818 | View details | |
| veirdo.in | 100% | 595K | #85,961 | View details | |
| wrogn.com | 89% | 1.5M | #35,423 | View details | |
| bewakoof.com | 89% | 2.7M | #15,061 | View details | |
| pronk.in | 85% | #63,685 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nobero
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Nobero (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Nobero
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Frequently Asked Questions about Nobero
Nobero was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Nobero is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Karthik Venkat is the CEO of Nobero, as recorded in our data. They have also founded this company.
Nobero is a funded company, having raised a total of $300K across 1 funding round to date. The company's 1st funding round was a Angel Round of $300K, raised on Jan 2015.
Nobero has 54 employees.
The primary company behind Nobero, Pratyaya E-Commerce Private Limited, reported revenue of ₹134 Cr for FY 2025, up 194% year on year.
Nobero was founded in 2014 in Hyderabad, India, as an internet-first brand in the apparel sector. Clothing items for women and men are provided, including tops, bottoms, activewear, shorts, boxers, joggers, t-shirt dresses, hoodies, combo sets, printed tees, and t-shirts. These products are available in various colors, sizes, fabrics, and styles through online operations.
Nobero offers Nobero App, Summer Tees, Travel Joggers, and Oversized Tees.
Nobero has 2 investors. Key investors include TMRW, and Rakhee Agarwal.
Nobero is associated with 2 legal entities: Pratyaya E-Commerce Private Limited, Aditya Birla Fashion And Retail Limited.
Yes. Nobero was acquired by TMRW in November 2022.