About Pratyaya E-Commerce Private Limited
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Pratyaya E-Commerce Private Limited is a private limited company based in Hyderabad, Telangana, India, a subsidiary of Aditya Birla Digital Fashion Ventures Limited. It operates in the online apparel retail segment of the e-commerce sector. It was incorporated on 11 December 2014 and has been in existence for over 12 years.
The company is registered with the Registrar of Companies (ROC), Hyderabad, under CIN U72900TG2014PTC096782. Its GSTIN is 36AAHCP9159P1ZG (Telangana). The company holds 7 GST registrations, all of them active.
The company has an authorised share capital of ₹1.22 Cr and a paid-up capital of ₹1.06 Cr. It is led by directors including Bala Satish Gurlinka (Whole-Time Director) and Prashant Sharma.
Its last annual general meeting (AGM) was held on 26 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Hyderabad, Telangana.
As per the financials filed for FY 2025, the company reported a revenue of ₹133.55 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹7.98 Cr (net margin -6%) and EBITDA of -₹8.69 Cr (EBITDA margin -6.5%). Revenue has grown at a compounded annual rate (CAGR) of 124% over three years and 59% over five years.
The company has about 54 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Nobero. As per MCA filings, the company has open charges of ₹21 Cr on record. Court records list 1 case involving the company, including 1 filed against it. The company has 4 deals on record (3 rights issues, 1 funding round), with disclosed funding of ₹45 Lakh; the latest was in July 2022. Its 3 peer companies in the Ecommerce and Internet industry (Apparel), with the same principal business activity (retail trading) are compared by revenue, 1 larger and 2 smaller; the largest is Blissclub Fitness Private Limited with revenue of ₹135.35 Cr. The company has 2 MSME Form 1 returns on record between 2023 and 2024, listing 151 overdue payments to 14 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website mydreamstore.in.
Company details
Contact details
Pratyaya E-Commerce Private Limited's registered office is in Hyderabad, Telangana. Its website is mydreamstore.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressWestern Aqua Cabin No. 121 5th Floor Workafella Business Centre, Hi – Tech City Whitefields Kondapur, Hyderabad, Telangana, India – 500081
- IndustryE-Commerce, Online Apparel Retail
To see the full contact details of Pratyaya E-Commerce Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Pratyaya E-Commerce operates one associated brand: Nobero. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Internet first brand offering apparel for women and men | nobero.com |
Business activity
The main business activity of Pratyaya E-Commerce is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Pratyaya E-Commerce Private Limited, buy the company report.
Financials of Pratyaya E-Commerce Private Limited
FY 2025 filings availablePratyaya E-Commerce Private Limited reported revenue of ₹133.55 Cr (up 194% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 59% over five years, including 194% growth in the latest year. EBITDA rose 5% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹8.69 Cr | ||||
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| Net Profit (PAT) | -₹7.98 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | -6.5% | ||||
| Net Profit Margin | -6% | ||||
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To see the full financial statements and ratios of Pratyaya E-Commerce Private Limited, buy the company report.
Board of directors of Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Bala Satish Gurlinka Also directs: Heckro Marketing LLP | Whole-Time Director | 11 Dec 2014 | 11 Years 10 Months | Current |
| Prashant Sharma | Nominee Director | 25 Jan 2024 | 2 Years 9 Months | Current |
| Prashanth Aluru Also directs: Styleverse Lifestyle Private Limited, Aditya Birla Digital Fashion Ventures Limited, Awesomefab Shopping Private Limited and 5 more | Nominee Director | 22 Jul 2022 | 4 Years 3 Months | Current |
Peer comparison
Pratyaya E-Commerce Private Limited is compared with the 3 companies closest to it by revenue in the Ecommerce and Internet industry (Apparel), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Blissclub Fitness Private Limited | ₹135.35 Cr (FY 2025) | 47.0% | Bangalore, Karnataka, India | |||
| Pratyaya E-Commerce Private Limitedthis company | ₹133.55 Cr (FY 2025) | -₹7.98 Cr | -6% | 194.0% | 54 | Hyderabad, Telangana, India |
| Seasons Enterprises Private Limited | ₹127.03 Cr (FY 2025) | 11.0% | Mumbai, Maharashtra, India | |||
| Maysquare Lifestyle Private Limited | ₹126.26 Cr (FY 2025) | -59.0% | New Delhi, Delhi, India |
To see the full peer comparison of Pratyaya E-Commerce Private Limited, buy the company report.
Auditor
Pratyaya E-Commerce Private Limited is audited by SR GARIMELLA & CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SR GARIMELLA & CO. | FY 2023 | 000891S |
Shareholding
The shareholding of Pratyaya E-Commerce Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Pratyaya E-Commerce Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 06 Jun 2023 | 100733117 | Others | ₹21 Cr | Open |
To see the full charge records of Pratyaya E-Commerce Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Pratyaya E-Commerce Private Limited has 4 deals on record (3 rights issues, 1 funding round), with disclosed funding of ₹45 Lakh; the latest was in July 2022.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jul 2022 | Rights issue | ₹5.7 Cr | Investors: Aditya Birla Digital Fashion Ventures Limited , Aditya Birla Digital Fashion Ventures Limited & Ashish Dikshit, Aditya Birla Digital Fashion Ventures Limited & Jagdish Bajaj |
| Feb 2017 | Rights issue | ₹19 Lakh | Investors: an individual |
| Apr 2015 | Rights issue | ₹1.17 Cr | Investors: an individual |
| Jan 2015 | Funding round | ₹45 Lakh | Investors: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Pratyaya E-Commerce Private Limited has 1 court case on record: 1 filed against it. All case is disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 1 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Central, Delhi | Commercial suit | Filed against the company by an individual | Disposed |
To see the full case history of Pratyaya E-Commerce Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Pratyaya E-Commerce Private Limited has 2 MSME Form 1 returns on record between 2023 and 2024, listing 151 overdue payments to 14 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 14)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Gokwik Commerce Solutions Private Limited | |||
| Xplanck Marketing Private Limited | |||
| Wavicle Technologies Private Limited | |||
| Stallvin Fashions | |||
| Intro Knits |
To see the full MSME payment records of Pratyaya E-Commerce Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Pratyaya E-Commerce Private Limited has a workforce of 54 employees on its EPFO records as of Apr 08, 2024, across 1 active EPFO establishment.
GST
Pratyaya E-Commerce has 7 GST registrations: 7 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 36AAHCP9159P1ZG | Telangana | Active | 01 Jul 2017 |
| 36AAHCP9159P2ZF | Telangana | Active | 01 Apr 2023 |
| 33AAHCP9159P1ZM | Tamil Nadu | Active | 09 Feb 2021 |
| 06AAHCP9159P1ZJ | Haryana | Active | 14 Nov 2022 |
To see the full GST registrations and return filing status of Pratyaya E-Commerce Private Limited, buy the company report.
Recent activity
Pratyaya E-Commerce Private Limited has 7 board changes on record since 2014: 3 appointments and 4 cessations. The latest: Bala Satish Gurlinka ceased to be Director on 23 Oct 2024.
Frequently asked questions
Pratyaya E-Commerce is an active private limited company based in Hyderabad, Telangana, India. The company works in online apparel retail, within the e-commerce industry. It was incorporated on 11 December 2014 (12+ years old) and is registered under CIN U72900TG2014PTC096782.
Pratyaya E-Commerce has 3 current directors:
- Bala Satish Gurlinka - Whole-Time Director
- Prashant Sharma - Nominee Director
- Prashanth Aluru - Nominee Director
The latest financial statements of Pratyaya E-Commerce on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 26 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Pratyaya E-Commerce is 36AAHCP9159P1ZG, registered in Telangana. The company has 7 GST registrations in all, of which 7 are active. Other active GSTINs include 36AAHCP9159P2ZF (Telangana), 33AAHCP9159P1ZM (Tamil Nadu), 06AAHCP9159P1ZJ (Haryana).
The CIN (Corporate Identification Number) of Pratyaya E-Commerce is U72900TG2014PTC096782. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Pratyaya E-Commerce has 1 court case on record: 1 filed against it.
Pratyaya E-Commerce was incorporated on 11 December 2014, making it 12+ years old. It is registered with the Registrar of Companies, Hyderabad.
Pratyaya E-Commerce has 4 deals on record (3 rights issues, 1 funding round), with disclosed funding of ₹45 Lakh; the latest was in July 2022.
The peers of Pratyaya E-Commerce by revenue are Blissclub Fitness Private Limited, Seasons Enterprises Private Limited, Maysquare Lifestyle Private Limited, all in the Ecommerce and Internet industry (Apparel), with the same principal business activity (retail trading).
Bala Satish Gurlinka ceased to be Director on 23 Oct 2024. Manish Singhai ceased to be Nominee Director on 25 Jan 2024. Prashant Sharma was appointed as Nominee Director on 25 Jan 2024. Pratyaya E-Commerce has 7 board changes on record in total.
Pratyaya E-Commerce has 2 MSME Form 1 returns on record between 2023 and 2024, listing 151 overdue payments to 14 micro and small suppliers. The latest return was filed on 30 Apr 2024.
Pratyaya E-Commerce can be reached through the website mydreamstore.in. Its registered office is in Hyderabad, Telangana, India.
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