About Babyoye
Babyoye is a company based in Bengaluru (India) founded in 2010 was acquired by FirstCry in October 2016. Babyoye has raised $14.5 million across 3 funding rounds from investors including FirstCry, Accel and Helion Venture Partners. The company has 1 employees. Babyoye has completed 1 acquisition, including Hoopos. Babyoye operates in a competitive market with competitors including FirstCry, Newmi, BabbleJoy, TheBabyBo and thenestery, among others.
- Headquarter Bengaluru, India
- Employees 1
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website babyoye.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by FirstCry (Oct 2016)
- Legal Name Nest Childcare Services Private Limited
- Date of Incorporation 23 Jun, 2010
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Babyoye
Babyoye operates through Nest Childcare Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nest Childcare Services Private Limited CIN U74999MH2010PTC204754 | Active | 23 Jun 2010 | Mumbai, Maharashtra | – | – | 2 | View details |
Apps and channels of Babyoye
its YouTube channel FirstCry Parenting has 1.61M subscribers and 30 videos.
Videos from Babyoye
The most watched videos on Babyoye's YouTube channel, FirstCry Parenting (1.61M subscribers). Click a video to play it here.
More on FirstCry Parenting.
Funding Insights of Babyoye
Babyoye has successfully raised a total of $14.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.5M
- Total Rounds 3
- Last Round Series A β $12M
- First Round $2.5M
(Apr 2011)
- Investors Count 3
All 3 funding rounds of Babyoye with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $12M | Series A | β | β | |
| Dec 2011 | – | Angel Round | β | β | β |
| Apr 2011 | $2.5M | Seed | β | β |
5 investors in total: 5 institutional.
Investors in Babyoye
Babyoye has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include FirstCry, Accel and Helion Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early to late-stage venture capital is invested in Indian sectors. | – | helionvc.com | Gurugram, India | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture and private equity investments are managed with global diversification. | – | tigerglobal.com | New York, United States | |
Venture capital firm backed by Mahindra group | – | mahindrapartners.com | Mumbai, India | |
Online platform offering a wide range of baby, kids, and maternity products | 2010 | firstcry.com | Pune, India |
Investor details for Babyoye
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Nest Childcare Services Private Limited (Babyoye)
Nest Childcare Services Private Limited is the primary company behind Babyoye. The board of Nest Childcare Services Private Limited currently have 2 directors; the longest-serving is Arunima Yogeshwar Prasad Singhdeo, appointed in 2016. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arunima Yogeshwar Prasad Singhdeo DIN 03031353 | Director | 01 Mar 2016 | 10 yrs 7 mo | Nest Childcare Services Private Limited |
| Sanjay Mangesh Nadkarni DIN 02857433 | Director | 01 Mar 2016 | 10 yrs 7 mo | Nest Childcare Services Private Limited |
Financials of Babyoye
Figures of Nest Childcare Services Private Limited, the primary company behind Babyoye, for FY 2022. Net loss was -₹0.00 Cr (0% margin). EBITDA was -₹0.00 Cr (0% margin). Revenue has grown at a compounded annual rate of -100% over three years.
- -₹0.00 CrNet loss · 0% margin
- -₹0.00 CrEBITDA · 0% margin
- ₹0.01 CrPaid-up capital
- -100%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Nest Childcare Services Private Limited are on its company page.
Detailed financial statements for Babyoye
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Babyoye
Babyoye has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Hoopos.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baby and maternity care products are sold online by Hoopos. | hoopos.com | Bengaluru, India | 2011 | Apr 2013 | β’β’β’β’ |
Complete acquisition details for Babyoye
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Babyoye
6 dated milestones of Babyoye across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Babyoye is founded.
- Funding First funding round of $2.5M.
- Acquisition Acquires Hoopos.
- Funding Latest funding round, Series A, of $12.0M.
- Exit Acquired by Mahindra Partners.
- Exit Acquired by FirstCry.
Competitors of Babyoye
Babyoye operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FirstCry, Newmi, BabbleJoy, TheBabyBo and thenestery, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstcry.com | 2010 | Pune, India | $513.39M | 6,895 | Online platform offering a wide range of baby, kids, and maternity products | |
| newmi.in | 2021 | Gurugram, India | $2.03M | 25 | Products and services for women's health and wellness are provided. | |
| babblejoy.com | 2016 | Bengaluru, India | – | 99 | A subscription-based retailer specializing in products for moms and babies. | |
| thebabybo.com | 2020 | Ahmedabad, India | – | – | Curated subscription boxes of natural baby products are delivered online. | |
| thenestery.in | 2017 | Noida, India | $1.76M | 6 | Online retailer of baby products | |
| jollee.in | 2022 | Gurugram, India | $1.26M | 11 | Multi-category mom and baby care products are retailed online. | |
| babyamore.in | 2018 | Chennai, India | – | – | Multi-category baby care products are retailed through an online platform. |
Detailed competitors of Babyoye
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Babyoye
Websites that share an audience with Babyoye (babyoye.com).
Websites whose visitors overlap most with Babyoye. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| firstcry.com | 100% | 10M | #5,115 | View details | |
| mybabycart.com | 98% | – | – | View details | |
| beebayonline.com | 93% | – | – | View details | |
takeastroll.com | takeastroll.com | 75% | – | – | β |
| geniusbaby.com | 74% | – | – | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 13 similar websites and full traffic analytics for Babyoye
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Babyoye
Complete news archive for Babyoye
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Babyoye
10 companies that operate in the same segment as Babyoye (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Babyoye
Babyoye was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Babyoye is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Babyoye is a funded company, having raised a total of $14.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Apr 2011.
Babyoye has 1 employees.
Founded in 2010 in Bengaluru, India, Babyoye operates as an e-commerce platform in the baby care sector, offering products such as clothing, accessories, toys, books, and music for infants and mothers. Services related to pregnancy, including access to providers for antenatal classes, yoga, and nutrition, are facilitated. Acquisitions of Hoopos and integration with Mom Me occurred, with the company acquired by FirstCry in 2016 for 54.2 million.
Babyoye has made 1 acquisition, including Hoopos.
Babyoye has 5 investors. Key investors include FirstCry, Accel, Helion Venture Partners, Tiger Global, and Mahindra Partners.
Babyoye operates through Nest Childcare Services Private Limited.
Yes. Babyoye was acquired by FirstCry in October 2016.
The legal entities of Babyoye currently have 2 directors, including Arunima Yogeshwar Prasad Singhdeo, Sanjay Mangesh Nadkarni.

