About thenestery
thenestery is a company based in Noida (India) founded in 2017. thenestery has raised $1.77 million across 6 funding rounds from investors including Wellfound, We Founder Circle and Anicut Capital. The company has 6 employees. thenestery has completed 1 acquisition, including Toy Academy. thenestery operates in a competitive market with competitors including FirstCry, Babyoye, Newmi, TheBabyBo and Jollee, among others.
- Headquarter Noida, India
- Employees 6
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Website thenestery.in
- Social X Facebook
- Legal Name Yellow Birds Retail Private Limited
- Date of Incorporation 30 Apr, 2020
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹0.30 Cr
FY 2024 · -92% YoY
- Net Loss-₹0.68 Cr
FY 2024 · -230% margin
- EBITDA-₹0.64 Cr
FY 2024 · -216% margin
- Total Equity Funding$1.77M (USD)
in 6 rounds
- Latest Funding Round$11.54K (USD), Seed
Nov 2022
- InvestorsWellfound
& 35 more
- Employee Count6
- Investments & Acquisitions
Associated legal entities of thenestery
thenestery operates through Yellow Birds Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Yellow Birds Retail Private Limited CIN U52590KA2020PTC133967 | Active | 30 Apr 2020 | Bengaluru, Karnataka | ₹0.3 Cr | 6 | 2 | View details |
Funding Insights of thenestery
thenestery has successfully raised a total of $1.77M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $11.54 thousand completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.77M
- Total Rounds 6
- Last Round Seed — $11,542
- First Round $509,300
(Mar 2021)
- Investors Count 36
All 6 funding rounds of thenestery with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $11,542 | Seed | – | – | |
| Jul 2022 | $750,882 | Seed | – | Inflection Point Ventures | – |
| Jun 2022 | – | Seed | – | – | |
| Dec 2021 | $500,000 | Seed | – | Rebalance, First Cheque | – |
| Dec 2021 | $100,000 | Grant | – | – | |
| Mar 2021 | $509,300 | Angel Round | $2.63M | Kailash Kulkarni, Manoj Shenoy |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $2.63M | •••••••• |
Last known valuation $2.63M (Mar 2021). 36 investors in total: 10 institutional and 26 angel.
Investors in thenestery
thenestery has secured backing from 36 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wellfound, We Founder Circle and Anicut Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage tech startups across sectors. | – | ipventures.in | Gurugram, India | |
Investment in early-stage startups and global community support. | 2020 | wefoundercircle.com | Mumbai, India | |
Sector-agnostic acceleration is provided to startups by Rebalance. | – | therebalance.com | Gurugram, India | |
Early-stage investment and support services for startups in technology and e-commerce sectors. | 2018 | firstcheque.vc | Mumbai, India | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Investment consulting firm | 2018 | tremis.in | Delhi, India | |
Startup jobs are connected to individuals via a dedicated platform. | 2013 | wellfound.com | New York, United States | |
- | – | fountainheadpartner.tcc.mode | - | |
Corn-based starches and sweeteners are produced for various industries. | – | sayajigroup.in | India |
Investor details for thenestery
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Yellow Birds Retail Private Limited (thenestery)
Yellow Birds Retail Private Limited is the primary company behind thenestery. The board of Yellow Birds Retail Private Limited currently have 2 directors; the longest-serving is Vaishnavi, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vaishnavi DIN 08738241 | Director | 30 Apr 2020 | 6 yrs 5 mo | Yellow Birds Retail Private Limited |
| Tiruchengode Subramanian Viswanathan DIN 08738242 | Director | 30 Apr 2020 | 6 yrs 5 mo | Yellow Birds Retail Private Limited |
Financials of thenestery
Figures of Yellow Birds Retail Private Limited, the primary company behind thenestery, for FY 2024. Revenue was ₹0.30 Cr (-92% year on year). Net loss was -₹0.68 Cr (-230% margin). EBITDA was -₹0.64 Cr (-216% margin). Revenue has grown at a compounded annual rate of -11% over three years.
- ₹0.30 CrRevenue · FY 2024 · -92% YoY
- -₹0.68 CrNet loss · -230% margin
- -₹0.64 CrEBITDA · -216% margin
- ₹0.02 CrPaid-up capital
- 6Employees (provident fund records)
- -11%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Yellow Birds Retail Private Limited are on its company page.
Detailed financial statements for thenestery
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by thenestery
thenestery has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Toy Academy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Educational games for children are supplied by Toy Academy. | toyacademy.in | Bengaluru, India | 2021 | Feb 2022 | •••• |
Complete acquisition details for thenestery
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of thenestery
5 dated milestones of thenestery across 5 years, from founding to its latest funding, stage changes and deals.
- Founded thenestery is founded.
- Funding First funding round of $509K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Toy Academy.
- Funding Latest funding round, Seed, of $12K.
Competitors of thenestery
thenestery operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FirstCry, Babyoye, Newmi, TheBabyBo and Jollee, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstcry.com | 2010 | Pune, India | $513.39M | 6,895 | Online platform offering a wide range of baby, kids, and maternity products | |
| babyoye.com | 2010 | Bengaluru, India | $14.5M | – | Online portal for baby products, pregnancy infant-care and mother-care products | |
| newmi.in | 2021 | Gurugram, India | $2.03M | 25 | Products and services for women's health and wellness are provided. | |
| thebabybo.com | 2020 | Ahmedabad, India | – | – | Curated subscription boxes of natural baby products are delivered online. | |
| jollee.in | 2022 | Gurugram, India | $1.26M | 11 | Multi-category mom and baby care products are retailed online. | |
| babblejoy.com | 2016 | Bengaluru, India | – | 99 | A subscription-based retailer specializing in products for moms and babies. | |
| babyamore.in | 2018 | Chennai, India | – | – | Multi-category baby care products are retailed through an online platform. |
Detailed competitors of thenestery
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of thenestery
The website of thenestery (thenestery.in) receives about 1.8K visits a month.
- Monthly visits1.8K
▼ 51.6% vs previous month
Latest news on Thenestery
Complete news archive for thenestery
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to thenestery
10 companies that operate in the same segment as thenestery (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about thenestery
thenestery was founded in 2017 and raised its 1st funding round 4 years after it was founded.
thenestery is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
thenestery is a funded company, having raised a total of $1.77M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $509.3K, raised on Mar 2021.
thenestery has 6 employees.
The primary company behind thenestery, Yellow Birds Retail Private Limited, reported revenue of ₹0.30 Cr for FY 2024, down 92% year on year.
Online retailer of baby products. The product catalog includes toys, books, clothes, pillows, blankets, feeding products, footwear, diapers, etc. Offers free shipping for purchases over a minimum amount.
thenestery has made 1 acquisition, including Toy Academy.
thenestery has 36 investors. Key investors include Wellfound, We Founder Circle, Anicut Capital, First Cheque, and Sayaji Group.
The valuation of thenestery is $2.63M as of Mar 2021.
thenestery operates through Yellow Birds Retail Private Limited.
The legal entities of thenestery currently have 2 directors, including Vaishnavi, Tiruchengode Subramanian Viswanathan.