About Discover Pilgrim
Discover Pilgrim is a Consumer company based in Mumbai (India) founded in 2019 by Gagandeep Makker and Anurag Kedia. Platform offering multi-category natural beauty care products. It operates in the Consumer and Healthcare sectors. Discover Pilgrim has raised $46.98 million across 10 funding rounds from investors including Dexter Capital Advisors, Anicut Capital and Vertex Ventures SG. The company has 438 employees. Discover Pilgrim was last valued at $245.03 million in August 2024. Its chief executive, as recorded, is Anurag Kedia. Its website discoverpilgrim.com draws about 4.3 million monthly visits. Its Indian entity Heavenly Secrets Private Limited reported revenue of ₹418 Cr. Discover Pilgrim offers products and services including Vitamin C Face Serum, Redensyl & Anagain Hair Growth Serum, 25% AHA 2% BHA 5% PHA Peeling Solution, Matte Me Up! Bullet Lipstick, and Non-Drying Anti-Dandruff Shampoo. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Pilgrim was founded in 2019 in Mumbai, India, as an e-commerce platform in the beauty care sector. A range of products is offered, including face washes, serums, shampoos, hair masks, body scrubs, body butters, fragrances, and mens care items. These are formulated with natural ingredients, designed to be vegan, and free from chemicals. Operations focus on direct-to-consumer sales through the domain discoverpilgrim.com.
- Headquarters Mumbai, India
- Employees 438
- Founders Gagandeep Makker, Anurag Kedia
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website discoverpilgrim.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Heavenly Secrets Private Limited
- Date of Incorporation 28 Aug, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹418 Cr
FY 2025 · +104% YoY
- Net Loss-₹68.75 Cr
FY 2025 · -17% margin
- EBITDA-₹61.10 Cr
FY 2025 · -15% margin
- Total Equity Funding$46.98M (USD)
in 10 rounds
- InvestorsDexter Capital Advisors
& 50 more
- Employee Count438
Associated legal entities of Discover Pilgrim
Discover Pilgrim operates through Heavenly Secrets Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Heavenly Secrets Private Limited CIN U52609MH2019PTC329867 | Active | 28 Aug 2019 | Mumbai, Maharashtra | ₹418 Cr | 94 | 4 | View details |
Products & Services of Discover Pilgrim
Discover Pilgrim offers a comprehensive portfolio of products and services, including Vitamin C Face Serum, Redensyl & Anagain Hair Growth Serum, 25% AHA 2% BHA 5% PHA Peeling Solution, Matte Me Up! Bullet Lipstick, and Non-Drying Anti-Dandruff Shampoo.
Serum that brightens and improves skin glow
Promotes new hair growth and reduces hair fall
Reduces blemishes and exfoliates skin effectively
Long-lasting lipstick for everyday wear
Controls dandruff from first wash
Apps and channels of Discover Pilgrim
its YouTube channel Pilgrim has 34.6K subscribers and 30 videos.
Videos from Discover Pilgrim
The most watched videos on Discover Pilgrim's YouTube channel, Pilgrim (34.6K subscribers). Click a video to play it here.
More on Pilgrim.
Funding Insights of Discover Pilgrim
Discover Pilgrim has successfully raised a total of $46.98M across 10 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.98M
- Total Rounds 10
- First Round $257,695
(Nov 2019)
- Investors Count 51
All 10 funding rounds of Discover Pilgrim with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | Series B | – | – | ||
| Aug 2024 | $8.93M | Series B | $245.03M | Fireside Ventures, Vertex Ventures | |
| Sep 2023 | $7M | Debt – Conventional | – | – | |
| Aug 2023 | $13M | Series B | $75.69M | Vertex Ventures | |
| Aug 2023 | $14M | Series B | – | Vertex Ventures | |
| Jul 2023 | $4.3M | Series A | $••••• | Fireside Ventures, Mirabilis Investment Trust | |
| Mar 2023 | $30,000 | Series A | $••••• | Stride Ventures | – |
| Jun 2022 | $4.51M | Series A | $••••• | Narotam Sekhsaria Family Office | |
| Jun 2021 | $1.95M | Series A | $••••• | Fireside Ventures, Rukam Capital | |
| Nov 2019 | $257,695 | Seed | $••••• | Nitin Johar, Gaurav Gogia |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2024 | $245.03M | •••••••• |
| Aug 2023 | $75.69M | •••••••• |
| Jul 2023 | $••••• | •••••••• |
| Mar 2023 | $••••• | •••••••• |
| Jun 2022 | $••••• | •••••••• |
| Jun 2021 | $••••• | •••••••• |
| Nov 2019 | $••••• | •••••••• |
Full valuation and stage history of Discover Pilgrim
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $245.03M (Aug 2024). 51 investors in total: 12 institutional and 39 angel.
Investors in Discover Pilgrim
Discover Pilgrim has secured backing from 51 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Dexter Capital Advisors, Anicut Capital and Vertex Ventures SG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in public markets, commodities, private equities, and real estate by a family office. | 2006 | sekhsaria.com | Mumbai, India | |
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore | |
Single family office of K Dinesh, co-founder of Infosys | Bengaluru, India | |||
Early & late stage investments focused PE & VC firm | vertexgrowth.com | |||
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Venture capital is invested in public and private companies. | sattvaventures.com | Bengaluru, India | ||
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Early-stage investment in consumer brands, focusing on bold ideas and founders. | 2019 | rukamcapital.com | Delhi, India | |
Venture debt is provided to growth-stage companies for business scaling. | strideventures.global | Delhi, India | ||
Investor details for Discover Pilgrim
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Heavenly Secrets Private Limited (Discover Pilgrim)
Heavenly Secrets Private Limited is the primary company behind Discover Pilgrim. The board of Heavenly Secrets Private Limited currently have 4 directors; the longest-serving is Gagan Deep Makker, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gagan Deep Makker DIN 08164401 | Director | 28 Aug 2019 | 7 yrs 2 mo | Heavenly Secrets Private Limited |
| Anurag Kedia DIN 01483218 | Director | 28 Aug 2019 | 7 yrs 2 mo | Heavenly Secrets Private Limited |
| Vinay Singh DIN 07322458 | Nominee Director | 16 Jun 2021 | 5 yrs 4 mo | Heavenly Secrets Private Limited |
| Kanika Mayar DIN 08758174 | Nominee Director | 08 Sep 2023 | 3 yrs 2 mo | Heavenly Secrets Private Limited |
People of Discover Pilgrim
49 people are tracked at Discover Pilgrim (16 in leadership, 33 in team); the tracked headcount is 438.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Shreya Kejriwal | Vice President Human Resources | Leadership |
Prashant Bhanushali | Associate Director Marketplaces | Leadership |
Ankita Upadhyay | Associate Director International And Institutional Business ( Csd, Cpc, Incs) | Leadership |
Sachin Ashok Saple | Assistant Creative Director | Leadership |
Pritish Vartak | Senior Director (d2c) | Leadership |
Nilesh Kambli | Senior Vice President - Customer Experience | Leadership |
Anirudh Likhite | VP - Supply Chain & Procurement | Leadership |
Sejal Chhutani | National Head - Education And Talent Development | Leadership |
Vishakh Narendran | Chief Business Officer (offline & Retail) | Leadership |
Gagandeep M. | Co-founder | Leadership |
Konark Gaur | Chief Marketing & Commercial Officer | Leadership |
Shubham Agarwal | Chief Of Staff | Leadership |
Raksha Hegde | Director Brand Communications | Leadership |
Swati Sachdeva | Associate Director- Strategy And Marketing | Leadership |
Sai Karthik Upadrastha | Senior Logistics Manager | Team |
Tinku Gupta | Area Sales Manager | Team |
Pallavi Iyer | Sr. Executive - People & Culture | Team |
Amrutha Renganathan | Senior Manager, Strategy & Marketing | Team |
29 more people are available in the full profile.
Complete people profiles for Discover Pilgrim
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Discover Pilgrim
Figures of Heavenly Secrets Private Limited, the primary company behind Discover Pilgrim, for FY 2025. Revenue was ₹418 Cr (+104% year on year). Net loss was -₹68.75 Cr (-17% margin). EBITDA was -₹61.10 Cr (-15% margin). Revenue has grown at a compounded annual rate of +190% over three years and +582% over five years.
- ₹418 CrRevenue · FY 2025 · +104% YoY
- -₹68.75 CrNet loss · -17% margin
- -₹61.10 CrEBITDA · -15% margin
- ₹13.4 LakhPaid-up capital
- 94Employees (provident fund records)
- +190%Revenue CAGR, 3 years
- +582%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Heavenly Secrets Private Limited are on its company page.
Detailed financial statements for Discover Pilgrim
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Discover Pilgrim
4 dated milestones of Discover Pilgrim across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Discover Pilgrim is founded.
- Funding First funding round of $258K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B,.
Competitors of Discover Pilgrim
Discover Pilgrim has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Discover Pilgrim
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Web traffic of Discover Pilgrim
The website of Discover Pilgrim (discoverpilgrim.com) receives about 4.3M visits a month and ranks #11,348 among all websites worldwide, #508 in Beauty and Cosmetics.
- Monthly visits4.3M
▼ 33% vs previous month
- Unique visitors2.5M
per month
- Global rank#11,348
among all websites
- Category rank#508
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit2.5
- Average visit2 min 45 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with Discover Pilgrim. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beminimalist.co | 100% | 3M | #16,278 | View details | |
| thedermaco.com | 100% | 3M | #11,340 | View details | |
| dotandkey.com | 95% | 2.5M | #18,165 | View details | |
| foxtale.in | 89% | 3.9M | #24,235 | View details | |
| plumgoodness.com | 87% | 1.4M | #22,284 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Discover Pilgrim
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Discover Pilgrim (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Discover Pilgrim
Complete news archive for Discover Pilgrim
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Frequently Asked Questions about Discover Pilgrim
Discover Pilgrim was founded in 2019.
Discover Pilgrim is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Anurag Kedia is the CEO of Discover Pilgrim, as recorded in our data. They have also founded this company.
Discover Pilgrim is a funded company, having raised a total of $46.98M across 10 funding rounds to date. The company's 1st funding round was a Seed of $257.7K, raised on Nov 2019.
Discover Pilgrim has 438 employees.
The primary company behind Discover Pilgrim, Heavenly Secrets Private Limited, reported revenue of ₹418 Cr for FY 2025, up 104% year on year.
Pilgrim was founded in 2019 in Mumbai, India, as an e-commerce platform in the beauty care sector. A range of products is offered, including face washes, serums, shampoos, hair masks, body scrubs, body butters, fragrances, and mens care items. These are formulated with natural ingredients, designed to be vegan, and free from chemicals. Operations focus on direct-to-consumer sales through the domain discoverpilgrim.com.
Discover Pilgrim's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Discover Pilgrim offers Vitamin C Face Serum, Redensyl & Anagain Hair Growth Serum, 25% AHA 2% BHA 5% PHA Peeling Solution, Matte Me Up! Bullet Lipstick, and Non-Drying Anti-Dandruff Shampoo.
Discover Pilgrim has 51 investors. Key investors include Dexter Capital Advisors, Anicut Capital, Vertex Ventures SG, Rukam Capital, and Narotam Sekhsaria Family Office.
The valuation of Discover Pilgrim is $245.03M as of Aug 2024.
Discover Pilgrim operates through Heavenly Secrets Private Limited.