About Plum
Plum is a Consumer company based in Thane (India) founded in 2013 by Shankar Prasad and Prasanya Chennapatnam. Vegan skincare, haircare, and body care products are provided. It operates on a Direct-to-Consumer (D2C) model in Consumer and Healthcare sectors. Plum has raised $103.79 million across 7 funding rounds from investors including Faering Capital, A91 Partners and Rashmika Mandanna. The company has 305 employees. Plum was last valued at $231.49 million in March 2022. Its chief executive, as recorded, is Shankar Prasad. Its website plumgoodness.com draws about 1.4 million monthly visits. Its Indian entity Pureplay Skin Sciences (India) Private Limited reported revenue of ₹529 Cr. Plum offers products and services including Niacinamide & Rice Water Face Serum, Vanilla Caramello Eau De Parfum, and Coconut Milk & Peptides Shampoo. Its focus areas include Consumer Goods, Personal Care and Skincare and Cosmetics. Its competitors include Mamaearth, MyGlamm and WOW Skin Science; 3 of its 3 listed competitors have raised funding.
Company details
Plum is engaged in the development and sale of 100 vegan skincare, haircare, and body care products. The company operates in the personal care sector, providing a wide range of solutions including face serums, moisturizers, shampoos, and fragrances. Products are formulated with science-backed ingredients like niacinamide, vitamin C, and rice water, targeting various skin and hair concerns. Distribution is facilitated through an online platform, ensuring accessibility to a broad customer base in India and potentially beyond.
- Headquarters Thane, India
- Employees 305
- Founders Shankar Prasad, Prasanya Chennapatnam
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website plumgoodness.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Pureplay Skin Sciences (India) Private Limited
- Date of Incorporation 08 Oct, 2013
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹529 Cr
FY 2026 · +26% YoY
- Net Profit₹49.23 Cr
FY 2026 · 9% margin
- EBITDA₹56.30 Cr
FY 2026 · 11% margin
- Total Equity Funding$103.79M (USD)
in 7 rounds
- Latest Funding Round$94.86K (USD), Angel Round
Jun 2022
- InvestorsFaering Capital
& 6 more
- Employee Count305
Associated legal entities of Plum
Plum operates through Pureplay Skin Sciences (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pureplay Skin Sciences (India) Private Limited CIN U74120MH2013PTC248969 | Active | 08 Oct 2013 | Thane, Maharashtra | ₹529 Cr | 305 | 6 | View details |
Products & Services of Plum
Plum offers a comprehensive portfolio of products and services, including Niacinamide & Rice Water Face Serum, Vanilla Caramello Eau De Parfum, and Coconut Milk & Peptides Shampoo.
Brightens skin instantly with hydration, dermatologically tested product.
Long-lasting fragrance with vanilla and caramel notes.
Softens and nourishes hair strands for all types.
Apps and channels of Plum
Plum publishes 1 mobile app with over 1M+ downloads; its YouTube channel Plum has 134K subscribers and 30 videos.
Videos from Plum
The most watched videos on Plum's YouTube channel, Plum (134K subscribers). Click a video to play it here.
More on Plum.
Funding Insights of Plum
Plum has successfully raised a total of $103.79M across 7 strategic funding rounds. The most recent funding activity was a Angel Round of $94.86 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $103.79M
- Total Rounds 7
- Last Round Angel Round — $94,856
- First Round $2.23M
(Nov 2018)
- Investors Count 7
All 7 funding rounds of Plum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $94,856 | Angel Round | – | Rashmika Mandanna | – |
| Mar 2022 | $35M | Series C | – | A91 Partners | |
| Mar 2022 | $35M | Series C | $231.49M | A91 Partners | |
| Jun 2020 | $14.62M | Series B | – | Unilever Ventures, Faering Capital | |
| Jun 2020 | $14.62M | Series B | – | Faering Capital, Unilever Ventures | |
| Nov 2018 | $2.23M | Series A | $12.72M | Unilever Ventures | – |
| Nov 2018 | $2.23M | Series A | – | Unilever Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $231.49M | •••••••• |
| Jun 2020 | $13.76M | •••••••• |
| Nov 2018 | $••••• | •••••••• |
Full valuation and stage history of Plum
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $231.49M (Mar 2022). 7 investors in total: 4 institutional and 3 angel.
Investors in Plum
Plum has secured backing from 7 investors, including angel and venture fund investors. Prominent investors backing the company include Faering Capital, A91 Partners and Rashmika Mandanna.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment partnerships and support for founders in software, financial services, and consumer sectors. | 2018 | a91partners.com | Mumbai, India | |
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Private equity firm managing investments in Indian sectors. | 2009 | faeringcapital.com | Mumbai, India | |
Private debt and equity funds are managed for technology sectors. | trifectacapital.in | Gurugram, India | ||
RM Rashmika Mandanna | unknown_27bc7e0e1c76497b9 | |||
RM Rashmika Mandanna | unknown_7a0e2b5629bd44699 | |||
SP Shankar Prasad | Founder of Pureplay Skin Sciences, active angel investor in Indian startups | unknown_07cff0db4f104638b |
Investor details for Plum
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Pureplay Skin Sciences (India) Private Limited (Plum)
Pureplay Skin Sciences (India) Private Limited is the primary company behind Plum. The board of Pureplay Skin Sciences (India) Private Limited currently have 5 directors; the longest-serving is Shankar Prasad Sethuram, appointed in 2013.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shankar Prasad Sethuram DIN 03336729 | Director | 08 Oct 2013 | 13 yrs | Pureplay Skin Sciences (India) Private Limited |
| Prasanya Chennapatnam DIN 06647528 | Director | 08 Oct 2013 | 13 yrs | Pureplay Skin Sciences (India) Private Limited |
| Pawan Chaturvedi DIN 07144443 | Nominee Director | 28 Jan 2019 | 7 yrs 9 mo | Pureplay Skin Sciences (India) Private Limited |
| Sameer Mohan Shroff DIN 02848581 | Director | 27 Nov 2020 | 5 yrs 11 mo | Pureplay Skin Sciences (India) Private Limited |
| Abhay Kumar Pandey DIN 01650845 | Director | 13 Apr 2022 | 4 yrs 6 mo | Pureplay Skin Sciences (India) Private Limited |
People of Plum
2 people are tracked at Plum (2 in leadership); the tracked headcount is 305.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Plum
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Financials of Plum
Figures of Pureplay Skin Sciences (India) Private Limited, the primary company behind Plum, for FY 2026. Revenue was ₹529 Cr (+26% year on year). Net profit was ₹49.23 Cr (9% margin). EBITDA was ₹56.30 Cr (11% margin). Revenue has grown at a compounded annual rate of +24% over three years and +42% over five years.
- ₹529 CrRevenue · FY 2026 · +26% YoY
- ₹49.23 CrNet profit · 9% margin
- ₹56.30 CrEBITDA · 11% margin
- ₹9.6 LakhPaid-up capital
- 305Employees (provident fund records)
- +24%Revenue CAGR, 3 years
- +42%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pureplay Skin Sciences (India) Private Limited are on its company page.
Detailed financial statements for Plum
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Plum
4 dated milestones of Plum across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Plum is founded.
- Funding First funding round of $2.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $95K.
Competitors of Plum
Plum has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and WOW Skin Science.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. |
Detailed competitors of Plum
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Web traffic of Plum
The website of Plum (plumgoodness.com) receives about 1.4M visits a month and ranks #22,284 among all websites worldwide, #1,057 in Beauty and Cosmetics.
- Monthly visits1.4M
▼ 37.9% vs previous month
- Unique visitors1M
per month
- Global rank#22,284
among all websites
- Category rank#1,057
Lifestyle · Beauty and Cosmetics
- Bounce rate36%
- Pages per visit4.1
- Average visit1 min 46 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Plum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaa.com | 100% | 21.1M | #2,062 | View details | |
| dotandkey.com | 95% | 2.5M | #18,165 | View details | |
| mamaearth.in | 94% | 1.9M | #14,280 | View details | |
| thedermaco.com | 94% | 3M | #11,340 | View details | |
| discoverpilgrim.com | 90% | 4.3M | #11,348 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Plum
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Plum (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Plum
Complete news archive for Plum
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Frequently Asked Questions about Plum
Plum was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Plum is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Shankar Prasad is the CEO of Plum, as recorded in our data. They have also founded this company.
Plum is a funded company, having raised a total of $103.79M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2.23M, raised on Nov 2018.
Plum has 305 employees.
The primary company behind Plum, Pureplay Skin Sciences (India) Private Limited, reported revenue of ₹529 Cr for FY 2026, up 26% year on year.
Plum is engaged in the development and sale of 100 vegan skincare, haircare, and body care products. The company operates in the personal care sector, providing a wide range of solutions including face serums, moisturizers, shampoos, and fragrances. Products are formulated with science-backed ingredients like niacinamide, vitamin C, and rice water, targeting various skin and hair concerns. Distribution is facilitated through an online platform, ensuring accessibility to a broad customer base in India and potentially beyond.
Plum's top competitors include MyGlamm, Mamaearth and WOW Skin Science.
Plum offers Niacinamide & Rice Water Face Serum, Vanilla Caramello Eau De Parfum, and Coconut Milk & Peptides Shampoo.
Plum has 7 investors. Key investors include Faering Capital, A91 Partners, Rashmika Mandanna, Unilever Ventures, and Trifecta Capital.
The valuation of Plum is $231.49M as of Mar 2022.
Plum operates through Pureplay Skin Sciences (India) Private Limited.