About Dot & Key
Dot & Key is a Consumer company based in Kolkata (India) founded in 2018 by Anisha Agarwal and Suyash Saraf, and was acquired by Nykaa in September 2021. Internet-first brand of natural skincare products. It operates in the Consumer and Healthcare sectors. The company has 188 employees. Its chief executive, as recorded, is Suyash Saraf. Its website dotandkey.com draws about 2.5 million monthly visits. Its Indian entity Dot & Key Wellness Limited reported revenue of ₹809 Cr. Dot & Key offers products and services including Vitamin C Moisturizer, Vitamin C Sunscreen, Barrier Repair Moisturizer, Cica Face Wash, and 72 Hrs Hydrating Gel. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its competitors include Foxtale, RAS Luxury Oils and Clayco; 3 of its 3 listed competitors have raised funding.
Company details
Dot Key was founded in 2018 in Kolkata, India, as an internet-first brand within the skincare sector. Natural and clinically proven products are offered to address various skin concerns, including creams, cleansers, serums, and moisturisers. All items are formulated as cruelty-free. Distribution occurs through the companys online platform and e-commerce sites such as Amazon, Paytm, and Flipkart.
- Headquarters Kolkata, India
- Employees 188
- Founders Anisha Agarwal, Suyash Saraf
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website dotandkey.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Nykaa (Sep 2021)
- Legal Name Dot & Key Wellness Limited
- Date of Incorporation 16 Mar, 2020
- Jurisdiction Kolkata, West Bengal, India
Associated legal entities of Dot & Key
Dot & Key is associated with 2 registered companies on The Company Check; the primary company is Dot & Key Wellness Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dot & Key Wellness Limited CIN U24110WB2020PLC236913 | Active | 16 Mar 2020 | Kolkata, West Bengal | ₹809 Cr | 71 | 7 | View details |
| Dot & Key Wellness Llp CIN AAL-3748 | Converted To Cmp And Dissolved | 11 Dec 2017 | Kolkata, West Bengal | ₹0.1 Cr | 52 | 4 | View details |
Products & Services of Dot & Key
Dot & Key offers a comprehensive portfolio of products and services, including Vitamin C Moisturizer, Vitamin C Sunscreen, Barrier Repair Moisturizer, Cica Face Wash, and 72 Hrs Hydrating Gel.
Provides hydration and glow for normal, oily skin types.
Offers SPF 50+ protection against UV rays.
Repairs skin barrier with ceramides for dry skin.
Cleanses and soothes oily, acne-prone skin effectively.
Long-lasting hydration for oily and combination skin.
Apps and channels of Dot & Key
its YouTube channel Dot & Key Skincare has 23.1K subscribers and 29 videos.
Videos from Dot & Key
The most watched videos on Dot & Key's YouTube channel, Dot & Key Skincare (23.1K subscribers). Click a video to play it here.
More on Dot & Key Skincare .
Investors in Dot & Key
Dot & Key has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nykaa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | nykaa.com | Mumbai, India |
Investor details for Dot Key
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Board of directors of Dot & Key Wellness Limited (Dot & Key)
Dot & Key Wellness Limited is the primary company behind Dot & Key. The boards of the 2 registered companies of Dot & Key currently have 9 directors; the longest-serving is Suhel Saraf, appointed in 2017. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suhel Saraf DIN 03501630 | Partner | 11 Dec 2017 | 8 yrs 10 mo | Dot & Key Wellness Llp |
| Suyash Saraf DIN 03574264 | Designated Partner | 11 Dec 2017 | 8 yrs 10 mo | Dot & Key Wellness Llp, Dot & Key Wellness Limited |
| Anisha Saraf DIN 07937833 | Designated Partner | 11 Dec 2017 | 8 yrs 10 mo | Dot & Key Wellness Llp |
| Ashok Saraf DIN 00502607 | Partner | 11 Dec 2017 | 8 yrs 10 mo | Dot & Key Wellness Llp, Dot & Key Wellness Limited |
| Padmanabhan Ganesh DIN 07202923 | Director | 30 Mar 2023 | 3 yrs 7 mo | Dot & Key Wellness Limited |
| Sujeet Roopchand Jain DIN 03440936 | Director | 30 Mar 2023 | 3 yrs 7 mo | Dot & Key Wellness Limited |
| Kavita Pradeep Kothari DIN 11241630 | Director | 14 Aug 2025 | 1 yr 2 mo | Dot & Key Wellness Limited |
| Nitish Kapoor DIN 06767690 | Director | 28 Jan 2026 | 9 mo | Dot & Key Wellness Limited |
| Dipak Gupta DIN 00004771 | Director | 28 Jan 2026 | 9 mo | Dot & Key Wellness Limited |
People of Dot & Key
15 people are tracked at Dot & Key (3 in leadership, 12 in team); the tracked headcount is 188.
| Name | Role | Group |
|---|---|---|
Anisha Agarwal | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
| Co-founder | Leadership | |
Tithi Banerjee | Assistant Manager Brand & Content | Team |
Pragyaa Jethalia | Influencer Marketing Consultant | Team |
Unnati Attalani | Senior Marketing Executive | Team |
Biplav D. | Media & Performance Marketing Manager | Team |
Megha Ganeriwala | Digital Marketing Manager | Team |
Shruti Khowala | Influencer Marketing | Team |
Ejaz Ahmed | Ecommerce Manager | Team |
Vishakha Lohia | Chartered Accountant | Team |
Anirban Goswami | Key Account Manager - Ecommerce | Team |
Ujjal Kumar Chandra | Key Account Manager-ecommerce At Dot & Key | Team |
Anisha Jaiswal | Social Media Manager | Team |
Deepojyoti Ghosh | Deputy Manager Digital Marketing | Team |
Complete people profiles for Dot & Key
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Financials of Dot & Key
Figures of Dot & Key Wellness Limited, the primary company behind Dot & Key, for FY 2026. Revenue was ₹809 Cr (+89% year on year). Net profit was ₹149 Cr (19% margin). EBITDA was ₹206 Cr (26% margin). Revenue has grown at a compounded annual rate of +138% over three years and +98% over five years.
- ₹809 CrRevenue · FY 2026 · +89% YoY
- ₹149 CrNet profit · 19% margin
- ₹206 CrEBITDA · 26% margin
- ₹1.36 CrPaid-up capital
- 71Employees (provident fund records)
- +138%Revenue CAGR, 3 years
- +98%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Dot & Key Wellness Limited are on its company page.
Detailed financial statements for Dot & Key
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Timeline of Dot & Key
2 dated milestones of Dot & Key across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Dot & Key is founded.
- Exit Acquired by Nykaa.
Competitors of Dot & Key
Dot & Key has 3 listed competitors in our database, 3 of them funded. They include Foxtale, RAS Luxury Oils and Clayco.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foxtale.in | 2021 | Mumbai, India | $57.45M | 308 | Online brand of skincare, face, lip, body care, and perfume products | |
| rasluxuryoils.com | 2017 | Raipur, India | $9.95M | 30 | Online luxury beauty brand offering multi-category organic skincare products | |
| clayco.in | 2023 | Mumbai, India | $2M | 14 | Platform offering skincare products |
Detailed competitors of Dot Key
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Web traffic of Dot & Key
The website of Dot & Key (dotandkey.com) receives about 2.5M visits a month and ranks #18,165 among all websites worldwide, #842 in Beauty and Cosmetics.
- Monthly visits2.5M
▼ 27.8% vs previous month
- Unique visitors1.8M
per month
- Global rank#18,165
among all websites
- Category rank#842
Lifestyle · Beauty and Cosmetics
- Bounce rate17%
- Pages per visit2.6
- Average visit56 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Dot & Key. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thedermaco.com | 100% | 3M | #11,340 | View details | |
| aqualogica.in | 99% | 498.8K | #39,623 | View details | |
| foxtale.in | 94% | 3.9M | #24,235 | View details | |
| beminimalist.co | 91% | 3M | #16,278 | View details | |
| discoverpilgrim.com | 91% | 4.3M | #11,348 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dot & Key
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Dot & Key (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Dot & Key
Complete news archive for Dot Key
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Frequently Asked Questions about Dot & Key
Dot & Key was founded in 2018.
Dot & Key is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
Suyash Saraf is the CEO of Dot & Key, as recorded in our data. They have also founded this company.
Dot & Key has 188 employees.
The primary company behind Dot & Key, Dot & Key Wellness Limited, reported revenue of ₹809 Cr for FY 2026, up 89% year on year.
Dot Key was founded in 2018 in Kolkata, India, as an internet-first brand within the skincare sector. Natural and clinically proven products are offered to address various skin concerns, including creams, cleansers, serums, and moisturisers. All items are formulated as cruelty-free. Distribution occurs through the companys online platform and e-commerce sites such as Amazon, Paytm, and Flipkart.
Dot & Key's top competitors include Foxtale, RAS Luxury Oils and Clayco.
Dot & Key offers Vitamin C Moisturizer, Vitamin C Sunscreen, Barrier Repair Moisturizer, Cica Face Wash, and 72 Hrs Hydrating Gel.
Dot & Key has 1 investor. Key investors include Nykaa.
Dot & Key is associated with 2 legal entities: Dot & Key Wellness Limited, Dot & Key Wellness Llp.
Yes. Dot & Key was acquired by Nykaa in September 2021.
The legal entities of Dot & Key currently have 9 directors, including Suhel Saraf, Suyash Saraf, Anisha Saraf and others.