Minimalist

Jaipur, India Founded: 2018 • Age: 8 yrs Acquired By HUL
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
Annual revenue $22.6M Latest available
Total funding $17.0M 2 rounds
Employees 580 Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 8 Brand Intelligence

About Minimalist

Minimalist is a company based in Jaipur (India) founded in 2018 by Valerie Nebe, Mohit Yadav, and Rahul Yadav was acquired by HUL in January 2025. Minimalist has raised $17.02 million across 2 funding rounds from investors including HUL, Peak XV Partners and Unilever Ventures. The company has 580 employees as of January 06, 2025. Minimalist operates in a competitive market with competitors including Mamaearth, MyGlamm, Glossier, Function of Beauty and WOW Skin Science, among others.

  • Headquarter Jaipur, India
  • Employees 580 as on 06 Jan, 2025
  • Founders Valerie Nebe, Mohit Yadav, Rahul Yadav
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Uprising Science Private Limited
  • Date of Incorporation 03 May, 2018
  • Jurisdiction Jaipur, Rajasthan, India
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $22.61 M (USD)
    67.91
    as on Mar 31, 2023
  • Net Profit
    $620.48 K (USD)
    -67.45
    as on Mar 31, 2023
  • EBITDA
    $593.87 K (USD)
    -73.5
    as on Mar 31, 2023
  • Total Equity Funding
    $17.02 M (USD)

    in 2 rounds

  • Latest Funding Round
    $15 M (USD), Series A

    Jul 23, 2021

  • Investors
    HUL

    & 2 more

  • Employee Count
    580

    as on Jan 06, 2025

  • Acquired by
    HUL

    (Jan 22, 2025)

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Funding Insights of Minimalist

Minimalist has successfully raised a total of $17.02M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Minimalist

Minimalist has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include HUL, Peak XV Partners and Unilever Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Venture capital firm investing in startups and providing support programs.
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Fast-moving consumer goods, packaged foods, and consumer products are produced.
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Investor details for Minimalist

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Investments & Acquisitions by Minimalist

Investments
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Investment portfolio details for Minimalist

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Financial Statements - Minimalist

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Detailed financials for Minimalist

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Minimalist Comparisons

Minimalist Primary company
Description
Manufacturer of skincare, haircare, and baby care products a...
Location
Jaipur, India
Founded Year
2018
Annual Revenue
$22.61 M (USD)
Net Profit
$620.48 K (USD)
EBITDA
$593.87 K (USD)
Employees
580
As of 2025
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Peer comparison for Minimalist

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Competitors of Minimalist

Minimalist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Glossier, Function of Beauty and WOW Skin Science, among others.

Company Name Domain Founded year HQ Location Description
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Online brand offering multi-category natural skin care and makeup products
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Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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Multicategory beauty products are offered via an internet-first brand.
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Customized skin and hair care products are provided online.
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Organic beauty products are offered by an internet-first brand.
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Detailed competitors of Minimalist

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Latest news on Minimalist

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Frequently Asked Questions about Minimalist

Minimalist was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Minimalist is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.

Minimalist is a funded company, having raised a total of $17.02M across 2 funding rounds to date.

As of Jan 06, 2025, the latest employee count at Minimalist is 580.

Annual revenue of Minimalist is $22.61M as on Mar 31, 2023.

Minimalist was founded in 2018 in Jaipur, India, within the personal care sector. Products in skincare, haircare, and baby care are formulated and sold to target issues such as acne, pigmentation, dryness, UV damage, aging, hair fall, damaged hair, dandruff, and oily scalp. Baby care items including cleansers, lotions, massage oils, and healing ointments are also provided through the companys operations.

Minimalist's top competitors include MyGlamm, Mamaearth and Glossier.

Minimalist has 3 investors. Key investors include HUL, Peak XV Partners, and Unilever Ventures.

The valuation of Minimalist is $75.88M as of Jul 2021.

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