About Minimalist
Minimalist is a company based in Jaipur (India) founded in 2018 by Valerie Nebe, Mohit Yadav, and Rahul Yadav was acquired by HUL in January 2025.. Minimalist has raised $17.02 million across 2 funding rounds from investors including HUL, Peak XV Partners and Unilever Ventures. The company has 580 employees as of January 06, 2025. Minimalist operates in a competitive market with competitors including Mamaearth, MyGlamm, Glossier, Function of Beauty and WOW Skin Science, among others.
- Headquarter Jaipur, India
- Employees 580 as on 06 Jan, 2025
- Founders Valerie Nebe, Mohit Yadav, Rahul Yadav
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Uprising Science Private Limited
- Date of Incorporation 03 May, 2018
- Jurisdiction Jaipur, Rajasthan, India
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Annual Revenue
$22.61 M (USD)67.91as on Mar 31, 2023
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Net Profit
$620.48 K (USD)-67.45as on Mar 31, 2023
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EBITDA
$593.87 K (USD)-73.5as on Mar 31, 2023
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Total Equity Funding
$17.02 M (USD)
in 2 rounds
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Latest Funding Round
$15 M (USD), Series A
Jul 23, 2021
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Investors
HUL
& 2 more
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Employee Count
580
as on Jan 06, 2025
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Acquired by
HUL
(Jan 22, 2025)
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Funding Insights of Minimalist
Minimalist has successfully raised a total of $17.02M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $15.0M
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First Round
First Round
(24 Sep 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Series A - Minimalist | Valuation | Peak XV Partners | |
| Sep, 2019 | Amount | Seed - Minimalist | Valuation | Peak XV Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Minimalist
Minimalist has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include HUL, Peak XV Partners and Unilever Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm investing in startups and providing support programs.
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Founded Year | Domain | Location | |
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Fast-moving consumer goods, packaged foods, and consumer products are produced.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Minimalist
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Minimalist
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Minimalist Comparisons
Competitors of Minimalist
Minimalist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Glossier, Function of Beauty and WOW Skin Science, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi-category natural skin care and makeup products
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| domain | founded_year | HQ Location |
Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Organic beauty products are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Minimalist
Frequently Asked Questions about Minimalist
When was Minimalist founded?
Minimalist was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Minimalist located?
Minimalist is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
Is Minimalist a funded company?
Minimalist is a funded company, having raised a total of $17.02M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.02M, raised on Sep 24, 2019.
How many employees does Minimalist have?
As of Jan 06, 2025, the latest employee count at Minimalist is 580.
What is the annual revenue of Minimalist?
Annual revenue of Minimalist is $22.61M as on Mar 31, 2023.
What does Minimalist do?
Minimalist was founded in 2018 in Jaipur, India, within the personal care sector. Products in skincare, haircare, and baby care are formulated and sold to target issues such as acne, pigmentation, dryness, UV damage, aging, hair fall, damaged hair, dandruff, and oily scalp. Baby care items including cleansers, lotions, massage oils, and healing ointments are also provided through the companys operations.
Who are the top competitors of Minimalist?
Who are Minimalist's investors?
Minimalist has 3 investors. Key investors include HUL, Peak XV Partners, and Unilever Ventures.
What is Minimalist's valuation?
The valuation of Minimalist is $75.88M as of Jul 2021.
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