About Minimalist
Minimalist is a Consumer company based in Jaipur (India) founded in 2018 by Valerie Nebe, Mohit Yadav, and Rahul Yadav, and was acquired by HUL in January 2025. Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns. It operates in the Consumer and Healthcare sectors. Minimalist has raised $17.02 million across 2 funding rounds from investors including HUL, Peak XV Partners and Unilever Ventures. The company has 489 employees. Minimalist was last valued at $75.88 million in July 2021. Its website beminimalist.co draws about 3 million monthly visits. Its Indian entity Uprising Science Private Limited reported revenue of ₹595 Cr. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its competitors include Mamaearth, MyGlamm and WOW Skin Science; 3 of its 3 listed competitors have raised funding.
Company details
Minimalist was founded in 2018 in Jaipur, India, within the personal care sector. Products in skincare, haircare, and baby care are formulated and sold to target issues such as acne, pigmentation, dryness, UV damage, aging, hair fall, damaged hair, dandruff, and oily scalp. Baby care items including cleansers, lotions, massage oils, and healing ointments are also provided through the companys operations.
- Headquarters Jaipur, India
- Employees 489
- Founders Valerie Nebe, Mohit Yadav, Rahul Yadav
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website beminimalist.co
- Social LinkedIn Facebook
- Acquired by HUL (Jan 2025)
- Legal Name Uprising Science Private Limited
- Date of Incorporation 03 May, 2018
- Jurisdiction Jaipur, Rajasthan, India
Associated legal entities of Minimalist
Minimalist operates through Uprising Science Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Uprising Science Private Limited CIN U36999RJ2018PTC061104 | Active | 03 May 2018 | Jaipur, Rajasthan | ₹595 Cr | 580 | 6 | View details |
Apps and channels of Minimalist
Minimalist publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Minimalist
Minimalist has successfully raised a total of $17.02M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.02M
- Total Rounds 2
- Last Round Series A — $15M
- First Round $2.02M
(Sep 2019)
- Investors Count 2
All 2 funding rounds of Minimalist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $15M | Series A | $75.88M | Peak XV Partners | |
| Sep 2019 | $2.02M | Seed | – | Peak XV Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $75.88M | •••••••• |
Last known valuation $75.88M (Jul 2021). 3 investors in total: 3 institutional.
Investors in Minimalist
Minimalist has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include HUL, Peak XV Partners and Unilever Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Fast-moving consumer goods, packaged foods, and consumer products are produced. | 1933 | hul.co.in | Mumbai, India |
Investor details for Minimalist
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Verified entity values are shown only after access is granted.
Board of directors of Uprising Science Private Limited (Minimalist)
Uprising Science Private Limited is the primary company behind Minimalist. The board of Uprising Science Private Limited currently have 4 directors; the longest-serving is Mohit Kumar Yadav, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mohit Kumar Yadav DIN 02092042 | Whole-time director | 03 May 2018 | 8 yrs 6 mo | Uprising Science Private Limited |
| Harman Dhillon DIN 10547220 | Director | 21 Apr 2025 | 1 yr 6 mo | Uprising Science Private Limited |
| Sonal Hemant Shidhore DIN 11861059 | Director | 17 Aug 2026 | 2 mo | Uprising Science Private Limited |
| Yogesh Pandurang Mulgaonkar DIN 11942641 | Additional Director | 15 Sep 2026 | 1 mo | Uprising Science Private Limited |
People of Minimalist
3 people are tracked at Minimalist (3 in leadership); the tracked headcount is 489.
| Name | Role | Group |
|---|---|---|
Valerie Nebe | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Minimalist
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Financials of Minimalist
Figures of Uprising Science Private Limited, the primary company behind Minimalist, for FY 2026. Revenue was ₹595 Cr (+37% year on year). Net profit was ₹25.86 Cr (4% margin). EBITDA was ₹47.34 Cr (7% margin). Revenue has grown at a compounded annual rate of +55% over three years and 0% over five years.
- ₹595 CrRevenue · FY 2026 · +37% YoY
- ₹25.86 CrNet profit · 4% margin
- ₹47.34 CrEBITDA · 7% margin
- ₹105 CrPaid-up capital
- 580Employees (provident fund records)
- +55%Revenue CAGR, 3 years
- 0%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Uprising Science Private Limited are on its company page.
Detailed financial statements for Minimalist
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Minimalist
5 dated milestones of Minimalist across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Minimalist is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A, of $15.0M.
- Milestone Reaches Minicorn status.
- Exit Acquired by HUL.
Competitors of Minimalist
Minimalist has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and WOW Skin Science.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. |
Detailed competitors of Minimalist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Minimalist
The website of Minimalist (beminimalist.co) receives about 3M visits a month and ranks #16,278 among all websites worldwide, #748 in Beauty and Cosmetics.
- Monthly visits3M
▼ 4% vs previous month
- Unique visitors1.7M
per month
- Global rank#16,278
among all websites
- Category rank#748
Lifestyle · Beauty and Cosmetics
- Bounce rate48%
- Pages per visit4.0
- Average visit2 min 42 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Minimalist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thedermaco.com | 100% | 3M | #11,340 | View details | |
| discoverpilgrim.com | 92% | 4.3M | #11,348 | View details | |
| thedeconstruct.in | 88% | 1.4M | #43,151 | View details | |
tirabeauty.com | tirabeauty.com | 86% | #10,035 | – | |
| dotandkey.com | 86% | 2.5M | #18,165 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Minimalist
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- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Minimalist (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Minimalist
Complete news archive for Minimalist
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Articles about Minimalist on our blog
Frequently Asked Questions about Minimalist
Minimalist was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Minimalist is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
Minimalist is a funded company, having raised a total of $17.02M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.02M, raised on Sep 2019.
Minimalist has 489 employees.
The primary company behind Minimalist, Uprising Science Private Limited, reported revenue of ₹595 Cr for FY 2026, up 37% year on year.
Minimalist was founded in 2018 in Jaipur, India, within the personal care sector. Products in skincare, haircare, and baby care are formulated and sold to target issues such as acne, pigmentation, dryness, UV damage, aging, hair fall, damaged hair, dandruff, and oily scalp. Baby care items including cleansers, lotions, massage oils, and healing ointments are also provided through the companys operations.
Minimalist's top competitors include MyGlamm, Mamaearth and WOW Skin Science.
Minimalist has 3 investors. Key investors include HUL, Peak XV Partners, and Unilever Ventures.
The valuation of Minimalist is $75.88M as of Jul 2021.
Minimalist operates through Uprising Science Private Limited.
Yes. Minimalist was acquired by HUL in January 2025.
The legal entities of Minimalist currently have 6 directors, including Mohit Kumar Yadav, Ajay Agarwal, Harman Dhillon and others.