Deconstruct

Bengaluru, India Founded: 2020 • Age: 6 yrs
Multi-category skincare products are offered through an online platform.
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About Deconstruct

Deconstruct is a company based in Bengaluru (India) founded in 2020 by Malini Adapureddy.. Deconstruct has raised $10.35 million across 3 funding rounds from investors including Pravega Ventures, BOLD and V3 Ventures. The company has 30 employees as of April 09, 2024. Deconstruct offers products and services including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash. Deconstruct operates in a competitive market with competitors including Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others.

  • Headquarter Bengaluru, India
  • Employees 30 as on 09 Apr, 2024
  • Founders Malini Adapureddy
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Baypure Lifestyle Private Limited
  • Date of Incorporation 16 Apr, 2020
  • Jurisdiction Bangalore South, Karnataka, India
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
    $809.5 K (USD)
    112.09
    as on Mar 31, 2023
  • Net Profit
    $-879.22 K (USD)
    -391.88
    as on Mar 31, 2023
  • EBITDA
    $-880.65 K (USD)
    -397.42
    as on Mar 31, 2023
  • Total Equity Funding
    $10.35 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    Dec 24, 2024

  • Investors
  • Employee Count
    30

    as on Apr 09, 2024

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Products & Services of Deconstruct

Deconstruct offers a comprehensive portfolio of products and services, including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Protects oily skin from UV rays with water-resistant formula.

Brightens and hydrates skin to reduce signs of aging.

Nourishes lips with SPF for daily protection.

Targets acne and brightening for effective skin health.

Cleanses and hydrates skin without irritation.

People of Deconstruct
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Malini Adapureddy
Founder & CEO
People
Mohita Rathi
Senior Vice President Marketing
People
Priyanshi Nagar
Assistant Brand Manager
People
Ayushi Garg
Team Lead - Planning & Operations

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Funding Insights of Deconstruct

Deconstruct has successfully raised a total of $10.35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $8.0M
  • First Round

    (16 Jun 2021)

  • Investors Count 17
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2024 Amount Series A - Deconstruct Valuation V3 Ventures , DSG Consumer Partners
Aug, 2022 Amount Seed - Deconstruct Valuation Kalaari Capital
Jun, 2021 Amount Seed - Deconstruct Valuation Beenext
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Deconstruct

Deconstruct has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Pravega Ventures, BOLD and V3 Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investments are directed by V3 Ventures toward early-stage consumer startups.
Founded Year Domain Location
Investing in and supporting insurgent consumer brands in India and Southeast Asia.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Deconstruct

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Deconstruct

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Deconstruct Comparisons

Employees
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Competitors of Deconstruct

Deconstruct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online brand offering multi-category natural skin care and makeup products
domain founded_year HQ Location
Online platform selling beauty products, makeup, skincare, and cosmetics in India.
domain founded_year HQ Location
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
domain founded_year HQ Location
Organic beauty products are offered by an internet-first brand.
domain founded_year HQ Location
Vegan skincare, haircare, and body care products are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Deconstruct

Frequently Asked Questions about Deconstruct

When was Deconstruct founded?

Deconstruct was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Deconstruct located?

Deconstruct is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Who is the current CEO of Deconstruct?

Malini Adapureddy is the current CEO of Deconstruct. They have also founded this company.

Is Deconstruct a funded company?

Deconstruct is a funded company, having raised a total of $10.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $353.5K, raised on Jun 16, 2021.

How many employees does Deconstruct have?

As of Apr 09, 2024, the latest employee count at Deconstruct is 30.

What is the annual revenue of Deconstruct?

Annual revenue of Deconstruct is $809.5K as on Mar 31, 2023.

What does Deconstruct do?

Deconstruct was founded in 2020 in Bengaluru, India, by Malini Adapureddy as a skincare platform. Multi-category products are provided, including science-based options for face and body care such as cleansers, serums, sunscreens, and lip balms. Specialized kits for oily skin and radiance routines are available to address concerns like hydration, brightening, and anti-aging across various skin types.

Who are the top competitors of Deconstruct?

Deconstruct's top competitors include MyGlamm, Mamaearth and Minimalist.

What products or services does Deconstruct offer?

Deconstruct offers Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash.

Who are Deconstruct's investors?

Deconstruct has 17 investors. Key investors include Pravega Ventures, BOLD, V3 Ventures, DSG Consumer Partners, and Kalaari Capital.

What is Deconstruct's valuation?

The valuation of Deconstruct is $8.48M as of Aug 2022.

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