Deconstruct

Bengaluru, India Founded: 2020 • Age: 6 yrs
Multi-category skincare products are offered through an online platform.
Annual revenue $809,499 Latest available
Total funding $10.4M 3 rounds
Employees 30 Tracked headcount
Investors 17 Known backers
Products 5 Services tracked
Competitors 7 Brand Intelligence

About Deconstruct

Deconstruct is a company based in Bengaluru (India) founded in 2020 by Malini Adapureddy. Deconstruct has raised $10.35 million across 3 funding rounds from investors including Pravega Ventures, BOLD and V3 Ventures. The company has 30 employees as of April 09, 2024. Deconstruct offers products and services including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash. Deconstruct operates in a competitive market with competitors including Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others.

  • Headquarter Bengaluru, India
  • Employees 30 as on 09 Apr, 2024
  • Founders Malini Adapureddy
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Baypure Lifestyle Private Limited
  • Date of Incorporation 16 Apr, 2020
  • Jurisdiction Bangalore South, Karnataka, India
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $809.5 K (USD)
    112.09
    as on Mar 31, 2023
  • Net Profit
    -$879.22 K (USD)
    -391.88
    as on Mar 31, 2023
  • EBITDA
    -$880.65 K (USD)
    -397.42
    as on Mar 31, 2023
  • Total Equity Funding
    $10.35 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    Dec 24, 2024

  • Investors
  • Employee Count
    30

    as on Apr 09, 2024

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Products & Services of Deconstruct

Deconstruct offers a comprehensive portfolio of products and services, including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash.

Product name locked
Category locked
Primary

Protects oily skin from UV rays with water-resistant formula.

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Brightens and hydrates skin to reduce signs of aging.

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Nourishes lips with SPF for daily protection.

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Targets acne and brightening for effective skin health.

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Cleanses and hydrates skin without irritation.

People of Deconstruct

Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Malini Adapureddy
Founder & CEO
People
Mohita Rathi
Senior Vice President Marketing
People
Priyanshi Nagar
Assistant Brand Manager
People
Ayushi Garg
Team Lead - Planning & Operations

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Funding Insights of Deconstruct

Deconstruct has successfully raised a total of $10.35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Deconstruct

Deconstruct has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Pravega Ventures, BOLD and V3 Ventures.

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Angel
Investor Description Founded Year Domain Location
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Investments are directed by V3 Ventures toward early-stage consumer startups.
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Investing in and supporting insurgent consumer brands in India and Southeast Asia.
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Investor details for Deconstruct

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Investments & Acquisitions by Deconstruct

Investments
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Investment portfolio details for Deconstruct

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Financial Statements - Deconstruct

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Detailed financials for Deconstruct

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Deconstruct Comparisons

Deconstruct Primary company
Description
Multi-category skincare products are offered through an onli...
Location
Bengaluru, India
Founded Year
2020
Annual Revenue
$809.5 K (USD)
Net Profit
-$879.22 K (USD)
EBITDA
-$880.65 K (USD)
Employees
30
As of 2024
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Peer comparison for Deconstruct

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Competitors of Deconstruct

Deconstruct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others.

Company Name Domain Founded year HQ Location Description
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Online brand offering multi-category natural skin care and makeup products
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Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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Organic beauty products are offered by an internet-first brand.
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Vegan skincare, haircare, and body care products are provided.
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Detailed competitors of Deconstruct

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Latest news on Deconstruct

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Complete news archive for Deconstruct

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Frequently Asked Questions about Deconstruct

Deconstruct was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Deconstruct is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Malini Adapureddy is the current CEO of Deconstruct. They have also founded this company.

Deconstruct is a funded company, having raised a total of $10.35M across 3 funding rounds to date.

As of Apr 09, 2024, the latest employee count at Deconstruct is 30.

Annual revenue of Deconstruct is $809.5K as on Mar 31, 2023.

Deconstruct was founded in 2020 in Bengaluru, India, by Malini Adapureddy as a skincare platform. Multi-category products are provided, including science-based options for face and body care such as cleansers, serums, sunscreens, and lip balms. Specialized kits for oily skin and radiance routines are available to address concerns like hydration, brightening, and anti-aging across various skin types.

Deconstruct's top competitors include MyGlamm, Mamaearth and Minimalist.

Deconstruct offers Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash.

Deconstruct has 17 investors. Key investors include Pravega Ventures, BOLD, V3 Ventures, DSG Consumer Partners, and Kalaari Capital.

The valuation of Deconstruct is $8.48M as of Aug 2022.

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