About Deconstruct
Deconstruct is a Consumer company based in Bengaluru (India) founded in 2020 by Malini Adapureddy. Multi-category skincare products are offered through an online platform. It operates in the Consumer and Healthcare sectors. Deconstruct has raised $10.35 million across 3 funding rounds from investors including Pravega Ventures, BOLD and V3 Ventures. The company has 1 employees. Deconstruct was last valued at $8.48 million in August 2022. Its chief executive, as recorded, is Malini Adapureddy. Its website thedeconstruct.in draws about 1.4 million monthly visits. Its Indian entity Baypure Lifestyle Private Limited reported revenue of ₹168 Cr. Deconstruct offers products and services including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Deconstruct was founded in 2020 in Bengaluru, India, by Malini Adapureddy as a skincare platform. Multi-category products are provided, including science-based options for face and body care such as cleansers, serums, sunscreens, and lip balms. Specialized kits for oily skin and radiance routines are available to address concerns like hydration, brightening, and anti-aging across various skin types.
- Headquarters Bengaluru, India
- Employees 1
- Founders Malini Adapureddy
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website thedeconstruct.in
- Social LinkedIn Facebook YouTube
- Legal Name Baypure Lifestyle Private Limited
- Date of Incorporation 16 Apr, 2020
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹168 Cr
FY 2026 · +32% YoY
- Net Loss-₹5.43 Cr
FY 2026 · -3% margin
- EBITDA-₹5.18 Cr
FY 2026 · -3% margin
- Total Equity Funding$10.35M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series A
Dec 2024
- InvestorsPravega Ventures
& 16 more
- Employee Count1
Associated legal entities of Deconstruct
Deconstruct operates through Baypure Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Baypure Lifestyle Private Limited CIN U51909KA2020PTC133781 | Active | 16 Apr 2020 | Bangalore South, Karnataka | ₹168 Cr | 30 | 2 | View details |
Products & Services of Deconstruct
Deconstruct offers a comprehensive portfolio of products and services, including Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash.
Protects oily skin from UV rays with water-resistant formula.
Brightens and hydrates skin to reduce signs of aging.
Nourishes lips with SPF for daily protection.
Targets acne and brightening for effective skin health.
Cleanses and hydrates skin without irritation.
Apps and channels of Deconstruct
its YouTube channel Deconstruct Skincare has 10.9K subscribers and 30 videos.
Videos from Deconstruct
The most watched videos on Deconstruct's YouTube channel, Deconstruct Skincare (10.9K subscribers). Click a video to play it here.
More on Deconstruct Skincare.
Funding Insights of Deconstruct
Deconstruct has successfully raised a total of $10.35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.35M
- Total Rounds 3
- Last Round Series A — $8M
- First Round $353,500
(Jun 2021)
- Investors Count 17
All 3 funding rounds of Deconstruct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $8M | Series A | – | V3 Ventures, DSG Consumer Partners | |
| Aug 2022 | $2M | Seed | $8.48M | Kalaari Capital | |
| Jun 2021 | $353,500 | Seed | $1.95M | Beenext |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2022 | $8.48M | •••••••• |
| Jun 2021 | $1.95M | •••••••• |
Last known valuation $8.48M (Aug 2022). 17 investors in total: 11 institutional and 6 angel.
Investors in Deconstruct
Deconstruct has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Pravega Ventures, BOLD and V3 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| lorealboldventures.com | ||||
Investments are directed by V3 Ventures toward early-stage consumer startups. | v3.ventures | London, United Kingdom | ||
Investing in and supporting insurgent consumer brands in India and Southeast Asia. | dsgcp.com | |||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Single family office of a Belgian family focused on multiple industries | verlinvest.com | Brussels, Belgium | ||
Financial services, strategic advisory, and partnerships in investments. | pravegavc.com | Bengaluru, India | ||
Investments are directed by the firm towards multiple sectors. | Ahmedabad, India | |||
Venture capital fund investing in SaaS, B2B, and fintech sectors | sparrowvc.com | Bengaluru, India | ||
Diversified conglomerate operating across multiple industries | boldventures.com | Dallas, United States |
Investor details for Deconstruct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Baypure Lifestyle Private Limited (Deconstruct)
Baypure Lifestyle Private Limited is the primary company behind Deconstruct. The board of Baypure Lifestyle Private Limited currently have 2 directors; the longest-serving is Adapureddy Srimalini, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Adapureddy Srimalini DIN 08610533 | Director | 16 Apr 2020 | 6 yrs 6 mo | Baypure Lifestyle Private Limited |
| Sreedevi Adapureddi DIN 08179790 | Director | 16 Apr 2020 | 6 yrs 6 mo | Baypure Lifestyle Private Limited |
People of Deconstruct
9 people are tracked at Deconstruct (3 in leadership, 6 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Malini Adapureddy | Founder & CEO | Leadership |
Mohita Rathi | Senior Vice President Marketing | Leadership |
Shagun Dwivedi | Vice President - Revenue & Growth | Leadership |
Priyanshi Nagar | Assistant Brand Manager | Team |
Ayushi Garg | Team Lead - Planning & Operations | Team |
Shayoni Duttaroy | Brand Manager - Skincare And Beauty | Team |
Himangshu Hatimuria | SVP - Revenue | Team |
Sunaina Tickoo | HR And Strategy Lead | Team |
Kashish Khandelwal | Sr. Category Associate | Team |
Complete people profiles for Deconstruct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Deconstruct
Figures of Baypure Lifestyle Private Limited, the primary company behind Deconstruct, for FY 2026. Revenue was ₹168 Cr (+32% year on year). Net loss was -₹5.43 Cr (-3% margin). EBITDA was -₹5.18 Cr (-3% margin). Revenue has grown at a compounded annual rate of +192% over three years and +375% over five years.
- ₹168 CrRevenue · FY 2026 · +32% YoY
- -₹5.43 CrNet loss · -3% margin
- -₹5.18 CrEBITDA · -3% margin
- ₹2.2 LakhPaid-up capital
- 30Employees (provident fund records)
- +192%Revenue CAGR, 3 years
- +375%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Baypure Lifestyle Private Limited are on its company page.
Detailed financial statements for Deconstruct
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Deconstruct
4 dated milestones of Deconstruct across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Deconstruct is founded.
- Funding First funding round of $354K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $8.0M.
Competitors of Deconstruct
Deconstruct has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Deconstruct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Deconstruct
The website of Deconstruct (thedeconstruct.in) receives about 1.4M visits a month and ranks #43,151 among all websites worldwide, #2,103 in Beauty and Cosmetics.
- Monthly visits1.4M
▲ 7.2% vs previous month
- Unique visitors593.9K
per month
- Global rank#43,151
among all websites
- Category rank#2,103
Lifestyle · Beauty and Cosmetics
- Bounce rate38%
- Pages per visit3.1
- Average visit3 min 15 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Deconstruct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beminimalist.co | 100% | 3M | #16,278 | View details | |
| thedermaco.com | 97% | 3M | #11,340 | View details | |
| dotandkey.com | 94% | 2.5M | #18,165 | View details | |
| drsheths.com | 84% | 600.8K | #51,763 | View details | |
| discoverpilgrim.com | 83% | 4.3M | #11,348 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Deconstruct
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- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Deconstruct (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Deconstruct
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Frequently Asked Questions about Deconstruct
Deconstruct was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Deconstruct is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Malini Adapureddy is the CEO of Deconstruct, as recorded in our data. They have also founded this company.
Deconstruct is a funded company, having raised a total of $10.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $353.5K, raised on Jun 2021.
Deconstruct has 1 employees.
The primary company behind Deconstruct, Baypure Lifestyle Private Limited, reported revenue of ₹168 Cr for FY 2026, up 32% year on year.
Deconstruct was founded in 2020 in Bengaluru, India, by Malini Adapureddy as a skincare platform. Multi-category products are provided, including science-based options for face and body care such as cleansers, serums, sunscreens, and lip balms. Specialized kits for oily skin and radiance routines are available to address concerns like hydration, brightening, and anti-aging across various skin types.
Deconstruct's top competitors include MyGlamm, Mamaearth and Minimalist.
Deconstruct offers Gel Sunscreen, Vitamin C Serum, Lip Balm, Face Serum, and Body Wash.
Deconstruct has 17 investors. Key investors include Pravega Ventures, BOLD, V3 Ventures, DSG Consumer Partners, and Kalaari Capital.
The valuation of Deconstruct is $8.48M as of Aug 2022.
Deconstruct operates through Baypure Lifestyle Private Limited.