- Category
- Medium (2024-25)
- Udyam number
- UDYAM-MH-19-0095312

About Heavenly Secrets Private Limited
Data last updated:
Heavenly Secrets Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the health and beauty retail and distribution segment of the consumer goods sector. It was incorporated on 28 August 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U52609MH2019PTC329867. Its GSTIN is 27AAFCH0247Q1Z8 (Maharashtra). The company holds 14 GST registrations, all of them active.
The company has an authorised share capital of ₹2.25 Cr and a paid-up capital of ₹13.38 Lakh. It is led by directors including Gagan Deep Makker and Anurag Kedia.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 803 8th Floor Wing E Of Times Square Building, Andheri Kurla Road Marol Andheri East Mumbai Maharashtra, Maharashtra, India – 400059.
As per the financials filed for FY 2025, the company reported a revenue of ₹417.73 Cr, a growth of 104% compared to the previous year. For the same year it recorded a net loss of ₹68.75 Cr (net margin -16.5%) and EBITDA of -₹61.1 Cr (EBITDA margin -14.6%). Revenue has grown at a compounded annual rate (CAGR) of 190% over three years and 582% over five years.
The company has about 594 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Discover Pilgrim. As per MCA filings, the company has open charges of ₹48 Cr on record. Court records list 2 cases involving the company, including 2 filed by the company; 2 cases are pending. The company has 18 deals on record (9 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹356.38 Cr; the latest was in March 2025. The company has 12 MSME Form 1 returns on record between 2021 and 2024, listing 282 overdue payments to 32 micro and small suppliers.
Heavenly Secrets Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0095312). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website discoverpilgrim.com.
Company details
Recognitions & Rankings of Heavenly Secrets
Contact details
Heavenly Secrets Private Limited's registered office is in Mumbai, Maharashtra. Its website is discoverpilgrim.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address803 8th Floor Wing E Of Times Square Building, Andheri Kurla Road Marol Andheri East Mumbai Maharashtra, Maharashtra, India – 400059
- IndustryConsumer Goods, Health & Beauty Retail & Distribution
To see the full contact details of Heavenly Secrets Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Heavenly Secrets operates one associated brand: Discover Pilgrim. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Platform offering multi-category natural beauty care products | discoverpilgrim.com |
Business activity
The main business activity of Heavenly Secrets is manufacturing. In detail, this covers other manufacturing.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | 32 | Other manufacturing |
To see the full business activity and turnover split of Heavenly Secrets Private Limited, buy the company report.
Financials of Heavenly Secrets Private Limited
FY 2025 filings availableHeavenly Secrets Private Limited reported revenue of ₹417.73 Cr (up 104% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 582% over five years, including 104% growth in the latest year. EBITDA fell 161% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹417.73 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹61.1 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹68.75 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -14.6% | ||||
| Net Profit Margin | -16.5% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Heavenly Secrets Private Limited, buy the company report.
Board of directors of Heavenly Secrets Private Limited
Heavenly Secrets has 4 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vinay Singh Also directs: Fireside Investment Advisory LLP, Fireside Ventures Management LLP, Fireside Ventures Advisory LLP and 5 more | Nominee Director | 16 Jun 2021 | 5 Years 4 Months | Current |
| Kanika Mayar Also directs: Demifine Fashion Private Limited, Demifine Fashion Private Limited, Lenity Health India Private Limited and 2 more | Nominee Director | 08 Sep 2023 | 3 Years 2 Months | Current |
| Gagan Deep Makker | Director | 28 Aug 2019 | 7 Years 2 Months | Current |
| Anurag Kedia | Director | 28 Aug 2019 | 7 Years 2 Months | Current |
Auditor
Heavenly Secrets Private Limited is audited by B S R and Co for the financial year 2025.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| B S R and Co | FY 2025 | 128510W |
Shareholding
The shareholding of Heavenly Secrets Private Limited is on record for 5 financial years, the latest being FY 2025, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Heavenly Secrets Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 22 Mar 2024 | 100899933 | Others | ₹25 Cr | Open | |
| 29 Sep 2023 | 100798945 | Others | ₹23 Cr | Open |
To see the full charge records of Heavenly Secrets Private Limited, buy the company report.
Total charge records: 2 View all charges
Deals & funding
Heavenly Secrets Private Limited has 18 deals on record (9 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹356.38 Cr; the latest was in March 2025.
Deals on record (5 of 18)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2025 | Secondary share transfer | Undisclosed | Buyer: Narotam Sekhsaria Family Office Seller: 2 individuals |
| Mar 2025 | Secondary share transfer | Undisclosed | Buyer: Mirabilis Investment Trust, an individual Seller: Fireside Ventures |
| Mar 2025 | Secondary share transfer | Undisclosed | Buyer: Narotam Sekhsaria Family Office Seller: Fireside Ventures |
| Feb 2024 | Secondary share transfer | Undisclosed | Buyer: Fireside Ventures, Ecopower Systems Private Limited Seller: 2 individuals |
| Aug 2023 | Secondary share transfer | Undisclosed | Buyer: Fireside Ventures, 3 individuals Seller: Rukam Capital, 3 individuals |
To see the full deal history of Heavenly Secrets Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Heavenly Secrets Private Limited has 2 court cases on record: 2 filed by Heavenly Secrets. All cases are pending.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 0 | 2 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai CMM Courts, Maharashtra | Interim or miscellaneous application | Filed by the company against an individual | Pending |
| District court, Mumbai CMM Courts, Maharashtra | Court case (Summary Case) | Filed by the company against Mayuri Sachin More (Proprietor of Mayuri Enterprises) | Pending |
To see the full case history of Heavenly Secrets Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Heavenly Secrets Private Limited has 12 MSME Form 1 returns on record between 2021 and 2024, listing 282 overdue payments to 32 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 32)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Naturis Cosmetics Private Limited | |||
| Aeliusparallel Holdings Private Limited | |||
| Gokwik Commerce Solutions Private Limited | |||
| Goexcelsior Private Limited | |||
| BVC Tradeport Private Limited |
To see the full MSME payment records of Heavenly Secrets Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Heavenly Secrets Private Limited has a workforce of 594 employees on its EPFO records as of May 2026, across 1 active EPFO establishment.
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2026-27 | 594 |
| FY 2025-26 | |
| FY 2024-25 | |
| FY 2023-24 | |
| FY 2022-23 | |
| FY 2021-22 |
To see the full employee and EPFO history of Heavenly Secrets Private Limited, buy the company report.
GST
Heavenly Secrets has 14 GST registrations: 14 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAFCH0247Q1Z8 | Maharashtra | Active | 16 Sep 2019 |
| 27AAFCH0247Q2Z7 | Maharashtra | Active | 01 Mar 2025 |
| 06AAFCH0247Q1ZC | Haryana | Active | 11 Dec 2019 |
| 29AAFCH0247Q1Z4 | Karnataka | Active | 06 Feb 2020 |
To see the full GST registrations and return filing status of Heavenly Secrets Private Limited, buy the company report.
Recent activity
Heavenly Secrets Private Limited has 4 board changes on record since 2019: 4 appointments. The latest: Kanika Mayar was appointed as Nominee Director on 08 Sep 2023.
News
Frequently asked questions
Heavenly Secrets is an active private limited company based in Mumbai, Maharashtra, India. The company works in health and beauty retail and distribution, within the consumer goods industry. It was incorporated on 28 August 2019 (7+ years old) and is registered under CIN U52609MH2019PTC329867.
Heavenly Secrets has 4 current directors:
- Vinay Singh - Nominee Director
- Kanika Mayar - Nominee Director
- Gagan Deep Makker - Director
- Anurag Kedia - Director
The latest financial statements of Heavenly Secrets on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Heavenly Secrets is 27AAFCH0247Q1Z8, registered in Maharashtra. The company has 14 GST registrations in all, of which 14 are active. Other active GSTINs include 27AAFCH0247Q2Z7 (Maharashtra), 06AAFCH0247Q1ZC (Haryana), 29AAFCH0247Q1Z4 (Karnataka).
The CIN (Corporate Identification Number) of Heavenly Secrets is U52609MH2019PTC329867. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Heavenly Secrets has 2 court cases on record: 2 filed by the company. 2 are pending.
Heavenly Secrets was incorporated on 28 August 2019, making it 7+ years old. It is registered with the Registrar of Companies, Mumbai.
Heavenly Secrets has 18 deals on record (9 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹356.38 Cr; the latest was in March 2025.
Kanika Mayar was appointed as Nominee Director on 08 Sep 2023. Vinay Singh was appointed as Nominee Director on 16 Jun 2021. Anurag Kedia was appointed as Director on 28 Aug 2019. Heavenly Secrets has 4 board changes on record in total.
Yes, Heavenly Secrets is registered as a medium enterprise under Udyam registration (number: UDYAM-MH-19-0095312).
Heavenly Secrets has 12 MSME Form 1 returns on record between 2021 and 2024, listing 282 overdue payments to 32 micro and small suppliers. The latest return was filed on 30 Apr 2024.

