Babyhug

India Founded: 2014 • Age: 12 yrs Listed
Runs a direct-to-consumer brand offering multi-category products for kids.
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About Babyhug

Babyhug is a publicly listed company based in India founded in 2014 by Amitava Saha and Supam Maheshwari. It runs a direct-to-consumer brand offering multi-category products for kids. It operates on a D2C model. The company has 3,861 employees. Its chief executive is Supam Maheshwari. Its website babyhug.in draws about 69 thousand monthly visits. Its Indian entity Brainbees Solutions Limited reported revenue of ₹7,810 Cr. Its focus areas include E-commerce, Children's Products and Direct-to-Consumer. Its competitors include Mylo, RforRabbit, Merlin Brands, Blupin Technologies and Mi Arcus and 1 more; 3 of its 6 listed competitors have raised funding.

Company details

Babyhug, established in 2014, excels in engaging in retail operations, operating online marketplaces, childrens products, and direct-to-consumer. Runs a direct-to-consumer brand offering multi-category products for kids. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.

Operational Areas
Retail → Consumer Electronics E-Commerce
Key Metrics
  • Market Cap
    ₹9,094 Cr

    FIRSTCRY · NSE

  • Share Price
    ₹174.18

    -2.49% today

  • Revenue
    ₹8,548 Cr

    FY 2025-26 · +11.6% YoY

  • EBITDA
    ₹208 Cr

    Margin 2.4%

  • Net Profit
    −₹101 Cr

    FY 2025-26 · +32.3% YoY

  • Debt / Equity
    0.33

    Interest cover -78.1x

  • Employee Count
    3,861

Board of directors of Brainbees Solutions Limited (Babyhug)

Brainbees Solutions Limited is the primary company behind Babyhug. The board of Brainbees Solutions Limited currently have 8 directors; the longest-serving is Supam Satyanarayan Maheshwari, appointed in 2010. 19 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Supam Satyanarayan Maheshwari
DIN 01730685
Managing Director17 May 201016 yrs 5 moBrainbees Solutions Limited
Gautam Sharma
DIN 08776136
CFO05 Jul 20179 yrs 3 moBrainbees Solutions Limited
Neeraj Sagar
DIN 09475452
Director22 Apr 20224 yrs 5 moBrainbees Solutions Limited
Gopalakrishnan Jagadeeswaran
DIN 02354467
Director02 May 20224 yrs 5 moBrainbees Solutions Limited
Bala C Deshpande
DIN 00020130
Director02 May 20224 yrs 5 moBrainbees Solutions Limited
Sujata Vilas Bogawat
DIN 07901334
Director02 May 20224 yrs 5 moBrainbees Solutions Limited
Sanket Raghavendra Hattimattur
DIN 09593712
Director05 May 20224 yrs 5 moBrainbees Solutions Limited
Saloni Jain Rana
DIN 11489732
Director13 Feb 20268 moBrainbees Solutions Limited

People of Babyhug

2 people are tracked at Babyhug (2 in leadership); the tracked headcount is 3,861.

NameRoleGroup
Amitava Saha
Co-FounderLeadership
Supam Maheshwari
Co-Founder, CEOLeadership
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Complete people profiles for Babyhug

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IPO & Listings of Babyhug

Babyhug is a publicly listed company on the NSE with ticker symbol FIRSTCRY in India, operating in the Retail sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • Listed onNSE: FIRSTCRY
  • Listed entityBrainbees Solutions Limited
  • Exchange sectorRetail

Financials of Babyhug

Exchange-reported figures of Brainbees Solutions Limited, the listed company behind Babyhug (NSE: FIRSTCRY).

Financial Highlights

FY 2025-26 · Consolidated
Revenue
₹8,548 Cr
+11.6% YoY
EBITDA
₹208 Cr
+15.3% YoY
Profit After Tax
−₹101 Cr
+32.3% YoY
Net Worth
₹4,827 Cr
+1.8% YoY
Total Assets
₹7,297 Cr
+3.6% YoY
Total Debt
₹1,594 Cr
+1.5% YoY

Revenue vs Net Profit ₹ Cr

Margin trends

Financial summary ₹ Cr

MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue8,5487,6606,4815,6332,4011,603814
Revenue growth+11.6%+18.2%+15.1%+134.6%+49.8%+96.9%-
EBITDA20818070.50(317)(18.21)41.86(233)
EBITDA margin+2.4%+2.4%+1.1%-5.6%-0.8%+2.6%-28.6%
Profit before tax(166)(232)(322)(530)(51.15)98.31(191)
Net profit(101)(149)(274)(495)(71.93)215(191)
Net profit margin-1.2%-2.0%-4.2%-8.8%-3.0%+13.4%-23.4%
EPS (₹)(2.89)(3.97)(6.73)(10.83)(8.03)30.83(27.39)
Balance sheet
Total assets7,2977,0446,0025,8175,2073,7262,502
Net worth4,8274,7413,1713,4563,5283,4372,417
Total debt1,5941,5701,4238994091780.00
Cash & bank1,4031,7066741,1792,2682,3381,271
Net working capital3,0442,9331,8292,0012,8862,7721,494
Cash flow
Cash from operations365(83.45)(42.07)(399)(132)(66.74)(300)
Cash from investing(108)(1,438)62.94304(491)(445)(660)
Cash from financing(282)1,43181.47(50.62)6447181,033
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue2,1062,1632,4242,0991,8631,9302,1721,905
Revenue growth (YoY)+13.1%+12.0%+11.6%+10.2%+12.7%---
Other income46.9040.8256.8438.2548.4148.4744.7530.93
EBITDA41.2746.2980.3858.7226.66(20.85)10856.02
EBITDA margin+2.0%+2.1%+3.3%+2.8%+1.4%-1.1%+5.0%+2.9%
Depreciation94.3410410498.4810110810497.97
Interest36.5836.4439.1939.7740.3037.6442.1840.54
Profit before tax(42.75)(53.46)(5.49)(41.28)(66.29)(118)6.89(51.56)
Tax1.19(5.26)33.219.260.21(6.03)21.6211.30
Net profit(43.94)(48.20)(38.70)(50.54)(66.50)(112)(14.73)(62.86)
EPS (₹)(0.64)(0.63)(0.59)(0.73)(0.96)(1.60)(0.16)(1.09)
MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue2,7322,4712,1632,5421,7521,309806
Revenue growth+10.6%+14.2%-14.9%+45.1%+33.8%+62.5%-
EBITDA89.7710115.27(110)53.8295.42(208)
EBITDA margin+3.3%+4.1%+0.7%-4.3%+3.1%+7.3%-25.8%
Profit before tax12279.91(83.39)(181)33.77158(163)
Net profit65.7160.17(62.18)(156)18.77284(163)
Net profit margin+2.4%+2.4%-2.9%-6.2%+1.1%+21.7%-20.2%
EPS (₹)2.091.15(1.39)(3.61)1.8819.87(23.35)
Balance sheet
Total assets6,8446,5464,7614,1633,8553,6592,512
Net worth6,3476,0474,2153,7453,5573,5352,444
Total debt4754785290.002850.000.00
Cash & bank1,1111,2132278131,2432,1671,240
Net working capital2,4352,5621,2301,4811,9082,5581,474
Cash flow
Cash from operations31815916.30225(151)19.32(282)
Cash from investing(208)(1,644)(326)(235)214(626)(707)
Cash from financing(122)1,507265(75.41)(134)7271,031
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue678680750711591616711596
Revenue growth (YoY)+14.9%+10.5%+5.5%+19.2%+7.8%---
Other income45.8640.6182.8942.5346.2348.2152.6736.23
Total expenses654654722671588597661580
EBITDA24.5226.5327.8539.632.4318.9149.2316.50
EBITDA margin+3.6%+3.9%+3.7%+5.6%+0.4%+3.1%+6.9%+2.8%
Depreciation29.4134.8935.5732.1932.2835.2234.8933.55
Interest11.5912.0714.7812.2812.3012.1913.3912.44
Profit before tax29.3820.1860.3937.694.0819.7153.626.74
Tax7.81(11.46)14.189.681.014.7815.83(0.17)

Financial Statements

Figures in ₹ Cr; negatives in brackets. Updated 20 Oct 2026
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue2,1062,1632,4242,0991,8631,9302,1721,905
Revenue growth (YoY)+13.1%+12.0%+11.6%+10.2%+12.7%---
Other income46.9040.8256.8438.2548.4148.4744.7530.93
EBITDA41.2746.2980.3858.7226.66(20.85)10856.02
EBITDA margin+2.0%+2.1%+3.3%+2.8%+1.4%-1.1%+5.0%+2.9%
Depreciation94.3410410498.4810110810497.97
Interest36.5836.4439.1939.7740.3037.6442.1840.54
Profit before tax(42.75)(53.46)(5.49)(41.28)(66.29)(118)6.89(51.56)
Tax1.19(5.26)33.219.260.21(6.03)21.6211.30
Net profit(43.94)(48.20)(38.70)(50.54)(66.50)(112)(14.73)(62.86)
EPS (₹)(0.64)(0.63)(0.59)(0.73)(0.96)(1.60)(0.16)(1.09)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue8,5487,6606,4815,6332,4011,603814
Revenue growth+11.6%+18.2%+15.1%+134.6%+49.8%+96.9%-
Other income18915094.2315311614182.52
Total expenses8,3407,4796,4105,9502,4201,5611,047
Employee cost794728686770339214118
EBITDA20818070.50(317)(18.21)41.86(233)
EBITDA margin+2.4%+2.4%+1.1%-5.6%-0.8%+2.6%-28.6%
Depreciation40740537129411170.2437.55
Interest15615811571.5737.6814.083.92
Profit before tax(166)(232)(322)(530)(51.15)98.31(191)
Tax37.4332.82(0.01)(43.96)27.54(118)(0.62)
Net profit(101)(149)(274)(495)(71.93)215(191)
Net profit margin-1.2%-2.0%-4.2%-8.8%-3.0%+13.4%-23.4%
EPS (₹)(2.89)(3.97)(6.73)(10.83)(8.03)30.83(27.39)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital97.1096.4988.5188.5181.4171.4569.32
Reserves & surplus4,7304,6453,0823,3683,4393,3592,347
Shareholders' funds (net worth)4,8274,7413,1713,4563,5283,4372,417
Minority interest52953962174376097.580.00
Secured loans54054243615138.836.210.00
Unsecured loans1,0541,0289867483711710.00
Total debt1,5941,5701,4238994091780.00
Total liabilities7,2977,0446,0025,8175,2073,7262,502
Assets
Gross block4,8284,6254,3923,8522,339742432
Net block3,5913,6093,8683,5332,213669383
Capital work in progress20.306.830.5426.4941.7417.9023.19
Investments5.015.015.020.010.000.000.00
Inventories1,9942,1301,6291,286980522294
Sundry debtors36828321822521813680.83
Cash & bank balances1,4031,7066741,1792,2682,3381,271
Loans & advances796413532312236123105
Total current assets4,5614,5323,0543,0033,7013,1191,750
Total current liabilities1,5171,5991,2241,002815348256
Net working capital3,0442,9331,8292,0012,8862,7721,494
Total assets7,2977,0446,0025,8175,2073,7262,502
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash271362259405383177104
Net cash from operating activities365(83.45)(42.07)(399)(132)(66.74)(300)
Net cash from investing activities(108)(1,438)62.94304(491)(445)(660)
Net cash from financing activities(282)1,43181.47(50.62)6447181,033
Net change in cash(24.89)(90.52)102(146)22.0720672.81
Closing cash1,4031,7066741,1792,2682,3381,271
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+11.6%+18.2%+15.1%+134.6%+49.8%+96.9%-
EBITDA growth+15.3%+155.9%+122.2%-1642.3%-143.5%+118.0%-
PBT growth+28.4%+27.8%+39.3%-936.2%-+9998.0%+79.5%
Net income growth+32.3%+45.5%+44.6%-588.8%-133.5%+212.6%-
Revenue CAGR (3Y)+14.9%+47.2%+59.3%+90.5%+67.9%+68.1%-
EBITDA CAGR (3Y)--+19.0%+10.9%-73.2%--
Profitability & leverage
Net income margin-2.4%-3.5%-5.0%-8.6%-3.3%+13.5%-23.4%
Return on capital employed0.0%0.0%0.0%-10.8%-0.3%+3.7%-9.3%
Return on net worth0.0%0.0%0.0%-15.6%-2.3%+7.5%-9.8%
Debt / equity0.330.380.350.190.080.030.00
Long-term debt / equity0.220.280.270.140.060.020.00
Interest cover-78.14-70.63-38.41-11.70-29.19-49.61-1.45
Efficiency & per share
Fixed asset turnover1.811.701.571.821.562.731.99
Inventory turnover4.154.074.454.973.203.933.37
Debtors turnover26.2830.5829.2225.4213.5614.7713.04
EPS (₹)(2.89)(3.97)(6.73)(10.83)(8.03)30.83(27.39)
Dividend per share (₹)0.000.000.000.000.000.000.00
Book value per share (₹)99.4198.2777.6684.67388.84486.94341.87
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue678680750711591616711596
Revenue growth (YoY)+14.9%+10.5%+5.5%+19.2%+7.8%---
Other income45.8640.6182.8942.5346.2348.2152.6736.23
Total expenses654654722671588597661580
EBITDA24.5226.5327.8539.632.4318.9149.2316.50
EBITDA margin+3.6%+3.9%+3.7%+5.6%+0.4%+3.1%+6.9%+2.8%
Depreciation29.4134.8935.5732.1932.2835.2234.8933.55
Interest11.5912.0714.7812.2812.3012.1913.3912.44
Profit before tax29.3820.1860.3937.694.0819.7153.626.74
Tax7.81(11.46)14.189.681.014.7815.83(0.17)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue2,7322,4712,1632,5421,7521,309806
Revenue growth+10.6%+14.2%-14.9%+45.1%+33.8%+62.5%-
Other income21916710398.7389.8913582.03
Total expenses2,6422,3702,1482,6521,6991,2141,013
Employee cost40839338552425318686.75
EBITDA89.7710115.27(110)53.8295.42(208)
EBITDA margin+3.3%+4.1%+0.7%-4.3%+3.1%+7.3%-25.8%
Depreciation13513815012986.8259.8934.12
Interest51.4250.9351.8940.0523.1212.372.96
Profit before tax12279.91(83.39)(181)33.77158(163)
Tax13.4020.03(21.21)(24.51)15.00(126)(0.25)
Net profit65.7160.17(62.18)(156)18.77284(163)
Net profit margin+2.4%+2.4%-2.9%-6.2%+1.1%+21.7%-20.2%
EPS (₹)2.091.15(1.39)(3.61)1.8819.87(23.35)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital10410489.6393.6986.5978.4969.32
Reserves & surplus6,2435,9424,1183,6513,4643,4572,375
Shareholders' funds (net worth)6,3476,0474,2153,7453,5573,5352,444
Secured loans0.000.000.000.000.000.000.00
Unsecured loans4754785290.002850.000.00
Total debt4754785290.002850.000.00
Total liabilities6,8446,5464,7614,1633,8553,6592,512
Assets
Gross block1,1391,1491,204677886466430
Net block827878967520732398381
Capital work in progress6.084.700.3713.5320.586.6223.19
Investments2,8122,4781,9421,4721,01131550.49
Inventories644684481432770432285
Sundry debtors73175067646814512985.87
Cash & bank balances1,1111,2132278131,2432,1671,240
Loans & advances380427234127222148103
Total current assets2,8663,0741,6181,8402,3792,8751,713
Total current liabilities430512387359471317239
Net working capital2,4352,5621,2301,4811,9082,5581,474
Total assets6,8446,5464,7614,1633,8553,6592,512
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash87.8766.30112197267146104
Net cash from operating activities31815916.30225(151)19.32(282)
Net cash from investing activities(208)(1,644)(326)(235)214(626)(707)
Net cash from financing activities(122)1,507265(75.41)(134)7271,031
Net change in cash(12.21)21.56(45.48)(84.93)(70.41)12142.38
Closing cash1,1111,2132278131,2432,1671,240
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+10.6%+14.2%-14.9%+45.1%+33.8%+62.5%-
EBITDA growth-11.3%+563.0%+113.8%-305.1%-43.6%+145.9%-
PBT growth+53.1%+9998.0%+53.9%--78.6%+9998.0%+82.5%
Net income growth+9.2%+196.8%+60.2%-933.2%-93.4%+274.5%-
Revenue CAGR (3Y)+2.4%+12.1%+18.2%+46.7%+51.1%--
EBITDA CAGR (3Y)-+23.4%-45.7%-19.0%---
Profitability & leverage
Net income margin+4.0%+2.4%-2.9%-6.2%+1.1%+21.7%-20.2%
Return on capital employed+2.0%+2.3%-0.7%-3.5%+1.5%+5.5%-7.9%
Return on net worth+1.1%+1.2%-1.6%-4.3%+0.5%+9.6%-8.3%
Debt / equity0.080.100.070.040.040.000.00
Long-term debt / equity0.070.090.060.030.030.000.00
Interest cover-113.86-140.07-38.51-16.72-70.0634.82-1.22
Efficiency & per share
Fixed asset turnover2.392.102.303.252.592.931.97
Inventory turnover4.114.244.744.232.923.653.40
Debtors turnover3.693.473.788.3012.8212.2012.40
EPS (₹)2.091.15(1.39)(3.61)1.8819.87(23.35)
Dividend per share (₹)0.000.000.000.000.000.000.00
Book value per share (₹)121.59115.9893.8986.27351.49246.91345.82

Competitors of Babyhug

Babyhug has 6 listed competitors in our database, 3 of them funded. They include Mylo, RforRabbit, Merlin Brands, Blupin Technologies and Mi Arcus, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
Mylo
mylofamily.com2018Gurugram, India$25.92M162
Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
RforRabbit
rforrabbit.com2014Ahmedabad, India$19.37M78
Multi-category baby care products are offered through an internet-first brand.
Merlin Brands
merlinbrands.com2016Delhi, India$3.2M68
Diversified consumer products are manufactured and distributed by Merlin Brands.
Blupin Technologies
blupintechnologies.tcc.mode2017Gurugram, India–162
Platform offering mom and baby products and services
Mi Arcus
miarcus.com2020Ludhiana, India–664
Online platform selling baby clothing, toys, furniture, and maternity items.
Oyobaby
oyobaby.com2015Delhi, India–46
Online retailer of baby bedding, care essentials, and home furnishing items.
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Detailed competitors of Babyhug

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Web traffic of Babyhug

The website of Babyhug (babyhug.in) receives about 69.3K visits a month.

  • Monthly visits
    69.3K

    ▲ 10% vs previous month

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••••••••••••••••.com••%•.•M#•••••–
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Top companies in Consumer Electronics E-Commerce

10 companies that operate in the same segment as Babyhug (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Sea
Digital entertainment, e-commerce, and financial services are provided globally.
2006Singapore, Singapore, SingaporeUSD 721.47 MUSD 22.94 B3,733
Meta Quest
VR-based head-mounted displays for gaming are provided by Oculus.
2012Menlo Park, California, United StatesUSD 107.05 M––
Cashify
Refurbished and new gadgets are offered through an online marketplace.
2009Gurugram, Haryana, IndiaUSD 130.05 MUSD 99.25 M1,264
Elvie
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Ultrahuman
Metabolic health is tracked via devices and fitness platforms.
2019Bengaluru, Karnataka, IndiaUSD 163.28 MUSD 65.48 M274
Xiaomi
Multi-category consumer electronics are offered through an internet-first model.
2010Beijing, Beijing, ChinaUSD 1.45 BUSD 63.71 B26,571
Oura
Health-tracking smart rings and biosensors are developed for biometric monitoring.
2013Oulu, North Ostrobothnia, FinlandUSD 1.32 BUSD 398.5 M1,632
reMarkable
Smart notebooks are offered for digital sketching and note-taking.
2013Oslo, Oslo, NorwayUSD 15 M–487
boAt
Personal audio products, wearables, and mobile accessories are retailed.
2016Gurugram, Haryana, IndiaUSD 206 MUSD 366.28 M495
Fitbit
Smartwatches and fitness trackers are provided for activity monitoring.
2007San Francisco, California, United StatesUSD 65.05 MUSD 3.88–
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Frequently Asked Questions about Babyhug

Babyhug was founded in 2014.

Babyhug is headquartered in India.

Supam Maheshwari is the current CEO of Babyhug. They have also founded this company.

Babyhug has 3,861 employees.

The primary company behind Babyhug, Brainbees Solutions Limited, reported revenue of ₹7,810 Cr for FY 2025, up 19% year on year.

Babyhug, established in 2014, excels in engaging in retail operations, operating online marketplaces, childrens products, and direct-to-consumer. Runs a direct-to-consumer brand offering multi-category products for kids. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.

Babyhug's top competitors include Mylo, RforRabbit and Merlin Brands.

Yes, Babyhug is publicly traded on NSE under the ticker symbol FIRSTCRY.

Babyhug operates through Brainbees Solutions Limited.

The legal entities of Babyhug currently have 8 directors, including Gopalakrishnan Jagadeeswaran, Bala C Deshpande, Gautam Sharma and others.

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