About Oura
Oura is a Retail company based in Oulu (Finland) founded in 2013 by Bryan Johnson, Kari Kivela, Petteri Lahtela, and Virpi Tuomivaara. Health-tracking smart rings and biosensors are developed for biometric monitoring. It operates in the Retail, Technology, and Healthcare sectors. Oura has raised $1.32 billion across 13 funding rounds from investors including Fidelity Investments, Square and Lilly. The company has 1,632 employees. Oura has completed 4 acquisitions, including Doublepoint, Proxy and Sparta Science. Oura was last valued at $11 billion in October 2025. Its chief executive, as recorded, is Ryan Field. Its website ouraring.com draws about 6.9 million monthly visits. Oura offers products and services including Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership. Its focus areas include High Tech, Wearable Technology, Smart Clothing and Accessories and Smart Jewelry. Its legal entity is Ouraring Inc.
Company details
Founded in 2013 in Oulu, Finland, Oura operates in the wearable health technology sector. Smart rings are designed and manufactured to gather biometric data such as sleep patterns, activity levels, heart rate, and glucose metrics. Insights are delivered through a companion mobile app, with supporting software and integrations to other health platforms. A subscription model is offered for enhanced data analysis and features.
- Headquarters Oulu, Finland
- Employees 1,632
- Founders Bryan Johnson, Kari Kivela, Petteri Lahtela, Virpi Tuomivaara
- Stage Unicorn
- SectorsRetailTechnology Healthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website ouraring.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Ouraring Inc.
- Annual Revenue$398.5 M (USD)as on Sep 30, 2024
- Net Profit$2.39 M (USD)as on Sep 30, 2024
- EBITDA$9.07 M (USD)as on Sep 30, 2024
- Total Equity Funding$1.32B (USD)
in 13 rounds
- InvestorsFidelity Investments
& 65 more
- Employee Count1,632
- Investments & AcquisitionsDoublepoint
& 3 more
Products & Services of Oura
Oura offers a comprehensive portfolio of products and services, including Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership.
Tracks health metrics like sleep, activity, and stress for users.
Monitors fitness, sleep, and health data through wearable technology.
Provides charging solution for Oura Ring devices.
Offers insights and features for health data analysis.
Apps and channels of Oura
its YouTube channel ŌURA has 19.8K subscribers and 30 videos.
Videos from Oura
The most watched videos on Oura's YouTube channel, ŌURA (19.8K subscribers). Click a video to play it here.
More on ŌURA.
Funding Insights of Oura
Oura has successfully raised a total of $1.32B across 13 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.32B
- Total Rounds 13
- First Round $2.3M
(Nov 2015)
- Investors Count 66
Latest 10 of 13 funding rounds of Oura with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | Series E | – | – | ||
| Oct 2025 | $900M | Series E | – | Fidelity Investments | |
| Sep 2025 | $250M | Debt – Conventional | – | – | |
| Dec 2024 | $200M | Series D | – | – | |
| Nov 2024 | $75M | Series D | – | Dexcom | – |
| Aug 2023 | Series C | – | – | ||
| Apr 2022 | Series C | $2.55B | – | – | |
| May 2021 | $100M | Series C | $800M | Elysian Park, Temasek | |
| Mar 2020 | $28M | Series B | – | Gradient Ventures, Forerunner Ventures | – |
| Dec 2018 | $5M | Series B | – | MSD Capital |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $2.55B | •••••••• |
| May 2021 | $800M | •••••••• |
Last known valuation $11B (Oct 2025). 66 investors in total: 56 institutional and 10 angel.
Investors in Oura
Oura has secured backing from 66 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Square and Lilly.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in later-stage companies are provided by Siena Secondary Fund. | siena2ndary.com | Tallinn, Estonia | ||
Stage-agnostic investments are made in sports, technology, and entertainment sectors. | elysianpark.ventures | Los Angeles, United States | ||
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Tech & Life Science focused VC firm investing in the US | jazzvp.com | San Francisco, United States | ||
Private equity firm focused on biotech and healthcare sectors | eisaiinnovation.com | Cambridge, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Private equity investment firm backed by Energy Innovation Center | bedfordfunds.com | Pittsburgh, United States | ||
Metaplanet is recognized as an evergreen investment firm focused on deep tech. | metaplanet.com | Tallinn, Estonia | ||
Private equity single family office | msdcapital.com | New York, United States | ||
Early-stage venture capital is invested in European startups across sectors. | lifelineventures.com | Helsinki, Finland |
Investor details for Oura
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Oura
349 people are tracked at Oura (81 in leadership, 1 in board & advisors, 267 in team); the tracked headcount is 1,632.
| Name | Role | Group |
|---|---|---|
Bryan Johnson | Founder | Leadership |
Kari Kivela | Co-Founder | Leadership |
Petteri Lahtela | Co-Founder | Leadership |
Ryan Field | CEO & CTO | Leadership |
Tom Hale | CEO | Leadership |
Virpi Tuomivaara | Co-Founder | Leadership |
Jose J. Doval | Vice President Engineering And Site Lead | Leadership |
Lauren Bui | Head Of Data Engineering & Analytics | Leadership |
Inessa Lurye | VP Of Product, Women's Health | Leadership |
Margaret Widlund | Associate General Counsel, Vice President Of Commercial Transactions & Litigation | Leadership |
Peter Ward | Head Of Commercial Operations | Leadership |
Matt Kipper | Head Of Creative | Leadership |
Jessica D. | Head Of People, North America | Leadership |
Sheetal Shah | Chief Supply Chain Officer | Leadership |
Miguel Christophy | Vice President Of Hardware Engineering | Leadership |
Holly Shelton | Chief Product Officer | Leadership |
Avonte Campinha-Bacote | Chief Legal Officer And Corporate Secretary | Leadership |
Jill Angelo | Vice President, Women's Health | Leadership |
Maureen C. Coiro | Vp, Hardware Product | Leadership |
Doug Sweeny | Chief Marketing Officer | Leadership |
329 more people are available in the full profile.
Complete people profiles for Oura
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Oura
Oura has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Doublepoint, Proxy and Sparta Science.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Gesture recognition is developed via wristbands that capture touch vibrations. | doublepoint.com | Helsinki, Finland | 2020 | Mar 2026 | •••• | |
Digital movement health analysis and fitness planning platform | spartascience.com | Menlo Park, United States | 2008 | Oct 2024 | •••• | |
Continuous glucose monitoring system is provided for blood sugar levels. | veri.co | Helsinki, Finland | 2019 | Sep 2024 | •••• | |
Provider of mobile reader based access control systems | proxy.com | San Francisco, United States | 0 | May 2023 | $185M |
Complete acquisition details for Oura
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Oura
9 dated milestones of Oura across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Oura is founded.
- Funding First funding round of $2.3M.
- Milestone Reaches Soonicorn status.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Proxy.
- Acquisition Acquires Veri.
- Acquisition Acquires Sparta Science.
- Acquisition Acquires Doublepoint.
- Funding Latest funding round, Series E,.
Web traffic of Oura
The website of Oura (ouraring.com) receives about 6.9M visits a month and ranks #7,355 among all websites worldwide, #120 in Nutrition Diets and Fitness.
- Monthly visits6.9M
▼ 5.8% vs previous month
- Unique visitors3.8M
per month
- Global rank#7,355
among all websites
- Category rank#120
Health · Nutrition Diets and Fitness
- Bounce rate42%
- Pages per visit3.6
- Average visit1 min 55 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Oura. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
menshealth.com | menshealth.com | 100% | #3,657 | – | |
| equinox.com | 96% | 1.2M | #46,963 | View details | |
| cronometer.com | 92% | #21,121 | View details | ||
eviering.com | eviering.com | 91% | #879,019 | – | |
| classpass.com | 91% | 6.8M | #9,794 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Oura
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Oura
Complete news archive for Oura
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Oura
Oura was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Oura is headquartered in Oulu, Finland. It is registered at Oulu, North Ostrobothnia, Finland.
Ryan Field is the CEO of Oura, as recorded in our data.
Oura is a funded company, having raised a total of $1.32B across 13 funding rounds to date. The company's 1st funding round was a Series B of $5M, raised on Nov 2015.
Oura has 1,632 employees.
Annual revenue of Oura is $398.5M as on Sep 30, 2024.
Founded in 2013 in Oulu, Finland, Oura operates in the wearable health technology sector. Smart rings are designed and manufactured to gather biometric data such as sleep patterns, activity levels, heart rate, and glucose metrics. Insights are delivered through a companion mobile app, with supporting software and integrations to other health platforms. A subscription model is offered for enhanced data analysis and features.
Oura offers Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership.
Oura has made 4 acquisitions, including Doublepoint, Proxy, and Sparta Science.
Oura has 66 investors. Key investors include Fidelity Investments, Square, Lilly, Citi, and Dexcom.
The valuation of Oura is $11B as of Oct 2025.
Oura operates through Ouraring Inc..