About Oura
Oura is a company based in Oulu (Finland) founded in 2013 by Bryan Johnson, Kari Kivela, and Petteri Lahtela.. Oura has raised $1.32 billion across 12 funding rounds from investors including Fidelity Investments, Square and Citi. Oura has completed 3 acquisitions, including Proxy, Sparta Science and Veri. Oura offers products and services including Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership. Oura operates in a competitive market with competitors including Masimo, SleepScore Labs, Jawbone, Sleep Number and Movano Health, among others.
- Headquarter Oulu, Finland
- Founders Bryan Johnson, Kari Kivela, Petteri Lahtela
- Stage Unicorn
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Sectors
RetailTechnology Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Ouraring Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.32 B (USD)
in 12 rounds
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Latest Funding Round
$900 M (USD), Series E
Oct 14, 2025
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Investors
Fidelity Investments
& 37 more
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Employee Count
Employee Count
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Investments & Acquisitions
Proxy
& 2 more
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Products & Services of Oura
Oura offers a comprehensive portfolio of products and services, including Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tracks health metrics like sleep, activity, and stress for users.
Monitors fitness, sleep, and health data through wearable technology.
Provides charging solution for Oura Ring devices.
Offers insights and features for health data analysis.
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Software Development Team
105 people
Senior Team
48 people
Leadership Team
28 people
Product Management Team
27 people
Sales and Marketing
20 people
Operations Team
16 people
Staff Team
14 people
Finance and Accounting
11 people
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Funding Insights of Oura
Oura has successfully raised a total of $1.32B across 12 strategic funding rounds. The most recent funding activity was a Series E round of $900 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 12
- Last Round Series E — $900.0M
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First Round
First Round
(11 Nov 2015)
- Investors Count 38
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series E - Oura | Valuation | Fidelity Investments | |
| Sep, 2025 | Amount | Debt – Conventional - Oura | Valuation |
investors |
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| Dec, 2024 | Amount | Series D - Oura | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Oura
Oura has secured backing from 38 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Square and Citi. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in later-stage companies are provided by Siena Secondary Fund.
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Founded Year | Domain | Location | |
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Stage-agnostic investments are made in sports, technology, and entertainment sectors.
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Founded Year | Domain | Location | |
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An investment platform is provided for diverse sectors and geographies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Oura
Oura has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Proxy, Sparta Science and Veri. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Continuous glucose monitoring system is provided for blood sugar levels.
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2019 | ||||
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Digital movement health analysis and fitness planning platform
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2008 | ||||
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Provider of mobile reader based access control systems
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Oura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Oura Comparisons
Competitors of Oura
Oura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Masimo, SleepScore Labs, Jawbone, Sleep Number and Movano Health, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of wide range of devices to monitor health parameters
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| domain | founded_year | HQ Location |
Sleep quality is monitored via bedside devices and mobile apps.
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| domain | founded_year | HQ Location |
Provider of wearable devices for activity and sleep tracking
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| domain | founded_year | HQ Location |
Smart beds and sleep technology are provided for personalized wellness.
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| domain | founded_year | HQ Location |
Developer of smart rings for women's health monitoring. This company designs and manufactures smart rings incorporating radio frequency technology for non-invasive blood pressure and glucose monitoring. They also offer a virtual wellness assistant. The company conducts clinical studies to support product development and partners with researchers in women's health biometrics. Their focus is on creating innovative wearable technology for improved health management.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Oura
Frequently Asked Questions about Oura
When was Oura founded?
Oura was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Oura located?
Oura is headquartered in Oulu, Finland. It is registered at Oulu, North Ostrobothnia, Finland.
Who is the current CEO of Oura?
Ryan Field is the current CEO of Oura.
Is Oura a funded company?
Oura is a funded company, having raised a total of $1.32B across 12 funding rounds to date. The company's 1st funding round was a Series D of $200M, raised on Nov 11, 2015.
What does Oura do?
Founded in 2013 in Oulu, Finland, Oura operates in the wearable health technology sector. Smart rings are designed and manufactured to gather biometric data such as sleep patterns, activity levels, heart rate, and glucose metrics. Insights are delivered through a companion mobile app, with supporting software and integrations to other health platforms. A subscription model is offered for enhanced data analysis and features.
Who are the top competitors of Oura?
Oura's top competitors include Jawbone, Masimo and Movano Health.
What products or services does Oura offer?
Oura offers Oura Ring 4, Oura Ring Gen3, Extra Charger, and Oura Membership.
How many acquisitions has Oura made?
Oura has made 3 acquisitions, including Proxy, Sparta Science, and Veri.
Who are Oura's investors?
Oura has 38 investors. Key investors include Fidelity Investments, Square, Citi, Dexcom, and Goldman Sachs.
What is Oura's valuation?
The valuation of Oura is $2.55B as of Apr 2022.
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