About ClassPass
ClassPass is a Healthcare company based in New York (United States) founded in 2013 by Mary Biggins, and was acquired by Mindbody in October 2021. Fitness class memberships are offered across various gyms and studios. It operates in the Healthcare and Business Services sectors. ClassPass has raised $550 million across 8 funding rounds from investors including Mindbody, Alphabet and Apax Partners. The company has 969 employees. ClassPass has completed 5 acquisitions, including Clickypass, FitMob and Fitness Collection. ClassPass was last valued at $1 billion in January 2024. Its website classpass.com draws about 6.8 million monthly visits. Its focus areas include Consumer, Local Services, Personal Wellness Services and Fitness & Training. Its competitors include Wellhub and Peerfit; 2 of its 2 listed competitors have raised funding.
Company details
ClassPass was founded in 2013 in New York, United States, within the fitness sector. Membership programs are provided to enable access to diverse classes at multiple gyms and studios for a fixed fee. Operations focus on user engagement in fitness routines, while participating studios receive new participants and utilize excess class capacity. Corporate membership options have been introduced to expand services.
- Headquarters New York, United States
- Employees 969
- Founders Mary Biggins
- Stage Acquired
- SectorsHealthcareBusiness Services
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website classpass.com
- Social LinkedIn X Facebook
- Acquired by Mindbody (Oct 2021)
- Total Equity Funding$550M (USD)
in 8 rounds
- Latest Funding Round$285M (USD), Series E
Jan 2020
- InvestorsMindbody
& 58 more
- Employee Count969
- Investments & AcquisitionsClickypass
& 4 more
- Acquired byMindbody
(Oct 2021)
Funding Insights of ClassPass
ClassPass has successfully raised a total of $550M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $285 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $550M
- Total Rounds 8
- Last Round Series E — $285M
- First Round $2M
(Mar 2014)
- Investors Count 59
All 8 funding rounds of ClassPass with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $285M | Series E | – | L Catterton, Apax | |
| Jan 2019 | $525,588 | Series D | – | – | – |
| Jul 2018 | $85M | Series D | – | Temasek | |
| Jun 2017 | $70M | Series C | – | Temasek | |
| Nov 2015 | $30M | Series C | – | Google Ventures | |
| Jan 2015 | $40M | Series B | – | Thrive Capital, General Catalyst | – |
| Sep 2014 | $12M | Series A | – | Hank Vigil | |
| Mar 2014 | $2M | Seed | – | SV Angel, Hank Vigil | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of ClassPass
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1B (Jan 2024). 59 investors in total: 48 institutional and 11 angel.
Investors in ClassPass
ClassPass has secured backing from 59 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Mindbody, Alphabet and Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Investments are made in early-stage tech companies by Acequia Capital. | acecap.com | Seattle, United States | ||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Multiple sectors are invested in by M13 venture capital fund. | m13.co | Los Angeles, United States | ||
Early-stage technology startups are invested in by Thrive Capital. | thrivecap.com | New York, United States | ||
Investing in early-stage tech companies and ideas. | boxgroup.com |
Investor details for ClassPass
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ClassPass
35 people are tracked at ClassPass (14 in leadership, 21 in team); the tracked headcount is 969.
| Name | Role | Group |
|---|---|---|
Mary Biggins | Founder | Leadership |
Fritz Lanman | CEO | Leadership |
David Whitby | Vice President, EMEA | Leadership |
Laura Antonia Semrau | Acting General Manager (uk, Ireland And Middle East) | Leadership |
Resa Mueller | Chief of Staff to the CEO | Leadership |
Kam Mack | Head Of New Partnerships | Leadership |
Ingrid Chang | Director, Lifecycle Marketing | Leadership |
Nina Bayatti | Director, Conversion Rate Optimization | Leadership |
Andrea Ward | General Manager Uk&i | Leadership |
Lei Li | Head Of Marketing China | Leadership |
Stefano Ziller | Senior Director, Growth Marketing | Leadership |
Simon Wang | Regional Director | Leadership |
Ivy Wu | VP Of Growth | Leadership |
Charlotte Chetland | Head Of Business Development | Leadership |
Raghu K | Sr Engineering Manager, Growth | Team |
Callahan Peel | Growth Marketing Coordinator | Team |
Lilly Goddard | Acquisition Marketing Associate, Paid Social | Team |
Zoe Barnett | Marketing Operations Associate | Team |
Nate Eldridge | Lifecycle Marketing | Team |
Kate Toner | Senior Marketing Manager | Team |
15 more people are available in the full profile.
Complete people profiles for ClassPass
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ClassPass
ClassPass has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Clickypass, FitMob and Fitness Collection.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Unlimited fitness classes are accessed through membership at partnered studios. | muvpass.com | Santiago, Chile | 2016 | Mar 2020 | •••• | |
Single membership pass for different fitness activities | clickypass.com | Cordoba, Argentina | 2015 | Mar 2020 | •••• | |
Fitness classes at partnered studios are accessed via monthly membership. | fitnesscollection.se | Stockholm, Sweden | 2015 | Oct 2019 | •••• | |
Hosts a digital marketplace for membership-based fitness classes. | guavapass.com | Beijing, China | 2015 | Jan 2019 | $4.2M | |
Fitness training app provided for specialized individual programs. | fitmobuk.co.uk | Northampton, United Kingdom | 2020 | Jun 2014 | •••• |
Complete acquisition details for ClassPass
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ClassPass
11 dated milestones of ClassPass across 8 years, from founding to its latest funding, stage changes and deals.
- Founded ClassPass is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires FitMob.
- Acquisition Acquires Fitmob.
- Acquisition Acquires GuavaPass.
- Acquisition Acquires Fitness Collection.
- Funding Latest funding round, Series E, of $285.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Clickypass.
- Acquisition Acquires MuvPass.
- Exit Acquired by Mindbody.
Competitors of ClassPass
ClassPass has 2 listed competitors in our database, 2 of them funded. They include Wellhub and Peerfit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wellhub.com | 2012 | New York, United States | $85M | 213 | Cloud-based wellness programs are offered for employee health and productivity. | |
| peerfit.com | 2011 | Tampa, United States | $61.62M | 89 | One pass to various fitness studios |
Detailed competitors of ClassPass
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ClassPass
The website of ClassPass (classpass.com) receives about 6.8M visits a month and ranks #9,794 among all websites worldwide, #171 in Nutrition Diets and Fitness.
- Monthly visits6.8M
▲ 44.8% vs previous month
- Unique visitors1.9M
per month
- Global rank#9,794
among all websites
- Category rank#171
Health · Nutrition Diets and Fitness
- Bounce rate34%
- Pages per visit5.4
- Average visit2 min 37 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with ClassPass. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| equinox.com | 100% | 1.2M | #46,963 | View details | |
| orangetheory.com | 98% | 2.2M | View details | ||
| f45training.com | 98% | 911.7K | #69,494 | View details | |
| wellnessliving.com | 98% | 3.7M | #18,789 | View details | |
| clubpilates.com | 96% | 1.4M | #36,775 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ClassPass
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as ClassPass (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 | ||
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Classpass
Complete news archive for ClassPass
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ClassPass
ClassPass was founded in 2013 and raised its 1st funding round 1 year after it was founded.
ClassPass is headquartered in New York, United States. It is registered at New York, New York, United States.
ClassPass is a funded company, having raised a total of $550M across 8 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Mar 2014.
ClassPass has 969 employees.
ClassPass was founded in 2013 in New York, United States, within the fitness sector. Membership programs are provided to enable access to diverse classes at multiple gyms and studios for a fixed fee. Operations focus on user engagement in fitness routines, while participating studios receive new participants and utilize excess class capacity. Corporate membership options have been introduced to expand services.
ClassPass has made 5 acquisitions, including Clickypass, FitMob, and Fitness Collection.
ClassPass has 59 investors. Key investors include Mindbody, Alphabet, Apax Partners, Fifth Wall, and Temasek.
The valuation of ClassPass is $1B as of Jan 2024.
Yes. ClassPass was acquired by Mindbody in October 2021.
The website of ClassPass receives about 6.8 million visits a month and ranks #9,794 among all websites worldwide.