About Peerfit
Peerfit is a Healthcare company based in Tampa (United States) founded in 2011 by Ed Buckley, and was acquired by FitOn in February 2022. One pass to various fitness studios. It operates in the Healthcare and Business Services sectors. Peerfit has raised $61.62 million across 12 funding rounds from investors including FitOn, PAR Inc and Healthbox. The company has 89 employees. Its chief executive, as recorded, is Ed Buckley. Peerfit offers products and services including Corporate Wellness Platform, Medicare Benefits Program, and Active Living Programs. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness Centers. Its legal entity is PEERFIT, INC. Its competitors include ClassPass, Wellhub and Intelivideo; 3 of its 3 listed competitors have raised funding.
Company details
PeerFit is a subscription-based fitness company which helps users to attend fitness studios connected with it through one single pass. To access the class at a studio, users need mostly 2 credits. Users can buy credits in 4 different plans: 55month for 8 credits; 99month for 15 credits; 199month for 32 credits; 150 for 20 credits valid for 6 months.
- Headquarters Tampa, United States
- Employees 89
- Founders Ed Buckley
- Stage Acquired
- SectorsHealthcareBusiness Services
- Emailβ’β’β’β’β’β’β’β’
- Website peerfit.com
- Social LinkedIn X Facebook
- Acquired by FitOn (Feb 2022)
- Legal Name Peerfit, Inc.
Products & Services of Peerfit
Peerfit offers a comprehensive portfolio of products and services, including Corporate Wellness Platform, Medicare Benefits Program, and Active Living Programs.
Platform providing digital fitness content and in-person experiences
Program for health plans supporting chronic care and wellness
Initiatives promoting physical activity and holistic health
Funding Insights of Peerfit
Peerfit has successfully raised a total of $61.62M across 12 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.62M
- Total Rounds 12
- Last Round Series C β $10M
- First Round $15,000
(Nov 2014)
- Investors Count 14
Latest 10 of 12 funding rounds of Peerfit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $10M | Series C | β | β | β |
| Mar 2019 | $20.28M | Series C | β | Virgo | β |
| Sep 2018 | $8M | Series B | β | Ark Applications, PAR | |
| Jul 2018 | $8M | Series B | β | Engage | β |
| Jan 2018 | $10.32M | Series B | β | Florida Funders | |
| Jun 2017 | $2.3M | Series A | β | Lee Arnold | |
| Apr 2017 | $770,000 | Series A | β | β | β |
| Nov 2016 | $400,000 | Series A | β | Florida Funders | β |
| Sep 2016 | Series A | β | Ark Applications, PAR | β | |
| Jun 2016 | $1.16M | Series A | β | β | β |
15 investors in total: 9 institutional and 6 angel.
Investors in Peerfit
Peerfit has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FitOn, PAR Inc and Healthbox.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management services are utilized for transforming businesses in various industries. | virgo-llc.com | |||
| arkapps.com | ||||
Growth-stage investments are made in sports media and technology firms. | causewaymp.com | Cambridge, United States | ||
Venture capital is invested in multiple sectors by Engage. | engage.vc | Atlanta, United States | ||
Venture capital investments are provided to early-stage tech startups. | floridafunders.com | Tampa, United States | ||
Healthcare startups are accelerated via a five-day program by Healthbox. | 2010 | healthbox.com | Chicago, United States | |
Double-walled storage tanks for diesel and AdBlue are manufactured. | 1978 | parinc.com | Lutz, United States | |
Support is provided for Florida's technology ventures and innovation. | florida-institute.com | Clearwater, United States | ||
WG Wyc Grousbeck | unknown_e8a2da266c9e40b3b | |||
JV Jeff Vinik | American investor, owner of Tampa Bay Lightning, active in sports and real estate. | unknown_e6a9173f864b4543b |
Investor details for Peerfit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Peerfit
16 people are tracked at Peerfit (9 in leadership, 7 in team); the tracked headcount is 89.
| Name | Role | Group |
|---|---|---|
Ed Buckley | Founder & CEO | Leadership |
Lindsay Cook | Co-Founder / CEO | Leadership |
June Lim | Head of Product @ FitOn | Leadership |
Russell Cook | Co-Founder / President | Leadership |
David C. | Vice President, Finance (Finance/Accounting) | Leadership |
Elizabeth Zeigler | Head Of Growth & Demand Generation | Leadership |
Amir Patel | Director of Product | Leadership |
Maria Juan | Vice President of Marketing & Communication | Leadership |
Ari Fefferman | VP Marketing, Fiton Health | Leadership |
Kenta Seki | Lead Trainer | Team |
Shahin Edalati | Creative & Strategic Consultant | Team |
Caroline Elizabeth Carter | Senior Operations Manager | Team |
Nicola LaGreca | Principal Product Manager | Team |
Linda Chao | Senior Lifecycle Marketing Manager | Team |
Alexandra Dean | Senior Operations Manager | Team |
Carly Keith | Human Resources Generalist | Team |
Complete people profiles for Peerfit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Peerfit
4 dated milestones of Peerfit across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Peerfit is founded.
- Funding First funding round of $15K.
- Funding Latest funding round, Series C, of $10.0M.
- Exit Acquired by FitOn.
Competitors of Peerfit
Peerfit has 3 listed competitors in our database, 3 of them funded. They include ClassPass, Wellhub and Intelivideo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| classpass.com | 2013 | New York, United States | $550M | 1,046 | Fitness class memberships are offered across various gyms and studios. | |
| wellhub.com | 2012 | New York, United States | $85M | 213 | Cloud-based wellness programs are offered for employee health and productivity. | |
| intelivideo.com | 2012 | Broomfield, United States | $9.33M | Platform to market and sell on demand videos |
Detailed competitors of Peerfit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Peerfit
The website of Peerfit (peerfit.com) receives about 2K visits a month.
- Monthly visits2K
▼ 63.2% vs previous month
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Peerfit (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Peerfit
Complete news archive for Peerfit
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Frequently Asked Questions about Peerfit
Peerfit was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Peerfit is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
Ed Buckley is the CEO of Peerfit, as recorded in our data. They have also founded this company.
Peerfit is a funded company, having raised a total of $61.62M across 12 funding rounds to date. The company's 1st funding round was a Series A of $1.16M, raised on Nov 2014.
Peerfit has 89 employees.
PeerFit is a subscription-based fitness company which helps users to attend fitness studios connected with it through one single pass. To access the class at a studio, users need mostly 2 credits. Users can buy credits in 4 different plans: 55month for 8 credits; 99month for 15 credits; 199month for 32 credits; 150 for 20 credits valid for 6 months.
Peerfit's top competitors include ClassPass, Wellhub and Intelivideo.
Peerfit offers Corporate Wellness Platform, Medicare Benefits Program, and Active Living Programs.
Peerfit has 15 investors. Key investors include FitOn, PAR Inc, Healthbox, Virgo Investment Group, and Ark Applications.
Peerfit operates through Peerfit, Inc..
Yes. Peerfit was acquired by FitOn in February 2022.

