About FitOn
FitOn is a Healthcare company based in Los Angeles (United States) founded in 2018 by Russell Cook and Lindsay Cook. Live group fitness classes are delivered via a mobile app. FitOn has raised $124.4 million across 6 funding rounds from investors including United Talent Agency, Accel and Delta-v Capital. FitOn has completed 1 acquisition, including Peerfit. Its chief executive, as recorded, is Lindsay Cook. Its website fitonapp.com draws about 398 thousand monthly visits. FitOn offers products and services including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its legal entity is FitOn Inc. Its competitors include BurnAlong and AARMY; 2 of its 2 listed competitors have raised funding.
Company details
FitOn was founded in 2018 in Los Angeles, United States, as a mobile application focused on health and fitness. Live and on-demand classes in cardio, strength, HIIT, dance, yoga, Pilates, and other disciplines are provided. Users are enabled to invite participants, track heart rates and calorie burn in real time, communicate during sessions, and access leaderboards, statistics, photos, and progress updates. Operations are centered on group training experiences.
- Total Equity Funding$124.4M (USD)
in 6 rounds
- Latest Funding Round$48.65M (USD), Series D
Jan 2025
- InvestorsUnited Talent Agency
& 5 more
- Investments & Acquisitions
Products & Services of FitOn
FitOn offers a comprehensive portfolio of products and services, including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes.
App for accessing workouts and fitness programs.
Guided sessions for stress reduction and mental well-being.
Personalized meal plans with exclusive recipes for better eating.
Video-based yoga for flexibility and mindfulness practices.
Apps and channels of FitOn
FitOn publishes 2 mobile apps with over 5M+ downloads; its YouTube channel FitOn has 52.1K subscribers and 30 videos.
Videos from FitOn
The most watched videos on FitOn's YouTube channel, FitOn (52.1K subscribers). Click a video to play it here.
More on FitOn.
Funding Insights of FitOn
FitOn has successfully raised a total of $124.4M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $48.65 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $124.4M
- Total Rounds 6
- Last Round Series D — $48.65M
- First Round $4.65M
(Dec 2018)
- Investors Count 6
All 6 funding rounds of FitOn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $48.65M | Series D | – | – | – |
| Feb 2024 | $3.5M | Series C | – | – | – |
| Dec 2022 | $20.64M | Series C | – | – | – |
| Feb 2022 | $40M | Series C | – | Delta-v Capital | |
| Jan 2020 | $6.96M | Series B | – | – | – |
| Dec 2018 | $4.65M | Series A | – | – | – |
6 investors in total: 6 institutional.
Investors in FitOn
FitOn has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include United Talent Agency, Accel and Delta-v Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-equity investments are targeted by the private firm Delta-v Capital. | deltavcapital.com | Dallas, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage tech and life-sciences firms are funded across the US. | maverickventures.com | San Francisco, United States | ||
| secondave.com | ||||
Venture capital firm focused on fintech, healthcare, logistics, enterprise tech, AI, ed tech, and multiple sectors | mantisvc.com | Los Angeles, United States | ||
Talent and literacy agency for artists | 1991 | unitedtalent.com | Beverly Hills, United States |
Investor details for FitOn
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People of FitOn
15 people are tracked at FitOn (8 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Russell Cook | Co-Founder | Leadership |
Lindsay Cook | Co-Founder & CEO | Leadership |
June Lim | Head of Product @ FitOn | Leadership |
David C. | Vice President, Finance (Finance/Accounting) | Leadership |
Elizabeth Zeigler | Head Of Growth & Demand Generation | Leadership |
Amir Patel | Director of Product | Leadership |
Maria Juan | Vice President of Marketing & Communication | Leadership |
Ari Fefferman | VP Marketing, Fiton Health | Leadership |
Kenta Seki | Lead Trainer | Team |
Shahin Edalati | Creative & Strategic Consultant | Team |
Caroline Elizabeth Carter | Senior Operations Manager | Team |
Nicola LaGreca | Principal Product Manager | Team |
Linda Chao | Senior Lifecycle Marketing Manager | Team |
Alexandra Dean | Senior Operations Manager | Team |
Carly Keith | Human Resources Generalist | Team |
Complete people profiles for FitOn
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Investments & Acquisitions by FitOn
FitOn has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Peerfit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
One pass to various fitness studios | peerfit.com | Tampa, United States | 2011 | Feb 2022 | •••• |
Complete acquisition details for FitOn
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Timeline of FitOn
4 dated milestones of FitOn across 7 years, from founding to its latest funding, stage changes and deals.
- Founded FitOn is founded.
- Funding First funding round of $4.6M.
- Acquisition Acquires Peerfit.
- Funding Latest funding round, Series D, of $48.7M.
Competitors of FitOn
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| burnalong.com | 2016 | Baltimore, United States | $15.58M | AI-based live fitness coaching is provided for individuals and employees. | ||
| aarmy.com | 2018 | New York, United States | $4.9M | Live coaching app is provided for athletes and fitness enthusiasts. |
Detailed competitors of FitOn
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Web traffic of FitOn
The website of FitOn (fitonapp.com) receives about 398.2K visits a month and ranks #118,788 among all websites worldwide, #3,537 in Nutrition Diets and Fitness.
- Monthly visits398.2K
▲ 15.7% vs previous month
- Unique visitors159.6K
per month
- Global rank#118,788
among all websites
- Category rank#3,537
Health · Nutrition Diets and Fitness
- Bounce rate38%
- Pages per visit3.6
- Average visit2 min 15 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with FitOn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fitonhealth.com | 100% | 680.7K | #1,200,994 | View details | |
| dietsinreview.com | 69% | #3,758,973 | View details | ||
reverse.health | reverse.health | 68% | #59,992 | – | |
| inspireusafoundation.org | 68% | #418,386 | View details | ||
madietenligne.fr | madietenligne.fr | 68% | #507,515 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for FitOn
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- 33 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as FitOn (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Fiton
Complete news archive for FitOn
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Frequently Asked Questions about FitOn
FitOn was founded in 2018.
FitOn is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Lindsay Cook is the CEO of FitOn, as recorded in our data. They have also founded this company.
FitOn is a funded company, having raised a total of $124.4M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4.65M, raised on Dec 2018.
FitOn was founded in 2018 in Los Angeles, United States, as a mobile application focused on health and fitness. Live and on-demand classes in cardio, strength, HIIT, dance, yoga, Pilates, and other disciplines are provided. Users are enabled to invite participants, track heart rates and calorie burn in real time, communicate during sessions, and access leaderboards, statistics, photos, and progress updates. Operations are centered on group training experiences.
FitOn offers Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes.
FitOn has made 1 acquisition, including Peerfit.
FitOn has 6 investors. Key investors include United Talent Agency, Accel, Delta-v Capital, Maverick Ventures, and Second Avenue Partners.
FitOn operates through Fiton Inc.
Yes. FitOn publishes FitOn Workouts & Fitness Plans and 1 more app, with over 5 million downloads.
The website of FitOn receives about 398 thousand visits a month and ranks #118,788 among all websites worldwide.