About FitOn
FitOn is a company based in Los Angeles (United States) founded in 2018 by Russell Cook and Lindsay Cook. FitOn has raised $124.4 million across 6 funding rounds from investors including United Talent Agency, Accel and Delta-v Capital. FitOn has completed 1 acquisition, including Peerfit. FitOn offers products and services including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes. FitOn operates in a competitive market with competitors including BurnAlong, OneFit, Motosumo, Actio and SOELU, among others.
- Headquarter Los Angeles, United States
- Founders Russell Cook, Lindsay Cook
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Fiton Inc
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Annual Revenue
Not available
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Net Profit
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EBITDA
Not available
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Total Equity Funding
$124.4 M (USD)
in 6 rounds
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Latest Funding Round
$48.65 M (USD), Series D
Jan 30, 2025
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Investors
United Talent Agency
& 5 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of FitOn
FitOn offers a comprehensive portfolio of products and services, including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes.
App for accessing workouts and fitness programs.
Guided sessions for stress reduction and mental well-being.
Personalized meal plans with exclusive recipes for better eating.
Video-based yoga for flexibility and mindfulness practices.
People of FitOn
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Funding Insights of FitOn
FitOn has successfully raised a total of $124.4M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $48.65 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in FitOn
FitOn has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include United Talent Agency, Accel and Delta-v Capital.
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Growth-equity investments are targeted by the private firm Delta-v Capital.
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Accel is recognized as a leading venture capital firm.
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Early-stage tech and life-sciences firms are funded across the US.
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Investor details for FitOn
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Investments & Acquisitions by FitOn
FitOn has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Peerfit.
Investment portfolio details for FitOn
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- Transaction dates
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One pass to various fitness studios
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Complete acquisition details for FitOn
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
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Financial Statements - FitOn
Detailed financials for FitOn
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Fiton Comparisons
Peer comparison for FitOn
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Competitors of FitOn
FitOn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BurnAlong, OneFit, Motosumo, Actio and SOELU, among others.
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AI-based live fitness coaching is provided for individuals and employees.
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Mobile application providing fitness guidance
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Mobile solutions for live indoor cycling classes are provided.
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Live coaching app for fitness, meditation, and yoga is offered.
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Expert-led fitness training is provided via a mobile application.
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Detailed competitors of FitOn
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Latest news on Fiton
Complete news archive for FitOn
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Frequently Asked Questions about FitOn
FitOn was founded in 2018.
FitOn is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Lindsay Cook is the current CEO of FitOn. They have also founded this company.
FitOn is a funded company, having raised a total of $124.4M across 6 funding rounds to date.
FitOn was founded in 2018 in Los Angeles, United States, as a mobile application focused on health and fitness. Live and on-demand classes in cardio, strength, HIIT, dance, yoga, Pilates, and other disciplines are provided. Users are enabled to invite participants, track heart rates and calorie burn in real time, communicate during sessions, and access leaderboards, statistics, photos, and progress updates. Operations are centered on group training experiences.
FitOn offers Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes.
FitOn has made 1 acquisition, including Peerfit.
FitOn has 6 investors. Key investors include United Talent Agency, Accel, Delta-v Capital, Maverick Ventures, and Second Avenue Partners.