About FitOn
FitOn is a company based in Los Angeles (United States) founded in 2018 by Russell Cook and Lindsay Cook.. FitOn has raised $124.4 million across 6 funding rounds from investors including United Talent Agency, Accel and Delta-v Capital. FitOn has completed 1 acquisition, including Peerfit. FitOn offers products and services including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes. FitOn operates in a competitive market with competitors including BurnAlong, OneFit, Motosumo, Actio and SOELU, among others.
- Headquarter Los Angeles, United States
- Founders Russell Cook, Lindsay Cook
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Sectors
Healthcare
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Email
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Phone
*********
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Website
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Social
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- Legal Name Fiton Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$124.4 M (USD)
in 6 rounds
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Latest Funding Round
$48.65 M (USD), Series D
Jan 30, 2025
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Investors
United Talent Agency
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of FitOn
FitOn offers a comprehensive portfolio of products and services, including Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for accessing workouts and fitness programs.
Guided sessions for stress reduction and mental well-being.
Personalized meal plans with exclusive recipes for better eating.
Video-based yoga for flexibility and mindfulness practices.
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Funding Insights of FitOn
FitOn has successfully raised a total of $124.4M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $48.65 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $48.7M
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First Round
First Round
(17 Dec 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2025 | Amount | Series D - FitOn | Valuation |
investors |
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| Feb, 2024 | Amount | Series C - FitOn | Valuation |
investors |
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| Dec, 2022 | Amount | Series C - FitOn | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FitOn
FitOn has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include United Talent Agency, Accel and Delta-v Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth-equity investments are targeted by the private firm Delta-v Capital.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Early-stage tech and life-sciences firms are funded across the US.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FitOn
FitOn has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Peerfit. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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One pass to various fitness studios
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - FitOn
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fiton Comparisons
Competitors of FitOn
FitOn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BurnAlong, OneFit, Motosumo, Actio and SOELU, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-based live fitness coaching is provided for individuals and employees.
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| domain | founded_year | HQ Location |
Mobile application providing fitness guidance
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| domain | founded_year | HQ Location |
Mobile solutions for live indoor cycling classes are provided.
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| domain | founded_year | HQ Location |
Live coaching app for fitness, meditation, and yoga is offered.
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| domain | founded_year | HQ Location |
Expert-led fitness training is provided via a mobile application.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fiton
Frequently Asked Questions about FitOn
When was FitOn founded?
FitOn was founded in 2018.
Where is FitOn located?
FitOn is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of FitOn?
Lindsay Cook is the current CEO of FitOn. They have also founded this company.
Is FitOn a funded company?
FitOn is a funded company, having raised a total of $124.4M across 6 funding rounds to date. The company's 1st funding round was a Series C of $20.64M, raised on Dec 17, 2018.
What does FitOn do?
FitOn was founded in 2018 in Los Angeles, United States, as a mobile application focused on health and fitness. Live and on-demand classes in cardio, strength, HIIT, dance, yoga, Pilates, and other disciplines are provided. Users are enabled to invite participants, track heart rates and calorie burn in real time, communicate during sessions, and access leaderboards, statistics, photos, and progress updates. Operations are centered on group training experiences.
Who are the top competitors of FitOn?
What products or services does FitOn offer?
FitOn offers Fitness App, Meditation Courses, Nutrition Plans, and Yoga Classes.
How many acquisitions has FitOn made?
FitOn has made 1 acquisition, including Peerfit.
Who are FitOn's investors?
FitOn has 6 investors. Key investors include United Talent Agency, Accel, Delta-v Capital, Maverick Ventures, and Second Avenue Partners.
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