About Strava
Strava is a company based in San Francisco (United States) founded in 2009 by Davis Kitchel. Strava has raised $144.6 million across 8 funding rounds from investors including TCV, Sequoia Capital and Dragoneer. Strava has completed 4 acquisitions, including Fatmap, Recover Athletics and Runna. Strava offers products and services including Strava App and Strava Subscription. Strava operates in a competitive market with competitors including STEPN, Runkeeper, JOIN, Imxingzhe and Link My Ride, among others.
Products & Services of Strava
Strava offers a comprehensive portfolio of products and services, including Strava App and Strava Subscription.
Mobile app for tracking and sharing running, cycling, and hiking activities socially.
Subscription offering enhanced features like safety tracking and performance analysis.
Apps and channels of Strava
Strava publishes 2 mobile apps with over 50M+ downloads; its YouTube channel Strava has 61.5K subscribers and 30 videos.
Videos from Strava
The most watched videos on Strava's YouTube channel, Strava (61.5K subscribers). Click a video to play it here.
More on Strava.
Funding Insights of Strava
Strava has successfully raised a total of $144.6M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $144.6M
- Total Rounds 8
- First Round $3.5M
(Jan 2011)
- Investors Count 8
All 8 funding rounds of Strava with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | – | Debt – Conventional | – | – | |
| May 2025 | – | Series G | – | Sequoia Capital | |
| Nov 2020 | $110M | Series F | $1.5B | TCV, Sequoia Capital | |
| Feb 2017 | – | Series E | – | Go4it Capital | |
| Oct 2014 | $18.5M | Series D | – | Sequoia Capital | |
| Jun 2013 | – | Series C | – | Sigma Partners, Jackson Square Ventures | – |
| Jul 2011 | $12.6M | Series B | – | Sigma Partners, Madrone Capital Partners | – |
| Jan 2011 | $3.5M | Series A | – | Sigma Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2020 | $1.5B | •••••••• |
Last known valuation $1.5B (Nov 2020). 8 investors in total: 8 institutional.
Investors in Strava
Strava has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include TCV, Sequoia Capital and Dragoneer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | – | tcv.com | Menlo Park, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Private equity investments are made in technology-enabled growth companies. | – | dragoneer.com | San Francisco, United States | |
Seed and early-stage tech investments in the US are made. | – | jsv.com | San Francisco, United States | |
Investments are focused on sports, digital media, and well-being sectors. | – | go4itcapital.com | - | |
Early-stage VC investments are made in US, Canada, and Asia. | – | sigmapartners.com | Danville, United States | |
Private equity investments are managed across various sectors. | – | madronecapitalpartners.tcc.mode | Menlo Park, United States | |
- | – | madronecap.com | - |
Investor details for Strava
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Strava
197 people are tracked at Strava (54 in leadership, 143 in team).
| Name | Role | Group |
|---|---|---|
Davis Kitchel | Co-Founder | Leadership |
Chris Norris | Director, Product Communications | Leadership |
Emma Afflerbach | Technical Partner Manager | Leadership |
Camille H. Tate | Head Of Talent | Leadership |
Lily Yang | CFO | Leadership |
Evelina Jarbin | Global Business Director, Strava For Business | Leadership |
Andy Lynch | Director Of Product Marketing | Leadership |
Dan Long | Client Partner | Leadership |
Charlie Kannel | Senior Director Of Business Strategy & Operations | Leadership |
Melanie Jarrett | Director Of Partnerships | Leadership |
Adam S. | Director Of Engineering, Cybersecurity | Leadership |
Amrita K. | Senior People Business Partner | Leadership |
Michelle Chang | Senior Director Of Product / Head Of Trust & Safety | Leadership |
Rosamaría Gonzalez | VP, Community | Leadership |
Meghan Ghiasi | Director, Retention | Leadership |
Matt Anderson | CFO | Leadership |
Louisa Wee | Chief Marketing Officer | Leadership |
Anita Patwardhan Butler | Chief Design Officer | Leadership |
Michael Martin | CEO & Board Member | Leadership |
Nima B. | Director Of Product Design | Leadership |
177 more people are available in the full profile.
Complete people profiles for Strava
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Strava
Strava has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Fatmap, Recover Athletics and Runna.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of a training app for cyclists | breakaway.app | Truckee, United States | 2020 | May 2025 | •••• | |
Personalized running training programs are delivered via an application. | runna.com | London, United Kingdom | 2020 | Apr 2025 | •••• | |
3D terrain maps for outdoor adventures are provided to skiers. | fatmap.com | London, United Kingdom | 2013 | Jan 2023 | •••• | |
AI-enabled injury recovery app for runners and athletes is provided. | recoverathletics.com | Boston, United States | 2018 | May 2022 | •••• |
Complete acquisition details for Strava
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Strava
8 dated milestones of Strava across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Strava is founded.
- Funding First funding round of $3.5M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Recover Athletics.
- Acquisition Acquires Fatmap.
- Acquisition Acquires Runna.
- Acquisition Acquires The Breakaway.
- Funding Latest funding round, Debt – Conventional,.
Competitors of Strava
Strava operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as STEPN, Runkeeper, JOIN, Imxingzhe and Link My Ride, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stepn.com | 2004 | Sydney, Australia | $5M | – | Move-to-earn solutions are offered via a blockchain-based running app. | |
| runkeeper.com | 2008 | Boston, United States | $11.51M | – | Personal fitness is tracked and improved through a mobile application. | |
| join.cc | 2006 | Amsterdam, Netherlands | $1.64M | – | JOIN is recognized as an AI-driven cycling training application. | |
| imxingzhe.com | 2012 | Shanghai, China | $8.18M | – | Mobile app to track cycle rides and interact with cycling communities | |
| linkmyride.com | 2020 | Wellingborough, United Kingdom | $974,247 | 1 | A platform is developed for connecting cyclists, events, and groups. | |
| lovetoride.net | 2007 | Bristol, United Kingdom | – | 7 | Social networking platform for users to share their real-time experiences | |
| crooze.app | 2021 | Ahmedabad, India | – | – | A reward-based community app for cyclists is provided. | |
| iriding.cc | 2011 | Xiamen, China | – | – | A community for cycling enthusiasts and manufacturer of smart cycles. | |
| ridealert.co | 2016 | Tulsa, United States | – | – | Offers an app-based community platform for bicycle riders. |
Detailed competitors of Strava
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Strava
The website of Strava (strava.com) receives about 35.4M visits a month and ranks #953 among all websites worldwide, #28 in Sports.
- Monthly visits35.4M
▲ 11.9% vs previous month
- Unique visitors6.3M
per month
- Global rank#953
among all websites
- Category rank#28
Sports · Sports
- Bounce rate30%
- Pages per visit10.0
- Average visit5 min 02 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Strava. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
intervals.icu | intervals.icu | 100% | – | #15,393 | – |
connect.garmin.com | connect.garmin.com | 90% | – | – | – |
| ridewithgps.com | 83% | 1.3M | #37,456 | View details | |
| zwift.com | 83% | 3.2M | #18,204 | View details | |
| trainerroad.com | 82% | 680.7K | #50,934 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Strava
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Strava
Complete news archive for Strava
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Strava
10 companies that operate in the same segment as Strava (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – | |
Cloud-based wellness programs are offered for employee health and productivity. | 2012 | New York, New York, United States | USD 605 M | – | – |
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Frequently Asked Questions about Strava
Strava was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Strava is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Strava is a funded company, having raised a total of $144.6M across 8 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Jan 2011.
Strava was founded in 2009 in San Francisco, United States, as a subscription-based social networking platform focused on the fitness sector for runners and cyclists. Personalized training tools are provided, along with features for analyzing cycling and running data, comparing performances, and competing online. GPS routes are recorded by users, progress is tracked, and milestones are monitored through mobile applications. Social fitness sharing is enabled among athletes.
Strava offers Strava App and Strava Subscription.
Strava has made 4 acquisitions, including Fatmap, Recover Athletics, and Runna.
Strava has 8 investors. Key investors include TCV, Sequoia Capital, Dragoneer, Jackson Square Ventures, and Go4it Capital.
The valuation of Strava is $1.5B as of Nov 2020.
Yes. Strava publishes Strava: Run, Bike, Hike and 1 more app, with over 50 million downloads.
The website of Strava receives about 35.4 million visits a month and ranks #953 among all websites worldwide.