About Zwift
Zwift is a Healthcare company based in Long Beach (United States) founded in 2014 by Jon Mayfield. Gamified indoor cycling training is delivered via an app-based platform. It operates in the Healthcare and Media & Entertainment sectors. Zwift has raised $620 million across 4 funding rounds from investors including KKR, Permira and COLOPL. The company has 393 employees. Zwift has completed 2 acquisitions, including Milestone Sports and Rouvy. Zwift was last valued at $1 billion in December 2020. Its website zwift.com draws about 3.2 million monthly visits. Its focus areas include Consumer, Sports Tech, Sports Training and Cycling. Its competitors include WayBetter, Nex and Vision Quest Virtual; 3 of its 3 listed competitors have raised funding.
Company details
Zwift was established in 2014 in Long Beach, United States, as a provider in the fitness technology sector. An app is offered that connects automatically to indoor cycling devices through Bluetooth, enabling users to navigate virtual worlds and engage in multiplayer training sessions structured around gamification elements. Core operations focus on digital workout experiences tailored for remote cycling enthusiasts.
- Total Equity Funding$620M (USD)
in 4 rounds
- Latest Funding Round$450M (USD), Series C
Sep 2020
- InvestorsKKR
& 21 more
- Employee Count393
- Investments & AcquisitionsMilestone Sports
& 1 more
Apps and channels of Zwift
Zwift publishes 4 mobile apps with over 2M+ downloads; its YouTube channel Zwift has 126K subscribers and 30 videos.
Videos from Zwift
The most watched videos on Zwift's YouTube channel, Zwift (126K subscribers). Click a video to play it here.
More on Zwift.
Funding Insights of Zwift
Zwift has successfully raised a total of $620M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $450 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $620M
- Total Rounds 4
- Last Round Series C — $450M
- Investors Count 22
All 4 funding rounds of Zwift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $450M | Series C | $1B | KKR | |
| Dec 2018 | $120M | Series B | – | Highland Europe | |
| Nov 2016 | $27M | Series A | – | Novator Partners | |
| Mar 2016 | Seed | – | COLOPL | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $1B | •••••••• |
Last known valuation $1B (Dec 2020). 22 investors in total: 21 institutional and 1 angel.
Investors in Zwift
Zwift has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include KKR, Permira and COLOPL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Private equity investments in Europe are managed by Novator Partners. | novator.co.uk | London, United Kingdom | ||
True is engaged in business advisory and investment services. | true.global | London, United Kingdom | ||
| zone5ventures.com | ||||
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
| alexafund.com | Seattle, United States | |||
Bryant Stibel is engaged in investment and partnership with entrepreneurial companies. | bryantstibel.com | Los Angeles, United States | ||
Private equity investments are directed toward sports and wellness sectors. | causeway.vc | Cambridge, United States | ||
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States |
Investor details for Zwift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Zwift
87 people are tracked at Zwift (22 in leadership, 65 in team); the tracked headcount is 393.
| Name | Role | Group |
|---|---|---|
Jon Mayfield | Co-Founder | Leadership |
Evan Wondrasek | Director, Software Engineering | Leadership |
Brittany Hanson | Sr. Director Of Engineering | Leadership |
Alex Young | Director, Product Management - Game Experience | Leadership |
Jake O'Donnell | Chief Operating Officer | Leadership |
Ryan Goodstadt | Chief of Staff | Leadership |
Steve Beckett | Chief Marketing Officer | Leadership |
Kacy Sparks | Director Program Management And Production | Leadership |
Alarik Myrin | Co-Founder & Chief Strategy Officer | Leadership |
Eric Min | Co-founder & CEO | Leadership |
Fudong Y. | VP, Information Technology & Security | Leadership |
Roberto Duarte | VP, Engineering | Leadership |
Meir Machlin | VP, Engineering | Leadership |
Sean Parry | Director | Leadership |
Nick Kalkounis | Director Of Product Management | Leadership |
David Young | Senior Director Program & Operations | Leadership |
Henry Nixon | Head Of Brand Partnerships & Sports Marketing | Leadership |
Kate Veronneau | Director Of Women's Strategy | Leadership |
Doug Inge | Director, R&d | Leadership |
Jonathan Heath | Director, Mechanical Engineering | Leadership |
67 more people are available in the full profile.
Complete people profiles for Zwift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Zwift
Zwift has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Milestone Sports and Rouvy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Indoor cycling simulations are offered via web-based application for training. | rouvy.com | Strakonice, Czech Republic | 2016 | Apr 2026 | •••• | |
Wearable technology to help consumers maximize performance | milestonepod.com | Tel Aviv, Israel | 2013 | Jun 2018 | •••• |
Complete acquisition details for Zwift
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Zwift
6 dated milestones of Zwift across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Zwift is founded.
- Funding First funding round.
- Acquisition Acquires Milestone Sports.
- Funding Latest funding round, Series C, of $450.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Rouvy.
Competitors of Zwift
Zwift has 3 listed competitors in our database, 3 of them funded. They include WayBetter, Nex and Vision Quest Virtual.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| waybetter.app | 2011 | New York, United States | $9.61M | Provider of gamified health and wellness programs | ||
| nex.inc | 2017 | San Jose, United States | $37.5M | 18 | Game-based fitness training solutions are offered to consumers via app. | |
| vqvelocity.com | 2020 | Highland Park, United States | $5.36M | Web-based performance testing solutions are provided for training cyclists. |
Detailed competitors of Zwift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Zwift
The website of Zwift (zwift.com) receives about 3.2M visits a month and ranks #18,204 among all websites worldwide, #571 in Sports.
- Monthly visits3.2M
▲ 13.6% vs previous month
- Unique visitors895.5K
per month
- Global rank#18,204
among all websites
- Category rank#571
Sports · Sports
- Bounce rate34%
- Pages per visit4.3
- Average visit2 min 53 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Zwift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zwiftinsider.com | 100% | #60,103 | View details | ||
| strava.com | 87% | 35.4M | #953 | View details | |
intervals.icu | intervals.icu | 72% | #15,393 | – | |
whatsonzwift.com | whatsonzwift.com | 71% | #147,794 | – | |
| trainerroad.com | 71% | 680.7K | #50,934 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zwift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Zwift (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Zwift
Complete news archive for Zwift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Zwift
Zwift was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Zwift is headquartered in Long Beach, United States. It is registered at Long Beach, California, United States.
Zwift is a funded company, having raised a total of $620M across 4 funding rounds to date.
Zwift has 393 employees.
Zwift was established in 2014 in Long Beach, United States, as a provider in the fitness technology sector. An app is offered that connects automatically to indoor cycling devices through Bluetooth, enabling users to navigate virtual worlds and engage in multiplayer training sessions structured around gamification elements. Core operations focus on digital workout experiences tailored for remote cycling enthusiasts.
Zwift's top competitors include Nex, WayBetter and Vision Quest Virtual.
Zwift has made 2 acquisitions, including Milestone Sports, and Rouvy.
Zwift has 22 investors. Key investors include KKR, Permira, COLOPL, RTP Global, and Samchuly.
The valuation of Zwift is $1B as of Dec 2020.
Yes. Zwift publishes Zwift Companion and 3 more apps, with over 2 million downloads.
The website of Zwift receives about 3.2 million visits a month and ranks #18,204 among all websites worldwide.