About True
True is a Financial Services company based in London (United Kingdom). True is engaged in business advisory and investment services. It operates on a Commission-Based and Professional Services model. True has completed 7 acquisitions, including Apparel Brands, Frugi and Ribble Cycles. True offers products and services including Investment Services and Advisory Services. Its focus areas include Financials, Investment Banking and Venture Capital & Private Equity.
Company details
True is involved in reimagining business through advisory and investment services. Focus is placed on the consumer and tech industries, fostering collaborations between established giants and innovative startups. Support is provided to entrepreneurs and founders through funds and a unique network. Knowledge sharing and innovation are encouraged across opportunities in the sector.
- Headquarters London, United Kingdom
- SectorsFinancial Services
- Email••••••••
- Website true.global
- Social LinkedIn X Instagram
- Investments & AcquisitionsApparel Brands
& 6 more
Products & Services of True
True offers a comprehensive portfolio of products and services, including Investment Services and Advisory Services.
Investment support is provided for consumer brand growth.
Advisory solutions are offered for business innovation strategies.
People of True
29 people are tracked at True (14 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Paul Cocker | CEO & Co-Founder | Leadership |
Mike Martin | Director, Investment | Leadership |
Ejike Onuchukwu | Director, Investment | Leadership |
Liam Buswell | Director, Innovation | Leadership |
Will Pearson | Managing Director, Investment & CFO | Leadership |
Richard Sharpe | Director, Investment | Leadership |
Serena McCutcheon | Head of People & Operations | Leadership |
Ella D'Amato | Managing Director, Investment & CMO | Leadership |
Joe Seager | Director | Leadership |
Vikesh Mistry | Director, Finance | Leadership |
Richard Brick | Director, Investment | Leadership |
Kishen Pandya | Director, Investment | Leadership |
Mike Tattersall | Managing Director, Innovation & CCO | Leadership |
Finlay Mure | Commercial Director | Leadership |
Kasia Cheng | Associate | Team |
Molly Walsh | Analyst, Innovation | Team |
Catherine Pelton | Principal, Investment | Team |
Sophia Sung | Principal, Investment | Team |
Owen Eddershaw | Associate, Innovation | Team |
James Jacobs | Associate, Investment | Team |
9 more people are available in the full profile.
Complete people profiles for True
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by True
True has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Apparel Brands, Frugi and Ribble Cycles.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Apparel Brands is a retail apparel and fashion company | apparelbrands.co.uk | Manchester, United Kingdom | 2017 | Aug 2023 | •••• | |
Energy drinks are branded and distributed by Sneak Energy. | sneakenergy.com | Manchester, United Kingdom | 2019 | Aug 2021 | •••• | |
Casual and formal women's wear is sold online globally. | hush-uk.com | London, United Kingdom | 2003 | Apr 2020 | •••• | |
Online retailer of tyres | tyresonthedrive.com | Crewe, United Kingdom | 2011 | Feb 2019 | •••• | |
Organic cotton clothing for children is provided by Frugi. | welovefrugi.com | Helston, United Kingdom | 2004 | Jul 2018 | •••• | |
Designer and retailer of oak and painted furniture, homeware, and accessories | cotswoldco.com | Norwich, United Kingdom | 1997 | Oct 2016 | •••• | |
Manufacturers of bicycles | ribblecycles.co.uk | Preston, United Kingdom | 1897 | Nov 2015 | •••• |
Complete acquisition details for True
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of True
7 dated milestones of True across 8 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Ribble Cycles.
- Acquisition Acquires The Cotswold Company.
- Acquisition Acquires Frugi.
- Acquisition Acquires Tyres On The Drive.
- Acquisition Acquires hush.
- Acquisition Acquires Sneak Energy.
- Acquisition Acquires Apparel Brands.
Web traffic of True
Websites that share an audience with True (true.global).
Websites whose visitors overlap most with True. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trueplatform.com | 100% | 31.4K | View details |
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Frequently Asked Questions about True
True is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
True is involved in reimagining business through advisory and investment services. Focus is placed on the consumer and tech industries, fostering collaborations between established giants and innovative startups. Support is provided to entrepreneurs and founders through funds and a unique network. Knowledge sharing and innovation are encouraged across opportunities in the sector.
True offers Investment Services and Advisory Services.
True has made 7 acquisitions, including Apparel Brands, Frugi, and Ribble Cycles.