About Frugi
Frugi is a company based in Helston (United Kingdom) founded in 2004 was acquired by Celtic & Co in December 2022. It operates as a Direct-to-Consumer (D2C). Frugi has completed 1 acquisition, including TotsBots. Frugi offers products and services including Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing. Frugi operates in a competitive market with competitors including Shnuggle, Petit Pli, Trotters, Holly & Beau and Sweet Dreamers, among others.
- Headquarter Helston, United Kingdom
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name Cut4cloth Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Celtic & Co
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Products & Services of Frugi
Frugi offers a comprehensive portfolio of products and services, including Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic clothing for babies is designed and sold.
Organic clothing for kids is crafted and offered.
Organic clothing for adults is produced and sold.
Funding Insights of Frugi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Frugi
Frugi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Celtic & Co and True. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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True is engaged in business advisory and investment services.
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Multi-category fashion products for men and women are offered online.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Frugi
Frugi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TotsBots. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Baby nappies are manufactured and marketed by TotsBots.
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Frugi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Frugi Comparisons
Competitors of Frugi
Frugi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shnuggle, Petit Pli, Trotters, Holly & Beau and Sweet Dreamers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Innovative baby products for bath, changing, and sleep are provided.
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| domain | founded_year | HQ Location |
Internet first brand offering apparel wear for kids
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand for children's apparel.
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| domain | founded_year | HQ Location |
Children's rainwear is designed with water-activated color-changing technology.
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| domain | founded_year | HQ Location |
Offers baby sleep aids, sleeping bags, and bath towels for parents online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Frugi
Frequently Asked Questions about Frugi
When was Frugi founded?
Frugi was founded in 2004.
Where is Frugi located?
Frugi is headquartered in Helston, United Kingdom. It is registered at Helston, Cornwall, United Kingdom.
What does Frugi do?
Organic clothing for babies, kids, and adults is offered by Frugi. The company focuses on sustainable and eco-friendly apparel across various age groups, including newborns, toddlers, children, and grown-ups. Products such as babygrows, rompers, dresses, jackets, and nightwear are provided. Special collections like Halloween, Christmas, and Back to School are featured. Emphasis is placed on circularity and sustainability within the fashion sector. Accessories, footwear, and gift items are also included in the product range.
Who are the top competitors of Frugi?
Frugi's top competitors include Shnuggle, Holly & Beau and Petit Pli.
What products or services does Frugi offer?
Frugi offers Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing.
How many acquisitions has Frugi made?
Frugi has made 1 acquisition, including TotsBots.
Who are Frugi's investors?
Frugi has 2 investors. Key investors include Celtic & Co, and True.