About Frugi
Frugi is a Consumer company based in Helston (United Kingdom) founded in 2004, and was acquired by Celtic & Co in December 2022. Organic cotton clothing for children is provided by Frugi. It operates on a Direct-to-Consumer (D2C) model. Frugi has completed 1 acquisition, including TotsBots. Its website welovefrugi.com draws about 449 thousand monthly visits. Frugi offers products and services including Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing. Its focus areas include Consumer Goods, Apparel and Children's Clothing. Its legal entity is CUT4CLOTH LTD. Its competitors include Shnuggle, Petit Pli and Trotters.
Company details
Organic clothing for babies, kids, and adults is offered by Frugi. The company focuses on sustainable and eco-friendly apparel across various age groups, including newborns, toddlers, children, and grown-ups. Products such as babygrows, rompers, dresses, jackets, and nightwear are provided. Special collections like Halloween, Christmas, and Back to School are featured. Emphasis is placed on circularity and sustainability within the fashion sector. Accessories, footwear, and gift items are also included in the product range.
- Headquarters Helston, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website welovefrugi.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Celtic & Co (Dec 2022)
- Legal Name Cut4cloth Ltd
- InvestorsCeltic & Co
& 1 more
- Investments & Acquisitions
- Acquired by
Products & Services of Frugi
Frugi offers a comprehensive portfolio of products and services, including Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing.
Organic clothing for babies is designed and sold.
Organic clothing for kids is crafted and offered.
Organic clothing for adults is produced and sold.
Apps and channels of Frugi
its YouTube channel Frugi - Organic Cotton Clothes has 440 subscribers and 30 videos.
Videos from Frugi
The most watched videos on Frugi's YouTube channel, Frugi - Organic Cotton Clothes (440 subscribers). Click a video to play it here.
More on Frugi - Organic Cotton Clothes.
Investors in Frugi
Frugi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Celtic & Co and True.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True is engaged in business advisory and investment services. | true.global | London, United Kingdom | ||
Multi-category fashion products for men and women are offered online. | 1973 | celticandco.com | Newquay, United Kingdom |
Investor details for Frugi
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Investments & Acquisitions by Frugi
Frugi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TotsBots.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baby nappies are manufactured and marketed by TotsBots. | totsbots.com | Glasgow, United Kingdom | 2001 | Jan 2020 | •••• |
Complete acquisition details for Frugi
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Timeline of Frugi
4 dated milestones of Frugi across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Frugi is founded.
- Exit Acquired by True Global.
- Acquisition Acquires TotsBots.
- Exit Acquired by Celtic & Co.
Competitors of Frugi
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shnuggle.com | 2009 | Newtownards, United Kingdom | 16 | Innovative baby products for bath, changing, and sleep are provided. | ||
| petitpli.com | 2017 | London, United Kingdom | 9 | Internet first brand offering apparel wear for kids | ||
| trotters.co.uk | 1990 | London, United Kingdom | Operates a direct-to-consumer brand for children's apparel. |
Detailed competitors of Frugi
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Web traffic of Frugi
The website of Frugi (welovefrugi.com) receives about 448.9K visits a month and ranks #67,245 among all websites worldwide, #3,319 in Fashion and Apparel.
- Monthly visits448.9K
▼ 1.7% vs previous month
- Unique visitors194.5K
per month
- Global rank#67,245
among all websites
- Category rank#3,319
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit8.3
- Average visit5 min 44 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Frugi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| piccalilly.co.uk | 100% | View details | |||
littlegreenradicals.co.uk | littlegreenradicals.co.uk | 100% | – | ||
newbiestore.com | newbiestore.com | 84% | #207,823 | – | |
| jojomamanbebe.co.uk | 78% | 944.7K | #38,222 | View details | |
| trotters.co.uk | 78% | #360,158 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Frugi
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Related news about Frugi
Complete news archive for Frugi
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Frequently Asked Questions about Frugi
Frugi was founded in 2004.
Frugi is headquartered in Helston, United Kingdom. It is registered at Helston, Cornwall, United Kingdom.
Organic clothing for babies, kids, and adults is offered by Frugi. The company focuses on sustainable and eco-friendly apparel across various age groups, including newborns, toddlers, children, and grown-ups. Products such as babygrows, rompers, dresses, jackets, and nightwear are provided. Special collections like Halloween, Christmas, and Back to School are featured. Emphasis is placed on circularity and sustainability within the fashion sector. Accessories, footwear, and gift items are also included in the product range.
Frugi offers Organic Baby Clothes, Organic Kids Clothes, and Grown Ups Clothing.
Frugi has made 1 acquisition, including TotsBots.
Frugi has 2 investors. Key investors include Celtic & Co, and True.
Frugi operates through Cut4cloth Ltd.
Yes. Frugi was acquired by Celtic & Co in December 2022.
The website of Frugi receives about 449 thousand visits a month and ranks #67,245 among all websites worldwide.