About TotsBots
TotsBots is a company based in Glasgow (United Kingdom) founded in 2001 by Fiona Smyth and Magnus Smyth was acquired by Frugi in January 2020. The company has 73 employees. TotsBots offers products and services including Casino Reviews, Sports Betting Guides, and Live Casino Information. TotsBots operates in a competitive market with competitors including Tickle Tots and Nappy Shak, among others.
- Headquarter Glasgow, United Kingdom
- Employees 73
- Founders Fiona Smyth, Magnus Smyth
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website totsbots.com
- Social LinkedIn X Facebook
- Acquired by Frugi (Jan 2020)
- Legal Name Tots Bots Limited
- Date of Incorporation 28 Aug, 2003
- Jurisdiction GLASGOW, UNITED KINGDOM
Products & Services of TotsBots
TotsBots offers a comprehensive portfolio of products and services, including Casino Reviews, Sports Betting Guides, and Live Casino Information.
Provides neutral guides on online casino sites and games.
Offers reviews of sports betting options and platforms.
Details real-time casino games and dealer systems.
Investors in TotsBots
TotsBots has secured backing from 1 investor. Prominent investors backing the company include Frugi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Organic cotton clothing for children is provided by Frugi. | 2004 | welovefrugi.com | Helston, United Kingdom |
Investor details for TotsBots
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- Complete investor list
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People of TotsBots
2 people are tracked at TotsBots (2 in leadership); the tracked headcount is 73.
| Name | Role | Group |
|---|---|---|
Fiona Smyth | Co-Founder & MD | Leadership |
Magnus Smyth | Co-Founder & Director | Leadership |
Complete people profiles for TotsBots
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Timeline of TotsBots
2 dated milestones of TotsBots across 19 years, from founding to its latest funding, stage changes and deals.
- Founded TotsBots is founded.
- Exit Acquired by Frugi.
Competitors of TotsBots
TotsBots operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tickle Tots and Nappy Shak, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tickle-tots.com | 2015 | United Kingdom | – | 2 | Sells reusable cloth nappies, bags, and kits for infant hygiene and environmental benefits. | |
| nappyshak.com | 2021 | Glasgow, United Kingdom | – | – | Direct-to-consumer brand offering high-quality cloth diapers. |
Detailed competitors of TotsBots
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of TotsBots
Websites that share an audience with TotsBots (totsbots.com).
Websites whose visitors overlap most with TotsBots. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thenappylady.co.uk | thenappylady.co.uk | 100% | – | #481,528 | β |
kellyscloset.com | kellyscloset.com | 100% | – | – | β |
| bambinomio.com | 99% | 1.7K | #9,242,731 | View details | |
littlelambnappies.com | littlelambnappies.com | 98% | – | – | β |
| babipur.co.uk | 93% | – | #163,806 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for TotsBots
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- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Totsbots
Complete news archive for TotsBots
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to TotsBots
10 companies that operate in the same segment as TotsBots (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about TotsBots
TotsBots was founded in 2001.
TotsBots is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.
TotsBots has 73 employees.
Annual revenue of TotsBots is $2.5M as on May 31, 2020.
TotsBots was founded in 2001 in Glasgow, United Kingdom, by co-founders Fiona Smyth and Magnus Smyth. Baby nappies are produced and marketed within the consumer goods sector. Operations include distribution through an online store and partnered retailers. Products reach markets in Austria, Benelux, Germany, Australia, and the USA. Leadership is provided by Fiona Smyth as managing director and Magnus Smyth as director.
TotsBots's top competitors include Tickle Tots and Nappy Shak.
TotsBots offers Casino Reviews, Sports Betting Guides, and Live Casino Information.
TotsBots has 1 investor. Key investors include Frugi.
TotsBots operates through Tots Bots Limited.
Yes. TotsBots was acquired by Frugi in January 2020.

