About Elvie
Elvie is a company based in London (United Kingdom) founded in 2013 was acquired by Willow in March 2025. Elvie has raised $157.63 million across 5 funding rounds from investors including AllBright, BlackRock and Willow. Elvie offers products and services including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch. Elvie operates in a competitive market with competitors including Fraupow, MilkStrip and Cibus Health, among others.
- Headquarter London, United Kingdom
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Sectors
RetailTechnology Healthcare Consumer
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- Legal Name Chiaro Technology Limited
- Date of Incorporation 24 Apr, 2013
- Jurisdiction LONDON, UNITED KINGDOM
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Products & Services of Elvie
Elvie offers a comprehensive portfolio of products and services, including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch.
Wearable electric pump for discreet milk expression during daily activities.
Hands-free electric pump with hospital-grade performance for mothers.
Soft-silicone electric pump offering improved fit and flow for comfort.
Manual in-bra pump for simple, hassle-free milk collection.
Silicone cups for leak-free milk collection during feeding.
Smart trainer for strengthening pelvic floor muscles effectively.
Smart bouncer that converts to a bassinet for infant soothing.
People of Elvie
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Funding Insights of Elvie
Elvie has successfully raised a total of $157.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $11.99 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Elvie
Elvie has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include AllBright, BlackRock and Willow.
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Hiro Capital is engaged in venture capital investments.
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Investments are made by IPGL in financial and multiple sectors.
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Investor details for Elvie
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Investments & Acquisitions by Elvie
Investment portfolio details for Elvie
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Financial Statements - Elvie
Detailed financials for Elvie
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Elvie Comparisons
Peer comparison for Elvie
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Competitors of Elvie
Elvie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fraupow, MilkStrip and Cibus Health, among others.
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Fraupow sells wearable breast pumps and provides breastfeeding support services.
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Develops innovative diagnostic test kits for breast milk.
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Delivers smart bottles for monitoring baby feeding quality.
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Detailed competitors of Elvie
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Latest news on Elvie
Complete news archive for Elvie
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Frequently Asked Questions about Elvie
Elvie was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Elvie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Elvie is a funded company, having raised a total of $157.63M across 5 funding rounds to date.
Elvie was founded in 2013 in London, United Kingdom, and operates within the health technology sector focused on maternal care. Portable breast pumps are offered that can be worn inside nursing bras, enabling milk expression at any location. Compatibility with Android and iOS devices is supported, allowing real-time monitoring of milk volume, tracking of pumping sessions per breast, and remote operation of the device.
Elvie's top competitors include Fraupow, MilkStrip and Cibus Health.
Elvie offers Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and 3 more products and services.
Elvie has 14 investors. Key investors include AllBright, BlackRock, Willow, Hiro Capital, and IPGL.