About Elvie
Elvie is a company based in London (United Kingdom) founded in 2013 was acquired by Willow in March 2025.. Elvie has raised $157.63 million across 5 funding rounds from investors including AllBright, BlackRock and Willow. Elvie offers products and services including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch. Elvie operates in a competitive market with competitors including Fraupow, MilkStrip and Cibus Health, among others.
- Headquarter London, United Kingdom
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Sectors
RetailTechnology Healthcare Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Chiaro Technology Limited
- Date of Incorporation 24 Apr, 2013
- Jurisdiction LONDON, UNITED KINGDOM
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Products & Services of Elvie
Elvie offers a comprehensive portfolio of products and services, including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wearable electric pump for discreet milk expression during daily activities.
Hands-free electric pump with hospital-grade performance for mothers.
Soft-silicone electric pump offering improved fit and flow for comfort.
Manual in-bra pump for simple, hassle-free milk collection.
Silicone cups for leak-free milk collection during feeding.
Smart trainer for strengthening pelvic floor muscles effectively.
Smart bouncer that converts to a bassinet for infant soothing.
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Funding Insights of Elvie
Elvie has successfully raised a total of $157.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $11.99 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $12.0M
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First Round
First Round
(22 Mar 2017)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2024 | Amount | Series C - Elvie | Valuation |
investors |
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| Sep, 2021 | Amount | Series C - Elvie | Valuation | Hiro Capital , IPGL |
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| Jul, 2021 | Amount | Series C - Elvie | Valuation | BGF |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Elvie
Elvie has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include AllBright, BlackRock and Willow. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Hiro Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Investments are made by IPGL in financial and multiple sectors.
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Founded Year | Domain | Location | |
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Elvie
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Elvie
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Elvie Comparisons
Competitors of Elvie
Elvie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fraupow, MilkStrip and Cibus Health, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Fraupow sells wearable breast pumps and provides breastfeeding support services.
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| domain | founded_year | HQ Location |
Develops innovative diagnostic test kits for breast milk.
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| domain | founded_year | HQ Location |
Delivers smart bottles for monitoring baby feeding quality.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Elvie
Frequently Asked Questions about Elvie
When was Elvie founded?
Elvie was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is Elvie located?
Elvie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Elvie a funded company?
Elvie is a funded company, having raised a total of $157.63M across 5 funding rounds to date. The company's 1st funding round was a Series C of $79.97M, raised on Mar 22, 2017.
What does Elvie do?
Elvie was founded in 2013 in London, United Kingdom, and operates within the health technology sector focused on maternal care. Portable breast pumps are offered that can be worn inside nursing bras, enabling milk expression at any location. Compatibility with Android and iOS devices is supported, allowing real-time monitoring of milk volume, tracking of pumping sessions per breast, and remote operation of the device.
Who are the top competitors of Elvie?
Elvie's top competitors include Fraupow, MilkStrip and Cibus Health.
What products or services does Elvie offer?
Elvie offers Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and 3 more products and services.
Who are Elvie's investors?
Elvie has 14 investors. Key investors include AllBright, BlackRock, Willow, Hiro Capital, and IPGL.
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