Elvie

London, United Kingdom Founded: 2013 • Age: 13 yrs Acquired By Willow
Internet first brand offering wearable breast pumps
Annual revenue - Latest available
Total funding $157.6M 5 rounds
Employees - Tracked headcount
Investors 14 Known backers
Products 7 Services tracked
Competitors 4 Brand Intelligence

About Elvie

Elvie is a company based in London (United Kingdom) founded in 2013 was acquired by Willow in March 2025. Elvie has raised $157.63 million across 5 funding rounds from investors including AllBright, BlackRock and Willow. Elvie offers products and services including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch. Elvie operates in a competitive market with competitors including Fraupow, MilkStrip and Cibus Health, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Retail
    Technology Healthcare Consumer
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  • Legal Name Chiaro Technology Limited
  • Date of Incorporation 24 Apr, 2013
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
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  • EBITDA
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  • Total Equity Funding
    $157.63 M (USD)

    in 5 rounds

  • Latest Funding Round
    $11.99 M (USD), Series C

    Apr 26, 2024

  • Investors
    AllBright

    & 13 more

  • Employee Count
    Not available
  • Acquired by
    Willow

    (Mar 28, 2025)

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Products & Services of Elvie

Elvie offers a comprehensive portfolio of products and services, including Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and Elvie Catch.

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Primary

Wearable electric pump for discreet milk expression during daily activities.

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Hands-free electric pump with hospital-grade performance for mothers.

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Soft-silicone electric pump offering improved fit and flow for comfort.

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Manual in-bra pump for simple, hassle-free milk collection.

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Silicone cups for leak-free milk collection during feeding.

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Smart trainer for strengthening pelvic floor muscles effectively.

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Smart bouncer that converts to a bassinet for infant soothing.

People of Elvie

Headcount 50-200
Employee Profiles 24
Employee Profiles
People
Maria Conticello
Key Account Manager EU & ROW
People
Ben Cridland
Creative Lead - Brand And NPD
People
Moa Drugge
Escalations Manager
People
Elaine Kaizer Buzzi
Distributor Key Account Manager (international)

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Funding Insights of Elvie

Elvie has successfully raised a total of $157.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $11.99 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Elvie

Elvie has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include AllBright, BlackRock and Willow.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Hiro Capital is engaged in venture capital investments.
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Investments are made by IPGL in financial and multiple sectors.
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Investor details for Elvie

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Investments & Acquisitions by Elvie

Investments
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Investment portfolio details for Elvie

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Financial Statements - Elvie

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Detailed financials for Elvie

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Elvie Comparisons

Elvie Primary company
Description
Internet first brand offering wearable breast pumps
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Elvie

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Competitors of Elvie

Elvie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fraupow, MilkStrip and Cibus Health, among others.

Company Name Domain Founded year HQ Location Description
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Fraupow sells wearable breast pumps and provides breastfeeding support services.
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Develops innovative diagnostic test kits for breast milk.
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Delivers smart bottles for monitoring baby feeding quality.
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Detailed competitors of Elvie

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Latest news on Elvie

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Complete news archive for Elvie

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Frequently Asked Questions about Elvie

Elvie was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Elvie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Elvie is a funded company, having raised a total of $157.63M across 5 funding rounds to date.

Elvie was founded in 2013 in London, United Kingdom, and operates within the health technology sector focused on maternal care. Portable breast pumps are offered that can be worn inside nursing bras, enabling milk expression at any location. Compatibility with Android and iOS devices is supported, allowing real-time monitoring of milk volume, tracking of pumping sessions per breast, and remote operation of the device.

Elvie's top competitors include Fraupow, MilkStrip and Cibus Health.

Elvie offers Elvie Pump, Elvie Stride, Elvie Stride 2, Elvie Curve, and 3 more products and services.

Elvie has 14 investors. Key investors include AllBright, BlackRock, Willow, Hiro Capital, and IPGL.

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