About Willow
Willow is a company based in Mountain View (United States) founded in 2012 by John Chang and Josh Makower. It operates as a Direct-to-Consumer (D2C) and HealthTech. Willow has raised $228.11 million across 7 funding rounds from investors including Perceptive Advisors, Endeavour Vision and NEA. The company has 109 employees as of December 31, 2022. Willow has completed 1 acquisition, including Elvie. Willow offers products and services including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs. Willow operates in a competitive market with competitors including Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others.
- Headquarter Mountain View, United States
- Employees 109 as on 31 Dec, 2022
- Founders John Chang, Josh Makower
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Sectors
RetailTechnology Healthcare Consumer
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Phone
Locked
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Website
Locked
- Legal Name Willow Innovations, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$228.11 M (USD)
in 7 rounds
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Latest Funding Round
$81.43 M (USD), Series D
Jan 10, 2024
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Investors
Perceptive Advisors
& 8 more
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Employee Count
109
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of Willow
Willow offers a comprehensive portfolio of products and services, including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs.
Wearable breast pump designed for comfort and efficiency.
Leak-proof breast pump with hospital-grade suction technology.
Manual wearable pump with ergonomic design for convenience.
Therapy packs used to soothe and promote output.
People of Willow
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Leadership Team
1 people
Founder Team
1 people
Software Development Team
1 people
Product Management Team
1 people
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Funding Insights of Willow
Willow has successfully raised a total of $228.11M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $81.43 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Willow
Willow has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Perceptive Advisors, Endeavour Vision and NEA.
| Investor | Description | Founded Year | Domain | Location |
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Endeavour Vision is focused on transformative healthcare technology investments.
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Venture capital investments are offered to startups by NEA.
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Investment management services are provided focusing on healthcare innovation.
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Investor details for Willow
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Investments & Acquisitions by Willow
Willow has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Elvie.
Investment portfolio details for Willow
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Internet first brand offering wearable breast pumps
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Locked | Locked | 2013 | Locked |
Complete acquisition details for Willow
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Financial Statements - Willow
Detailed financials for Willow
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Willow Comparisons
Peer comparison for Willow
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Competitors of Willow
Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Breastfeeding accessories and baby skincare products are manufactured and distributed.
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Provider of portable feeding system to track feeding and remote monitoring
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Breastfeeding bottles and accessories are provided by internet-first brand Emulait.
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Breast pumping solutions are developed for workplace wellness rooms.
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Moxxly operates a direct-to-consumer brand offering high-quality breast pumps.
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Detailed competitors of Willow
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Latest news on Willow
Complete news archive for Willow
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Frequently Asked Questions about Willow
Willow was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Willow is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Sarah OLeary is the current CEO of Willow.
Willow is a funded company, having raised a total of $228.11M across 7 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Willow is 109.
Wearable breast pumps and breastfeeding accessories are offered by Willow to support mothers during their postpartum journey. Solutions are provided in the maternal care sector with a focus on comfort, mobility, and efficiency. Hospital-grade suction and app-controlled technology are integrated into products like Willow Go and Willow 360. Accessories such as therapy packs and nursing cups are also made available to address breastfeeding needs. The ecosystem is built to empower women with convenient and effective tools.
Willow's top competitors include Lansinoh Laboratories, Emulait and Luminoah.
Willow offers Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs.
Willow has made 1 acquisition, including Elvie.
Willow has 9 investors. Key investors include Perceptive Advisors, Endeavour Vision, NEA, Pura Vida, and Alumni Ventures.