About Willow
Willow is a company based in Mountain View (United States) founded in 2012 by John Chang and Josh Makower. It operates as a Direct-to-Consumer (D2C) and HealthTech. Willow has raised $228.11 million across 7 funding rounds from investors including Perceptive Advisors, Endeavour Vision and NEA. The company has 109 employees. Willow has completed 1 acquisition, including Elvie. Willow offers products and services including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs. Willow operates in a competitive market with competitors including Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others.
- Headquarter Mountain View, United States
- Employees 109
- Founders John Chang, Josh Makower
- SectorsRetailTechnology Healthcare Consumer
- Phone•••• ••••
- Website onewillow.com
- Legal Name Willow Innovations, Inc.
- Total Equity Funding$228.11M (USD)
in 7 rounds
- Latest Funding Round$81.43M (USD), Series D
Jan 2024
- InvestorsPerceptive Advisors
& 8 more
- Employee Count109
- Investments & Acquisitions
Products & Services of Willow
Willow offers a comprehensive portfolio of products and services, including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs.
Wearable breast pump designed for comfort and efficiency.
Leak-proof breast pump with hospital-grade suction technology.
Manual wearable pump with ergonomic design for convenience.
Therapy packs used to soothe and promote output.
Funding Insights of Willow
Willow has successfully raised a total of $228.11M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $81.43 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $228.11M
- Total Rounds 7
- Last Round Series D — $81.43M
- Investors Count 9
All 7 funding rounds of Willow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $81.43M | Series D | – | – | – |
| Apr 2021 | $26.8M | Series C | – | Endeavour Vision | |
| Sep 2020 | $55M | Series C | – | New Enterprise Associates, Meritech | |
| Dec 2019 | $20M | Series B | – | Meritech, New Enterprise Associates | |
| Nov 2017 | $27.47M | Series B | – | – | – |
| Mar 2015 | $17.41M | Series A | – | – | – |
| Jun 2014 | – | Seed | – | New Enterprise Associates | – |
9 investors in total: 9 institutional.
Investors in Willow
Willow has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Perceptive Advisors, Endeavour Vision and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Endeavour Vision is focused on transformative healthcare technology investments. | – | endeavourvision.com | Geneva, Switzerland | |
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Investment management services are provided focusing on healthcare innovation. | – | puravidainvestments.com | New York, United States | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
Private equity fund focused on the biotechnology sector | – | logoscapital.com | San Francisco, United States | |
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | – | gaingels.com | - | |
Private equity investments are directed toward US-based companies. | – | meritechcapital.com | Palo Alto, United States | |
Venture capital fund and fund of funds focused on the life science sector | – | lightstonevc.com | Menlo Park, United States | |
Health-tech companies are targeted for venture capital investments. | 1999 | perceptivelife.com | New York, United States |
Investor details for Willow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Willow
4 people are tracked at Willow (4 in leadership); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
John Chang | Co-Founder & Chief Technical Officer | Leadership |
Josh Makower | Co-Founder | Leadership |
Sarah OLeary | CEO | Leadership |
Taylor Walsh | Director Of Product Management | Leadership |
Complete people profiles for Willow
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Investments & Acquisitions by Willow
Willow has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Elvie.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand offering wearable breast pumps | elvie.com | London, United Kingdom | 2013 | Mar 2025 | •••• |
Complete acquisition details for Willow
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Timeline of Willow
4 dated milestones of Willow across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Willow is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $81.4M.
- Acquisition Acquires Elvie.
Competitors of Willow
Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lansinoh.com | 1984 | Alexander, United States | – | 54 | Breastfeeding accessories and baby skincare products are manufactured and distributed. | |
| luminoah.com | 2020 | Charlottesville, United States | $6M | – | Provider of portable feeding system to track feeding and remote monitoring | |
| emulait.com | 2019 | Henderson, United States | $14M | – | Breastfeeding bottles and accessories are provided by internet-first brand Emulait. | |
| milkmate.com | 2020 | New York, United States | $6.67M | – | Breast pumping solutions are developed for workplace wellness rooms. | |
| moxxly.com | 2014 | San Francisco, United States | – | 10 | Moxxly operates a direct-to-consumer brand offering high-quality breast pumps. | |
| nayahealth.com | 2013 | Redwood, United States | $3.9M | – | Offers a smart breast pump and parenting app to support mothers' needs. | |
| dairybarapp.com | 2016 | Los Angeles, United States | – | – | App for tracking breast milk storage, calculating totals, and managing dates. | |
| babyation.com | 2015 | St. Louis, United States | – | – | Babyation is focused on innovative breastfeeding and pumping solutions. |
Detailed competitors of Willow
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- Full competitor set
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Web traffic of Willow
The website of Willow (onewillow.com) receives about 92.9K visits a month.
- Monthly visits92.9K
Websites whose visitors overlap most with Willow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| momcozy.com | 100% | 3.1M | #19,356 | View details | |
byrambaby.com | byrambaby.com | 99% | – | #177,817 | – |
crane-baby.com | crane-baby.com | 98% | – | #1,378,004 | – |
| zomee.com | 98% | – | #380,629 | View details | |
| acelleron.com | 98% | 126.1K | #284,452 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Willow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Willow
Complete news archive for Willow
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Willow
10 companies that operate in the same segment as Willow (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore | USD 721.47 M | USD 22.94 B | 80,700 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, China | USD 1.45 B | USD 63.71 B | 43,690 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 171.3 M | USD 366.28 M | 471 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
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Frequently Asked Questions about Willow
Willow was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Willow is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Sarah OLeary is the current CEO of Willow.
Willow is a funded company, having raised a total of $228.11M across 7 funding rounds to date.
Willow has 109 employees.
Wearable breast pumps and breastfeeding accessories are offered by Willow to support mothers during their postpartum journey. Solutions are provided in the maternal care sector with a focus on comfort, mobility, and efficiency. Hospital-grade suction and app-controlled technology are integrated into products like Willow Go and Willow 360. Accessories such as therapy packs and nursing cups are also made available to address breastfeeding needs. The ecosystem is built to empower women with convenient and effective tools.
Willow's top competitors include Lansinoh Laboratories, Emulait and Luminoah.
Willow offers Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs.
Willow has made 1 acquisition, including Elvie.
Willow has 9 investors. Key investors include Perceptive Advisors, Endeavour Vision, NEA, Pura Vida, and Alumni Ventures.
Willow operates through Willow Innovations, Inc..