About Willow
Willow is a company based in Mountain View (United States) founded in 2012 by John Chang and Josh Makower. It operates as a Direct-to-Consumer (D2C), and HealthTech. Willow has raised $228.11 million across 7 funding rounds from investors including Perceptive Advisors, Endeavour Vision and NEA. The company has 109 employees as of December 31, 2022. Willow has completed 1 acquisition, including Elvie. Willow offers products and services including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs. Willow operates in a competitive market with competitors including Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others.
- Headquarter Mountain View, United States
- Employees 109 as on 31 Dec, 2022
- Founders John Chang, Josh Makower
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Sectors
RetailTechnology Healthcare Consumer
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Phone
*********
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Website
*********
- Legal Name Willow Innovations, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$228.11 M (USD)
in 7 rounds
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Latest Funding Round
$81.43 M (USD), Series D
Jan 10, 2024
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Investors
Perceptive Advisors
& 8 more
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Employee Count
109
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of Willow
Willow offers a comprehensive portfolio of products and services, including Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wearable breast pump designed for comfort and efficiency.
Leak-proof breast pump with hospital-grade suction technology.
Manual wearable pump with ergonomic design for convenience.
Therapy packs used to soothe and promote output.
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Leadership Team
1 people
Founder Team
1 people
Software Development Team
1 people
Product Management Team
1 people
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Funding Insights of Willow
Willow has successfully raised a total of $228.11M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $81.43 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series D — $81.4M
- First Round First Round
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2024 | Amount | Series D - Willow | Valuation |
investors |
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| Apr, 2021 | Amount | Series C - Willow | Valuation | Endeavour Vision | |
| Sep, 2020 | Amount | Series C - Willow | Valuation | New Enterprise Associates , Meritech |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willow
Willow has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Perceptive Advisors, Endeavour Vision and NEA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Endeavour Vision is focused on transformative healthcare technology investments.
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Founded Year | Domain | Location | |
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Investment management services are provided focusing on healthcare innovation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willow
Willow has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Elvie. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Internet first brand offering wearable breast pumps
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Willow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willow Comparisons
Competitors of Willow
Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lansinoh Laboratories, Luminoah, Emulait, MilkMate and Moxxly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Breastfeeding accessories and baby skincare products are manufactured and distributed.
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| domain | founded_year | HQ Location |
Provider of portable feeding system to track feeding and remote monitoring
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| domain | founded_year | HQ Location |
Breastfeeding bottles and accessories are provided by internet-first brand Emulait.
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| domain | founded_year | HQ Location |
Breast pumping solutions are developed for workplace wellness rooms.
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| domain | founded_year | HQ Location |
Moxxly operates a direct-to-consumer brand offering high-quality breast pumps.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Willow
Frequently Asked Questions about Willow
When was Willow founded?
Willow was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Willow located?
Willow is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Who is the current CEO of Willow?
Sarah OLeary is the current CEO of Willow.
Is Willow a funded company?
Willow is a funded company, having raised a total of $228.11M across 7 funding rounds to date. The company's 1st funding round was a Series C of $55M, raised on Jun 01, 2014.
How many employees does Willow have?
As of Dec 31, 2022, the latest employee count at Willow is 109.
What does Willow do?
Wearable breast pumps and breastfeeding accessories are offered by Willow to support mothers during their postpartum journey. Solutions are provided in the maternal care sector with a focus on comfort, mobility, and efficiency. Hospital-grade suction and app-controlled technology are integrated into products like Willow Go and Willow 360. Accessories such as therapy packs and nursing cups are also made available to address breastfeeding needs. The ecosystem is built to empower women with convenient and effective tools.
Who are the top competitors of Willow?
Willow's top competitors include Lansinoh Laboratories, Emulait and Luminoah.
What products or services does Willow offer?
Willow offers Willow Go® Wearable Breast Pump, Willow 360® Wearable Breast Pump, Willow Wave Manual Breast Pump, and Hot & Cold Breast Therapy Packs.
How many acquisitions has Willow made?
Willow has made 1 acquisition, including Elvie.
Who are Willow's investors?
Willow has 9 investors. Key investors include Perceptive Advisors, Endeavour Vision, NEA, Pura Vida, and Alumni Ventures.
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