About Emulait
Emulait is a company based in Henderson (United States) founded in 2019 by Bob Worrell and Shilo Ben Zeev. Emulait has raised $14 million across 2 funding rounds from investors including MMC. Emulait offers products and services including Biomimetic Baby Bottle, Emulait Pacifier, and Starter Kit. Emulait operates in a competitive market with competitors including Willow, Lansinoh Laboratories, Luminoah, MilkMate and Naya Health, among others.
- Headquarter Henderson, United States
- Founders Bob Worrell, Shilo Ben Zeev
- SectorsRetailTechnology Healthcare Consumer
- Email••••••••
- Website emulait.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$14M (USD)
in 2 rounds
- Latest Funding Round$3M (USD), Series A
Jul 2025
- Investors
Products & Services of Emulait
Emulait offers a comprehensive portfolio of products and services, including Biomimetic Baby Bottle, Emulait Pacifier, and Starter Kit.
Bottle that mimics breastfeeding to support baby development and feeding.
Pacifier designed to promote oral health and reduce colic symptoms.
Bundle of bottles and accessories for new parents' feeding needs.
Apps and channels of Emulait
Emulait publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Emulait
Emulait has successfully raised a total of $14M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14M
- Total Rounds 2
- Last Round Series A — $3M
- First Round $11M
(Mar 2023)
- Investors Count 1
All 2 funding rounds of Emulait with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $3M | Series A | – | – | |
| Mar 2023 | $11M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Emulait
Emulait has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include MMC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and media services are provided for growth-stage companies. | – | mmc.us | Redwood City, United States |
Investor details for Emulait
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People of Emulait
2 people are tracked at Emulait (2 in leadership).
| Name | Role | Group |
|---|---|---|
Bob Worrell | Co-Founder | Leadership |
Shilo Ben Zeev | Co-Founder & CEO | Leadership |
Complete people profiles for Emulait
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Timeline of Emulait
3 dated milestones of Emulait across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Emulait is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series A, of $3.0M.
Competitors of Emulait
Emulait operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Willow, Lansinoh Laboratories, Luminoah, MilkMate and Naya Health, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onewillow.com | 2012 | Mountain View, United States | $228.11M | 109 | Wearable double electric breast pump kits and accessories are provided. | |
| lansinoh.com | 1984 | Alexander, United States | – | 54 | Breastfeeding accessories and baby skincare products are manufactured and distributed. | |
| luminoah.com | 2020 | Charlottesville, United States | $6M | – | Provider of portable feeding system to track feeding and remote monitoring | |
| milkmate.com | 2020 | New York, United States | $6.67M | – | Breast pumping solutions are developed for workplace wellness rooms. | |
| nayahealth.com | 2013 | Redwood, United States | $3.9M | – | Offers a smart breast pump and parenting app to support mothers' needs. | |
| moxxly.com | 2014 | San Francisco, United States | – | 10 | Moxxly operates a direct-to-consumer brand offering high-quality breast pumps. | |
| nfant.com | 2012 | Atlanta, United States | $3.04M | – | Infant feeding monitoring devices are developed for clinical assessment. | |
| ameda.com | 1942 | Buffalo Grove, United States | – | 33 | Ameda is recognized for providing breastfeeding solutions and equipment. | |
| dairybarapp.com | 2016 | Los Angeles, United States | – | – | App for tracking breast milk storage, calculating totals, and managing dates. |
Detailed competitors of Emulait
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Emulait
The website of Emulait (emulait.com) receives about 47.6K visits a month.
- Monthly visits47.6K
▲ 38.6% vs previous month
Websites whose visitors overlap most with Emulait. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mambaby.com | mambaby.com | 100% | – | #103,203 | – |
| personalhouse.com | 75% | 11.3K | #2,101,188 | View details |
Latest news on Emulait
Complete news archive for Emulait
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Similar companies to Emulait
10 companies that operate in the same segment as Emulait (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore | USD 721.47 M | USD 22.94 B | 80,700 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, China | USD 1.45 B | USD 63.71 B | 43,690 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 171.3 M | USD 366.28 M | 471 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
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Frequently Asked Questions about Emulait
Emulait was founded in 2019 and raised its 1st funding round 4 years after it was founded.
Emulait is headquartered in Henderson, United States. It is registered at Henderson, Nevada, United States.
Shilo Ben Zeev is the current CEO of Emulait. They have also founded this company.
Emulait is a funded company, having raised a total of $14M across 2 funding rounds to date. The company's 1st funding round was a Series A of $11M, raised on Mar 2023.
Emulait was founded in 2019 and is based in Henderson, United States. Operations focus on the baby care sector through an online platform, where breastfeeding bottles are offered alongside starter kits that include anatomy and classic bottles, nipples, caps, lids, and cleaning brushes. Products are developed using a science-based approach involving 3D scanning, data analysis, and patented technologies. Dishwasher baskets are also available for purchase.
Emulait's top competitors include Willow, Lansinoh Laboratories and Luminoah.
Emulait offers Biomimetic Baby Bottle, Emulait Pacifier, and Starter Kit.
Emulait has 1 investor. Key investors include MMC.
Yes. Emulait publishes Emulait and 1 more app, with over 10,000 downloads.