About Fitbit
Fitbit is a company based in San Francisco (United States) founded in 2007 was acquired by Google in October 2019.. Fitbit has raised $65.05 million across 6 funding rounds from investors including Google, Qualcomm Ventures and Foundry. Fitbit has completed 6 acquisitions, including FitStar, Pebble and Switch2Health. Fitbit offers products and services including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium. Fitbit operates in a competitive market with competitors including Cult.fit, HealthifyMe, Wellhub, Lark Health and Gymlib, among others.
- Headquarter San Francisco, United States
- Stage Public
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Sectors
HealthcareTechnology Retail
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Email
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Phone
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Website
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Social
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- Legal Name Fitbit India Private Limited
- Date of Incorporation 08 Jul, 2015
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$3.88 (USD)-99.98as on Mar 31, 2024
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Net Profit
$-59.94 K (USD)-12.15as on Mar 31, 2024
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EBITDA
$-55.23 K (USD)25.27as on Mar 31, 2024
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Total Equity Funding
$65.05 M (USD)
in 6 rounds
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Latest Funding Round
$2.5 M (USD), Grant
Oct 29, 2020
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Investors
Google
& 7 more
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Employee Count
Employee Count
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Investments & Acquisitions
FitStar
& 5 more
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Acquired by
Google
(Oct 31, 2019)
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Products & Services of Fitbit
Fitbit offers a comprehensive portfolio of products and services, including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wearable device for tracking daily routines and health metrics.
Device for managing stress and improving sleep quality.
Wearable focused on fitness tracking and activity monitoring.
Application for tracking goals and providing user insights.
Service offering advanced health recommendations and workouts.
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Software Development Team
277 people
Sales and Marketing
274 people
Leadership Team
198 people
Product Management Team
165 people
Creative and Marketing Team
126 people
Operations Team
83 people
Senior Team
61 people
Account Team
58 people
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Funding Insights of Fitbit
Fitbit has successfully raised a total of $65.05M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $2.5 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Grant — $2.5M
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First Round
First Round
(10 Oct 2008)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2020 | Amount | Grant - Fitbit | Valuation |
investors |
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| May, 2017 | Amount | Post-IPO - Fitbit | Valuation |
investors |
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| Aug, 2013 | Amount | Series D - Fitbit | Valuation | SoftBank Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fitbit
Fitbit has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Qualcomm Ventures and Foundry. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is invested in early-stage tech startups.
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Founded Year | Domain | Location | |
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Venture capital firm supporting AI founders through investments and community.
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Founded Year | Domain | Location | |
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Venture capital firm partnering with enterprise software companies and early-stage funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fitbit
Fitbit has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include FitStar, Pebble and Switch2Health. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Smartwatches with traditional designs and smart features are produced.
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2014 | ||||
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Collaborative chronic disease care is facilitated through a software platform.
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2013 | ||||
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Multiple applications for digital fitness video classes are offered.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Fitbit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fitbit Comparisons
Competitors of Fitbit
Fitbit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cult.fit, HealthifyMe, Wellhub, Lark Health and Gymlib, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts
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| domain | founded_year | HQ Location |
AI-powered personalized nutrition and fitness coaching is provided.
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| domain | founded_year | HQ Location |
Cloud-based wellness programs are offered for employee health and productivity.
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| domain | founded_year | HQ Location |
AI-powered platform offering various fitness and wellness services
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| domain | founded_year | HQ Location |
An online pay-as-you-go marketplace for fitness centers is operated.
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| domain | founded_year | HQ Location |
Provider of a digital platform for weight loss management and behavior change
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fitbit
Frequently Asked Questions about Fitbit
When was Fitbit founded?
Fitbit was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is Fitbit located?
Fitbit is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Fitbit?
Bharat Modha is the current CEO of Fitbit.
Is Fitbit a funded company?
Fitbit is a funded company, having raised a total of $65.05M across 6 funding rounds to date. The company's 1st funding round was a Series D of $43M, raised on Oct 10, 2008.
What is the annual revenue of Fitbit?
Annual revenue of Fitbit is $3.88 as on Mar 31, 2024.
What does Fitbit do?
Fitbit was established in 2007 in San Francisco, United States, as an internet-first brand in the wearables sector. Devices are designed to monitor daily activities including exercise, sleep, and weight. A platform quiz is utilized for personalized product recommendations. The associated application is supported on iOS and Android platforms, enabling user data tracking and management.
Who are the top competitors of Fitbit?
Fitbit's top competitors include Cult.fit, Wellhub and Lark Health.
What products or services does Fitbit offer?
Fitbit offers Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium.
How many acquisitions has Fitbit made?
Fitbit has made 6 acquisitions, including FitStar, Pebble, and Switch2Health.
Who are Fitbit's investors?
Fitbit has 8 investors. Key investors include Google, Qualcomm Ventures, Foundry, True Ventures, and Sapphire Ventures.
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