About Fitbit
Fitbit is a Healthcare company based in San Francisco (United States) founded in 2007, and was acquired by Google in October 2019. Smartwatches and fitness trackers are provided for activity monitoring. It operates in the Healthcare, Technology, and Retail sectors. Fitbit has raised $65.05 million across 6 funding rounds from investors including Google, Qualcomm Ventures and Foundry. Fitbit has completed 6 acquisitions, including FitStar, Pebble and Switch2Health. Its chief executive, as recorded, is Bharat Modha. Its website fitbit.com draws about 4.3 million monthly visits. Fitbit offers products and services including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Tracking and Monitoring. Its legal entity in India is Fitbit India Private Limited (U74900DL2015FTC282558). Its competitors include Wellhub, Lark Health and Noom; 3 of its 3 listed competitors have raised funding.
Company details
Fitbit was established in 2007 in San Francisco, United States, as an internet-first brand in the wearables sector. Devices are designed to monitor daily activities including exercise, sleep, and weight. A platform quiz is utilized for personalized product recommendations. The associated application is supported on iOS and Android platforms, enabling user data tracking and management.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsHealthcareTechnology Retail
- Website category Health
- Email••••••••
- Website fitbit.com
- Social LinkedIn X Facebook
- Acquired by Google (Oct 2019)
- Legal Name Fitbit India Private Limited
- Date of Incorporation 08 Jul, 2015
- Jurisdiction New Delhi, Delhi, India
- Indian entity net loss-₹51.3 Lakh
FY 2024 · -1542009% margin
- Indian entity EBITDA-₹51.3 Lakh
FY 2024 · -1542009% margin
- Total Equity Funding$65.05M (USD)
in 6 rounds
- Latest Funding Round$2.5M (USD), Grant
Oct 2020
- InvestorsGoogle
& 7 more
- Investments & AcquisitionsFitStar
& 5 more
- Acquired byGoogle
(Oct 2019)
Associated legal entities of Fitbit
Fitbit operates through Fitbit India Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fitbit India Private Limited CIN U74900DL2015FTC282558 | Strike Off | 08 Jul 2015 | New Delhi, Delhi | ₹0.0 Cr | 2 | View details |
Products & Services of Fitbit
Fitbit offers a comprehensive portfolio of products and services, including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium.
Wearable device for tracking daily routines and health metrics.
Device for managing stress and improving sleep quality.
Wearable focused on fitness tracking and activity monitoring.
Application for tracking goals and providing user insights.
Service offering advanced health recommendations and workouts.
Funding Insights of Fitbit
Fitbit has successfully raised a total of $65.05M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $2.5 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $65.05M
- Total Rounds 6
- Last Round Grant — $2.5M
- First Round $2M
(Oct 2008)
- Investors Count 7
All 6 funding rounds of Fitbit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $2.5M | Grant | – | – | – |
| May 2017 | $749,996 | Post-IPO | – | – | – |
| Aug 2013 | $43M | Series D | – | SoftBank Capital | |
| Jan 2012 | $12.07M | Series C | – | Foundry, Felicis Ventures | |
| Sep 2010 | $7.98M | Series B | – | – | – |
| Oct 2008 | $2M | Series A | – | – |
8 investors in total: 8 institutional.
Investors in Fitbit
Fitbit has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Qualcomm Ventures and Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for Fitbit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Fitbit India Private Limited (Fitbit)
Fitbit India Private Limited is the primary company behind Fitbit. The board of Fitbit India Private Limited currently have 2 directors; the longest-serving is Carla Andrea Kok, appointed in 2021. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Carla Andrea Kok DIN 09011495 | Director | 30 Mar 2021 | 5 yrs 7 mo | Fitbit India Private Limited |
| Nirupama Jayasimha DIN 08282910 | Director | 30 Mar 2021 | 5 yrs 7 mo | Fitbit India Private Limited |
People of Fitbit
1728 people are tracked at Fitbit (579 in leadership, 9 in board & advisors, 1140 in team).
| Name | Role | Group |
|---|---|---|
Bharat Modha | Group CEO | Leadership |
Francis deSouza | COO, Google Cloud | Leadership |
Amita Mujumdar | Talent Business Partner | Leadership |
Patrice Jones-Washington | Grow With Google Partner | Leadership |
Joanne Cheng | Gogole partner manager | Leadership |
Aneesha Chhikara | Director - GSI Partnerships , Google Cloud | Leadership |
Jonas Lochny | Key Account Director Siemens AG | Leadership |
Anuradha Arora | Human Resources Business Partner | Leadership |
Vandana Shah | Director Of Product Management, Advertising Platform (billing, Incentives, Identity & Security) | Leadership |
Luz Elena Diaz | Key Account Director - Telecom | Leadership |
Colin Zhao | Director Of Product Management | Leadership |
Jean-Baptiste Goux | Director Finance, Corporate Fp&a | Leadership |
Ken Schiliro | Account Director | Leadership |
Vullnet Latifi | Head Of HR Market Consultants, Germany & Austria | Leadership |
Mohan Raghu | Key Account Director, Google Cloud | Leadership |
Michael Lee | Director, Head Of Patents | Leadership |
Salim Kassam | Director, Retail & SMB Marketing | Leadership |
Vijay Ganti | Director Of Product Management | Leadership |
Rafael Pereira | Head of Scaled Parters | Latam | Leadership |
Juan Rajlin | VP, Treasurer | Leadership |
1708 more people are available in the full profile.
Complete people profiles for Fitbit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Fitbit
Figures of Fitbit India Private Limited, the primary company behind Fitbit, for FY 2024. Net loss was -₹51.3 Lakh (-1542009% margin). EBITDA was -₹51.3 Lakh (-1542009% margin). Revenue has grown at a compounded annual rate of -98% over three years and -91% over five years.
- -₹51.3 LakhNet loss · -1542009% margin
- -₹51.3 LakhEBITDA · -1542009% margin
- ₹12.8 LakhPaid-up capital
- -98%Revenue CAGR, 3 years
- -91%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fitbit India Private Limited are on its company page.
Detailed financial statements for Fitbit
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Fitbit
Fitbit has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include FitStar, Pebble and Switch2Health.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Collaborative chronic disease care is facilitated through a software platform. | twinehealth.com | Cambridge, United States | 2013 | Feb 2018 | •••• | |
Smartwatches with traditional designs and smart features are produced. | vectorwatch.com | London, United Kingdom | 2014 | Jan 2017 | •••• | |
ICT infrastructure solutions and electronic devices are provided and manufactured. | vectortechnologies.com | Gdynia, Poland | 1988 | Jan 2017 | •••• | |
Internet-connected watches are provided with customizable apps and activity tracking. | pebble.com | Palo Alto, United States | 2009 | Dec 2016 | $23M | |
Multiple applications for digital fitness video classes are offered. | fitstar.com | San Francisco, United States | 2012 | Mar 2015 | $24.8M | |
Health and wellness are enabled through rewards for physical activity. | s2h.com | North Brunswick, United States | 2006 | Jun 2013 | •••• |
Complete acquisition details for Fitbit
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Verified entity values are shown only after access is granted.
Timeline of Fitbit
11 dated milestones of Fitbit across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Fitbit is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires Switch2Health.
- Acquisition Acquires FitStar.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Pebble.
- Acquisition Acquires VECTOR TECHNOLOGIES.
- Acquisition Acquires Vector Watch.
- Acquisition Acquires Twine Health.
- Exit Acquired by Google.
- Funding Latest funding round, Grant, of $2.5M.
Competitors of Fitbit
Fitbit has 3 listed competitors in our database, 3 of them funded. They include Wellhub, Lark Health and Noom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wellhub.com | 2012 | New York, United States | $85M | 213 | Cloud-based wellness programs are offered for employee health and productivity. | |
| lark.com | 2011 | Mountain View, United States | $162.17M | 190 | AI-powered platform offering various fitness and wellness services | |
| noom.com | 2008 | New York, United States | $623.85M | 793 | Provider of a digital platform for weight loss management and behavior change |
Detailed competitors of Fitbit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Fitbit
The website of Fitbit (fitbit.com) receives about 4.3M visits a month and ranks #14,254 among all websites worldwide, #282 in Health.
- Monthly visits4.3M
▲ 11% vs previous month
- Unique visitors2M
per month
- Global rank#14,254
among all websites
- Category rank#282
Health · Health
- Bounce rate45%
- Pages per visit3.4
- Average visit1 min 58 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Fitbit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| withings.com | 100% | 1.9M | #32,383 | View details | |
| walgreens.com | 87% | 62.9M | #449 | View details | |
| fitday.com | 87% | 680.7K | #787,483 | View details | |
| aarp.org | 75% | 40.9M | #751 | View details | |
| myzeo.com | 73% | #10,552,203 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Fitbit
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- 29 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Fitbit (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Fitbit
Complete news archive for Fitbit
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Frequently Asked Questions about Fitbit
Fitbit was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Fitbit is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Bharat Modha is the CEO of Fitbit, as recorded in our data.
Fitbit is a funded company, having raised a total of $65.05M across 6 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Oct 2008.
Annual revenue of Fitbit is $3.88 as on Mar 31, 2024.
Fitbit was established in 2007 in San Francisco, United States, as an internet-first brand in the wearables sector. Devices are designed to monitor daily activities including exercise, sleep, and weight. A platform quiz is utilized for personalized product recommendations. The associated application is supported on iOS and Android platforms, enabling user data tracking and management.
Fitbit's top competitors include Wellhub, Lark Health and Noom.
Fitbit offers Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium.
Fitbit has made 6 acquisitions, including FitStar, Pebble, and Switch2Health.
Fitbit has 8 investors. Key investors include Google, Qualcomm Ventures, Foundry, True Ventures, and Sapphire Ventures.
Fitbit operates through Fitbit India Private Limited.
Yes. Fitbit was acquired by Google in October 2019.