Fitbit

San Francisco, United States Founded: 2007 • Age: 19 yrs Acquired By Google
Smartwatches and fitness trackers are provided for activity monitoring.
Annual revenue $4 Latest available
Total funding $65.1M 6 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Fitbit

Fitbit is a company based in San Francisco (United States) founded in 2007 was acquired by Google in October 2019. Fitbit has raised $65.05 million across 6 funding rounds from investors including Google, Qualcomm Ventures and Foundry. Fitbit has completed 6 acquisitions, including FitStar, Pebble and Switch2Health. Fitbit offers products and services including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium. Fitbit operates in a competitive market with competitors including Cult.fit, HealthifyMe, Wellhub, Lark Health and Gymlib, among others.

  • Headquarter San Francisco, United States
  • Stage Public
  • Sectors
    Healthcare
    Technology Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Fitbit India Private Limited
  • Date of Incorporation 08 Jul, 2015
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $3.88 (USD)
    -99.98
    as on Mar 31, 2024
  • Net Profit
    -$59.94 K (USD)
    -12.15
    as on Mar 31, 2024
  • EBITDA
    -$55.23 K (USD)
    25.27
    as on Mar 31, 2024
  • Total Equity Funding
    $65.05 M (USD)

    in 6 rounds

  • Latest Funding Round
    $2.5 M (USD), Grant

    Oct 29, 2020

  • Investors
    Google

    & 7 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    FitStar

    & 5 more

  • Acquired by
    Google

    (Oct 31, 2019)

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Products & Services of Fitbit

Fitbit offers a comprehensive portfolio of products and services, including Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium.

Product name locked
Category locked
Primary

Wearable device for tracking daily routines and health metrics.

Product name locked
Category locked
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Device for managing stress and improving sleep quality.

Product name locked
Category locked
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Wearable focused on fitness tracking and activity monitoring.

Product name locked
Category locked
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Application for tracking goals and providing user insights.

Product name locked
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Service offering advanced health recommendations and workouts.

People of Fitbit

Headcount 10000+
Employee Profiles 1720
Board Members and Advisors 9
Employee Profiles
People
Sean Markert
AI Sales Specialist
People
Anjeza Resulaj
Account Executive
People
Geoff Schnell
Global Sales And GTM Leader - Customer Engagement Suite AI
People
Amita Mujumdar
Talent Business Partner

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Board Members and Advisors
people
K. Ram Shriram
Board Member
people
Larry Page
Board Member
people
Robin L. Washington
Board Member
people
Sergey Brin
Board Member

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Funding Insights of Fitbit

Fitbit has successfully raised a total of $65.05M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $2.5 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Fitbit

Fitbit has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Qualcomm Ventures and Foundry.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in early-stage tech startups.
Locked Locked Locked
Venture capital firm supporting AI founders through investments and community.
Locked Locked Locked
Venture capital firm partnering with enterprise software companies and early-stage funds.
Locked Locked Locked
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Investor details for Fitbit

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Fitbit

Fitbit has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include FitStar, Pebble and Switch2Health.

Investments
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Investment portfolio details for Fitbit

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Smartwatches with traditional designs and smart features are produced.
Locked Locked 2014 Locked
Collaborative chronic disease care is facilitated through a software platform.
Locked Locked 2013 Locked
Multiple applications for digital fitness video classes are offered.
Locked Locked 2012 Locked
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Complete acquisition details for Fitbit

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Fitbit

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Detailed financials for Fitbit

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Fitbit Comparisons

Fitbit Primary company
Description
Smartwatches and fitness trackers are provided for activity ...
Location
San Francisco, United States
Founded Year
2007
Annual Revenue
$3.88 (USD)
Net Profit
-$59.94 K (USD)
EBITDA
-$55.23 K (USD)
Employees
Not available
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Peer comparison for Fitbit

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Fitbit

Fitbit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cult.fit, HealthifyMe, Wellhub, Lark Health and Gymlib, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts
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AI-powered personalized nutrition and fitness coaching is provided.
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Cloud-based wellness programs are offered for employee health and productivity.
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AI-powered platform offering various fitness and wellness services
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An online pay-as-you-go marketplace for fitness centers is operated.
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Provider of a digital platform for weight loss management and behavior change
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Detailed competitors of Fitbit

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Fitbit

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Complete news archive for Fitbit

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Fitbit

Fitbit was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Fitbit is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Bharat Modha is the current CEO of Fitbit.

Fitbit is a funded company, having raised a total of $65.05M across 6 funding rounds to date.

Annual revenue of Fitbit is $3.88 as on Mar 31, 2024.

Fitbit was established in 2007 in San Francisco, United States, as an internet-first brand in the wearables sector. Devices are designed to monitor daily activities including exercise, sleep, and weight. A platform quiz is utilized for personalized product recommendations. The associated application is supported on iOS and Android platforms, enabling user data tracking and management.

Fitbit's top competitors include Cult.fit, Wellhub and Lark Health.

Fitbit offers Fitbit Charge 6, Fitbit Sense 2, Fitbit Versa 4, Fitbit App, and Fitbit Premium.

Fitbit has made 6 acquisitions, including FitStar, Pebble, and Switch2Health.

Fitbit has 8 investors. Key investors include Google, Qualcomm Ventures, Foundry, True Ventures, and Sapphire Ventures.

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