About FitStar
FitStar is a company based in San Francisco (United States) founded in 2012 was acquired by Fitbit in March 2015.. FitStar has raised $5 million across 2 funding rounds from investors including Fitbit, Trinity Ventures and Google Ventures. FitStar operates in a competitive market with competitors including IFit, Fitterfly, Zwift, FiNC and Kaia Health, among others.
- Headquarter San Francisco, United States
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Sectors
Healthcare
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Phone
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Website
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Social
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Software Development Team
277 people
Sales and Marketing
274 people
Leadership Team
198 people
Product Management Team
165 people
Creative and Marketing Team
126 people
Operations Team
83 people
Senior Team
61 people
Account Team
58 people
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Funding Insights of FitStar
FitStar has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $4.0M
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First Round
First Round
(19 Dec 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2013 | Amount | Series A - FitStar | Valuation |
investors |
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| Dec, 2012 | Amount | Seed - FitStar | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FitStar
FitStar has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Fitbit, Trinity Ventures and Google Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in early-stage technology and real estate companies.
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Founded Year | Domain | Location | |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Tech focused VC firm investing in early-stage startups in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FitStar
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FitStar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fitstar Comparisons
Competitors of FitStar
FitStar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IFit, Fitterfly, Zwift, FiNC and Kaia Health, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Smart interactive fitness equipment and training services are provided.
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| domain | founded_year | HQ Location |
A mobile app is offered for managing multiple chronic diseases.
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| domain | founded_year | HQ Location |
Gamified indoor cycling training is delivered via an app-based platform.
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| domain | founded_year | HQ Location |
Online weight-loss programs are delivered via smartphone apps.
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| domain | founded_year | HQ Location |
Provider of digital musculoskeletal pain management solutions
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| domain | founded_year | HQ Location |
App offering exercise and yoga plans for pregnant women
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about FitStar
When was FitStar founded?
FitStar was founded in 2012.
Where is FitStar located?
FitStar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is FitStar a funded company?
FitStar is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Dec 19, 2012.
What does FitStar do?
FitStar was founded in 2012 in San Francisco, United States, within the digital health and fitness sector. Workout applications focused on weight loss, fat burning, muscle building, and strength training are provided through the platform. Video-based exercises designed for home training are featured, enabling users to access guided sessions remotely. Operations center on app development and content delivery for personal fitness routines.
Who are the top competitors of FitStar?
FitStar's top competitors include IFit, Fitterfly and Kaia Health.
Who are FitStar's investors?
FitStar has 5 investors. Key investors include Fitbit, Trinity Ventures, Google Ventures, Advancit Capital, and Floodgate.
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