About FitStar
FitStar is a Healthcare company based in San Francisco (United States) founded in 2012, and was acquired by Fitbit in March 2015. Multiple applications for digital fitness video classes are offered. FitStar has raised $5 million across 2 funding rounds from investors including Fitbit, Trinity Ventures and Google Ventures. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its competitors include IFit, Zwift and Kaia Health; 3 of its 3 listed competitors have raised funding.
Company details
FitStar was founded in 2012 in San Francisco, United States, within the digital health and fitness sector. Workout applications focused on weight loss, fat burning, muscle building, and strength training are provided through the platform. Video-based exercises designed for home training are featured, enabling users to access guided sessions remotely. Operations center on app development and content delivery for personal fitness routines.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsHealthcare
- Website fitstar.com
- Social LinkedIn X
- Acquired by Fitbit (Mar 2015)
Funding Insights of FitStar
FitStar has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $1M
(Dec 2012)
- Investors Count 4
All 2 funding rounds of FitStar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $4M | Series A | – | – | |
| Dec 2012 | $1M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in FitStar
FitStar has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Fitbit, Trinity Ventures and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | fitbit.com | San Francisco, United States |
Investor details for FitStar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of FitStar
1727 people are tracked at FitStar (578 in leadership, 9 in board & advisors, 1140 in team).
| Name | Role | Group |
|---|---|---|
Francis deSouza | COO, Google Cloud | Leadership |
Amita Mujumdar | Talent Business Partner | Leadership |
Patrice Jones-Washington | Grow With Google Partner | Leadership |
Joanne Cheng | Gogole partner manager | Leadership |
Aneesha Chhikara | Director - GSI Partnerships , Google Cloud | Leadership |
Jonas Lochny | Key Account Director Siemens AG | Leadership |
Anuradha Arora | Human Resources Business Partner | Leadership |
Vandana Shah | Director Of Product Management, Advertising Platform (billing, Incentives, Identity & Security) | Leadership |
Luz Elena Diaz | Key Account Director - Telecom | Leadership |
Colin Zhao | Director Of Product Management | Leadership |
Jean-Baptiste Goux | Director Finance, Corporate Fp&a | Leadership |
Ken Schiliro | Account Director | Leadership |
Vullnet Latifi | Head Of HR Market Consultants, Germany & Austria | Leadership |
Mohan Raghu | Key Account Director, Google Cloud | Leadership |
Michael Lee | Director, Head Of Patents | Leadership |
Salim Kassam | Director, Retail & SMB Marketing | Leadership |
Vijay Ganti | Director Of Product Management | Leadership |
Rafael Pereira | Head of Scaled Parters | Latam | Leadership |
Juan Rajlin | VP, Treasurer | Leadership |
Andy Miller | Vice President, Ads Finance | Leadership |
1707 more people are available in the full profile.
Complete people profiles for FitStar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of FitStar
4 dated milestones of FitStar across 3 years, from founding to its latest funding, stage changes and deals.
- Founded FitStar is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Fitbit.
Competitors of FitStar
FitStar has 3 listed competitors in our database, 3 of them funded. They include IFit, Zwift and Kaia Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ifit.com | 1977 | Logan, United States | $755M | Smart interactive fitness equipment and training services are provided. | ||
| zwift.com | 2014 | Long Beach, United States | $620M | 316 | Gamified indoor cycling training is delivered via an app-based platform. | |
| kaiahealth.com | 2016 | New York, United States | $119.06M | 43 | Provider of digital musculoskeletal pain management solutions |
Detailed competitors of FitStar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of FitStar
Websites that share an audience with FitStar (fitstar.com).
Websites whose visitors overlap most with FitStar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fit-star.de | fit-star.de | 100% | #404,886 | – | |
winetoweightlifting.com | winetoweightlifting.com | 75% | – | ||
| wello.com | 39% | View details | |||
| readwrite.com | 38% | 154.4K | #309,442 | View details | |
| techcrunch.com | 27% | 8.3M | #10,239 | View details |
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as FitStar (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Fitstar
Complete news archive for FitStar
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Frequently Asked Questions about FitStar
FitStar was founded in 2012.
FitStar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
FitStar is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Dec 2012.
FitStar was founded in 2012 in San Francisco, United States, within the digital health and fitness sector. Workout applications focused on weight loss, fat burning, muscle building, and strength training are provided through the platform. Video-based exercises designed for home training are featured, enabling users to access guided sessions remotely. Operations center on app development and content delivery for personal fitness routines.
FitStar's top competitors include IFit, Kaia Health and Zwift.
FitStar has 5 investors. Key investors include Fitbit, Trinity Ventures, Google Ventures, Advancit Capital, and Floodgate.
Yes. FitStar was acquired by Fitbit in March 2015.