About IFit
IFit is a company based in Logan (United States) founded in 1977 by Gary E Stevenson, Raider S, and Scott Watterson.. IFit has raised $755 million across 5 funding rounds from investors including Planet Fitness, L Catterton and Pamplona Capital Management. IFit has completed 4 acquisitions, including 29029 Everesting, Freemotion and Reform RX. IFit operates in a competitive market with competitors including Zwift, Fitterfly, Kaia Health, Keleya and WayBetter, among others.
- Headquarter Logan, United States
- Founders Gary E Stevenson, Raider S, Scott Watterson
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ifit Health & Fitness Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$755 M (USD)
in 5 rounds
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Latest Funding Round
$355 M (USD), Debt – Conventional
Apr 15, 2022
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Investors
Planet Fitness
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
29029 Everesting
& 3 more
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Leadership Team
23 people
Software Development Team
20 people
Sales and Marketing
13 people
Product Management Team
9 people
Operations Team
7 people
Customer Team
5 people
Human Resources and Administration
4 people
Legal and Compliance
4 people
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Funding Insights of IFit
IFit has successfully raised a total of $755M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $355 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Conventional — $355.0M
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First Round
First Round
(11 Dec 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Debt – Conventional - IFit | Valuation |
investors |
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| Feb, 2022 | Amount | Private Equity Round - IFit | Valuation | L Catterton |
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| Jun, 2021 | Amount | Unspecified - IFit | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in IFit
IFit has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Planet Fitness, L Catterton and Pamplona Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Private equity investment firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Operator of fitness chain
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by IFit
IFit has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 29029 Everesting, Freemotion and Reform RX. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of sports services
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2018 | ||||
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Pilates reformer machines for fitness exercises are provided commercially.
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2018 | ||||
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Cycling and physical fitness services are offered at standalone centers.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - IFit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ifit Comparisons
Competitors of IFit
IFit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zwift, Fitterfly, Kaia Health, Keleya and WayBetter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Gamified indoor cycling training is delivered via an app-based platform.
|
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| domain | founded_year | HQ Location |
A mobile app is offered for managing multiple chronic diseases.
|
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| domain | founded_year | HQ Location |
Provider of digital musculoskeletal pain management solutions
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| domain | founded_year | HQ Location |
App offering exercise and yoga plans for pregnant women
|
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| domain | founded_year | HQ Location |
Provider of gamified health and wellness programs
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ifit
Frequently Asked Questions about IFit
When was IFit founded?
IFit was founded in 1977 and raised its 1st funding round 42 years after it was founded.
Where is IFit located?
IFit is headquartered in Logan, United States. It is registered at Logan, Utah, United States.
Who is the current CEO of IFit?
Kevin Duffy is the current CEO of IFit.
Is IFit a funded company?
IFit is a funded company, having raised a total of $755M across 5 funding rounds to date.
What does IFit do?
iFit was founded in 1977 and is headquartered in Logan, United States. Operations center on the fitness equipment sector, where smart interactive devices such as treadmills, bikes, ellipticals, rowers, and cable machines are supplied. A website and mobile app community are maintained to support health and slimming initiatives. Personalized workout videos from trainers are delivered through the platform to enhance user training.
Who are the top competitors of IFit?
IFit's top competitors include Fitterfly, Kaia Health and Zwift.
How many acquisitions has IFit made?
IFit has made 4 acquisitions, including 29029 Everesting, Freemotion, and Reform RX.
Who are IFit's investors?
IFit has 3 investors. Key investors include Planet Fitness, L Catterton, and Pamplona Capital Management.
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