About IFit
IFit is a Healthcare company based in Logan (United States) founded in 1977 by Gary E Stevenson, Raider S, and Scott Watterson. Smart interactive fitness equipment and training services are provided. IFit has raised $755 million across 5 funding rounds from investors including Planet Fitness, L Catterton and Pamplona Capital Management. IFit has completed 4 acquisitions, including 29029 Everesting, Freemotion and Reform RX. Its chief executive, as recorded, is Kevin Duffy. Its website ifit.com draws about 1.3 million monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its legal entity is IFIT HEALTH & FITNESS LIMITED. Its competitors include Zwift, Kaia Health and WayBetter; 3 of its 3 listed competitors have raised funding.
Company details
iFit was founded in 1977 and is headquartered in Logan, United States. Operations center on the fitness equipment sector, where smart interactive devices such as treadmills, bikes, ellipticals, rowers, and cable machines are supplied. A website and mobile app community are maintained to support health and slimming initiatives. Personalized workout videos from trainers are delivered through the platform to enhance user training.
- Total Equity Funding$755M (USD)
in 5 rounds
- Latest Funding Round$355M (USD), Debt – Conventional
Apr 2022
- InvestorsPlanet Fitness
& 2 more
- Investments & Acquisitions29029 Everesting
& 3 more
Funding Insights of IFit
IFit has successfully raised a total of $755M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $355 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $755M
- Total Rounds 5
- Last Round Debt – Conventional — $355M
- First Round $200M
(Dec 2019)
- Investors Count 3
All 5 funding rounds of IFit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $355M | Debt – Conventional | – | – | – |
| Feb 2022 | $355M | Private Equity Round | – | L Catterton | – |
| Jun 2021 | Unspecified | – | – | ||
| Oct 2020 | $200M | Private Equity Round | – | – | |
| Dec 2019 | $200M | Private Equity Round | – | Pamplona Capital Management | – |
3 investors in total: 3 institutional.
Investors in IFit
IFit has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Planet Fitness, L Catterton and Pamplona Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Private equity investment firm focused on multiple sectors | pamplonafunds.com | London, United Kingdom | ||
Operator of fitness chain | 1992 | planetfitness.com | Newington, United States |
Investor details for IFit
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People of IFit
110 people are tracked at IFit (47 in leadership, 6 in board & advisors, 57 in team).
| Name | Role | Group |
|---|---|---|
Gary E Stevenson | Co-Founder | Leadership |
Raider S | Founder | Leadership |
Scott Watterson | Co-Founder | Leadership |
Kevin Duffy | CEO | Leadership |
Tracy Salvesen | Director Of Replacement Parts Services | Leadership |
Natalie Vetica | Proform Merchandise Director | Leadership |
Mark Watterson | CEO, iFIT Commercial | Leadership |
Jason McMurdie | Senior Vice President Of Technology | Leadership |
Noel Pedroza | Vice President Of Customer Care | Leadership |
Janie Gondek | Director Of Product Management | Leadership |
Ryan Dunkley | Vice President Of Key Accounts | Leadership |
David Hays | Director Of Product Development | Leadership |
Venny Liu | VP | Leadership |
Brian Peters | VP Of Data & Analytics | Leadership |
Colin Carter | General Manager, Distribution | Leadership |
Clayton Scott | VP Sales - Asia Pacific | Leadership |
Erik Richardson | Senior Director, Quality Operations | Leadership |
Jared Willardson | Vice President Of Product Development | Leadership |
Rob Ballam | Director Of Home Delivery And Assembly | Leadership |
Jeremy McCarty | Chief Subscription Officer | Leadership |
90 more people are available in the full profile.
Complete people profiles for IFit
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Investments & Acquisitions by IFit
IFit has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 29029 Everesting, Freemotion and Reform RX.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Pilates reformer machines for fitness exercises are provided commercially. | reformrx.com | Newport Beach, United States | 2018 | May 2025 | •••• | |
Provider of sports services | 29029everesting.com | Atlanta, United States | 2018 | Jul 2021 | •••• | |
Fitness and nutritional guidance for women is provided by Sweat. | sweat.com | Cork, Ireland | 1997 | Jul 2021 | $400M | |
Cycling and physical fitness services are offered at standalone centers. | freemotionfitness.com | Logan, United States | 1999 | Dec 2000 | •••• |
Complete acquisition details for IFit
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Timeline of IFit
7 dated milestones of IFit across 48 years, from founding to its latest funding, stage changes and deals.
- Founded IFit is founded.
- Acquisition Acquires Freemotion.
- Funding First funding round of $200.0M.
- Acquisition Acquires Sweat.
- Acquisition Acquires 29029 Everesting.
- Funding Latest funding round, Debt – Conventional, of $355.0M.
- Acquisition Acquires Reform RX.
Competitors of IFit
IFit has 3 listed competitors in our database, 3 of them funded. They include Zwift, Kaia Health and WayBetter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zwift.com | 2014 | Long Beach, United States | $620M | 316 | Gamified indoor cycling training is delivered via an app-based platform. | |
| kaiahealth.com | 2016 | New York, United States | $119.06M | 43 | Provider of digital musculoskeletal pain management solutions | |
| waybetter.app | 2011 | New York, United States | $9.61M | Provider of gamified health and wellness programs |
Detailed competitors of IFit
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Web traffic of IFit
The website of IFit (ifit.com) receives about 1.3M visits a month and ranks #40,210 among all websites worldwide, #1,007 in Nutrition Diets and Fitness.
- Monthly visits1.3M
▲ 1.9% vs previous month
- Unique visitors683.8K
per month
- Global rank#40,210
among all websites
- Category rank#1,007
Health · Nutrition Diets and Fitness
- Bounce rate48%
- Pages per visit3.3
- Average visit2 min 59 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with IFit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nordictrack.com | nordictrack.com | 100% | #57,234 | – | |
| johnsonfitness.com | 88% | 477.7K | #84,463 | View details | |
| ifit-eg.com | 70% | 56.4K | #467,821 | View details | |
proform.com | proform.com | 55% | #382,627 | – | |
| amazon.com | 36% | 2.7B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for IFit
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- 9 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as IFit (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Ifit
Complete news archive for IFit
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Frequently Asked Questions about IFit
IFit was founded in 1977 and raised its 1st funding round 42 years after it was founded.
IFit is headquartered in Logan, United States. It is registered at Logan, Utah, United States.
Kevin Duffy is the CEO of IFit, as recorded in our data.
IFit is a funded company, having raised a total of $755M across 5 funding rounds to date. The company's 1st funding round was a Private Equity Round of $200M, raised on Dec 2019.
iFit was founded in 1977 and is headquartered in Logan, United States. Operations center on the fitness equipment sector, where smart interactive devices such as treadmills, bikes, ellipticals, rowers, and cable machines are supplied. A website and mobile app community are maintained to support health and slimming initiatives. Personalized workout videos from trainers are delivered through the platform to enhance user training.
IFit's top competitors include Kaia Health, Zwift and WayBetter.
IFit has made 4 acquisitions, including 29029 Everesting, Freemotion, and Reform RX.
IFit has 3 investors. Key investors include Planet Fitness, L Catterton, and Pamplona Capital Management.
IFit operates through Ifit Health & Fitness Limited.
The website of IFit receives about 1.3 million visits a month and ranks #40,210 among all websites worldwide.