IFit

Logan, United States Founded: 1977 • Age: 49 yrs
Smart interactive fitness equipment and training services are provided.
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About IFit

IFit is a company based in Logan (United States) founded in 1977 by Gary E Stevenson, Raider S, and Scott Watterson.. IFit has raised $755 million across 5 funding rounds from investors including Planet Fitness, L Catterton and Pamplona Capital Management. IFit has completed 4 acquisitions, including 29029 Everesting, Freemotion and Reform RX. IFit operates in a competitive market with competitors including Zwift, Fitterfly, Kaia Health, Keleya and WayBetter, among others.

  • Headquarter Logan, United States
  • Founders Gary E Stevenson, Raider S, Scott Watterson
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Ifit Health & Fitness Limited
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $755 M (USD)

    in 5 rounds

  • Latest Funding Round
    $355 M (USD), Debt – Conventional

    Apr 15, 2022

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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People of IFit
Headcount 500-1000
Employee Profiles 101
Board Members and Advisors 7
Employee Profiles
People
Nick Watterson
Business Manager
People
Mark Watterson
CEO, iFIT Commercial
People
Mike Smith
Senior Quality Assurance Leader, Governance, Systems And Tools
People
Sarah Miles
Product Manager

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Board Members and Advisors
people
Pamela Corrie
Director
people
Will Sherrill
Director
people
Scott Watterson
Director
people
Karen Boykin-Towns
Director

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Funding Insights of IFit

IFit has successfully raised a total of $755M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $355 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $355.0M
  • First Round

    (11 Dec 2019)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2022 Amount Debt – Conventional - IFit Valuation

investors

Feb, 2022 Amount Private Equity Round - IFit Valuation L Catterton
Jun, 2021 Amount Unspecified - IFit Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in IFit

IFit has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Planet Fitness, L Catterton and Pamplona Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
L Catterton is recognized as a leading consumer-focused private equity group.
Founded Year Domain Location
Private equity investment firm focused on multiple sectors
Founded Year Domain Location
Operator of fitness chain
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by IFit

IFit has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 29029 Everesting, Freemotion and Reform RX. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of sports services
2018
Pilates reformer machines for fitness exercises are provided commercially.
2018
Cycling and physical fitness services are offered at standalone centers.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - IFit

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ifit Comparisons

Employees
+
Add Comparison
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Competitors of IFit

IFit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zwift, Fitterfly, Kaia Health, Keleya and WayBetter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
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App offering exercise and yoga plans for pregnant women
domain founded_year HQ Location
Provider of gamified health and wellness programs
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ifit

Frequently Asked Questions about IFit

When was IFit founded?

IFit was founded in 1977 and raised its 1st funding round 42 years after it was founded.

Where is IFit located?

IFit is headquartered in Logan, United States. It is registered at Logan, Utah, United States.

Who is the current CEO of IFit?

Kevin Duffy is the current CEO of IFit.

Is IFit a funded company?

IFit is a funded company, having raised a total of $755M across 5 funding rounds to date.

What does IFit do?

iFit was founded in 1977 and is headquartered in Logan, United States. Operations center on the fitness equipment sector, where smart interactive devices such as treadmills, bikes, ellipticals, rowers, and cable machines are supplied. A website and mobile app community are maintained to support health and slimming initiatives. Personalized workout videos from trainers are delivered through the platform to enhance user training.

Who are the top competitors of IFit?

IFit's top competitors include Fitterfly, Kaia Health and Zwift.

How many acquisitions has IFit made?

IFit has made 4 acquisitions, including 29029 Everesting, Freemotion, and Reform RX.

Who are IFit's investors?

IFit has 3 investors. Key investors include Planet Fitness, L Catterton, and Pamplona Capital Management.

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