About Reform RX
Reform RX is a Healthcare company based in Newport Beach (United States) founded in 2018 by Neal Mcgaffin and Yvette Mcgaffin, and was acquired by IFit in May 2025. Pilates reformer machines for fitness exercises are provided commercially. Reform RX has raised $5.1 million across 1 funding round from investors including IFit, British Business Bank and Clarendon Fund Managers. Its chief executive, as recorded, is Yvette Mcgaffin. Reform RX offers products and services including Reform RX Pilates Reformer and Companion App. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Smart Exercising Equipment. Its legal entity is REFORM RX LTD. Its competitors include Hydrow, Ergatta and MyRow; 2 of its 3 listed competitors have raised funding.
Company details
Reform RX was founded in 2018 and is based in Newport Beach, United States. Commercial-grade Pilates reformer machines are offered by the company within the fitness equipment sector. These machines are designed for exercises and feature digital connectivity to track user movements. Operations focus on providing tools for professional fitness environments, with emphasis on monitoring and data integration for users.
- Headquarters Newport Beach, United States
- Founders Neal Mcgaffin, Yvette Mcgaffin
- Stage Acquired
- SectorsHealthcare
- Website reformrx.com
- Social X Facebook Instagram
- Acquired by IFit (May 2025)
- Legal Name Reform Rx Ltd
Products & Services of Reform RX
Reform RX offers a comprehensive portfolio of products and services, including Reform RX Pilates Reformer and Companion App.
Digitally connected reformer for commercial Pilates workouts.
App for accessing on-demand workouts and tracking movements.
Funding Insights of Reform RX
Reform RX has successfully raised a total of $5.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $5.1 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.1M
- Total Rounds 1
- Last Round Seed — $5.1M
- First Round $5.1M
(Sep 2024)
- Investors Count 2
All 1 funding rounds of Reform RX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $5.1M | Seed | – | Clarendon Fund Managers |
3 investors in total: 3 institutional.
Investors in Reform RX
Reform RX has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include IFit, British Business Bank and Clarendon Fund Managers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to high-growth businesses. | 2001 | clarendon-fm.co.uk | Belfast, United Kingdom | |
Private debt fund and fund of funds focused on startups | 2014 | british-business-bank.co.uk | Sheffield, United Kingdom | |
Smart interactive fitness equipment and training services are provided. | 1977 | ifit.com | Logan, United States |
Investor details for Reform RX
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People of Reform RX
2 people are tracked at Reform RX (2 in leadership).
| Name | Role | Group |
|---|---|---|
Neal Mcgaffin | Co-Founder & COO | Leadership |
Yvette Mcgaffin | Co-Founder & CEO | Leadership |
Complete people profiles for Reform RX
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Timeline of Reform RX
3 dated milestones of Reform RX across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Reform RX is founded.
- Funding First funding round of $5.1M.
- Exit Acquired by IFit.
Competitors of Reform RX
Reform RX has 3 listed competitors in our database, 2 of them funded. They include Hydrow, Ergatta and MyRow.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hydrow.com | 2018 | Cambridge, United States | $152.38M | 134 | Rowing equipment for in-home workouts is provided to individuals. | |
| ergatta.com | 2017 | Brooklyn, United States | $35M | 28 | Smart indoor rowing devices for fitness and competitions are provided. | |
| myrow.com | 2004 | Maryland Heights, United States | Enhances Concept2 rowers with touchscreen for engaging workouts, data tracking, and group sessions. |
Detailed competitors of Reform RX
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Web traffic of Reform RX
The website of Reform RX (reformrx.com) receives about 4.7K visits a month.
- Monthly visits4.7K
▼ 13.3% vs previous month
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Reform RX (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Reform Rx
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Frequently Asked Questions about Reform RX
Reform RX was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Reform RX is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.
Yvette Mcgaffin is the CEO of Reform RX, as recorded in our data. They have also founded this company.
Reform RX is a funded company, having raised a total of $5.1M across 1 funding round to date. The company's 1st funding round was a Seed of $5.1M, raised on Sep 2024.
Reform RX was founded in 2018 and is based in Newport Beach, United States. Commercial-grade Pilates reformer machines are offered by the company within the fitness equipment sector. These machines are designed for exercises and feature digital connectivity to track user movements. Operations focus on providing tools for professional fitness environments, with emphasis on monitoring and data integration for users.
Reform RX offers Reform RX Pilates Reformer and Companion App.
Reform RX has 3 investors. Key investors include IFit, British Business Bank, and Clarendon Fund Managers.
Reform RX operates through Reform Rx Ltd.
Yes. Reform RX was acquired by IFit in May 2025.