Reform RX

Newport Beach, United States Founded: 2018 • Age: 8 yrs Acquired By IFit
Pilates reformer machines for fitness exercises are provided commercially.
Annual revenue - Latest available
Total funding $5.1M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Reform RX

Reform RX is a company based in Newport Beach (United States) founded in 2018 by Neal Mcgaffin and Yvette Mcgaffin was acquired by IFit in May 2025. Reform RX has raised $5.1 million across 1 funding round from investors including IFit, British Business Bank and Clarendon Fund Managers. Reform RX offers products and services including Reform RX Pilates Reformer and Companion App. Reform RX operates in a competitive market with competitors including Hydrow, Ergatta, Aviron, EXR and Rowvigor, among others.

  • Headquarter Newport Beach, United States
  • Founders Neal Mcgaffin, Yvette Mcgaffin
  • Sectors
    Healthcare
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Reform Rx Ltd
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.1 M (USD)

    in 1 rounds

  • Latest Funding Round
    $5.1 M (USD), Seed

    Sep 18, 2024

  • Investors
    IFit

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    IFit

    (May 20, 2025)

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Products & Services of Reform RX

Reform RX offers a comprehensive portfolio of products and services, including Reform RX Pilates Reformer and Companion App.

Product name locked
Category locked
Primary

Digitally connected reformer for commercial Pilates workouts.

Product name locked
Category locked
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App for accessing on-demand workouts and tracking movements.

Funding Insights of Reform RX

Reform RX has successfully raised a total of $5.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $5.1 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Reform RX

Reform RX has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include IFit, British Business Bank and Clarendon Fund Managers.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital funding is provided to high-growth businesses.
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Private debt fund and fund of funds focused on startups
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Smart interactive fitness equipment and training services are provided.
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Investor details for Reform RX

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Investments & Acquisitions by Reform RX

Investments
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Investment portfolio details for Reform RX

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Reform RX

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Detailed financials for Reform RX

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Reform Rx Comparisons

Reform RX Primary company
Description
Pilates reformer machines for fitness exercises are provided...
Location
Newport Beach, United States
Founded Year
2018
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Reform RX

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Competitors of Reform RX

Reform RX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hydrow, Ergatta, Aviron, EXR and Rowvigor, among others.

Company Name Domain Founded year HQ Location Description
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Rowing equipment for in-home workouts is provided to individuals.
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Smart indoor rowing devices for fitness and competitions are provided.
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Manufacturer of fitness rowing machines
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Virtual fitness training programs with smart rowing equipment are offered.
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Offers hardware and software solutions for exercise and workout tracking.
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Detailed competitors of Reform RX

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Latest news on Reform Rx

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Complete news archive for Reform RX

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Frequently Asked Questions about Reform RX

Reform RX was founded in 2018 and raised its 1st funding round 6 years after it was founded.

Reform RX is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.

Yvette Mcgaffin is the current CEO of Reform RX. They have also founded this company.

Reform RX is a funded company, having raised a total of $5.1M across 1 funding round to date.

Reform RX was founded in 2018 and is based in Newport Beach, United States. Commercial-grade Pilates reformer machines are offered by the company within the fitness equipment sector. These machines are designed for exercises and feature digital connectivity to track user movements. Operations focus on providing tools for professional fitness environments, with emphasis on monitoring and data integration for users.

Reform RX's top competitors include Hydrow, Ergatta and Aviron.

Reform RX offers Reform RX Pilates Reformer and Companion App.

Reform RX has 3 investors. Key investors include IFit, British Business Bank, and Clarendon Fund Managers.

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