About Ergatta
Ergatta is a Healthcare company based in Brooklyn (United States) founded in 2017 by Prasanna Swaminathan and Tom Aulet, and was acquired by Interactive Strength in January 2026. Smart indoor rowing devices for fitness and competitions are provided. Ergatta has raised $35 million across 3 funding rounds from investors including Fifth Wall, Techstars and Advance Venture Partners. The company has 28 employees. Its chief executive, as recorded, is Tom Aulet. Its website ergatta.com draws about 63 thousand monthly visits. Ergatta offers products and services including Ergatta Rower, Ergatta Lite, and Accessories and Apparel. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Smart Exercising Equipment. Its legal entity is ERGATTA, INC. Its competitors include Hydrow, Reform RX and MyRow; 2 of its 3 listed competitors have raised funding.
Company details
Ergatta was founded in 2017 in Brooklyn, United States, within the fitness technology sector. Smart indoor rowing machines are offered to users, allowing connections for group competitions through gamified experiences. Workout programming and real-time feedback are delivered via the devices. Operations focus on enhancing cardiovascular performance and full-body strength training for individual and collective sessions.
- Headquarters Brooklyn, United States
- Employees 28
- Founders Prasanna Swaminathan, Tom Aulet
- Stage Acquired
- SectorsHealthcare
- Website category Food and Drink · Groceries
- Email••••••••
- Website ergatta.com
- Social LinkedIn X
- Acquired by Interactive Strength (Jan 2026)
- Legal Name Ergatta, Inc.
- Total Equity Funding$35M (USD)
in 3 rounds
- Latest Funding Round$30M (USD), Series A
Apr 2021
- InvestorsFifth Wall
& 16 more
- Employee Count28
- Acquired byInteractive Strength
(Jan 2026)
Products & Services of Ergatta
Ergatta offers a comprehensive portfolio of products and services, including Ergatta Rower, Ergatta Lite, and Accessories and Apparel.
Premium rowing machine with interactive games and personalized workouts
Compact rowing machine for small spaces with gamified features
Complementary items for enhanced rowing experiences
Funding Insights of Ergatta
Ergatta has successfully raised a total of $35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $30 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 3
- Last Round Series A — $30M
- Investors Count 16
All 3 funding rounds of Ergatta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $30M | Series A | – | Advance Venture Partners | |
| Jul 2020 | $5M | Series A | – | Greycroft | |
| Jun 2019 | Seed | – | Techstars | – |
17 investors in total: 7 institutional and 10 angel.
Investors in Ergatta
Ergatta has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Fifth Wall, Techstars and Advance Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm focused on software, media & commerce based sectors | avp.vc | San Francisco, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Investments are made in early-stage tech startups by Fifth Wall. | 2016 | fifthwall.com | New York, United States | |
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
| waterrower.com | ||||
HT Hans Tung | Managing Partner at GGV Capital, prominent angel investor in tech startups | unknown_e7033d07b53840ea8 | ||
MP Mark Pincus | unknown_a9ef686046a647a39 | |||
SS Steve Simons | unknown_5bc3fc3f3eaf4885b | |||
EW Erich Wasserman | unknown_fc545a583ee045529 |
Investor details for Ergatta
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Ergatta
31 people are tracked at Ergatta (8 in leadership, 23 in team); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
Prasanna Swaminathan | Co-Founder & CTO | Leadership |
Tom Aulet | Co-Founder & CEO | Leadership |
Randi Charles | VP of Marketing | Leadership |
Alessandra Gotbaum | Co-Founder & COO | Leadership |
Luana Perez | Director, Customer Service | Leadership |
Kathleen Raulli | Vp, Finance | Leadership |
Brielle Franklin | Director, Talent Acquisition | Leadership |
Chris Chang | Director, Exercise Science & Programming | Leadership |
James Donnellan | Customer Experience Associate | Team |
Maximillian Pollio | Sr. Graphic Designer | Team |
Matt Edzenga | Sr Game Developer | Team |
Colin Godsey | Sr. Software Engineer | Team |
Erick Henderson | Customer Experience Manager | Team |
Chang Yu | SVP Product | Team |
Neel Mistry | Software Engineer, Tech Lead | Team |
Jeremy Jaico | Sr. Associate, Customer Experience | Team |
Jaleja Page | Sr. Associate, Lifecycle Marketing | Team |
Nikki Orlowski | Marketing Automation Manager | Team |
Chris Longe | Engineering | Team Lead | Team |
Jackie Myrose | Engineering Manager | Team |
11 more people are available in the full profile.
Complete people profiles for Ergatta
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Ergatta
4 dated milestones of Ergatta across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Ergatta is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $30.0M.
- Exit Acquired by Interactive Strength.
Competitors of Ergatta
Ergatta has 3 listed competitors in our database, 2 of them funded. They include Hydrow, Reform RX and MyRow.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hydrow.com | 2018 | Cambridge, United States | $152.38M | 134 | Rowing equipment for in-home workouts is provided to individuals. | |
| reformrx.com | 2018 | Newport Beach, United States | $5.1M | Pilates reformer machines for fitness exercises are provided commercially. | ||
| myrow.com | 2004 | Maryland Heights, United States | Enhances Concept2 rowers with touchscreen for engaging workouts, data tracking, and group sessions. |
Detailed competitors of Ergatta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Ergatta
The website of Ergatta (ergatta.com) receives about 62.9K visits a month and ranks #596,333 among all websites worldwide, #3,691 in Groceries.
- Monthly visits62.9K
▲ 11.2% vs previous month
- Unique visitors32.8K
per month
- Global rank#596,333
among all websites
- Category rank#3,691
Food and Drink · Groceries
- Bounce rate56%
- Pages per visit1.9
- Average visit23 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Ergatta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wishfarms.com | wishfarms.com | 100% | #902,412 | – |
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Ergatta (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Ergatta
Complete news archive for Ergatta
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Frequently Asked Questions about Ergatta
Ergatta was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Ergatta is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Tom Aulet is the CEO of Ergatta, as recorded in our data. They have also founded this company.
Ergatta is a funded company, having raised a total of $35M across 3 funding rounds to date.
Ergatta has 28 employees.
Ergatta was founded in 2017 in Brooklyn, United States, within the fitness technology sector. Smart indoor rowing machines are offered to users, allowing connections for group competitions through gamified experiences. Workout programming and real-time feedback are delivered via the devices. Operations focus on enhancing cardiovascular performance and full-body strength training for individual and collective sessions.
Ergatta offers Ergatta Rower, Ergatta Lite, and Accessories and Apparel.
Ergatta has 17 investors. Key investors include Fifth Wall, Techstars, Advance Venture Partners, Greycroft, and Gaingels.
Ergatta operates through Ergatta, Inc..
Yes. Ergatta was acquired by Interactive Strength in January 2026.