Babylist

Oakland, United States Founded: 2011 • Age: 15 yrs
Baby products from multiple retailers are aggregated and browsed online.
Request Access

About Babylist

Babylist is a company based in Oakland (United States) founded in 2011 by Natalie Gordon.. Babylist has raised $40.67 million across 4 funding rounds from investors including Norwest Venture Partners, Halogen Ventures and 500 Global. Babylist has completed 1 acquisition, including Expectful. Babylist operates in a competitive market with competitors including WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others.

  • Headquarter Oakland, United States
  • Founders Natalie Gordon
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $40.67 M (USD)

    in 4 rounds

  • Latest Funding Round
    $40 M (USD), Series C

    Nov 04, 2021

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Babylist
Headcount 50-200
Employee Profiles 75
Employee Profiles
People
Emmie Ye
Senior Product Manager
People
Kathleen Tresnowski
Partnerships Manager
People
Lyuba Traub
Senior Director, Merchandising & Inventory Management
People
Chris Mills
Chief Product Officer

Unlock access to complete

Funding Insights of Babylist

Babylist has successfully raised a total of $40.67M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series C — $40.0M
  • First Round

    (01 Oct 2012)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Series C - Babylist Valuation Norwest Venture Partners
Feb, 2021 Amount Seed - Babylist Valuation

investors

Jun, 2013 Amount Seed - Babylist Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Babylist

Babylist has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, Halogen Ventures and 500 Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Founded Year Domain Location
Early-stage venture capital fund investing in women-led consumer technology companies.
Founded Year Domain Location
Venture capital and acceleration are provided to tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Babylist

Babylist has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Expectful. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Meditation platform and community for pregnant women provided.
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Babylist

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Babylist Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Babylist

Babylist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Community for parents focused on products
domain founded_year HQ Location
Beluv is an app that provides detailed ingredient information for children's skincare products.
domain founded_year HQ Location
Facilitates product discovery for parents.
domain founded_year HQ Location
Online shopping platform for moms
domain founded_year HQ Location
Baby care products are offered via an online discovery platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Babylist

Frequently Asked Questions about Babylist

When was Babylist founded?

Babylist was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Babylist located?

Babylist is headquartered in Oakland, United States. It is registered at Oakland, California, United States.

Who is the current CEO of Babylist?

Natalie Gordon is the current CEO of Babylist. They have also founded this company.

Is Babylist a funded company?

Babylist is a funded company, having raised a total of $40.67M across 4 funding rounds to date. The company's 1st funding round was a Seed of $620K, raised on Oct 01, 2012.

What does Babylist do?

Babylist was founded in 2011 and is based in Oakland, United States, within the e-commerce sector focused on baby products. An online platform is maintained where users can browse and add items from various stores to personalized registries. Categories including apparel, accessories, health, and gear are featured. A mobile application is provided for Android and iOS users to access these services.

Who are the top competitors of Babylist?

Babylist's top competitors include WeeSpring, QLEVR and HandsDown.

How many acquisitions has Babylist made?

Babylist has made 1 acquisition, including Expectful.

Who are Babylist's investors?

Babylist has 7 investors. Key investors include Norwest Venture Partners, Halogen Ventures, 500 Global, Next Play Capital, and Marcy Venture Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available