Babylist

Oakland, United States Founded: 2011 • Age: 15 yrs
Baby products from multiple retailers are aggregated and browsed online.
Annual revenue - Latest available
Total funding $40.7M 4 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Babylist

Babylist is a company based in Oakland (United States) founded in 2011 by Natalie Gordon. Babylist has raised $40.67 million across 4 funding rounds from investors including Norwest Venture Partners, Halogen Ventures and 500 Global. Babylist has completed 1 acquisition, including Expectful. Babylist operates in a competitive market with competitors including WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others.

  • Headquarter Oakland, United States
  • Founders Natalie Gordon
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $40.67 M (USD)

    in 4 rounds

  • Latest Funding Round
    $40 M (USD), Series C

    Nov 04, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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People of Babylist

Headcount 50-200
Employee Profiles 75
Employee Profiles
People
Emmie Ye
Senior Product Manager
People
Kathleen Tresnowski
Partnerships Manager
People
Lyuba Traub
Senior Director, Merchandising & Inventory Management
People
Chris Mills
Chief Product Officer

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Funding Insights of Babylist

Babylist has successfully raised a total of $40.67M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Babylist

Babylist has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, Halogen Ventures and 500 Global.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Locked Locked Locked
Early-stage venture capital fund investing in women-led consumer technology companies.
Locked Locked Locked
Venture capital and acceleration are provided to tech startups.
Locked Locked Locked
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Investor details for Babylist

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Babylist

Babylist has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Expectful.

Investments
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Investment portfolio details for Babylist

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Meditation platform and community for pregnant women provided.
Locked Locked 2014 Locked
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Complete acquisition details for Babylist

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Babylist

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Detailed financials for Babylist

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  • Profit trends
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Babylist Comparisons

Babylist Primary company
Description
Baby products from multiple retailers are aggregated and bro...
Location
Oakland, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Babylist

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Babylist

Babylist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Community for parents focused on products
Locked Locked Locked
Beluv is an app that provides detailed ingredient information for children's skincare products.
Locked Locked Locked
Facilitates product discovery for parents.
Locked Locked Locked
Online shopping platform for moms
Locked Locked Locked
Baby care products are offered via an online discovery platform.
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Detailed competitors of Babylist

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  • Domains and locations
  • Full company profiles
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Latest news on Babylist

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Complete news archive for Babylist

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Babylist

Babylist was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Babylist is headquartered in Oakland, United States. It is registered at Oakland, California, United States.

Natalie Gordon is the current CEO of Babylist. They have also founded this company.

Babylist is a funded company, having raised a total of $40.67M across 4 funding rounds to date.

Babylist was founded in 2011 and is based in Oakland, United States, within the e-commerce sector focused on baby products. An online platform is maintained where users can browse and add items from various stores to personalized registries. Categories including apparel, accessories, health, and gear are featured. A mobile application is provided for Android and iOS users to access these services.

Babylist's top competitors include WeeSpring, QLEVR and HandsDown.

Babylist has made 1 acquisition, including Expectful.

Babylist has 7 investors. Key investors include Norwest Venture Partners, Halogen Ventures, 500 Global, Next Play Capital, and Marcy Venture Partners.

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