About Babylist
Babylist is a company based in Oakland (United States) founded in 2011 by Natalie Gordon. Babylist has raised $40.67 million across 4 funding rounds from investors including Norwest Venture Partners, Halogen Ventures and 500 Global. Babylist has completed 1 acquisition, including Expectful. Babylist operates in a competitive market with competitors including WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others.
- Total Equity Funding$40.67 M (USD)
in 4 rounds
- Latest Funding Round$40 M (USD), Series C
Nov 2021
- InvestorsNorwest Venture Partners
& 6 more
- Investments & Acquisitions
Apps and channels of Babylist
Babylist publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Babylist has 187K subscribers and 30 videos.
Videos from Babylist
The most watched videos on Babylist's YouTube channel, Babylist (187K subscribers). Click a video to play it here.
More on Babylist.
Funding Insights of Babylist
Babylist has successfully raised a total of $40.67M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.7M
- Total Rounds 4
- Last Round Series C — $40.0M
- First Round $50,000
(Oct 2012)
- Investors Count 7
All 4 funding rounds of Babylist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $40.0M | Series C | – | Norwest Venture Partners | |
| Feb 2021 | – | Seed | – | – | – |
| Jun 2013 | $620,000 | Seed | – | – | |
| Oct 2012 | $50,000 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Babylist
Babylist has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, Halogen Ventures and 500 Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Early-stage venture capital fund investing in women-led consumer technology companies. | – | halogenvc.com | - | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
US tech startups are funded by Next Play Capital. | – | nextplaycapital.com | Redwood City, United States | |
Venture capital firm investing in consumer businesses | – | marcyvp.com | San Francisco, United States | |
US focused VC investment company | – | okapivc.com | Newport Beach, United States | |
Early-stage tech VC funding is provided in US, Europe, Israel. | – | altair.vc | San Francisco, United States |
Investor details for Babylist
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Babylist
75 people are tracked at Babylist (20 in leadership, 55 in team).
| Name | Role | Group |
|---|---|---|
Natalie Gordon | Founder & CEO | Leadership |
Lyuba Traub | Senior Director, Merchandising & Inventory Management | Leadership |
Chris Mills | Chief Product Officer | Leadership |
Sherman Misa | VP Accounting | Leadership |
Thomas Principe | VP, Engineering | Leadership |
Kristin Saulsbury | Associate Director Business Development | Leadership |
Melissa Lightbody | Vp, People | Leadership |
Jocelene Kwan | Chief Financial Officer And Chief Operating Officer | Leadership |
Jennifer Gosselin | Chief E-Commerce Officer | Leadership |
Danielle Shriber | Head of Owned Brands Development | Leadership |
Elizabeth Primm | VP, Strategic Partnerships and Business Development | Leadership |
Christie Majors | Director, Account Management | Leadership |
Liz Primm | VP, Strategic Partnerships & Business Development | Leadership |
Tori Russell | Director, Health Engineering | Leadership |
Emily Levada | Vice President, Product | Leadership |
Dara Newman | Principal Human Resources Business Partner | Leadership |
Haley Monahan | Director, Merchandising | Leadership |
Dan Clark | Associate Director, Payer Network Development @ Baby List Health | Leadership |
Lauren Diener | Director, Brand Partnerships | Leadership |
Bree Blesse | Vice President Finance | Leadership |
55 more people are available in the full profile.
Complete people profiles for Babylist
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Babylist
Babylist has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Expectful.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Meditation platform and community for pregnant women provided. | expectful.com | New York, United States | 2014 | Jan 2023 | •••• |
Complete acquisition details for Babylist
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Babylist
4 dated milestones of Babylist across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Babylist is founded.
- Funding First funding round of $50K.
- Funding Latest funding round, Series C, of $40.0M.
- Acquisition Acquires Expectful.
Competitors of Babylist
Babylist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WeeSpring, Beluv, Sunny Bump, HandsDown and QLEVR, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| weespring.com | 2012 | New York, United States | $500,000 | 18 | Community for parents focused on products | |
| beluv.co.kr | 2019 | Busan, South Korea | – | – | Beluv is an app that provides detailed ingredient information for children's skincare products. | |
| sunnybump.com | 2012 | Chicago, United States | $375,000 | – | Facilitates product discovery for parents. | |
| handsdown.shop | 2021 | Burlington, United States | $220,000 | – | Online shopping platform for moms | |
| qlevrcompany.com | 2000 | Aalst, Belgium | – | 15 | Baby care products are offered via an online discovery platform. | |
| bonica.co | 2012 | San Francisco, United States | – | – | Offers shopping recommendations for baby apparel to new and existing parents. | |
| pourbebe.com | 2012 | La Ciotat, France | – | – | Online store selling baby gear, maternity items, and parenting accessories. | |
| hirobaby.com | 2016 | Palo Alto, United States | – | – | Offers an online platform for product discovery and recommendations for parents. | |
| eleeobrands.com | 2020 | Cincinnati, United States | – | – | Provides simple, natural health and wellness brands for everyday family use. |
Detailed competitors of Babylist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Babylist
The website of Babylist (babylist.com) receives about 15.5M visits a month and ranks #4,854 among all websites worldwide, #201 in Childcare.
- Monthly visits15.5M
▲ 37.2% vs previous month
- Unique visitors5M
per month
- Global rank#4,854
among all websites
- Category rank#201
Lifestyle · Childcare
- Bounce rate53%
- Pages per visit3.6
- Average visit3 min 40 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Babylist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| potterybarnkids.com | 100% | 5M | #9,027 | View details | |
| aeroflowbreastpumps.com | 87% | 2.2M | #26,538 | View details | |
| babygearlab.com | 87% | – | #117,107 | View details | |
| carters.com | 86% | 9M | #3,576 | View details | |
babyletto.com | babyletto.com | 83% | – | #95,572 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Babylist
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Babylist
Complete news archive for Babylist
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Babylist
10 companies that operate in the same segment as Babylist (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
eBooks for children are provided with audio read-along features. | 2013 | Redwood City, California, United States | USD 62.4 M | – | – |
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Frequently Asked Questions about Babylist
Babylist was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Babylist is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Natalie Gordon is the current CEO of Babylist. They have also founded this company.
Babylist is a funded company, having raised a total of $40.67M across 4 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Oct 2012.
Babylist was founded in 2011 and is based in Oakland, United States, within the e-commerce sector focused on baby products. An online platform is maintained where users can browse and add items from various stores to personalized registries. Categories including apparel, accessories, health, and gear are featured. A mobile application is provided for Android and iOS users to access these services.
Babylist has made 1 acquisition, including Expectful.
Babylist has 7 investors. Key investors include Norwest Venture Partners, Halogen Ventures, 500 Global, Next Play Capital, and Marcy Venture Partners.
Yes. Babylist publishes Expectful: Wellness for Moms and 1 more app, with over 1 million downloads.
The website of Babylist receives about 15.5 million visits a month and ranks #4,854 among all websites worldwide.