Expectful

New York, United States Founded: 2014 • Age: 12 yrs Acquired By Babylist
Meditation platform and community for pregnant women provided.
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About Expectful

Expectful is a company based in New York (United States) founded in 2014 was acquired by Babylist in January 2023.. Expectful has raised $4.2 million across 2 funding rounds from investors including Babylist, Founders Factory and Harlem Capital. Expectful operates in a competitive market with competitors including Wildflower Health, Insight Network, Glow, Babyscripts and Pomelo Care, among others.

  • Headquarter New York, United States
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Baby List, Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.2 M (USD), Seed

    Feb 02, 2021

  • Investors
    Babylist

    & 12 more

  • Employee Count
    Employee Count
  • Acquired by
    Babylist

    (Jan 24, 2023)

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Funding Insights of Expectful

Expectful has successfully raised a total of $4.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4.2 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $4.2M
  • First Round
  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Seed - Expectful Valuation Harlem Capital Partners
Oct, 2020 Amount Seed - Expectful Valuation Founders Factory
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Expectful

Expectful has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Babylist, Founders Factory and Harlem Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments are provided to diverse startups by Harlem Capital.
Founded Year Domain Location
Indicator Ventures is engaged in early-stage venture capital investments.
Founded Year Domain Location
Sequoia Capital is engaged in venture capital investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Expectful

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Expectful

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Expectful Comparisons

Employees
+
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Competitors of Expectful

Expectful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wildflower Health, Insight Network, Glow, Babyscripts and Pomelo Care, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
High-risk pregnancies are identified and assisted through a mobile app.
domain founded_year HQ Location
Guided meditations are offered via a freemium mobile app platform.
domain founded_year HQ Location
Fertility is tracked via menstrual cycle data and symptoms.
domain founded_year HQ Location
Tech-enabled toolkit for prenatal and postpartum care is offered.
domain founded_year HQ Location
Pregnancy care solutions are delivered via an online platform.
domain founded_year HQ Location
Online streaming of yoga and meditation classes is offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Expectful

Frequently Asked Questions about Expectful

When was Expectful founded?

Expectful was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Where is Expectful located?

Expectful is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Expectful a funded company?

Expectful is a funded company, having raised a total of $4.2M across 2 funding rounds to date.

What does Expectful do?

Expectful was founded in 2014 in New York, United States, as a provider in the health and wellness sector focused on pregnancy. A subscription-based platform is offered for women and couples, featuring guided meditation videos and sessions. An online community connects users with curated support groups, while podcasts, blogs, and expert content cover pregnancy phases and early parenthood. Operations are centered on digital delivery through the expectful.com domain.

Who are the top competitors of Expectful?

Expectful's top competitors include Pomelo Care, Join Midi and Gaia.

Who are Expectful's investors?

Expectful has 13 investors. Key investors include Babylist, Founders Factory, Harlem Capital, Indicator Ventures, and Sequoia Capital.

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