About Expectful
Expectful is a Healthcare company based in New York (United States) founded in 2014, and was acquired by Babylist in January 2023. It operates as a meditation platform and community for pregnant women provided. Expectful has raised $4.2 million across 2 funding rounds from investors including Babylist, Founders Factory and Harlem Capital. Its website expectful.com draws about 38 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Mind & Body Wellness and Mindfulness & Meditation. Its legal entity is BABY LIST, INC. Its competitors include Wildflower Health, Insight Network, Glow, Babyscripts and Pomelo Care and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Expectful was founded in 2014 in New York, United States, as a provider in the health and wellness sector focused on pregnancy. A subscription-based platform is offered for women and couples, featuring guided meditation videos and sessions. An online community connects users with curated support groups, while podcasts, blogs, and expert content cover pregnancy phases and early parenthood. Operations are centered on digital delivery through the expectful.com domain.
- Headquarters New York, United States
- Stage Acquired
- SectorsHealthcare
- Website expectful.com
- Social LinkedIn Facebook
- Acquired by Babylist (Jan 2023)
- Legal Name Baby List, Inc.
Apps and channels of Expectful
Expectful publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Expectful
Expectful has successfully raised a total of $4.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4.2 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.2M
- Total Rounds 2
- Last Round Seed — $4.2M
- Investors Count 13
All 2 funding rounds of Expectful with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $4.2M | Seed | – | Harlem Capital Partners | |
| Oct 2020 | – | Seed | – | Founders Factory | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Expectful
Expectful has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Babylist, Founders Factory and Harlem Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided to diverse startups by Harlem Capital. | – | harlem.capital | New York, United States | |
Indicator Ventures is engaged in early-stage venture capital investments. | – | indicatorventures.com | Wellesley Hills, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Venture capital fund focused on tech sectors | – | joyancepartners.com | San Francisco, United States | |
An early-stage venture fund is operated by Break Trail Ventures. | – | breaktrailventures.com | Columbus, USA | |
Chingona Ventures is focused on investing in early-stage startups. | – | chingona.ventures | - | |
Media and tech sectors are invested in by Powerhouse Capital. | – | powerhouse.vc | Los Angeles, United States | |
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | babylist.com | Oakland, United States | |
- | – | avgbasecamp.com | - |
Investor details for Expectful
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Expectful
1 people are tracked at Expectful (1 in team).
| Name | Role | Group |
|---|---|---|
Ishra Gill | Meditation & Wellness Guide | Team |
Complete people profiles for Expectful
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Timeline of Expectful
4 dated milestones of Expectful across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Expectful is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $4.2M.
- Exit Acquired by Babylist.
Competitors of Expectful
Expectful has 9 listed competitors in our database, 7 of them funded. They include Wildflower Health, Insight Network, Glow, Babyscripts and Pomelo Care, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wildflowerhealth.com | 2012 | San Francisco, United States | $58.74M | 73 | High-risk pregnancies are identified and assisted through a mobile app. | |
| insighttimer.com | 2014 | San Francisco, United States | $27.41M | – | Guided meditations are offered via a freemium mobile app platform. | |
| glowing.com | 2013 | San Francisco, United States | $23M | 6 | Fertility is tracked via menstrual cycle data and symptoms. | |
| babyscripts.com | 2013 | – | $45.35M | 17 | Tech-enabled toolkit for prenatal and postpartum care is offered. | |
| pomelocare.com | 2020 | New York, United States | $94.96M | – | Pregnancy care solutions are delivered via an online platform. | |
| gaia.com | 1988 | Boulder, United States | – | 111 | Online streaming of yoga and meditation classes is offered. | |
| qvin.com | 2014 | Palo Alto, United States | $12.42M | – | Provider of software solutions and Q- pad for women's health monitoring & tracking | |
| joinmidi.com | 2021 | Los Altos Hills, United States | $154M | 137 | A virtual care platform for female midlife health is provided. | |
| delfina.com | 1995 | San Francisco, United States | – | – | Pregnancy and infant health are monitored via AI-assisted software. |
Detailed competitors of Expectful
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Web traffic of Expectful
The website of Expectful (expectful.com) receives about 38.4K visits a month.
- Monthly visits38.4K
▲ 22.5% vs previous month
Websites whose visitors overlap most with Expectful. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theawarenesscentre.com | theawarenesscentre.com | 100% | – | #583,034 | – |
| milkology.org | 76% | – | #1,032,351 | View details | |
| madeformums.com | 73% | 1.2M | #53,300 | View details | |
medela.com | medela.com | 73% | – | #114,530 | – |
| mylittlepiccolo.com | 37% | 34.9K | #937,002 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Expectful
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- 6 similar websites
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Top companies in Fitness & Wellness Platforms
10 companies that operate in the same segment as Expectful (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | – | 1,832 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | – | 969 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | USD 398.5 M | 1,632 | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Related news about Expectful
Complete news archive for Expectful
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Frequently Asked Questions about Expectful
Expectful was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Expectful is headquartered in New York, United States. It is registered at New York, New York, United States.
Expectful is a funded company, having raised a total of $4.2M across 2 funding rounds to date.
Expectful was founded in 2014 in New York, United States, as a provider in the health and wellness sector focused on pregnancy. A subscription-based platform is offered for women and couples, featuring guided meditation videos and sessions. An online community connects users with curated support groups, while podcasts, blogs, and expert content cover pregnancy phases and early parenthood. Operations are centered on digital delivery through the expectful.com domain.
Expectful's top competitors include Pomelo Care, Join Midi and Gaia.
Expectful has 13 investors. Key investors include Babylist, Founders Factory, Harlem Capital, Indicator Ventures, and Sequoia Capital.
Expectful operates through Baby List, Inc..
Yes. Expectful was acquired by Babylist in January 2023.
Yes. Expectful publishes Expectful: Wellness for Moms, with over 50,000 downloads.