Shnuggle

Newtownards, United Kingdom Founded: 2009 • Age: 17 yrs
Innovative baby products for bath, changing, and sleep are provided.
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About Shnuggle

Shnuggle is a company based in Newtownards (United Kingdom) founded in 2009 by Adam Murphy and Sinead Murphy.. Shnuggle operates in a competitive market with competitors including Sweet Dreamers, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others.

  • Headquarter Newtownards, United Kingdom
  • Founders Adam Murphy, Sinead Murphy
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Shnuggle Ltd
  • Date of Incorporation 13 Nov, 2009
  • Jurisdiction NEWTOWNARDS, NORTHERN IRELAND
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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People of Shnuggle
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
Sean Curran
CFO
People
Adam Murphy
CEO

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Teams

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Funding Insights of Shnuggle

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2020 Amount Grant - Shnuggle Valuation

investors

Jun, 2017 Amount Series A - Shnuggle Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Shnuggle

Shnuggle has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union and Crescent Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Shnuggle

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Shnuggle

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shnuggle Comparisons

Employees
+
Add Comparison
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Competitors of Shnuggle

Shnuggle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sweet Dreamers, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offers baby sleep aids, sleeping bags, and bath towels for parents online.
domain founded_year HQ Location
Sells organic baby clothes, gifts, and accessories while donating profits to aid abandoned children.
domain founded_year HQ Location
Operates a direct-to-consumer brand for multi-category organic kids' products.
domain founded_year HQ Location
Baby products and accessories are manufactured by Munchkin.
domain founded_year HQ Location
Online retailer for kids' apparel, baby essentials, and accessories.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shnuggle

Shnuggle teams up with Stacey Solomon
Preschoolnews6 years ago
Shnuggle secures significant export deal
Preschoolnews7 years ago

Frequently Asked Questions about Shnuggle

When was Shnuggle founded?

Shnuggle was founded in 2009 and raised its 1st funding round 8 years after it was founded.

Where is Shnuggle located?

Shnuggle is headquartered in Newtownards, United Kingdom. It is registered at Newtownards, Northern Ireland, United Kingdom.

Who is the current CEO of Shnuggle?

Adam Murphy is the current CEO of Shnuggle. They have also founded this company.

What does Shnuggle do?

Shnuggle is a brand of modern and innovative baby products. The company offers a range of products across bath time, changing and sleep time including waterproof thermometer designed to test the temperature of bathwater and a changing mat with high sides to prevent reflux and colic. The products are sold throughout the UK and in over 25 countries worldwide.

Who are the top competitors of Shnuggle?

Shnuggle's top competitors include Munchkin, Sweet Dreamers and From Babies with Love.

Who are Shnuggle's investors?

Shnuggle has 2 investors. Key investors include European Union, and Crescent Capital.

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