Sweet Dreamers

Waterlooville, United Kingdom Founded: 2009 • Age: 17 yrs
Offers baby sleep aids, sleeping bags, and bath towels for parents online.
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About Sweet Dreamers

Sweet Dreamers is a company based in Waterlooville (United Kingdom) founded in 2009. It operates as a B2C, and D2C. Sweet Dreamers has completed 1 acquisition, including Cuddledry. Sweet Dreamers offers products and services including Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags. Sweet Dreamers operates in a competitive market with competitors including Shnuggle, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others.

  • Headquarter Waterlooville, United Kingdom
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sweet Dreamers Limited
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Sweet Dreamers

Sweet Dreamers offers a comprehensive portfolio of products and services, including Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides soothing sounds for baby sleep assistance.

Towel designed for easy and safe baby drying.

Bags for safe, warm infant sleep in various sizes.

Funding Insights of Sweet Dreamers

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Sweet Dreamers

Sweet Dreamers has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cuddledry. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Baby bath and towel products are manufactured for infant care.
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sweet Dreamers

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sweet Dreamers Comparisons

Employees
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Competitors of Sweet Dreamers

Sweet Dreamers operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shnuggle, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
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Innovative baby products for bath, changing, and sleep are provided.
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Sells organic baby clothes, gifts, and accessories while donating profits to aid abandoned children.
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Operates a direct-to-consumer brand for multi-category organic kids' products.
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Baby products and accessories are manufactured by Munchkin.
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Online retailer for kids' apparel, baby essentials, and accessories.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sweet Dreamers

Sweet Dreamers acquires Cuddledry
Preschoolnews2 years ago
Sweet Dreamers partners with The Lullaby Trust
Preschoolnews2 years ago

Frequently Asked Questions about Sweet Dreamers

When was Sweet Dreamers founded?

Sweet Dreamers was founded in 2009.

Where is Sweet Dreamers located?

Sweet Dreamers is headquartered in Waterlooville, United Kingdom. It is registered at Waterlooville, Hampshire, United Kingdom.

What does Sweet Dreamers do?

Sweet Dreamers is a UK-based company that designs and sells baby sleep aids, sleeping bags, and bath products to promote safer sleep and enjoyable bathtimes. They operate an online store with options like Ewan the Dream Sheep and Cuddledry towels, focusing on comfort, warmth, and partnerships such as the Lullaby Trust. Products cater to various seasons and include multibuy savings for customers seeking quality infant care items.

Who are the top competitors of Sweet Dreamers?

Sweet Dreamers's top competitors include Munchkin, Shnuggle and From Babies with Love.

What products or services does Sweet Dreamers offer?

Sweet Dreamers offers Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags.

How many acquisitions has Sweet Dreamers made?

Sweet Dreamers has made 1 acquisition, including Cuddledry.

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