Sweet Dreamers

Waterlooville, United Kingdom Founded: 2009 • Age: 17 yrs
Offers baby sleep aids, sleeping bags, and bath towels for parents online.

About Sweet Dreamers

Sweet Dreamers is a company based in Waterlooville (United Kingdom) founded in 2009. It operates as a B2C and D2C. Sweet Dreamers has completed 1 acquisition, including Cuddledry. Sweet Dreamers offers products and services including Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags. Sweet Dreamers operates in a competitive market with competitors including Shnuggle, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others.

Operational Areas
Key Metrics

Products & Services of Sweet Dreamers

Sweet Dreamers offers a comprehensive portfolio of products and services, including Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags.

Ewan The Dream Sheep
Sleep Aid

Provides soothing sounds for baby sleep assistance.

Cuddledry Hands Free Baby Towel
Bathtime Accessory

Towel designed for easy and safe baby drying.

Swaddle and Sleeping Bags
Sleepwear

Bags for safe, warm infant sleep in various sizes.

Apps and channels of Sweet Dreamers

its YouTube channel Sweet Dreamers has 7.64K subscribers and 30 videos.

Sweet Dreamers
YouTube 7.64K subscribers 30 videos Howto & Style
Open channel

Videos from Sweet Dreamers

The most watched videos on Sweet Dreamers's YouTube channel, Sweet Dreamers (7.64K subscribers). Click a video to play it here.

How to set up and use your bedside crib safely | Quick Tips For New Parents
10K views
A Dads' Honest Review of Ewan the Dream Sheep Sleep Aids: Original, Deluxe, and Rechargeable!
3.3K views
Rechargeable Ewan Deluxe Cry Sensor: FAQs and How-to Guide
1.3K views
Meet the All-New Ewan Deluxe: Packed with New Features!
1.2K views

More on Sweet Dreamers.

Investments & Acquisitions by Sweet Dreamers

Sweet Dreamers has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cuddledry.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Baby bath and towel products are manufactured for infant care.
cuddledry.comSomerset, United Kingdom2006Jun 2023β€’β€’β€’β€’
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Complete acquisition details for Sweet Dreamers

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

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  • Deal sources
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Timeline of Sweet Dreamers

2 dated milestones of Sweet Dreamers across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Sweet Dreamers is founded.
  2. Acquisition Acquires Cuddledry.

Competitors of Sweet Dreamers

Sweet Dreamers operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shnuggle, From Babies with Love, Organic Zoo, Munchkin and MILOVES, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
shnuggle.com2009Newtownards, United Kingdom–16
Innovative baby products for bath, changing, and sleep are provided.
frombabieswithlove.org2011Harpenden, United Kingdom–6
Sells organic baby clothes, gifts, and accessories while donating profits to aid abandoned children.
organic-zoo.com2014Brighton, United Kingdom–5
Operates a direct-to-consumer brand for multi-category organic kids' products.
munchkin.com1990Los Angeles, United States$45M141
Baby products and accessories are manufactured by Munchkin.
miloves.co2016United Kingdom––
Online retailer for kids' apparel, baby essentials, and accessories.
piccalilly.co.uk2006Settle, United Kingdom–11
Provides sustainable, organic cotton apparel and accessories for children via e-commerce platform.
bibetta.com2004Cambridge, United Kingdom––
Sells waterproof bibs, burp cloths, mats, and protectors for babies and adults.
gruffaloshop.com2009Ipswich, United Kingdom––
Online retailer selling personalized Gruffalo themed merchandise and accessories.
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Detailed competitors of Sweet Dreamers

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of Sweet Dreamers

The website of Sweet Dreamers (sweetdreamers.co.uk) receives about 37.6K visits a month.

  • Monthly visits
    37.6K

    ▼ 25.9% vs previous month

Latest news on Sweet Dreamers

Sweet Dreamers acquires Cuddledry
Preschoolnews β€’ 3 years ago
Sweet Dreamers partners with The Lullaby Trust
Preschoolnews β€’ 3 years ago
SweetDreamers pledge to support new royal arrival
Preschoolnews β€’ 7 years ago
SweetDreamers grows its global flock
Preschoolnews β€’ 7 years ago
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Complete news archive for Sweet Dreamers

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
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  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Sweet Dreamers

10 companies that operate in the same segment as Sweet Dreamers (Baby & Kids Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Developer, producer, marketer, and retailer of play materials
1932Billund, DenmarkUSD 1.55 M––
Toys and card games are designed, manufactured, and marketed worldwide.
1994Toronto, Ontario, Canada–USD 2.15 B2,750
Toys and games are designed, manufactured, and marketed worldwide.
1945El Segundo, California, United States–USD 5.35 B34,000
Brand of multi category baby care products
2017Stockholm, Sweden–USD 15.04 B36,000
Healthcare solutions are provided by Johnson & Johnson globally.
1886New Brunswick, New Jersey, United States–USD 94.18 B139,800
A leading kids wear brand established since 1980.
1980Mumbai, Maharashtra, IndiaUSD 12.86 MUSD 9.81 M45
Multi-brand company and manufacturer of toys
1995Los Angeles, California, United States–USD 570.67 M680
Internet first brand offering for kid's apparel
1976San Francisco, California, United StatesUSD 49.07 M––
Entertainment group producing and distributing films and TV shows
1923Burbank, California, United States–USD 2.57 M225,000
Home and personal care products are manufactured and distributed worldwide.
1887Tokyo, Tokyo, Japan–USD 434.99 M26
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Frequently Asked Questions about Sweet Dreamers

Sweet Dreamers was founded in 2009.

Sweet Dreamers is headquartered in Waterlooville, United Kingdom. It is registered at Waterlooville, Hampshire, United Kingdom.

Sweet Dreamers is a UK-based company that designs and sells baby sleep aids, sleeping bags, and bath products to promote safer sleep and enjoyable bathtimes. They operate an online store with options like Ewan the Dream Sheep and Cuddledry towels, focusing on comfort, warmth, and partnerships such as the Lullaby Trust. Products cater to various seasons and include multibuy savings for customers seeking quality infant care items.

Sweet Dreamers's top competitors include Munchkin, Shnuggle and From Babies with Love.

Sweet Dreamers offers Ewan The Dream Sheep, Cuddledry Hands Free Baby Towel, and Swaddle and Sleeping Bags.

Sweet Dreamers has made 1 acquisition, including Cuddledry.

Sweet Dreamers operates through Sweet Dreamers Limited.

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