About Mindbody
Mindbody is a publicly listed company based in San Luis Obispo (United States) founded in 2001, and was acquired by Vista Equity Partners in December 2018. Provider of SaaS-driven business management software for beauty salons and fitness centers. It operates in the Healthcare and Technology sectors. Mindbody has raised $118.01 million across 10 funding rounds from investors including Bessemer Venture Partners, FJ Labs and W Capital Partners. Mindbody has completed 8 acquisitions, including Booker, Bowtie Labs and ClassPass. Its website mindbodyonline.com draws about 16.7 million monthly visits. Mindbody offers products and services including Mindbody App, Payments System, and Marketing Tools. Its focus areas include Enterprise Applications, SME Business Management Software, Leisure and Fitness & Wellness. Its legal entity is MINDBODY, INC. Its competitors include Zen Planner and ClubReady; 1 of its 2 listed competitors has raised funding.
Company details
Mindbody was founded in 2001 in San Luis Obispo, United States, within the software-as-a-service sector. Business management solutions are offered to beauty salons and fitness centers, enabling the handling of classes, appointment schedules, staff details, client records, online bookings, inventory, payroll, and retail sales. A platform is also provided for users to book home workouts through a virtual assistant.
- Headquarters San Luis Obispo, United States
- Stage Acquired
- SectorsHealthcareTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website mindbodyonline.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Vista Equity Partners (Dec 2018)
- Legal Name Mindbody, Inc.
- Total Equity Funding$118.01M (USD)
in 10 rounds
- Latest Funding Round$5M (USD), Series D
Mar 2019
- InvestorsBessemer Venture Partners
& 7 more
- Investments & AcquisitionsBooker
& 7 more
- Acquired byVista Equity Partners
(Dec 2018)
Products & Services of Mindbody
Mindbody offers a comprehensive portfolio of products and services, including Mindbody App, Payments System, and Marketing Tools.
App for clients to book fitness and wellness classes
Tool for processing and tracking business payments
System for creating automated marketing campaigns
Apps and channels of Mindbody
Mindbody publishes 6 mobile apps with over 206.4K+ downloads; its YouTube channel Mindbody has 5.98K subscribers and 30 videos.
Videos from Mindbody
The most watched videos on Mindbody's YouTube channel, Mindbody (5.98K subscribers). Click a video to play it here.
More on Mindbody.
Funding Insights of Mindbody
Mindbody has successfully raised a total of $118.01M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $118.01M
- Total Rounds 10
- Last Round Series D — $5M
- Investors Count 7
All 10 funding rounds of Mindbody with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $5M | Series D | – | – | – |
| Apr 2015 | $869,760 | Series D | – | – | – |
| Feb 2015 | $1.5M | Series D | – | – | – |
| Feb 2014 | $50.04M | Series D | – | Bessemer Venture Partners, IVP | – |
| Nov 2012 | $35M | Series C | – | IVP | |
| Jun 2012 | Series B | – | FJ Labs | – | |
| Jun 2011 | $9M | Series B | – | Bessemer Venture Partners, Catalyst Investors | – |
| Aug 2010 | $11M | Series B | – | Bessemer Venture Partners, Catalyst Investors | – |
| Mar 2009 | $5.6M | Series A | – | Catalyst Investors | – |
| Jun 2005 | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Mindbody
Mindbody has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, FJ Labs and W Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Investment management firm which invests in direct secondary market | 2001 | wcapgroup.com | New York, United States | |
Growth equity venture capital firm | catalyst.com | New York, United States | ||
Growth capital investments are made in healthcare and fintech companies. | mepvc.com | San Francisco, United States | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Angel Network for companies based in Southern California | techcoastangels.com | Los Angeles, United States | ||
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States |
Investor details for Mindbody
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Mindbody
355 people are tracked at Mindbody (57 in leadership, 298 in team).
| Name | Role | Group |
|---|---|---|
Sunil Rajasekar | President & CTO | Leadership |
Bipin Bhoite | Director Software Engineering | Leadership |
Leslie Whisler | Global Head Of Talent Acquisition, People Ops & HR Technology | Leadership |
Chris Randolph | Strategic Account Client Partner | Leadership |
Ross Kynoch | Director, International Customer Success & Implementation | Leadership |
Zach Apter | Chief Marketing Officer | Leadership |
Remy Feldman | Head Of Lifecycle Marketing | Leadership |
Fritz Lanman | Chief Executive Officer | Leadership |
Katie Carroll | Client Partner, Strategic Accounts | Leadership |
Shawn Ward | Senior Director, Software Engineering | Leadership |
Julia Darnton Healey | Vice President, Smb/mm Sales | Leadership |
Alice Shen | Director Of Strategic Partnerships & App Ecosystem | Leadership |
Jacob Meacham | CTO | Leadership |
Justin Straggi | Head Of Product Operations | Leadership |
Paul Twohey | VP Of Engineering | Leadership |
Sara Diniz | Chief Human Resources Officer | Leadership |
David Whitby | Vice President, EMEA | Leadership |
Ineke McGraw | Senior Partner Account Manager | Leadership |
Nicole White | Senior People + Culture Business Partner | Leadership |
Dustin Duffy | Director Of Design, Consumer, Growth, & Classpass | Leadership |
335 more people are available in the full profile.
Complete people profiles for Mindbody
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
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IPO & Listings of Mindbody
Mindbody is a publicly listed company on the NASDAQ with ticker symbol MB in USA, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Jun 2015
- Listed onNASDAQ: MB
- Listed entityMasterBeef Group
- Exchange sectorConsumer services
Investments & Acquisitions by Mindbody
Mindbody has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Booker, Bowtie Labs and ClassPass.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fitness class memberships are offered across various gyms and studios. | classpass.com | New York, United States | 2013 | Oct 2021 | •••• | |
Real-time data analytics and employee engagement are delivered through ZeeZor. | zeezor.net | Suwanee, United States | 2015 | Mar 2020 | •••• | |
Provider of software development, quality assurance, IT advisory, and project management services | simplicity-first.co | Pune, India | 2016 | Aug 2019 | •••• | |
A chatbot concierge is developed for New York City services. | bowtie.ai | New York, United States | 2016 | May 2019 | •••• | |
Cloud-based management software is offered for salon and spa operations. | booker.com | New York, United States | 2007 | Mar 2018 | $150M | |
Exercise performance data is tracked for fitness centers. | fitmetrix.io | Atlanta, United States | 2014 | Feb 2018 | •••• | |
Online marketplace for fitness classes and wellness centers is operated. | getlymber.com | San Diego, United States | 2016 | Mar 2017 | •••• | |
Provider of a business management software and hardware solutions for healthcare industry | healcode.com | Austin, United States | 2008 | Sep 2016 | •••• |
Complete acquisition details for Mindbody
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Mindbody
13 dated milestones of Mindbody across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Mindbody is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Healcode.
- Acquisition Acquires Lymber.
- Acquisition Acquires FitMetrix.
- Acquisition Acquires Booker.
- Exit Acquired by Vista Equity Partners.
- Funding Latest funding round, Series D, of $5.0M.
- Acquisition Acquires Bowtie Labs.
- Acquisition Acquires Simplicity First.
- Acquisition Acquires ZeeZor.
- Acquisition Acquires ClassPass.
Competitors of Mindbody
Mindbody has 2 listed competitors in our database, 1 of them funded. They include Zen Planner and ClubReady.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenplanner.com | 2006 | Highlands, United States | $11.15M | 61 | Cloud-based software for fitness business management is offered. | |
| clubready.club | 2009 | St. Louis, United States | Cloud-based platform for gym and fitness management is provided. |
Detailed competitors of Mindbody
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Mindbody
The website of Mindbody (mindbodyonline.com) receives about 16.7M visits a month and ranks #2,096 among all websites worldwide, #350 in Programming and Developer Software.
- Monthly visits16.7M
▲ 12.5% vs previous month
- Unique visitors4.5M
per month
- Global rank#2,096
among all websites
- Category rank#350
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate20%
- Pages per visit10.6
- Average visit8 min 02 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Mindbody. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
appointment-plus.com | appointment-plus.com | 100% | #69,845 | – | |
harms-software.com | harms-software.com | 100% | – | ||
| kappix.com | 92% | View details | |||
| trello.com | 89% | 77.5M | #491 | View details | |
| docusign.com | 88% | 57.3M | #600 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mindbody
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Mindbody (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Mindbody
Complete news archive for Mindbody
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Frequently Asked Questions about Mindbody
Mindbody was founded in 2001 and raised its 1st funding round 4 years after it was founded.
Mindbody is headquartered in San Luis Obispo, United States. It is registered at San Luis Obispo, California, United States.
Mindbody is a funded company, having raised a total of $118.01M across 10 funding rounds to date.
Mindbody was founded in 2001 in San Luis Obispo, United States, within the software-as-a-service sector. Business management solutions are offered to beauty salons and fitness centers, enabling the handling of classes, appointment schedules, staff details, client records, online bookings, inventory, payroll, and retail sales. A platform is also provided for users to book home workouts through a virtual assistant.
Mindbody's top competitors include Zen Planner and ClubReady.
Mindbody offers Mindbody App, Payments System, and Marketing Tools.
Yes, Mindbody is publicly traded on NASDAQ under the ticker symbol MB.
Mindbody has made 8 acquisitions, including Booker, Bowtie Labs, and ClassPass.
Mindbody has 8 investors. Key investors include Bessemer Venture Partners, FJ Labs, W Capital Partners, IVP, and Catalyst Investors.
Mindbody operates through Mindbody, Inc..
Yes. Mindbody was acquired by Vista Equity Partners in December 2018.
Yes. Mindbody publishes LEAGUE YYC and 5 more apps, with over 206,430 downloads.