About Booker
Booker is a company based in New York (United States) founded in 2007 was acquired by Mindbody in March 2018. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Booker has raised $93.5 million across 4 funding rounds from investors including Mindbody, Fiserv and Medina Capital. Booker has completed 1 acquisition, including HireFrederick. Booker offers products and services including Booker Software and Messenger[AI]. Booker operates in a competitive market with competitors including Booksy, Zenoti, GlossGenius, Squire and Mangomint, among others.
- Headquarter New York, United States
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Sectors
TechnologyHealthcare
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Phone
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Website
*********
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Social
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- Legal Name Mindbody, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$93.5 M (USD)
in 4 rounds
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Latest Funding Round
$35 M (USD), Series C
Mar 03, 2015
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Investors
Mindbody
& 10 more
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Products & Services of Booker
Booker offers a comprehensive portfolio of products and services, including Booker Software and Messenger[AI]. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for managing bookings and salon operations efficiently.
AI tool for booking and client communication automation.
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Funding Insights of Booker
Booker has successfully raised a total of $93.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $35 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $35.0M
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First Round
First Round
(18 Oct 2011)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2015 | Amount | Series C - Booker | Valuation | Medina Capital | |
| Mar, 2014 | Amount | Series B - Booker | Valuation | Bain Capital Ventures | |
| Sep, 2012 | Amount | Series A - Booker | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Booker
Booker has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Mindbody, Fiserv and Medina Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on investing in multiple sectors
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Revolution is recognized as a D.C.-based investment firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Booker
Booker has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HireFrederick. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
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Marketing automation is delivered for local services via targeted campaigns.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Booker
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Booker Comparisons
Competitors of Booker
Booker operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booksy, Zenoti, GlossGenius, Squire and Mangomint, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
It offers a platform to schedule & manages appointments for beauty services
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| domain | founded_year | HQ Location |
Provider of management software for salons, spas, medical spas, and fitness
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| domain | founded_year | HQ Location |
SaaS software is provided for salon management and client services.
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| domain | founded_year | HQ Location |
SaaS-driven software for salon management and scheduling is provided.
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| domain | founded_year | HQ Location |
SaaS-based management software for salons and spas is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Booker
Frequently Asked Questions about Booker
When was Booker founded?
Booker was founded in 2007 and raised its 1st funding round 4 years after it was founded.
Where is Booker located?
Booker is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Booker a funded company?
Booker is a funded company, having raised a total of $93.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Oct 18, 2011.
What does Booker do?
Booker, operated by MINDBODY, Inc., provides a comprehensive platform for spa and salon management. Services are offered in the beauty and wellness sectors, with solutions for booking, payment processing, customer management, and marketing. Tools are designed to streamline daily operations, enhance client experiences, and support business growth through integrated payments and AI-driven communication features. Automated marketing tools are included to attract and retain customers across various channels.
Who are the top competitors of Booker?
Booker's top competitors include Booksy, GlossGenius and Zenoti.
What products or services does Booker offer?
Booker offers Booker Software and Messenger[AI].
How many acquisitions has Booker made?
Booker has made 1 acquisition, including HireFrederick.
Who are Booker's investors?
Booker has 11 investors. Key investors include Mindbody, Fiserv, Medina Capital, Bain Capital Ventures, and Revolution.
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