About SpotOn
SpotOn is a Retail company based in San Francisco (United States) founded in 1999 by Doron Friedman, Matthew Hyman, and Zachary Hyman. Provider of cloud-based POS software solutions for businesses and service providers. It operates in the Retail, Consumer, and Technology sectors. SpotOn has raised $923 million across 9 funding rounds from investors including Fidelity Investments, Franklin Templeton and EPIQ. The company has 2,684 employees. SpotOn has completed 5 acquisitions, including Dolce Software, EmaginePOS and Lifeyo. SpotOn was last valued at $3.6 billion in May 2022. Its chief executive, as recorded, is Matthew Hyman. Its website spoton.com draws about 3.1 million monthly visits. Its focus areas include In Store Retail Tech, POS, Enterprise Applications and SME Business Management Software. Its competitors include Toast, Square and Olo; 3 of its 3 listed competitors have raised funding.
Company details
SpotOn was founded in 1999 in San Francisco, United States, as a provider of cloud-based POS software. Solutions are offered to businesses in the restaurant, hospitality, professional services, health, beauty, and automotive sectors. Operations include payment processing through mobile and virtual terminals, registration and appointment management, online ordering systems, and marketing tools. Services support various service providers across these industries.
- Headquarters San Francisco, United States
- Employees 2,684
- Founders Doron Friedman, Matthew Hyman, Zachary Hyman
- Stage Unicorn
- SectorsRetailConsumer Technology Financial Services
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website spoton.com
- Social LinkedIn X Facebook Instagram YouTube
- Total Equity Funding$923M (USD)
in 9 rounds
- Latest Funding Round$300M (USD), Series F
May 2022
- InvestorsFidelity Investments
& 18 more
- Employee Count2,684
- Investments & AcquisitionsDolce Software
& 4 more
Apps and channels of SpotOn
SpotOn publishes 5 mobile apps with over 110K+ downloads; its YouTube channel SpotOn has 3.79K subscribers and 30 videos.
Videos from SpotOn
The most watched videos on SpotOn's YouTube channel, SpotOn (3.79K subscribers). Click a video to play it here.
More on SpotOn.
Funding Insights of SpotOn
SpotOn has successfully raised a total of $923M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $300 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $923M
- Total Rounds 9
- Last Round Series F — $300M
- First Round $5M
(Aug 2012)
- Investors Count 19
All 9 funding rounds of SpotOn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $300M | Series F | $3.6B | Dragoneer Investment Group | |
| Sep 2021 | $300M | Series E | $3.15B | a16z | |
| May 2021 | $125M | Series D | $••••• | a16z | |
| Sep 2020 | $60M | Series C | – | DST Global | |
| Mar 2020 | $50M | Series B | – | 01 Advisors | |
| Jun 2019 | $40M | Series B | – | Franklin Templeton Investments | |
| Apr 2018 | $20M | Series B | – | – | – |
| Apr 2018 | $23M | Series B | – | – | – |
| Aug 2012 | $5M | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $3.6B | •••••••• |
| Sep 2021 | $3.15B | •••••••• |
| May 2021 | $••••• | •••••••• |
Full valuation and stage history of SpotOn
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $3.6B (May 2022). 19 investors in total: 17 institutional and 2 angel.
Investors in SpotOn
SpotOn has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Franklin Templeton and EPIQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in technology-enabled growth companies. | dragoneer.com | San Francisco, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Growth-stage technology companies are funded via primary and secondary investments. | gsquared.com | Chicago, United States | ||
Venture advisory services are provided to startups and investors. | 01a.com | San Francisco, United States | ||
Provider of an investment platform for various stages | coatue.com | New York, United States | ||
Diversified asset management services are offered by EPIQ. | 2018 | epiqcg.com | San Francisco, United States | |
Late-stage B2B tech companies are funded by Fabrica Ventures. | fabricaventures.com | Palo Alto, United States | ||
Tech focused VC investment company investing primarily in Israel, the US, and Canada | scale-up.vc | San Francisco, United States | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom |
Investor details for SpotOn
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SpotOn
94 people are tracked at SpotOn (31 in leadership, 24 in board & advisors, 39 in team); the tracked headcount is 2,684.
| Name | Role | Group |
|---|---|---|
Doron Friedman | Co-Founder & MD | Leadership |
Matthew Hyman | Co-Founder & CEO | Leadership |
Zachary Hyman | Co-Founder & CEO | Leadership |
Edward Woo | Director Of Enterprise Revenue | Leadership |
Sarah Ekstrom | Chief People Officer | Leadership |
Alezandra Zaragoza Melendrez | Director, People | Leadership |
Katarzyna Kurowska | HR Business Partner | Leadership |
Kai M. | Vice President Of Digital Marketing And Marketing Engineering | Leadership |
Kate Wolfe | Vice President, Marketing & Brand Strategy | Leadership |
Jillian Jackson | Field Marketing Director | Leadership |
Courtney McDonough | Director Of Talent Acquisition | Leadership |
Josh Malthaner | Senior Director, Org Readiness And Performance | Leadership |
Carley Thomas | Regional Vice President Of Sales | Leadership |
Rachel McCarty | Director, HR Strategy, Programs & Total Rewards | Leadership |
Carlos George | Strategic Hospitality Partner | Leadership |
Carlos Garcia | Sr. HR Business Partner | Leadership |
Lisa Lechner | Chief Compliance Officer | Leadership |
Garrett Calcaterra | Senior Director Communications | Leadership |
MacKenzie Trout | Senior Director, Inside Sales | Leadership |
Michelle Howland Zmugg | Chief Legal Officer | Leadership |
74 more people are available in the full profile.
Complete people profiles for SpotOn
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SpotOn
SpotOn has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Dolce Software, EmaginePOS and Lifeyo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online payroll management software with scheduling and analytics is provided. | dolcesoftware.com | United States | 2015 | Nov 2021 | •••• | |
Cloud-based POS and management platforms are provided for businesses. | appetize.com | Los Angeles, United States | 2011 | Sep 2021 | $415M | |
An online platform is provided for restaurant discovery and reservations. | seatninja.com | Sacramento, United States | 2012 | Aug 2020 | •••• | |
Website development solutions are provided via customizable builders and templates. | lifeyo.com | Culver, United States | 2006 | Jan 2019 | •••• | |
Cloud-based POS and back-office solutions are delivered for restaurants. | emaginepos.com | Ferndale, United States | 2012 | Oct 2018 | •••• |
Complete acquisition details for SpotOn
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SpotOn
9 dated milestones of SpotOn across 23 years, from founding to its latest funding, stage changes and deals.
- Founded SpotOn is founded.
- Funding First funding round of $5.0M.
- Acquisition Acquires EmaginePOS.
- Acquisition Acquires Lifeyo.
- Acquisition Acquires Seatninja.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Shift4.
- Acquisition Acquires Dolce Software.
- Funding Latest funding round, Series F, of $300.0M.
Competitors of SpotOn
SpotOn has 3 listed competitors in our database, 3 of them funded. They include Toast, Square and Olo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| squareup.com | 2009 | San Francisco, United States | $519.75M | 11,372 | POS solutions are provided for retail businesses. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. |
Detailed competitors of SpotOn
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SpotOn
The website of SpotOn (spoton.com) receives about 3.1M visits a month and ranks #19,171 among all websites worldwide, #508 in Business Services.
- Monthly visits3.1M
▲ 7.6% vs previous month
- Unique visitors1.4M
per month
- Global rank#19,171
among all websites
- Category rank#508
Business and Consumer Services · Business Services
- Bounce rate31%
- Pages per visit3.5
- Average visit3 min 32 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with SpotOn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shopify.com | 100% | 224.7M | #101 | View details | |
crainsgrandrapids.com | crainsgrandrapids.com | 93% | #279,338 | – | |
| linktr.ee | 88% | 205.6M | #263 | View details | |
| ups.com | 85% | 210.9M | #157 | View details | |
| realtor.com | 85% | 110M | #330 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SpotOn
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as SpotOn (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Spoton
Complete news archive for SpotOn
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SpotOn
SpotOn was founded in 1999 and raised its 1st funding round 13 years after it was founded.
SpotOn is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Matthew Hyman is the CEO of SpotOn, as recorded in our data. They have also founded this company.
SpotOn is a funded company, having raised a total of $923M across 9 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Aug 2012.
SpotOn has 2,684 employees.
SpotOn was founded in 1999 in San Francisco, United States, as a provider of cloud-based POS software. Solutions are offered to businesses in the restaurant, hospitality, professional services, health, beauty, and automotive sectors. Operations include payment processing through mobile and virtual terminals, registration and appointment management, online ordering systems, and marketing tools. Services support various service providers across these industries.
SpotOn has made 5 acquisitions, including Dolce Software, EmaginePOS, and Lifeyo.
SpotOn has 19 investors. Key investors include Fidelity Investments, Franklin Templeton, EPIQ, Mubadala, and Shamrock Capital Advisors.
The valuation of SpotOn is $3.6B as of May 2022.
Yes. SpotOn publishes SpotOn Restaurant Reports (Ema and 4 more apps, with over 110,000 downloads.
The website of SpotOn receives about 3.1 million visits a month and ranks #19,171 among all websites worldwide.