About Zettle
Zettle is a Retail company based in Stockholm (Sweden) founded in 2010 by Magnus Nilsson, and was acquired by PayPal in May 2018. Payment processing solutions are offered to merchants and businesses. It operates in the Retail and Financial Services sectors. Zettle has raised $191.43 million across 12 funding rounds from investors including Mastercard, PayPal and Intel. Zettle has completed 1 acquisition, including Intelligent PoS. Its website zettle.com draws about 851 thousand monthly visits. Zettle offers products and services including POS Systems, Card Reader, and Payment Terminal. Its focus areas include FinTech, Payments, Business Payments and POS Payments. Its legal entity is IZETTLE AB. Its competitors include ITAB, Sitoo and Yabie; 2 of its 3 listed competitors have raised funding.
Company details
Zettle was founded in 2010 in Stockholm, Sweden, within the fintech sector. Solutions for payment processing are provided to merchants and businesses, encompassing hardware-based POS terminals, link-based payments, QR code options, and gateways. Transactions are enabled via physical or NFC-enabled cards, bank transfers, digital wallets, and similar methods. Checkout functionalities are also supported across operations in Europe and beyond.
- Headquarters Stockholm, Sweden
- Founders Magnus Nilsson
- Stage Acquired
- SectorsRetailFinancial Services
- Website category Finance
- Website zettle.com
- Social LinkedIn X
- Acquired by PayPal (May 2018)
- Legal Name Izettle Ab
- Total Equity Funding$191.43M (USD)
in 12 rounds
- Latest Funding Round$47.03M (USD), Series E
Dec 2017
- InvestorsMastercard
& 19 more
- Investments & Acquisitions
- Acquired byPayPal
(May 2018)
Products & Services of Zettle
Zettle offers a comprehensive portfolio of products and services, including POS Systems, Card Reader, and Payment Terminal.
Software for handling payments and tracking sales securely.
Device for accepting card payments in business settings.
Terminal for processing and managing financial transactions.
Apps and channels of Zettle
Zettle publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Zettle
Zettle has successfully raised a total of $191.43M across 12 strategic funding rounds. The most recent funding activity was a Series E round of $47.03 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $191.43M
- Total Rounds 12
- Last Round Series E — $47.03M
- First Round $11.33M
(Oct 2011)
- Investors Count 19
Latest 10 of 12 funding rounds of Zettle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2017 | $47.03M | Series E | – | Fjarde AP-fonden, Dawn Capital | – |
| Sep 2017 | $35.84M | Debt – Conventional | – | – | |
| Jan 2017 | $47.42M | Debt – Conventional | – | – | |
| Jan 2017 | $15.81M | Series D | – | Index Ventures, Mastercard | – |
| Sep 2016 | $16.84M | Series D | – | Ernstromgruppen | |
| Jun 2016 | Series D | – | Ernström & C:o | – | |
| Jun 2015 | Series D | – | MCI Capital | – | |
| Jul 2014 | $6.8M | Series C | – | Hasso Plattner Ventures | |
| May 2014 | $55.61M | Series C | – | Zouk Capital | |
| Jun 2013 | $6.61M | Series B | – | – |
20 investors in total: 20 institutional.
Investors in Zettle
Zettle has secured backing from 20 investors, including institutional and venture fund investors. Prominent investors backing the company include Mastercard, PayPal and Intel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dawn Capital is focused on investing in European software startups. | 2007 | dawncapital.com | London, United Kingdom | |
Finance and advisory services for infrastructure projects are provided. | 1958 | eib.org | Luxembourg, Luxembourg | |
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Venture capital investments and support services are offered to early-stage tech startups. | creandum.com | |||
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom | ||
Growth-stage companies are invested in and developed by MCI Capital. | 1999 | mci.pl | Warsaw, Poland | |
Private equity is managed by a family office-backed firm. | ernstrom.se | Gothenburg, Sweden |
Investor details for Zettle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Zettle
1073 people are tracked at Zettle (373 in leadership, 11 in board & advisors, 689 in team).
| Name | Role | Group |
|---|---|---|
Magnus Nilsson | Co-Founder | Leadership |
Alli Comeau | Head Of Partnership Marketing | Leadership |
Eugenio Piccolo | Senior Partner Success Manager | Leadership |
Kc Sin | Head Of International Compensation And Regulatory Compensation Lead | Leadership |
Kerri Warner | Head Of Employee Communications, Culture & Engagement | Leadership |
John Verdi | Senior Director, Global Privacy (legal) | Leadership |
Michele Hungerford | Director, Automation & Technology Business Program Management | Leadership |
Mike Peterson | Director Of Finance, Technology | Leadership |
Sylvia Wood | Senior Director | Leadership |
Rhodri Jones | Head Of Legal, Paypal UK Ltd | Leadership |
Nath Parameshwaran | Director, Corporate Affairs, India And South Asia | Leadership |
Brian Heffernan | Director Data Science | Leadership |
Reese Haydon | Senior Director, Head Of Executive Talent & Learning | Leadership |
Alexandra Hughmanick | Relationship Manager, Channel Partner Marketing | Leadership |
Karen Kaskel | Executive Assistant To Svp, Chief Communications And Corporate Affairs Officer | Leadership |
Ravi Retineni | Director, Data Engineering And Architecture | Leadership |
Elizabeth Casey | Head Of Social Marketing | Leadership |
Ramesh Murugan | Senior Director, Employee Technology & Experiences | Leadership |
Sarah Deaton | Retired, Vice President, Global Customer Support: Global Brands, Latam & Enablement | Leadership |
Srini Venkatesan | Executive Vice President And Chief Technology Officer | Leadership |
1053 more people are available in the full profile.
Complete people profiles for Zettle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Zettle
Zettle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Intelligent PoS.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
mPoS app/software provider. | intelligentpos.com | Edinburgh, United Kingdom | 2012 | Sep 2016 | •••• |
Complete acquisition details for Zettle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Zettle
5 dated milestones of Zettle across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Zettle is founded.
- Funding First funding round of $11.3M.
- Acquisition Acquires Intelligent PoS.
- Funding Latest funding round, Series E, of $47.0M.
- Exit Acquired by PayPal.
Competitors of Zettle
Zettle has 3 listed competitors in our database, 2 of them funded. They include ITAB, Sitoo and Yabie.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| itab.com | 1978 | Jonkoping, Sweden | 6 | Self-checkout solutions are provided for retail businesses worldwide. | ||
| sitoo.com | 2004 | Stockholm, Sweden | $27.38M | Cloud-based mobile POS solutions are provided for global retailers. | ||
| yabie.com | 2017 | Stockholm, Sweden | $42.63M | Platform offering POS solution for businesses |
Detailed competitors of Zettle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of Zettle
The website of Zettle (zettle.com) receives about 851.1K visits a month and ranks #44,042 among all websites worldwide, #2,810 in Finance.
- Monthly visits851.1K
▼ 6% vs previous month
- Unique visitors288.4K
per month
- Global rank#44,042
among all websites
- Category rank#2,810
Finance
- Bounce rate29%
- Pages per visit6.3
- Average visit3 min 30 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Zettle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fortnox.se | 100% | 2.9M | #9,875 | View details | |
| foretagarna.se | 92% | 340.6K | #215,309 | View details | |
fakturan.nu | fakturan.nu | 92% | #274,890 | – | |
| sumup.com | 92% | 7.1M | #7,253 | View details | |
buysellvouchers.com | buysellvouchers.com | 92% | #128,576 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Zettle
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Zettle
Complete news archive for Zettle
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Frequently Asked Questions about Zettle
Zettle was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Zettle is headquartered in Stockholm, Sweden.
Zettle is a funded company, having raised a total of $191.43M across 12 funding rounds to date. The company's 1st funding round was a Series B of $6.61M, raised on Oct 2011.
Zettle was founded in 2010 in Stockholm, Sweden, within the fintech sector. Solutions for payment processing are provided to merchants and businesses, encompassing hardware-based POS terminals, link-based payments, QR code options, and gateways. Transactions are enabled via physical or NFC-enabled cards, bank transfers, digital wallets, and similar methods. Checkout functionalities are also supported across operations in Europe and beyond.
Zettle offers POS Systems, Card Reader, and Payment Terminal.
Zettle has made 1 acquisition, including Intelligent PoS.
Zettle has 20 investors. Key investors include Mastercard, PayPal, Intel, Santander, and SEB.
Zettle operates through Izettle Ab.
Yes. Zettle was acquired by PayPal in May 2018.
Yes. Zettle publishes PayPal POS (ex Zettle), with over 1 million downloads.
The website of Zettle receives about 851 thousand visits a month and ranks #44,042 among all websites worldwide.