About Simplicity First
Simplicity First is a Technology company based in Pune (India) founded in 2016, and was acquired by Mindbody in August 2019. Provider of software development, quality assurance, IT advisory, and project management services. The company has 1 employees. Its Indian entity Mindbody Software Private Limited reported revenue of ₹112 Cr. Its focus areas include Business Services, IT Services and Suite. Its competitors include Happiest Minds and Datamatics; 2 of its 2 listed competitors have raised funding.
Company details
Simplicity First was established in 2016 in Pune, India, within the IT services sector. Software development, quality assurance, advisory consultations, and project management are offered to address client requirements. Solutions are tailored based on needs analysis, with operations centered on straightforward processes. Emphasis is placed on client-oriented practices and transparent interactions in all engagements.
- Headquarters Pune, India
- Employees 1
- Stage Acquired
- SectorsTechnology
- Website simplicity-first.co
- Social LinkedIn
- Acquired by Mindbody (Aug 2019)
- Legal Name Simplicity First Software Private Limited
- Date of Incorporation 02 Feb, 2016
- Jurisdiction Pune, Maharashtra, India
Associated legal entities of Simplicity First
Simplicity First operates through Mindbody Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mindbody Software Private Limited CIN U72900PN2016PTC158195 | Active | 02 Feb 2016 | Pune, Maharashtra | ₹112 Cr | 186 | 3 | View details |
Investors in Simplicity First
Simplicity First has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mindbody.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | mindbodyonline.com | San Luis Obispo, United States |
Investor details for Simplicity First
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Mindbody Software Private Limited (Simplicity First)
Mindbody Software Private Limited is the primary company behind Simplicity First. The board of Mindbody Software Private Limited currently have 3 directors; the longest-serving is Thomas William Aveston, appointed in 2022. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Thomas William Aveston DIN 09748442 | Director | 29 Sep 2022 | 4 yrs 1 mo | Mindbody Software Private Limited |
| Shana Gail Neiditch DIN 10491119 | Director | 24 Jun 2024 | 2 yrs 4 mo | Mindbody Software Private Limited |
| Jyoti Gupta DIN 07686837 | Director | 30 Aug 2024 | 2 yrs 2 mo | Mindbody Software Private Limited |
Financials of Simplicity First
Figures of Mindbody Software Private Limited, the primary company behind Simplicity First, for FY 2026. Revenue was ₹112 Cr (+19% year on year). Net profit was ₹10.97 Cr (11% margin). EBITDA was ₹16.07 Cr (16% margin). Revenue has grown at a compounded annual rate of +1% over three years and +10% over five years.
- ₹112 CrRevenue · FY 2026 · +19% YoY
- ₹10.97 CrNet profit · 11% margin
- ₹16.07 CrEBITDA · 16% margin
- ₹87,420Paid-up capital
- 186Employees (provident fund records)
- +1%Revenue CAGR, 3 years
- +10%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Mindbody Software Private Limited are on its company page.
Detailed financial statements for Simplicity First
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- Downloads
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Timeline of Simplicity First
2 dated milestones of Simplicity First across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Simplicity First is founded.
- Exit Acquired by Mindbody.
Competitors of Simplicity First
Simplicity First has 2 listed competitors in our database, 2 of them funded. They include Happiest Minds and Datamatics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happiestminds.com | 2011 | Bengaluru, India | $64.83M | 4,517 | IT outsourcing services are delivered across multiple business lines. | |
| datamatics.com | 1975 | Mumbai, India | $3M | 5,875 | Cloud-based text analytics and cognitive automation services are provided. |
Detailed competitors of Simplicity First
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Frequently Asked Questions about Simplicity First
Simplicity First was founded in 2016.
Simplicity First is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Simplicity First has 1 employees.
The primary company behind Simplicity First, Mindbody Software Private Limited, reported revenue of ₹112 Cr for FY 2026, up 19% year on year.
Simplicity First was established in 2016 in Pune, India, within the IT services sector. Software development, quality assurance, advisory consultations, and project management are offered to address client requirements. Solutions are tailored based on needs analysis, with operations centered on straightforward processes. Emphasis is placed on client-oriented practices and transparent interactions in all engagements.
Simplicity First's top competitors include Happiest Minds and Datamatics.
Simplicity First has 1 investor. Key investors include Mindbody.
Simplicity First operates through Mindbody Software Private Limited.
Yes. Simplicity First was acquired by Mindbody in August 2019.
The legal entities of Simplicity First currently have 3 directors, including Jyoti Gupta, Thomas William Aveston, Shana Gail Neiditch.