About Orangetheory
Orangetheory is a Healthcare company based in Boca Raton (United States) founded in 2010, and was acquired by Level 5 Capital Partners in December 2021. Orangetheory has raised $250 million across 6 funding rounds from investors including Roark Capital, West Coast Fitness and St. Cloud Capital. Its website orangetheory.com draws about 2.2 million monthly visits. Orangetheory offers products and services including Group Workout Sessions and Fitness App. Its focus areas include Fitness and Wellness Chains, Physical Fitness and Tech First. Its competitors include Life Time, Blink Fitness and Predictive Fitness; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2010 in Boca Raton, United States, Orangetheory operates within the fitness industry. Group-based classes focused on interval training programs are delivered, integrating strength and cardio exercises. Workouts are led by coaches and adapted for different fitness levels. Real-time data tracking is employed to monitor participant progress. Studios are maintained across the United States and select international locations, supporting scalable operations in the wellness sector.
- Headquarters Boca Raton, United States
- Stage Acquired
- SectorsHealthcare
- Website orangetheory.com/en-us
- Social LinkedIn X Facebook
- Acquired by Level 5 Capital Partners (Dec 2021)
- Total Equity Funding$250M (USD)
in 6 rounds
- Latest Funding Round$250M (USD), Private Equity Round
Aug 2019
- InvestorsRoark Capital
& 6 more
- Acquired by
Products & Services of Orangetheory
Orangetheory offers a comprehensive portfolio of products and services, including Group Workout Sessions and Fitness App.
Heart rate-based training for total-body results and metabolism boost
App for monitoring workouts and tracking progress
Apps and channels of Orangetheory
Orangetheory publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of Orangetheory
Orangetheory has successfully raised a total of $250M across 6 strategic funding rounds. The most recent funding activity was a Private Equity Round of $250 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250M
- Total Rounds 6
- Last Round Private Equity Round — $250M
- Investors Count 5
All 6 funding rounds of Orangetheory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | $250M | Private Equity Round | – | St. Cloud Capital | – |
| Jun 2018 | $2,000 | Grant | – | – | |
| Jan 2018 | Grant | – | – | – | |
| Feb 2016 | Series A | – | Roark Capital | – | |
| Nov 2015 | Series A | – | Source Capital | – | |
| Jun 2015 | Series A | – | Equity38 | – |
7 investors in total: 7 institutional.
Investors in Orangetheory
Orangetheory has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Roark Capital, West Coast Fitness and St. Cloud Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt firm focused on manufacturing, distribution, logistics, financial, and multiple sectors | stcloudcapital.com | Los Angeles, United States | ||
Private equity investments are focused on US-based companies. | 2001 | roarkcapital.com | Atlanta, United States | |
US private equity investments are managed by Source Capital. | source-cap.com | Atlanta, United States | ||
Growth capital is invested in health, wellness, and lifestyle companies. | equity38.com | Newport Beach, United States | ||
Investment and operational expertise are provided by L5 Capital Partners. | lfivecapital.com | Atlanta, United States | ||
Local business growth is supported by this improvement district. | portwashingtonbid.org | Port Washington, United States | ||
Chain of physical fitness studios | 2013 | wecofit.com | Los Angeles, United States |
Investor details for Orangetheory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Orangetheory
350 people are tracked at Orangetheory (57 in leadership, 293 in team).
| Name | Role | Group |
|---|---|---|
Emily Witt | Area Sales And Operations Director | Leadership |
Scott Brown | Vice President Of Fitness | Leadership |
Melanie Walsh | President, Franchises | Leadership |
Casey Parrish | General Manager | Leadership |
Chris Furlong | General Manager | Leadership |
Elizabeth Overmann | Vice President Of Operations - Maryland Region | Leadership |
Lauren Cody | President | Leadership |
Jaclyn O'Rourke | Head Trainer Redwood City | Leadership |
Marlene Smith | Head Coach And Studio Manager | Leadership |
Tiffany Kelly | Regional Fitness Director | Leadership |
Parrish Lamb | Vice President Franchise Sales | Leadership |
Shelly Kaushal | Sr. Director, Brand & Communications | Leadership |
Patrick Boroian | Head Coach - Frankfort | Leadership |
Cassandra Kehoe | Head Of Sales Activation | Leadership |
Ashley Perkins | Regional Sales Director | Leadership |
Deanna Salapa | Fitness Director | Leadership |
Rachel Vaziralli | Director Of Fitness | Leadership |
Kerondreial Foster | Regional Head Coach | Leadership |
Eliza Little | Director Of Fitness & Corporate Partnerships | Leadership |
Kyle Hatem | Vice President, Franchise Business | Leadership |
330 more people are available in the full profile.
Complete people profiles for Orangetheory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Orangetheory
5 dated milestones of Orangetheory across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Orangetheory is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round, of $250.0M.
- Exit Acquired by West Coast Fitness.
- Exit Acquired by Level 5 Capital Partners.
Competitors of Orangetheory
Orangetheory has 3 listed competitors in our database, 1 of them funded. They include Life Time, Blink Fitness and Predictive Fitness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lifetime.life | 1992 | Chanhassen, United States | 1 | Chain of fitness centers | ||
| blinkfitness.com | 2011 | New York, United States | 1,838 | Operates as a health and fitness company offering gym and wellness services. | ||
| predictive.fit | 2009 | Southlake, United States | $825,000 | Physical fitness services are provided by Predictive Fitness in Southlake. |
Detailed competitors of Orangetheory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Orangetheory
The website of Orangetheory (orangetheory.com) receives about 2.2M visits a month.
- Monthly visits2.2M
▲ 34.4% vs previous month
Websites whose visitors overlap most with Orangetheory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| planetfitness.com | 100% | 9.4M | #6,157 | View details | |
| f45training.com | 98% | 911.7K | #69,494 | View details | |
| anytimefitness.com | 96% | 3.1M | #23,444 | View details | |
shoporangetheory.com | shoporangetheory.com | 94% | #392,804 | – | |
| lafitness.com | 93% | 2.3M | #22,200 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Orangetheory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Wellness & Preventive Health
3 companies that operate in the same segment as Orangetheory (Wellness & Preventive Health) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Operator of fitness chain | 1992 | Newington, United States | USD 1.32 B | 3,810 | ||
Chain of fitness centers | 2003 | West Jordan, Utah, United States | USD 200 M | USD 61.52 K |
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Related news about Orangetheory
Complete news archive for Orangetheory
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Frequently Asked Questions about Orangetheory
Orangetheory was founded in 2010 and raised its 1st funding round 5 years after it was founded.
Orangetheory is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
Orangetheory is a funded company, having raised a total of $250M across 6 funding rounds to date.
Founded in 2010 in Boca Raton, United States, Orangetheory operates within the fitness industry. Group-based classes focused on interval training programs are delivered, integrating strength and cardio exercises. Workouts are led by coaches and adapted for different fitness levels. Real-time data tracking is employed to monitor participant progress. Studios are maintained across the United States and select international locations, supporting scalable operations in the wellness sector.
Orangetheory's top competitors include Life Time, Predictive Fitness and Blink Fitness.
Orangetheory offers Group Workout Sessions and Fitness App.
Orangetheory has 7 investors. Key investors include Roark Capital, West Coast Fitness, St. Cloud Capital, Port Washington Business Improvement District, and Source Capital.
Yes. Orangetheory was acquired by Level 5 Capital Partners in December 2021.
Yes. Orangetheory publishes Orangetheory and 1 more app, with over 500,000 downloads.
The website of Orangetheory receives about 2.2 million visits a month.