Orangetheory

Boca Raton, United States Founded: 2010 • Age: 16 yrs Acquired By Level 5 Capital Partners
Provider of group fitness classes and interval training programs. These programs combine strength and cardio training to improve metabolism and build lean muscle. Coaches guide participants through science-backed workouts suitable for various fitness levels. Real-time data tracking allows for personalized progress monitoring. The company offers a money-back guarantee. Workouts utilize variable-intensity intervals, making them accessible to a wider range of fitness abilities than high-intensity interval training (HIIT). Expert guidance and real-time data contribute to a personalized fitness experience.
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About Orangetheory

Orangetheory is a company based in Boca Raton (United States) founded in 2010 was acquired by Level 5 Capital Partners in December 2021.. Orangetheory has raised $250 million across 6 funding rounds from investors including Roark Capital, West Coast Fitness and St. Cloud Capital. Orangetheory offers products and services including Group Workout Sessions and Fitness App. Orangetheory operates in a competitive market with competitors including Life Time, Blink Fitness, Predictive Fitness, DrumFIT and Tracy Anderson Method, among others.

  • Headquarter Boca Raton, United States
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $250 M (USD)

    in 6 rounds

  • Latest Funding Round
    $250 M (USD), Private Equity Round

    Aug 21, 2019

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Level 5 Capital Partners

    & 1 more

    (Dec 20, 2021)

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Products & Services of Orangetheory

Orangetheory offers a comprehensive portfolio of products and services, including Group Workout Sessions and Fitness App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Heart rate-based training for total-body results and metabolism boost

App for monitoring workouts and tracking progress

People of Orangetheory
Headcount 200-500
Employee Profiles 350
Employee Profiles
People
Tiran Fundaminsky
Lead Automation Engineer At OTF
People
Kelsey Rae Pagan
Area Sales Manager
People
Tommy Morgan
Fitness Coach
People
Ashley Edwards
Fitness Coach

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Funding Insights of Orangetheory

Orangetheory has successfully raised a total of $250M across 6 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $250 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Private Equity Round — $250.0M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2019 Amount Private Equity Round - Orangetheory Valuation St. Cloud Capital
Jun, 2018 Amount Grant - Orangetheory Valuation

investors

Jan, 2018 Amount Grant - Orangetheory Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Orangetheory

Orangetheory has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Roark Capital, West Coast Fitness and St. Cloud Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and debt firm focused on manufacturing, distribution, logistics, financial, and multiple sectors
Founded Year Domain Location
Private equity investments are focused on US-based companies.
Founded Year Domain Location
US private equity investments are managed by Source Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Orangetheory

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Orangetheory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Orangetheory Comparisons

Employees
+
Add Comparison
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Competitors of Orangetheory

Orangetheory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Life Time, Blink Fitness, Predictive Fitness, DrumFIT and Tracy Anderson Method, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Chain of fitness centers
domain founded_year HQ Location
Operates as a health and fitness company offering gym and wellness services.
domain founded_year HQ Location
Physical fitness services are provided by Predictive Fitness in Southlake.
domain founded_year HQ Location
Online fitness programs for seniors and students are provided.
domain founded_year HQ Location
Operates a chain of physical fitness centers for health and wellness.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Orangetheory

Frequently Asked Questions about Orangetheory

When was Orangetheory founded?

Orangetheory was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is Orangetheory located?

Orangetheory is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.

Is Orangetheory a funded company?

Orangetheory is a funded company, having raised a total of $250M across 6 funding rounds to date.

What does Orangetheory do?

Founded in 2010 in Boca Raton, United States, Orangetheory operates within the fitness industry. Group-based classes focused on interval training programs are delivered, integrating strength and cardio exercises. Workouts are led by coaches and adapted for different fitness levels. Real-time data tracking is employed to monitor participant progress. Studios are maintained across the United States and select international locations, supporting scalable operations in the wellness sector.

Who are the top competitors of Orangetheory?

Orangetheory's top competitors include Life Time, DrumFIT and Predictive Fitness.

What products or services does Orangetheory offer?

Orangetheory offers Group Workout Sessions and Fitness App.

Who are Orangetheory's investors?
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