India's Most Valuable Companies 2024 edition · Source: Hurun India
Rank#420- Valuation
- ₹11,880 Cr
2023 #321 2022 #292
Please enter your name.
Please enter a valid email address.
Please select an issue type.
Please add a few details about the issue.
About boAt
boAt is a Retail company based in Gurugram (India) founded in 2016 by Aman Gupta and Sameer Mehta. Personal audio products, wearables, and mobile accessories are retailed. It operates in the Retail and Technology sectors. boAt has raised $206 million across 9 funding rounds from investors including Navi, Warburg Pincus and Qualcomm Ventures. The company has 495 employees. boAt has completed 2 acquisitions, including Cove and RedGear. boAt was last valued at $1.34 billion in December 2022. Its chief executive, as recorded, is Sameer Mehta. Its website boat-lifestyle.com draws about 9.1 million monthly visits. Its Indian entity Imagine Marketing Limited reported revenue of ₹2,965 Cr. boAt offers products and services including Airdopes 181 Pro, Rockerz 255 Pro+, Storm Call 3 Plus, and Stone 350. Its focus areas include Consumer Electronics E-Commerce, Audio and Video Devices, Multi Category and Internet First Brand. Its competitors include Qubo, Portronics and Wings Lifestyle.
Company details
The company was founded in 2016 and is headquartered in Gurugram, India. Operations focus on retailing personal audio devices such as headphones, earphones, and earbuds, alongside wearables including smart watches and speakers. Mobile accessories are also provided, with options for product personalization available. The sector encompasses consumer electronics, serving markets through online and retail channels.
Recognitions & Rankings of boAt
- Headquarters Gurugram, India
- Employees 495
- Founders Aman Gupta, Sameer Mehta
- Stage Unicorn
- SectorsRetailTechnology
- Website category Computers Electronics and Technology
- Website boat-lifestyle.com
- Social LinkedIn X Facebook YouTube
- Legal Name Imagine Marketing Limited
- Date of Incorporation 01 Nov, 2013
- Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Associated legal entities of boAt
boAt operates through Imagine Marketing Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Imagine Marketing Limited CIN U52300MH2013PLC249758 | Active | 01 Nov 2013 | Mumbai, Maharashtra | ₹2,965 Cr | 471 | 11 | View details |
Products & Services of boAt
boAt offers a comprehensive portfolio of products and services, including Airdopes 181 Pro, Rockerz 255 Pro+, Storm Call 3 Plus, and Stone 350.
Airdopes 181 Pro
True Wireless Earbuds
Wireless earbuds offering long playback and noise cancellation.
Rockerz 255 Pro+
Wireless Headphones
Headphones with extended battery life and Bluetooth connectivity.
Storm Call 3 Plus
Smartwatches
Smartwatch with calling features and health tracking capabilities.
Stone 350
Bluetooth Speakers
Portable speaker providing high-quality sound and durability.
Apps and channels of boAt
boAt publishes 1 mobile app with over 1M+ downloads; its YouTube channel boAt has 246K subscribers and 30 videos.
boAt
Open channelVideos from boAt
The most watched videos on boAt's YouTube channel, boAt (246K subscribers). Click a video to play it here.
Attention Intelligence (A.I) ft. @Puravjha_ at boAt's Noida Factory
Chrome Endeavour ft. Tilak Varma
@KRSNAOfficial & @SamayRainaOfficial diss-tracting
boAt | Airdopes Prime 701 ANC Wireless Earbuds| 46dB Hybrid ANC
More on boAt.
Funding Insights of boAt
boAt has successfully raised a total of $206M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $206M
- Total Rounds 9
- First Round $921,667
(Apr 2018)
- Investors Count 15
All 9 funding rounds of boAt with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | Angel Round | – | – | – | |
| Oct 2022 | $61.58M | Series C | $1.32B | Warburg Pincus, Malabar Investments | – |
| Apr 2021 | $6.65M | Series B | $256.25M | Qualcomm Ventures | – |
| Dec 2020 | $100M | Series B | $••••• | South Lakes Investment | |
| Sep 2020 | $3.41M | Debt – Venture | – | – | |
| Jul 2019 | $2.32M | Debt – Venture | – | – | |
| Jul 2019 | $2.92M | Debt – Venture | – | – | |
| Jan 2019 | $2.16M | Seed | $••••• | Fireside Ventures | – |
| Apr 2018 | $921,667 | Seed | $••••• | Fireside Ventures | – |
Valuation history
| Date | Valuation | Stage |
|---|---|---|
| Oct 2022 | $1.32B | •••••••• |
| Apr 2021 | $256.25M | •••••••• |
| Dec 2020 | $••••• | •••••••• |
| Jan 2019 | $••••• | •••••••• |
| Apr 2018 | $••••• | •••••••• |
Premium access
Full valuation and stage history of boAt
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1.34B (Dec 2022). 15 investors in total: 11 institutional and 4 angel.
Investors in boAt
boAt has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Navi, Warburg Pincus and Qualcomm Ventures.
All
Venture Fund
Institutional
Angel
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Long/short and event-driven equity hedge fund and private equity firm focused on small to mid size companies | malabarinvest.com | New York, United States | ||
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Venture debt financing is extended to companies across multiple sectors. | 2008 | innovencapital.com | Mumbai, India | |
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Venture capital and debt firm focused on pre-seed to series A stage companies | 2021 | forceventures.in | Bengaluru, India | |
Delivers quantitative investment management using global data and algorithms for superior investor returns. | 2017 | southlakesinvestment.com | Cayman Islands | |
Provider of digital financial services including UPI payments, loans, insurance, and investments | 2012 | navi.com | Bengaluru, India | |
Investment management platform for unlisted and pre-IPO shares is operated. | 2002 | altiusinvestech.com | Kolkata, India | |
Financial business insurance services are provided to market participants. | Mumbai, India |
Premium access
Investor details for boAt
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Imagine Marketing Limited (boAt)
Imagine Marketing Limited is the primary company behind boAt. The board of Imagine Marketing Limited currently have 8 directors; the longest-serving is Sameer Ashok Mehta, appointed in 2013. 20 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sameer Ashok Mehta DIN 02945481 | Whole-time director | 01 Nov 2013 | 13 yrs | Imagine Marketing Limited |
| Aman Gupta DIN 02249682 | Whole-time director | 01 Nov 2013 | 13 yrs | Imagine Marketing Limited |
| Anish Kumar Saraf DIN 00322784 | Director | 05 Jan 2021 | 5 yrs 10 mo | Imagine Marketing Limited |
| Anand Ramamoorthy DIN 05277865 | Director | 12 Nov 2021 | 5 yrs | Imagine Marketing Limited |
| Aashish Ramdas Kamat DIN 06371682 | Director | 12 Nov 2021 | 5 yrs | Imagine Marketing Limited |
| Purvi Sheth DIN 06449636 | Director | 12 Nov 2021 | 5 yrs | Imagine Marketing Limited |
| Deven Pravinchandra Waghani DIN 09434542 | Director | 15 Dec 2021 | 4 yrs 10 mo | Imagine Marketing Limited |
| Vivek Gambhir DIN 06527810 | Director | 04 May 2023 | 3 yrs 6 mo | Imagine Marketing Limited |
People of boAt
46 people are tracked at boAt (16 in leadership, 30 in team); the tracked headcount is 495.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CMO | Leadership | |
| Co-Founder & CEO & CPO | Leadership | |
Manish Singh | Director- Offline Sales & Marketing | Leadership |
Shivi Saxena | Associate Director | Leadership |
Divyan Shuk | VP, Strategy | Leadership |
Asmita Gupta | Director Strategy & Operations | Leadership |
Pankaj Raut | VP, Supply Chain | Leadership |
Naveen M Hiremath | Vice President Engineering And Head Of Boat-labs (r&d) | Leadership |
Arun Mittal | Director Of Communications And Public Relations | Leadership |
Dilip Desamitra Darbha | Director - S&op | Leadership |
Jayant Pahooja | Associate Director SCM (sqa & Vd/m) | Leadership |
Rakesh Moolchandani | President | Leadership |
Tanya Sharma | Head Of Content | Leadership |
Ankit Vashistha | Associate Director | Leadership |
Vedansh K. | Head Of Brand Marketing | Leadership |
Gaurav Dwivedi | Associate Director Sourcing | Leadership |
Ketan Kahandal | Senior Manager | Team |
Nancy Nixon | Assistant Marketing Manager | Team |
Swarnima Sharma | Assistant Manager - Content Strategy & Partnerships | Team |
Anjani Varshney | Strategy Lead - Manufacturing & Supply Chain | Team |
26 more people are available in the full profile.
Premium access
Complete people profiles for boAt
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of boAt
Figures of Imagine Marketing Limited, the primary company behind boAt, for FY 2026. Revenue was ₹2,965 Cr (-4% year on year). Net profit was ₹84.49 Cr (3% margin). EBITDA was ₹151 Cr (5% margin). Revenue has grown at a compounded annual rate of -4% over three years and +14% over five years.
- ₹2,965 CrRevenue · FY 2026 · -4% YoY
- ₹84.49 CrNet profit · 3% margin
- ₹151 CrEBITDA · 5% margin
- ₹22.37 CrPaid-up capital
- 471Employees (provident fund records)
- -4%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Imagine Marketing Limited are on its company page.
Premium access
Detailed financial statements for boAt
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by boAt
boAt has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cove and RedGear.
Acquisitions
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Gaming peripherals including gamepads, mice, and headsets are supplied. | redgeargaming.com | Mumbai, India | 2010 | Jan 2025 | •••• | |
Cove is recognized as an end-to-end IoT platform for wearables. | coveiot.com | Singapore | 2015 | Jan 2022 | •••• |
Premium access
Complete acquisition details for boAt
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of boAt
7 dated milestones of boAt across 9 years, from founding to its latest funding, stage changes and deals.
Competitors of boAt
boAt has 3 listed competitors in our database. They include Qubo, Portronics and Wings Lifestyle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quboworld.com | 2018 | Delhi, India | 165 | Online platform offering a wide range of consumer electronics | ||
| portronics.com | 2008 | Delhi, India | 128 | Sells electronic gadgets and accessories through online retail platforms. | ||
| wingslifestyle.in | 2018 | India | 27 | Wireless earphones are sold via an internet-first brand model. |
Premium access
Detailed competitors of boAt
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of boAt
The website of boAt (boat-lifestyle.com) receives about 9.1M visits a month and ranks #6,700 among all websites worldwide, #967 in Computers Electronics and Technology.
- Monthly visits9.1M
▲ 7.4% vs previous month
- Unique visitors4.1M
per month
- Global rank#6,700
among all websites
- Category rank#967
Computers Electronics and Technology · Computers Electronics and Technology
Visitor engagement
- Bounce rate22%
- Pages per visit3.6
- Average visit1 min 29 sec
- DevicesDesktop 7% · Mobile 93%
Similar websites
Websites whose visitors overlap most with boAt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mivi.in | 100% | 637.3K | #79,247 | View details | |
| gadgets360.com | 84% | 41.4M | #1,883 | View details | |
| adobe.com | 82% | 338.6M | #93 | View details | |
| headphonezone.in | 76% | 2.4M | #20,582 | View details | |
reliancedigital.in | reliancedigital.in | 74% | #4,064 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
Premium access
All 40 similar websites and full traffic analytics for boAt
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Consumer Electronics E-Commerce
3 companies that operate in the same segment as boAt (Consumer Electronics E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
Upgrade to premium
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Boat
Premium access
Complete news archive for boAt
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Articles about boAt on our blog
Frequently Asked Questions about boAt
boAt was founded in 2016 and raised its 1st funding round 2 years after it was founded.
boAt is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Sameer Mehta is the CEO of boAt, as recorded in our data. They have also founded this company.
boAt is a funded company, having raised a total of $206M across 9 funding rounds to date. The company's 1st funding round was a Seed of $921.67K, raised on Apr 2018.
boAt has 495 employees.
The primary company behind boAt, Imagine Marketing Limited, reported revenue of ₹2,965 Cr for FY 2026, down 4% year on year.
The company was founded in 2016 and is headquartered in Gurugram, India. Operations focus on retailing personal audio devices such as headphones, earphones, and earbuds, alongside wearables including smart watches and speakers. Mobile accessories are also provided, with options for product personalization available. The sector encompasses consumer electronics, serving markets through online and retail channels.
boAt's top competitors include Qubo, Portronics and Wings Lifestyle.
boAt offers Airdopes 181 Pro, Rockerz 255 Pro+, Storm Call 3 Plus, and Stone 350.
boAt has 15 investors. Key investors include Navi, Warburg Pincus, Qualcomm Ventures, InnoVen Capital, and Force Ventures.
The valuation of boAt is $1.34B as of Dec 2022.